Google Says Forced “Sharing” Is a Bug, Not a Feature

No, you don’t have to spam that AdWeek story to your pals before you read it. But somebody’s gotta pay something for this stuff, someday.
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Nobody Rides for Free

We need to ask how do we regulate the Internet? You can’t have a market without property rights. The idea that you’ll have no enforcement should be greeted with laughter. I’m not seeing any alternative come out.

Robert Levine, author of “Free Ride: How Digital Parasites are Destroying the Culture Business, and How the Culture Business Can Fight Back,” in conversation with Katy Bachman of Adweek

Rupert Murdoch Expert Michael Wolff Knows Nothing About Baseball. Just Ask Him! (Video)

In which the BBC gets very, very confused, to great comic effect. Watch!
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A Video Guaranteed to Not Stop Music Pirates

The music piracy horse left the barn about 10 years ago. But if the music labels really wanted to try to get it back, Gilbert Gottfried rants probably aren’t the way to go.

News Byte

Latest NBC Cancellation: Google Ad Partnership

Google’s rocky efforts to extend its online advertising prowess into old media hit another big bump with confirmation today that NBC Universal was pulling out of a two-year-old partnership under which Google brokered ad sales for some of its cable networks. Sources tell Adweek that neither the networks nor the advertisers were bowled over by the service or the results.

Here's a Story About Rupert Murdoch, the New York Post and Michael Wolff

One thing that journalists hate more than getting scooped: Getting scooped on stories they already know about. Just ask News Corp. employee Keith Kelly.

Nike’s Not-So-Secret World Cup Ads Go Viral Before They Launch

The World Cup starts next month. And Nike’s ad blitz starts tomorrow. On the Web, though, the ads are already a hit.

Condé Nast’s iPad Plan Gets Caught in the Apple-Adobe Crossfire

The Wired iPad app Condé Nast showed off this month looks great. But the chances that the publisher will give its other magazines the same treatment don’t look promising–unless Apple and Adobe can figure out their Flash problem. Anyone want to bet on that?

Homage to Apple Actually AdWeek’s “Best of the 2000s” Awards

“People talk about technology, but Apple was a marketing company,” former Apple CEO John Sculley told the Guardian in 1997. “It was the marketing company of the decade.” Evidently that’s as true today as it was 12 years ago, because Apple has won a bundle of AdWeek’s “Best of the Decade” awards.
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Verizon on AT&T Suit: There’s a Word for That. “Junk.”

If AT&T’s lawsuit over Verizon’s allegedly misleading “there’s a map for that” ad wasn’t a public relations mistake to begin with, it will be by the time Verizon gets through with it. Responding to the suit today, Verizon rep Jeffrey Nelson used it to stoke public perception that AT&T’s network is inferior to Verizon’s.
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Here Comes the Google Ad Exchange

How to Kill the Rest of Your Friday