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Your Google Preview: Up, Of Course (But So Is Facebook)

Peter Kafka in Media on April 11, 2011 at 9:40 am PT

Search ad spending was up 17 percent last quarter, which should be good news for Google’s Thursday earnings report. But Facebook is booming, too.

Google Competitor AppNexus Grabs Another Googler (By Way of Nielsen)

Peter Kafka in Media on March 28, 2011 at 3:00 am PT

The ad tech start-up grabs Ari Paparo, a DoubleClick/Google display ad veteran who made a brief detour to Nielsen. He’ll be working with some familiar faces.

Google's Decision to Get Into "Real Time" Ads Was Really Smart, Says Google

Peter Kafka in Media on February 23, 2011 at 9:48 am PT

Google makes almost all of its money selling search ads. But it is pushing hard into display ads, along with technology that lets marketers buy display ads in “real time.” Great idea, Google says.

Microsoft Takes Another Stab at Selling Its Own Ads–By Getting Someone Else to Do It

Peter Kafka in Media on January 31, 2011 at 3:00 am PT

Microsoft starts up its own “real time” advertising exchange, just like Google has. But instead of running it itself, Redmond is handing the work to AppNexus.

Google's Victory Dance: Check Out Our Go-Go Numbers!

Peter Kafka in Media on October 14, 2010 at 3:45 pm PT

After showing off financial numbers that blew away Wall Street’s earnings estimates, what could Google do for an encore? Trot out even more numbers, via a tantalizing but not-that-revealing striptease.

Exclusive: Google Buys Invite Media

Peter Kafka in Media on June 2, 2010 at 6:18 am PT

Google has indeed bought ad technology start-up Invite Media, I’ve confirmed with multiple sources. As I wrote last month, Invite is a three-year-old “demand-side platform” designed to help buyers navigate high-volume display-advertising exchanges–like the one Google launched last year.

Yahoo Display Ad Boss Bill Wise Lands at MediaBank

Peter Kafka in Media on May 31, 2010 at 4:49 pm PT

Yahoo veteran Bill Wise, who left his job running the Web giant’s display ad platform unit this spring, has a new gig: He’ll be CEO of MediaBank, a Chicago-based ad technology company.

With AdMob Out of the Way, Is Google Set to Buy Invite Media?

Peter Kafka in Media on May 23, 2010 at 1:05 pm PT

Now that Google has wrapped up its AdMob deal, what’s next on its shopping list? One good bet: Ad tech start-up Invite Media. Industry sources believe Google is close to a deal for Invite, a three-year-old “demand-side platform” designed to help buyers navigate ad exchanges–like the one Google launched last year.

Another Ad Exchange Player: Microsoft Vet Jeff Green Launches The Trade Desk

Peter Kafka in Media on March 23, 2010 at 3:30 am PT

Last fall, Jeff Green left his job running AdECN, Microsoft’s entry into the real-time ad-exchange business. He didn’t go far. Green is building The Trade Desk, a start-up designed to help marketers buy advertising from exchanges like the one he left.