Unofficially, that is. For the record, GE says that Jeff Zucker and company booked flat revenues and saw operating profit drop by 15 percent. But a year ago NBC had booked a gain after moving around ownership stakes in the A&E TV venture it co-owns with Hearst and Disney.

Strip those one-time benefits out, GE says, and its 2010 Q3 would show a seven percent revenue hike and a five percent bump in operating profit.

That’s better. “A pretty solid quarter,” in the words of GE CFO Keith Sherin.

Here’s GE’s highlight reel for the business, which Comcast will likely own by the end of the year. (Click to enlarge.)

Meanwhile, Zucker, who has a few months left on the job, is much, much more enthusiastic about his company’s performance. Here’s his all-hands letter to employees sent out this morning:

GE reported its earnings today, and I wanted to take the opportunity to congratulate everyone on NBCU’s very strong results. Looking just at our operations, these are our best third-quarter results since the NBC-Universal merger more than six years ago. Truly a record performance.

Although our segment profit as reported by GE shows us down, this is driven by the impact of one-time, non-operating events and transactions that took place in the third quarter of last year (such as the one-time gain from the change in our interest in A&E Networks). On an operating basis, our profit was up 32% versus last year (or 5% excluding the impact of charges taken by certain divisions in the third quarter last year). Given that the economy, although improving, is still far from robust, these are excellent results driven by superior execution throughout our operations.

We had exceptional performances from a number of our divisions, including Cable Entertainment, Local Media, Film, and Theme Parks. Cable Entertainment posted a double-digit increase in operating profit, behind great results at each of our networks. Local Media was up an amazing 87%, as increased revenues from a resurging local ad market hit the bottom line. Film op profit was up 57%, driven by Despicable Me, which performed well ahead of expectations. And Theme Parks had the best quarter in its history, with op profit up 59%, the result of the new Harry Potter attraction in Orlando and the new King Kong 360 in Hollywood.

Here are some of the other highlights:

· USA was the No. 1 cable entertainment network for the 17th quarter in a row, an incredible string of success, and Syfy finished the quarter ranked No. 8 in adults 25-54

· Bravo had its best quarter ever and now has 20 consecutive quarters of ratings growth, and Oxygen had its best 3rd quarter ever

· CNBC posted increases in both revenue and op profit, and MSNBC continues to operate from a position of strength, beating CNN in primetime for the 4th quarter in a row and beating CNN in total day for the first time in a decade, while also launching a very exciting new marketing campaign

· Through the first five weeks of the NFL season, Sunday Night Football is averaging nearly 22 million viewers, the most for the first five weeks of a primetime NFL package in 14 years

· NBC is tied for No. 2 through the first three weeks of the new season, up 4% versus a year ago to make it the only major English-language network to grow year-to-year

· Jay Leno continues to be No. 1 since returning to his old timeslot, and Jimmy Fallon holds a 35% lead over CBS in his time period

· NBC News remains No. 1 across the board and recently hosted a fantastic public-service programming event called Education Nation, an effort that should make us all proud to be part of this company

· Telemundo has the highest-rated novela in its history with Donde esta Elisa, and mun2 had its best quarter in all key demos

There is so much to be proud of! Congratulations and thanks again to everyone, because I know, whether you are part of one of the businesses mentioned above or not, you are working hard to keep this company great, and I truly appreciate it.

At the same time we are notching these business successes, our transition teams are hard at work preparing for the new NBC Universal. We’re on track for a close of the transaction with Comcast, hopefully by the end of the year. As I’m sure you know, the timing will ultimately be determined by the FCC and the Department of Justice. We’ll have a clearer idea about timing as we get into November.

One other thing about the transition. You have received information about your new benefits, and I urge you to pay attention: review the information on the intranet, attend the benefits sessions, and enroll yourself and your family in both the GE and the new NBC Universal benefits plans. I hope each of you give this the attention that it deserves.

The company is really in a terrific place right now. We have a Cable Entertainment group that is on track to record its fifth straight year of record earnings. A Theme Parks division that is on track to have its best year ever. A Local Media division that will likely more than double its earnings from a year ago … and much more. And making it all happen are 15,000 employees who love this company, understand what we do, and are committed to doing it better and better every day. Thank you very much. Your strength of character, and the strength of our operations, will ensure a strong end to this year.

CBS (CBS) will join previously announced partners Time Warner (TWX), which is offering up programming from its Turner channels and HBO; Liberty Media’s Starz; and smaller players like Scripps, Rainbow and A&E. The twist is that CBS is the only broadcaster to sign up for the trial.

I noted that this was in the works last month, and it makes plenty of sense: For one thing, CBS would like to tie up with Comcast (CMCSA) as a way to extract “retransmission fees” from the cable company for the rights to carry its programming, which it currently doesn’t get paid for. The broadcaster also needs a big ally, as its broadcast competitors at GE’s (GE) NBC, News Corp.’s (NWS) Fox and Disney’s (DIS) ABC have already tied up with Hulu.

Comcast’s trial program, which is supposed to start this month and which parallels plans being promoted throughout the cable industry, is in many ways a response to Hulu, which has unnerved the pay TV business. The industry is worried about the specter of “cable cutters” who dump their cable TV subscriptions and watch free Web TV instead. So it’s trying to convince subscribers that if they keep paying up, they’ll get to see whatever they want online, legally.

CBS, meanwhile, passed on the chance to join with Hulu early on, and has since been complaining that the joint venture’s business terms undermine broadcasters’ chances of making real money on the Web.

CBS and Comcast aren’t talking about what the economics of this tie-up look like, but given that it’s a trial, it’s likely there isn’t much to talk about yet. But ultimately, CBS imagines a world where cable companies pay it for the right to put its shows on the Web and where it can charge Internet advertisers the same rates it gets for on-air TV.

That’s a long way off, but this is a start. “This is about extending the economics of the television market to an already independent, healthy online market,” says CBS digital boss Quincy Smith.

UPDATE:  Comcast has a few more programmers on board. In addition to Scripps, A&E and Rainbow, which I’ve written about before, but which have not been formally announced, Comcast is bringing in BBC and MGM Impact, a VOD channel it runs with MGM.

Here’s the release.

CBS TO PARTICIPATE IN COMCAST’S ON DEMAND ONLINE ?NATIONWIDE TRIAL

As the First Broadcaster To Participate, CBS Agrees to Test Standards and Principles for
“TV Everywhere” Model

NEW YORK and PHILADELPHIA, July 14, 2009–CBS Corporation (NYSE:  CBS.A) and Comcast Corporation (Nasdaq: CMCSA, CMCSK) announced today that CBS is the first broadcast network to participate in Comcast’s technical trial of On Demand Online. The new service will significantly expand the number of top-rated TV shows available online and across platforms at no additional charge to Comcast’s cable customers while delivering increased advertising value to content owners. During the course of the trial, CBS plans to test various types of current and library content.

“CBS and Comcast share the same vision of giving consumers more–more content, in more places,” said Matt Bond, Executive Vice President of Content Acquisition, Comcast Cable. “On Demand Online is a major step in extending consumers’ television experiences online, and ultimately across platforms by giving any television network, including top brands like CBS, the ability to make their content available on the Web.”

“CBS is very supportive of initiatives that help extend our content to new platforms in such a way that we gain new audiences and additional value for our advertisers,” said Quincy Smith, Chief Executive Officer, CBS Interactive. “Comcast is already a trusted platform to distribute CBS content on air as well as on demand; expanding this relationship online is a logical step. In addition, CBS’s strategy has always been about open, non-exclusive distribution of our content in a consumer friendly way, which is a core tenant of TV Everywhere and On Demand Online.”

CBS’s participation in Comcast’s technical trial comes on the heels of last month’s joint announcement between Time Warner Inc. and Comcast which introduced a set of principles called “TV Everywhere.” Developed by the two companies, the principles are designed to serve as a framework to facilitate deployment of online television content in a way that is consumer friendly and pro-competitive.

Comcast will begin its technical trial of On Demand Online with approximately 5,000 customers from across the U.S. in the coming weeks–the first national trial of its kind. A major focus of the trial is to test Comcast’s new “authentication” technology, which will allow Comcast customers to receive the same content online for free that they subscribe to on TV. The service will utilize a simple log-on system for streaming content and, in the future, will allow for download content to go. The On Demand Online service will roll-out in phases, adding new features, functionality and content over time to provide consumers with a new way to watch television.

On Demand Online is part of Comcast’s Project Infinity, the company’s long-term vision to give customers an ever growing amount of video content on multiple platforms, whenever they want.

Starz, which has the cable and Web rights to much of the Disney catalog, among other assets, says it will make some of those films, including “Wall-E” and “High School Musical 3,” available for Comcast’s (CMCSA) test, which is supposed to launch this month. Also available: TV series like “Crash” and non-Disney movies like Sony’s “Step Brothers.”

The idea is to protect cable subscription revenue by giving pay TV customers–but only pay TV customers–Web access to all the shows they get on TV and hope this keeps them from canceling their subscriptions. Time Warner (TWX) CEO Jeff Bewkes, who has been pushing a parallel effort he calls “TV Everywhere,” signed onto Comcast’s effort last month and offered up a handful of TV shows from his TBS and TNT networks; Comcast also has roped in Scripps, Rainbow and A&E.

I’m told Comcast will have a few more partners before it launches the trial, but the emphasis here is on “trial”: The cable guys appear confident they can handle the technical aspects of the program, but they’ve never tried anything like it before, so this is really a test to see if they can pull it off. And if that works, the real work will be the negotiations between cable programmers and cable providers over who gets what, when.

Time Warner did announce a set of principles for its “TV Everywhere” program, and if you’d like, you can read those at the bottom of this post. And Time Warner CEO Jeff Bewkes and Comcast CEO Brian Roberts did get into some philosophical/optical discussions with us reporters.

For instance, was the cable industry being “defensive” or “offensive” as it rolled out its authentication plan, which is supposed to give pay TV customers–but only pay TV customers–Web access to all the shows they get on TV? Offensive, declared Bewkes. He also decreed that authentication was a “free gift” to TV watchers.

But authentication is going to involve a whole lot of coordinated effort by a lot of different players, and that means details matter at least as much as philosophy.

For instance: Who else is joining Time Warner when Comcast rolls out its first authentication trial next month? Roberts wouldn’t talk about that–”today’s about Time Warner,” he said–but word is still leaking out. Scripps Networks, for instance, said today that it would play along. Here’s the statement from Lynne Costantini, who runs affiliates sales for the network.

“Scripps Networks’ media brands, such as Food Network and HGTV, enjoy a strong connection with a passionate base of consumers who likely would find value in this type of service. We are committed to providing viewers with content on the platforms on which they engage with our brands, in a manner that adds value to the viewing experience and enhances our current business relationships with distributors. Our participation in the Comcast authentication pilot will help us make some initial assessments regarding this innovative platform.

Also confirmed: Cablevision’s (CVC) Rainbow Media, which owns networks like AMC and Sundance. This one makes particular sense because Cablevision has been more vocal than other networks about not putting its programming on the Web without getting paid for it. I’m also told that A&E Television networks, co-owned by Hearst, Disney (DIS) and GE’s (GE) NBCU, is expected to participate, but haven’t heard back from those folks yet.

None of these buy-ins are huge moves by themselves, of course. They’re commitments for the trial only, and it’s unlikely that any of the companies are going to offer up their best shows at the start. For instance, I’d be (happily) surprised if AMC’s “Mad Men” makes the cut. And we’re likely to see a dribble of announcements over the rest of the year as more programmers dip their toes in and as competing/parallel authentication efforts that the likes of Time Warner Cable (TWC) and the telcos roll out.

In the meantime, in lieu of hard facts, here’s what Time Warner has to say about its intentions:

PRINCIPLES FOR TV EVERYWHERE MODEL
These principles were developed to ensure the TV Everywhere model is consumer-friendly; pro-competitive and non-exclusive.

•    Bring more TV content, more easily to more people across platforms.

•    Video subscribers can watch programming from their favorite TV networks online for no additional charge.

•    Video subscribers can access this content using any broadband connection.

•    Programmers should make their best and highest rated programming available online.

•    Both networks and video distributors should provide high quality, consumer-friendly sites for viewing broadband content with easy authentication.

•    A new process should be created to measure ratings for online viewing. The goal should be to extend the current viewer measurement system to include advertiser ratings for TV content viewed on all platforms.

•    TV Everywhere is open and non-exclusive; cable, satellite or telco video distributors can enter into similar agreements with other programmers.

The job: Figure out how to turn some of Hearst’s cash into a  portfolio of digital properties. Hearst owns chunks of cable networks like Lifetime, A&E and Disney’s (DIS) ESPN; produces syndicated TV programming; and runs a newspaper syndication business, but has very little exposure to the Web. Kliavkoff’s job is to change that.

At NBC, Kliavkoff’s chief claim to fame was helping the company launch Hulu, which he ran briefly before the JV brought on Jason Kilar as CEO. At his new gig at Hearst, he says he plans on both building and buying properties and that he has some M&A candidates in mind. “I do think it’s a good time to be acquiring digital media properties, because they’re well priced compared to where they were a couple years ago,” he said.

The move may cause some head-scratching among Kliavkoff’s peers since it looks like he’ll be doing the same thing he was doing at NBC, but with a smaller group of assets.

The positive spin: He’ll have more freedom to get stuff done at Hearst, both because it’s a private company with more patience than his last gig and because he’ll have more authority. While Kliavkoff gets credit for helping NBC cobble together Hulu with News Corp.’s (NWS) Fox, he didn’t have as much clout there as some of his digital peers at other big media companies enjoyed. (News Corp. is the owner of Dow Jones, which owns this Web site.)

The deal will bring two veterans of GE’s (GE) NBC together, though neither worked for the broadcaster at the same time. Kliavkoff came to NBC after running business development at Major League Baseball’s digital operations, in 2006; Sassa worked as a top programmer at NBC from 1997 through 2003.

Sassa later took a stab at running Friendster, the granddaddy to social-network sites like MySpace and Facebook, and briefly ran Uber.com, a bloggy/Web 2.0 start-up that shuttered last year.