2 posts and columns on affiliate marketing

AOL’s “Forget the Last Few Years Campaign” Continues With Buy.at Sale

in Media on March 1, 2010 at 9:17 am PT

Another marker in Tim Armstrong’s campaign to undo just about every part the old regime at AOL: The company has sold Buy.at, an affiliate marketing company it bought two years ago. Meanwhile, we’re still waiting to hear what happens to ICQ, among other assets.

Adding an Amazon or Apple Affiliate Link to Your Blog? The Feds Want to Know.

in Media on June 22, 2009 at 1:05 pm PT

Let’s say you’re a small-time blogger who makes a habit out of writing about, say, music or books or software or videogames. And let’s say that you’ve decided to join an “affiliate program” that sends readers to Amazon or to Apple’s iTunes, where they can buy said product. Well, the Federal Trade Commission might like a word with you.
whosellout