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Shunned Profiling Technology on the Verge of Comeback

Steve Stecklow and Paul Sonne, Reporters, The Wall Street Journal in News on November 24, 2010 at 12:00 am PT

One of the most potentially intrusive technologies for profiling and targeting Internet users with ads is on the verge of a comeback, two years after an outcry by privacy advocates in the U.S. and Britain appeared to kill it.

Voices

New York City Sets Deal With Microsoft

Joseph De Avila, Reporter, The Wall Street Journal in News on October 20, 2010 at 8:12 am PT

Microsoft Corp. and New York City announced an agreement on Wednesday that will provide the city’s agencies with an array of computer services, including web-based programs and traditional desktop software. The five-year deal consolidates previous agency-by-agency agreements under one contract with the tech giant. The new agreement is expected to save New York $50 million over the next five years.

Yahoo Acquires Ad Start-Up Dapper

Kara Swisher in News on October 5, 2010 at 1:17 pm PT

Yahoo doesn’t just shed top execs–it actually buys stuff related to its core online advertising business! Thus, today, it announced the purchase of Dapper. Dapper, Yahoo said, “enables advertisers and agencies to quickly and easily build dynamic ad creative, leveraging data to automatically show the right product, offer, or message with each impression.”

Beijing: “Google is Not God”

John Paczkowski in News on March 25, 2010 at 9:41 am PT

Google’s principled stand in China has very quickly turned into an ugly clash with the country’s government. On Wednesday, The People’s Daily, a mouthpiece of the Chinese Communist Party, lobbed a searing editorial at the company, decrying its arrogance and accusing it of collaborating with U.S. intelligence agencies. Its title: “Google is Not God.”

Ad Giant Publicis Tells Publishers to Throw Bodies at the Fake Web Ads Problem

Peter Kafka in Media on October 13, 2009 at 5:12 am PT

Last month, the New York Times was attacked by hackers who bought fake Web ads from the publisher. And one of the world’s biggest ad companies says that won’t be the last assault. But the solution runs counter to industry trends.

Look of Smug Satisfaction Returning to Google Investors' Faces

John Paczkowski in News on October 12, 2009 at 7:34 am PT

Google isn’t scheduled to report third-quarter results until Thursday, but already shares in the company are trading higher in anticipation of solid results. At $524.24, they’re up 1.55 percent–nearly $8, and not without good reason.

Look of Smug Satisfaction Returning to Google Investors’ Faces

John Paczkowski in News on October 12, 2009 at 7:34 am PT

Google isn’t scheduled to report third-quarter results until Thursday, but already shares in the company are trading higher in anticipation of solid results. At $524.24, they’re up 1.55 percent–nearly $8, and not without good reason.

Google: We’re Hiring, and Spending, Again

Peter Kafka in Media on October 7, 2009 at 10:55 am PT

Google CEO Eric Schmidt used the opening moments of a New York City press conference to reinforce a message he’s been delivering for several weeks: The worst is over, things are looking up, and Google is spending accordingly.