Brunswick Group’s Michael Buckley, who has been working with Facebook on a range of corporate and other PR issues over the last several years, will be joining the social networking giant as VP of business communications.

Buckley is essentially taking the job held by well-known Washington, D.C., player Joe Lockhart, who left the company last fall.

In his new job, Facebook said that Buckley would be in charge of the company’s international, monetization, corporate, consumer and policy communications.

Buckley has been with the global strategy and communications consultancy Brunswick Group, one of Facebook’s outside agencies, for a decade, most recently as a U.S. managing partner, where he represented a number of clients at once. In tech, that has included Groupon’s Andrew Mason, as well as Mike Lynch of Autonomy, which is battling Hewlett-Packard right now.

At Facebook, he will report to Elliot Schrage, who is VP of communications and public policy, where Buckley will be one of three top execs in that organization. The others are VP of tech communications Caryn Marooney, and Marne Levine, VP of global policy.

As I had previously reported, Yahoo’s key business unit — its advertising sales force — is now getting details of a reorganization by its new leader, COO Henrique De Castro.

In making the changes, just weeks ahead of Yahoo’s annual sales conference in Las Vegas on Jan. 21, De Castro is borrowing rather heavily from the set-up of the powerful ad business at Google, from whence he came.

By shifting the sales organization to a “category” model, sales reps at the Silicon Valley Internet giant will sell all of Yahoo’s ad products, as well as its search offerings, across channels in a vertical process organized around advertiser segments, such as automotive, entertainment and packaged goods.

Yahoo has long sold its advertising in a regional and tiered organization against premium and performance inventory in display and search, designed to avoid vertical conflict. Thus, the sales staff have built up advertiser relationships across many areas, which will not work in the new system.

Sources inside the company said regional leaders will now be shifted to running various verticals. There will be support specialists for those areas, too.

Mark Ellis, who was most recently VP of North American sales and global partnerships, will pay a key role in the new org, said sources. It is not clear, though, what role Peter Foster, who has headed audience advertising, will play. Another high-ranking exec, Keith Kaplan, has apparently been shifted to focus on agency relationships.

As I had previously written, there are many different ways to organize sales, but making such major change has potentially large ramifications on Yahoo’s financial performance, at least in the short term, since advertising makes up the bulk of its revenue.

According to numerous sources inside Yahoo, the changes are causing some measure of worry and confusion across the salesforce at the company, since it comes after a lot of wrenching changes over the last year.

That includes the departure of well-regarded Chief Revenue Officer Michael Barrett in mid-October, after De Castro got the COO job. He has left a large gap in sales leadership and in maintaining strong relationships with big advertisers and agencies. De Castro himself is not as well known in the ad marketplace, despite many years at Google in its sales organization.

He will likely have a more high-profile next week at the International CES, the huge annual consumer electronics show taking place in Las Vegas, along with new Yahoo CEO Marissa Mayer, who was a top product exec at Google. The pair is planning on meeting with major ad clients while there, which is their first significant outreach to marketers since taking their new roles at Yahoo.

De Castro had outlined the new ad reorg plan immediately after a multiday offsite with top sales leaders several weeks ago, and said the changes would come at the very beginning of 2013.

The ad staff at Yahoo begin to hear of the changes on Friday, so it looks like De Castro has met his deadline.

So far in the six-month reign of Yahoo CEO Marissa Mayer, there has been a pile of attention paid to the flashy cultural changes (free food!), much-needed rehauls of key mainstays (Flickr, Yahoo! Mail, homepage), a focus on attracting entrepreneurial talent (Hey, we got Max Levchin to join the board!) and, of course, the frequent mention of mobilemobilemobile by the former Google product exec.

But on the topic of where the Silicon Valley Internet giant’s search and display advertising business is headed — which is, of course, its key revenue and profit generator — it’s pretty much been crickets.

No longer, it seems, according to multiple sources inside and outside Yahoo. Mayer is planning a series of appearances at the upcoming Consumer Electronics Show — which is taking place in Las Vegas in less than two weeks.

That includes sitting for a high-profile fireside chat with Starcom MediaVest Group Global CEO Laura Desmond in front of several hundred ad clients on Wednesday, January 9; organizing a plethora of one-on-one meetings; and throwing a Yahoo dinner party, as well as angling for invites to key parties thrown by others, such as MediaLink’s power player dinner on Tuesday, January 8.

As I previously reported, the company is planning on having this much more prominent presence there in order to reset its sometime rocky relationship with advertisers.

And, not surprisingly, its big weapon at the giant annual confab will apparently be Mayer, who has not yet interfaced significantly with the company’s big ad clients since taking the top job in July. At CES, sources said, Yahoo is hoping the “Marissa Halo” — i.e. the excitement around the decidedly telegenic exec — will help boost its business.

It’s important, since big agencies and advertisers have privately been grumbling about the lack of outreach by Yahoo and also how much more active execs at rivals such as Facebook, Google and AOL have been.

More than one source close to Yahoo said the dissatisfaction was being heard loud and clear at the company. “[Everyone will] take it as an opportunity to vent (again), while Yahoo promises a new beginning,” said one exec.

New beginnings will again be the case, though, with new COO Henrique De Castro also in place. He’s been making a series of moves to rejigger the ad business at Yahoo since he got there earlier in the fall, also from Google, including shifting its sales process to a category model.

In addition, Yahoo execs have continued their noodling on whether or not to make significant ad tech purchases — with no major deals in place yet — along with improving the creaky performance of the company’s own owned-and-operated offerings.

It’s all in the hope that advertisers and agencies will reconnect with Yahoo after the nearly consistent CEO changes over the last year. For those keeping score, after Carol Bartz was fired in the fall of 2011, CEO Scott Thompson made his debut at CES in early 2012, touting Yahoo’s data prowess before being ousted only months later. He was followed by renewed efforts toward marketers by interim CEO Ross Levinsohn.

And now there’s Mayer.

Interestingly, while many major ad players are looking for more specifics about how Yahoo will improve its mobile, search and data products to give better insights to advertisers, they also are simply wanting to hear Mayer’s plans for Yahoo.

“What I don’t see yet is what the vision for Yahoo is, articulating the bigger ideas than just presenting an assemblage of products,” said Rob Norman, chief digital officer of GroupM Global. “And what everyone would still like to see is what is the escape route from being a portal or even reemerging from what that means, so I am really interested in what she has to say.”

Added another top ad exec: “She really has not said anything yet about how she plans to capitalize on Yahoo’s strengths over the next year in the ad space. People are genuinely excited about Mayer, but the stakes are still high for her since everyone feels as if they have already given Yahoo a lot of extra chances.”

High stakes, indeed. But, then again, it is Vegas.

In what will be a major shift in how the Silicon Valley Internet giant sells online advertising, Yahoo’s new COO Henrique De Castro has briefed employees on a plan to move its sales organization to a “category” model, according to numerous sources close to the situation.

Simply put, that means its sales reps will sell all of Yahoo’s ad products, as well as its search offerings, in a vertical process organized around advertiser segments, such as automotive, entertainment and packaged goods.

This is how Google, where both De Castro and CEO Marissa Mayer recently worked, conducts its ad sales efforts. (After copying free food and smartphones, staff evaluation efforts and more, What Would Google Do seems to be strategery at Yahoo these days.)

In contrast, Yahoo has long sold its advertising in a regional and tiered organization against premium and performance inventory in display and search.

The move from regional to vertical is a “seismic shift,” said one source quite accurately. That’s because Yahoo’s go-to-market efforts have been designed to avoid vertical conflict and its sales staff have built up advertiser relations across many areas. In a vertical organization, those reps will be forced to give up these long-term relationships with marketers, some of which have been built over years.

There are, of course, many different ways to organize sales — and each has its fans and detractors. But one thing is clear: Making such a major change has potentially large ramifications on Yahoo’s financial performance, at least in the short term, since advertising makes up the bulk of its revenue.

The change might also result in some attrition among the sales staff, said sources, although many at Yahoo are expecting that De Castro will bring in his own execs from outside to help with the transition. (One interesting name I heard floated was former Googler Penry Price, who was close to De Castro when they both worked there. He is currently president of Media6Degrees, an ad targeting start-up.)

De Castro (pictured here) will need all the help he can get as he overhauls Yahoo’s sales efforts. Well-regarded Chief Revenue Officer Michael Barrett left Yahoo in mid-October after De Castro got the COO job.

His departure has left a large gap in sales leadership and in maintaining strong relationships with big advertisers and agencies. De Castro himself is not as well known in the ad marketplace, despite many years at Google in sales (more on that to come).

Currently, the key ad execs at Yahoo under De Castro are Peter Foster, who heads audience advertising, and Mark Ellis, VP of North American sales and global partnerships.

De Castro outlined the new ad org plan to staff immediately after a multi-day offsite with top sales leaders last week, at which Yahoo’s acquisition options in the ad tech market were also discussed.

Sources said De Castro noted that the changes could take place as early as January 1.

De Castro is also planning to have Yahoo’s annual global sales meeting for the end of January in Las Vegas. Last March, the gathering — then set for about 1,300 advertising staffers in Florida — was cancelled due to a restructuring under ousted CEO Scott Thompson.

In addition, sources said, Yahoo is planning on having a much more prominent presence at the upcoming Consumer Electronics Show — also taking place in Las Vegas in January — in order to solidify its relationships with advertisers.

Its big weapon at the giant annual confab will apparently be Mayer, who has not yet interfaced significantly with the company’s big ad clients since taking the top job in July. At CES, sources said, Yahoo is hoping the “Marissa Halo” — i.e. excitement around the telegenic exec — will help boost its business.

Large private equity firm Silver Lake is buying a large stake in powerful Hollywood talent agency William Morris Endeavor Entertainment, which is being described as a way to turbocharge its digital efforts.

While the pair would not disclose any financial details of the deal, which they are calling a “strategic partnership,” sources said Silver Lake is acquiring 31 percent of WME.

“Over the years, we have been brick-building, as we have been doing more and more digitally,” said Patrick Whitesell, co-CEO of WME with Ari Emanuel, in an interview today. “But the opportunities are so vast, there is a need for more capital to do more.”

Whitesell and Emanuel said they had been considering a range of investors, especially among media entities, but that they wanted to work with Silver Lake since it had more digital experience as an active investor in technology.

Skype, for example, was the driver of the sale of Internet telephony giant Skype to Microsoft for $8.5 billion, while WME reps stars such as Matt Damon and Hugh Jackman, among others.

“In addition to capital, we really wanted a partner to help us build it out that had more technology expertise,” said Emanuel. “We are good with brands and creative and talent, but there are many more Silicon Valley opportunities.”

In fact, WME has long tried to up its digital portfolio to respond to the needs of its clients and the changing nature of entertainment distribution as consumer Internet use has exploded. That’s included a digital advertising effort, as well as one in online gaming.

Silver Lake, which has most recently looked at investing in Yahoo, it was a chance to get closer to a trove of premium entertainment content.

“You have two forces at play, ubiquitous distribution and four billion people connected,” said Silver Lake’s Egon Durban. “As that distribution has been commoditized, the only way to differentiate is through A-plus content.”

Along with the core investment, WME and Silver Lake said they will also be considering other possible deals together as they move forward.

“There is nothing we like more than handing our best partners more money,” said Durban, who will join WME executive committee and also help create a technology advisory counsel at the firm.

Calling Marc Andreessen! Actually, in an interesting factoid, it was the well-known tech investor and entrepreneur who introduced Durban to Emanuel.

But this movie has been shown before and is not the first Hollywood-tech hookup to happen. A variety of efforts have waxed and waned over the years — most of which have largely been underwhelming.

Last year, for example, Accel Partners invested $40 million in Legendary Pictures and, back in 2008, Accel, the then William Morris Agency and AT&T formed an investment consortium to focus on Southern California start-ups.

Most closely related was the 2010 deal, in which TPG Capital took a 35 percent stake in Creative Artists Agency.

Here is the official press release on the Silver Lake-WME deal:

WME Press Release_5 02 12_FINAL

The engineer, whose name hasn’t been disclosed, explained his plans to other engineers and at least one senior manager involved with the project, known as Street View, in 2008, the FCC report states. Nevertheless, it says, Street View managers told the agency they didn’t learn the Google cars were collecting the personal information until 2010.

Read the rest of this post on its original site »

And in 2012 — which also happens to be the 10th anniversary of the confab of tech and media titans — it’s already shaping up to be another fantastic event in terms of programming, with a lineup of onstage appearances that is sure to make some news.

There are many more very big names to come, but Walt Mossberg and I are pleased to introduce the first group of interviewees, which will give you a glimpse into the firepower we expect at D10 in late May. It is again being held in Rancho Palos Verdes, just south of Los Angeles.

The initial speakers we have confirmed so far include: New York City Mayor Michael Bloomberg; serial entrepreneur Sean Parker, who will appear with Spotify co-founder and CEO Daniel Ek; Zynga founder and CEO Mark Pincus; Federal Trade Commission Chairman Jon Leibowitz; LinkedIn Chairman and VC Reid Hoffman, who will appear with LinkedIn CEO Jeff Weiner; and Skype CEO Tony Bates.

It’s hard to imagine someone we have wanted to have onstage more than Michael Bloomberg, a man of many talents and interests. He’s known worldwide as the 108th Mayor of the City of New York. First elected in November 2001 (and again in 2005 and 2009), he is also one of the most compelling politicians in the U.S. today.

But Bloomberg is also a pioneer in terms of the business of digital news and information technology, having built a huge and groundbreaking media company and information service. Bloomberg (the company) has 310,000 subscribers to its financial news and information service, and more than 15,000 employees worldwide.

There will be a lot to talk about with him, from the upcoming presidential election to the state of our government to the future of innovation, news and technology.

Also sure to be voluble is Sean Parker, the legendary Silicon Valley entrepreneur who has been on the cutting edge of innumerable important digital trends of the recent decade. In 1999, Parker co-founded Napster, the controversial and industry-changing music service, at the age of 19.

He followed up with early contact information service Plaxo, and then shifted over to his critical involvement as founding president of Facebook in its early days as a start-up, an experience which was dramatized in the movie “The Social Network.” Parker continued to found and also invest in companies, from Causes to Spotify to his most recent, Airtime, a social video company that he is doing with his Napster co-founder Shawn Fanning.

Parker will be appearing onstage with Daniel Ek, another serial entrepreneur and technologist, who started his first company in 1997 at the age of 14. The Swedish native later co-founded online music phenom Spotify in 2006, with Martin Lorentzon.

The former CTO of Stardoll and founder of Advertigo leads a company that is changing the way music is delivered and consumed by fans, against a backdrop of intense change in the industry, succeeding even as a plethora of other services have stumbled.

Also a groundbreaker is Zynga CEO and founder Mark Pincus, yet another serial entrepreneur, whose latest effort in the online gaming arena has finally resulted in his biggest success. It recently went public, and now has a nearly $10 billion market cap.

Before founding Zynga in 2007, Pincus had already started three other companies: Push start-up Freeloader in 1995; automated tech-support company Support.com after that; and early social networking site Tribe.net in 2003.

(I met Pincus when he was at Freeloader in Washington, D.C., while writing a profile of him for the Washington Post, so I have enjoyed tracking his progress since then.)

Pincus is also an avid angel investor, with early stakes in Napster, Brightmail, Twitter and Facebook.

Reid Hoffman was another early investor in Facebook, along with many of Web 2.0’s most successful ventures. Well-known in Silicon Valley as an entrepreneur and VC, and recently dubbed the “start-up whisperer” by the New York Times (although I am not sure exactly what that means), he’s also chairman of LinkedIn, the business-networking service that also recently went public (at a $10 billion valuation, too).

He’ll appear with LinkedIn CEO Jeff Weiner, who started out life in Hollywood, but soon made his way to Silicon Valley as a top exec at Yahoo. After running its media division, Weiner spent a short time at venture firms before going operational again at LinkedIn.

What it takes to build and maintain momentum as tech companies move into more mature stages, as well as how the social networking space evolves, are among the many topics on tap for the pair.

The evolution of a start-up phenom — in this case, Internet telephony service Skype — will be among the topics covered by Tony Bates, who is now a president at Microsoft, which bought it last year.

As such, he is responsible, says the software giant in its description of his job, “for overseeing the company’s direction, strategy and overall mission to become a global communications service that will eventually reach billions of users.”

That’s a tall order for Bates, who came to Skype from a top job at Cisco. Bates has deep roots (or maybe, routing?) in the guts of the Internet, having done backbone-engineering strategy for Internet MCI. The U.K. native also holds nine patents.

Lastly, given all the activity we expect will happen between government regulatory agencies and tech companies over the next few years, we felt it was key to bring in FTC Chairman Jon Leibowitz. He has been at the FTC as a commissioner since 2004, but was given the top job by President Barack Obama in 2009.

Among his priorities, according to his bio, is “promoting competition and innovation in the technology sector through law enforcement and policy initiatives; and protecting consumers’ privacy — especially while they are using the Internet.”

Uh-oh!

Leibowitz knows from regulation, having served as the Democratic chief counsel and staff director for the U.S. Senate Antitrust Subcommittee from 1997 to 2000, where he focused on competition policy and telecommunications matters, as well as a similar stint at the Senate Subcommittee on Terrorism and Technology before that.

There will be a lot more speakers to come, of course. But, so far, we think D10 is off and running fast.

It’s the typically newsless time around Christmas and New Year’s, but for once there has actually been a lot going on at Yahoo.

Last week, the Silicon Valley Internet giant’s typically moribund board decided to move ahead with negotiations to sell part of its stake in China’s Alibaba Group, as well as all of its shares in Yahoo Japan.

While that is still not a done deal, it adds clarity to the Yahoo mishegas, as current leaders there seek to turn around the company’s lagging fortunes.

Now, as Yahoo continues to contemplate a pair of partial investment bids by private equity firms Silver Lake and TPG Capital into 2012, more focus will be on the selection of a CEO candidate to take over, sources said.

While I have floated some names that have been contemplated — such as Hulu CEO Jason Kilar, Juniper CEO Kevin Johnson, former aQuantive and Microsoft exec Brian McAndrews, and board member David Kenny — I have collected some more that seem to be getting the once-over and are being mentioned internally as well as externally.

Sources said that the Nominating and Corporate Governance Committee at Yahoo, which is run by independent director Patti Hart, has been looking for someone with definite public company experience, as well as expertise in large-scale management.

As to talent, candidates seem to be either good at running big platforms, or deeply knowledgeable about advertising and media as well as technology.

Another important criteria, said sources: Someone who is “collaborative” and nonconfrontational. As in, not like the former and very pugnacious CEO Carol Bartz, who was fired in September.

Thus, here’s another trio of candidates to consider, while we wait — and who knows how long that will be given that the Asian activity could have tired out for a bit this usually slow-moving board:

Chris Liddell: The former CFO of Microsoft is an interesting name that just popped up recently, and it makes some sense when you think about the possible mindset of the Yahoo board.

Liddell, who has a charming New Zealand accent, did a short stint, from January of 2010 to March of this year, as CFO at General Motors. Recently married to another former Microsoft exec, he has since been living in New York.

He apparently loves living in the Big Apple.

But when he left GM, Liddell made it clear he wanted to go for a top job next. He was among the candidates for a recent search for a CEO of Time Warner’s Time Inc. (an effort that was run by exec search firm Heidrick & Struggles, which is also conducting the Yahoo hunt).

Known as tough and decisive, he certainly is qualified to deal with complex financial situations, such as the one in which Yahoo now finds itself knee-deep. One knock: Little product or advertising experience.

Laura Desmond: While certainly a dark horse, Desmond has been queried by Heidrick, said several sources.

She is CEO of Starcom MediaVest Group, a subsidiary of Publicis, one of the largest media planning and buying agencies, making Desmond one of advertising’s most prominent players.

Well-known in Yahoo’s key market, she is considered a savvy and smart exec with a wry sense of humor.

I happen to particularly like one line from one of her bios:

“Ms. Desmond’s career has been driven by two caveats: Take intelligent risks and learn more from failure than from success.”

She could learn a lot at Yahoo. (I know, easy jab, but it works!)

David Rosenblatt: The former DoubleClick CEO, who went on to a big ad job at Google after it paid $3.2 billion for the company, is also a long shot, mostly by his own choosing.

The sharp exec is always on the short list of CEO candidates for a lot of big, splashy online jobs, but he seems to want to swim his own way.

Case in point: He was recently named CEO of New York-based 1stdibs, a relatively obscure online marketplace known among antique dealers and interior designers looking for one-of-a-kind furniture, art and lighting.

Yes, that’s right: Fancy lamps.

Rosenblatt also serves on the boards at Group Commerce, Twitter and IAC.

All that Internet ad and e-commerce experience is exactly why Rosenblatt would be one of the better choices for CEO of Yahoo. But, for him, I would guess taking such a job is probably in the life’s-too-short category.

More to come, obvi!

Of all the fantastic characters on the brilliant HBO comedy series, “Curb Your Enthusiasm,” the one I can never get enough of is JB Smoove, the innovative comic who plays Larry David’s best sidekick, Leon Black.

Here is an insidery, slightly tasteless, but decidedly funny spoof video of Smoove taking over Hollywood’s William Morris Endeavor talent agency on Yom Kippur, the Jewish holiday.

In it, Smoove decides to “run sh*t!“

And so he does:

Apparently, it’s not only in Google’s pond where Facebook fishes for talent–the social networking giant has recruited Microsoft’s global advertising head Carolyn Everson as one of its top sales execs.

A Facebook spokesperson confirmed the hiring, after a query this afternoon by BoomTown. Everson will be VP of Global Sales at the Silicon Valley company, although is likely to be located in New York.

The move will surely cause some tensions with the software giant, which is both a prominent partner of and investor in Facebook, especially since Everson was only hired at Microsoft last June after a long search.

Facebook COO Sheryl Sandberg addressed that issue in a statement:

“Microsoft was one of our earliest partners and is still one of our most valued. We have a long and strong relationship that includes search ads on our site, a social layer on Bing search results and a deep and popular integration with Xbox. They are a leader when it comes to unlocking the power of social for their already popular products and services. We look forward to continuing to expand our relationship with them.”

A Microsoft spokesman declined to comment.

Despite the possible awkwardness between Facebook and Microsoft–hey, we stole your top sales exec, but you rock!–the move to Facebook is a big opportunity for Everson.

But, according to sources, the former MTV Networks ad exec had become frustrated by the intense focus on pushing traffic to Microsoft’s Bing search service from its MSN portal at the expense of premium ad sales.

In addition, with the massive search and advertising partnership between Microsoft and Yahoo now in place, Everson was also not able to offer search advertising from Microsoft to marketers in packages. Yahoo is now in charge of that offering.

Everson will essentially be replacing longtime and well-regarded Facebook ad exec Mike Murphy, who left the Palo Alto, Calif., company last fall. She will report to former Googler David Fischer, VP of Advertising and Global Operations.

But it was COO Sheryl Sandberg, said sources, who was most focused on Everson. In fact, she just “friended” Everson on Facebook this week, as did another top ad exec, Tom Arrix.

Having a top exec who is amenable to and well known by Madison Avenue is key for Facebook as it ramps up its business, in anticipation of an IPO next year.

Despite being private, Facebook has recently been valued at between $50 and $60 billion by investors, who have been eagerly buying up shares of the company on secondary markets.

Under Murphy and Fischer, ad sales have been doing well already. Facebook’s share of online display advertising has more than quadrupled, from about three percent to almost 14 percent of the nearly $9 billion U.S. market, according to a recent survey.

In growing so quickly, Facebook has grabbed ad revenue–reportedly $2 billion last year–from old online powerhouses, especially Yahoo and AOL, and is also in a big fight with Google over premium ad sales.

Facebook’s surging usage and engagement are the reasons for the increased interest from advertisers, as well as its global growth in both market share and mindshare of consumers.

Thus, the search for a Murphy replacement was far-ranging, and included interest in a number of prominent ad execs from traditional media giants and also ad agencies.

The appointment is a big move for the dynamic Everson, who has mostly worked in the mainstream media for much of her career.

Everson came to Microsoft from a job as EVP of Strategy and Operations for the MTV Networks U.S. ad sales department.

Interestingly, she was also on the short list of candidates Yahoo was once perusing to fill the key U.S. ad sales job after Joanne Bradford departed for Demand Media.

RUSNANO will also provide $100 million in debt guarantees, while Plastic Logic’s existing investor Oak Investment Partners will add another $50 million in equity investment.

“We evaluated multiple locations and potential partners across the globe for our second factory, Plastic Logic CEO Richard Archuleta said in a statement. “We determined Russia with RUSNANO as an investment partner was the best fit for our business. RUSNANO has demonstrated it is fully invested in our goal to commercialize plastic electronics. We are gratified by the RUSNANO investment package and the continued commitment of Oak Investment Partners in bringing this disruptive technology to market.”

Plastic Logic has been showing off its plastic display technology for years (including a demo at D7), but scrapped its first product–the Que e-reader (see image), after several delays. The company said it still hopes to bring to market a business-oriented e-reader and is working to develop such a product. The company said that the Zelongrad factory, which should be ready for production by 2013 or 2014, will employ more than 300 people and have the capacity to crank out hundreds of thousands of displays per month.

“This investment signifies the potential that we see in the future of Plastic Electronics across a variety of commercial and consumer products,” RUSNANO Managing Director Georgy Kolpachev said in a statement. “Flexible plastic electronic displays will provide
another major milestone in how people process information. Entering this new disruptive segment at the stage of its inception gives Russia a chance to win a leading position in global market of future electronics.”

Despite its new Russian plans, Plastic Logic said it plans to continue investing in the Dresden, Germany, plant it opened in 2008, as well as its research and development center in Cambridge, England.

Still unclear is just how it will compete with the likes of the Kindle, iPad, Nook and the many, many other tablets and e-readers that will hit the market before anything ships from Dresden, Zelenograd or any other Plastic Logic facility.

The photo + caption combination seems to work particularly well on Tumblr (and Lolcats) but you can get a pretty good sense of what’s going on via a few samples below. But for my money the best stuff is also the stuff that makes good use of the f-bomb, so you’ll want to see those on the site itself.

What’s great about TRPDSAA, IMHO, is that while a lot of this stuff is inside baseball, you should still be able to appreciate it without knowing what, say, “call to action” is supposed to mean. It’s clearly the product of someone who loves advertising and hates it, too.

And that person works in advertising, of course. Here’s a brief email interview I conducted with 27-year-old E.B. Davis III, a copywriter at Washington, D.C.-based GMMB:

Peter Kafka: Looks like you just started the Tumblr now. Why?

E. B. Davis III: For fun. To take the piss out. Advertising can be a lot of fun, but we get caught up in minutiae and nitpicking and buzzwords. We tend to forget we’re talking to people who don’t really want to talk to us.

Kafka: What provoked it, and what are you trying to do?

Davis: I made some pictures, put them on a blog, and showed two or three people, hoping they would laugh. I expected that to be the end of it. Tumblr only allowed 15 posts on the front page, so I only made 13 pictures, because I didn’t expect people to want to even bother going to a second page. Quick, easy, in and out. Now there are 29 posts (the rest from other people), with 300 submissions I need to find the time to post.

Kafka: Given that you’re satirizing advertising but work in advertising, should we assume you want to be doing something else?

Davis: I am satirizing advertising, and I work in advertising, but I don’t think we should assume I want to be doing something else. Advertising got great potential to be an idea factory. I think we’ve got the potential to make short movies, full-length movies, music videos, and a lot of cool other shit. I work at a social-good marketing agency, and I think advertising has taken a huge step forward over the past couple of years in connecting buying things to doing good. Easy charity. I was already going to buy that Coca-Cola anyway, and now it’s helping to help someone else. Awesome. We get free radio and free television because of advertising. It’s not the worst industry in the world. I have great hope for what advertising can do. It’s just, you know, we mostly end up making a print ad.

At the same time, I’m learning that I don’t need advertising to do what I want. I can make stuff without them. Hence this blog, among other things.

Kafka: How much of the site is you, and how much of it comes from contributors? And do contributors send in art and text, or just text? How much traffic are you getting now?

Davis: [I made] 13 original posts, and now people are making the content (mostly unasked). I’m assuming they’re mostly advertising folk, and I worry that the thing’s too insider-y for anyone else to really care about it. Not that they should care about it. It is a Stupid Thing. My favorite contributors do the work of putting their words on a picture for me, but some just send headlines and I have to put them together.

I have no idea how much traffic I’m getting. I’ve got about 3,000 followers and a lot of tweets and shit.

Kafka: What happens now?

Davis: I have no plans for what’s next. Keep making posts until people run out of interest. I don’t think these types of sites really lead to anything. They’re fun for a minute and then you move on. I don’t want to make any more of it than that. I’m ready to start working on new ideas, but I don’t plan to use the blog to promote it. I don’t want this to become a ‘self-promotion’ thing. I didn’t really have my name attached to it in the beginning, but some people found out it was me, so my name’s out there, but it wasn’t my intention.

It’s just for fun.

So says a new survey, commissioned by people who would like mobile phone users to pay attention to ads.

MocoSpace, a mobile social network, and Briabe Media, a mobile marketing agency, say 37 percent of phone users they polled are able to recall brands they’ve seen advertised on their phones. Or, at least, they say they can.

The survey results, which you can see embedded at the bottom of this post, are pretty consistent over different ethnic, gender and age groups. Basically, about four out of every 10 people say they can recall ads they’ve seen on their phones.

Those kind of numbers should be encouraging for the mobile ad business, which is supposed to grow dramatically but is still pretty modest.

One important, and/or worrisome, caveat is that poll respondents are most likely to say they remember seeing ads for mobile carriers. The top five most recalled brands are Verizon, AT&T, Wal-Mart, Macy’s and Sprint. (You can see the top 20 in this nifty graphic on the right.)

And perhaps poll respondents are seeing a lot of ads for mobile carriers on their mobile phones. But I wonder if they’re just used to seeing the branding that’s already on their own handsets. Which wouldn’t be nearly as helpful to the nascent mobile ad industry.

Here’s a summary of the research:

TheMobileConsumer_BrandRecall-MocoSpace_Briabe_2-3

Completists will still need to hear from the Department of Justice, which is also reviewing the transaction, but since both Comcast and NBC announced yesterday that they expected the deal to close in January, it’s hard to imagine there’s much in the way of a surprise coming.

It would be great to tell you what restrictions the FCC wants, but the government agency won’t say so publicly, at least for now.

But since a document with the FCC’s proposed restrictions is currently being circulated to officials at Comcast and GE-owned NBC, the information should get out sooner than later.

The FCC also held a “background” press conference on the deal this morning, in which it asked participants not to quote government officials directly. That’s not uncommon in Washington, but that doesn’t make it any less astonishing: The FCC knows about Twitter, right?

Still, in this case, that works out just fine, since FCC officials didn’t provide direct answers to any questions.

Lots of today’s Google eBook launch has already been covered in the past (this Wall Street Journal piece from last week got a lot of it). And since I haven’t been able to actually take the store and software out for a run, I can’t vouch for any of it so far.

But here’s what you need to know at the start:

• Google is opening its own store, but the big goal is to set up an ecosystem and e-commerce channel that works across the Web.
• That means you can buy ebooks directly from Google, and you can also buy books from the sites of independent book shops, like Powell’s Books.
• That also means you can read the books on multiple platforms: There’s an Android app, of course. But there’s also an Apple-approved app in the iTunes store. And since the system is Web-based, you can read the books you buy on PCs and tablets, too. As well as e-readers from Sony, Barnes & Noble and Borders. The only place you can’t read Google-purchased titles–Amazon’s Kindle.
• Google says its catalog will be competitive with everyone else’s, though it’s hard to assess that without really digging in. It says it will have some three million books available in the store, “hundreds of thousands” of which which are commercial titles. Amazon, by comparison, boasts of 750,000 titles, but it’s including periodicals in that total.
• One distinct advantage Google has over a particular rival: Unlike Apple, it has access to Random House titles, which aren’t available on the iBooks platform due to a dispute about pricing.
• Speaking of pricing: Google says it supports both the traditional wholesale/retail model, as well as the new “agency” model that Apple has been pushing.
• Where’s all this going? Good question! Google executives argue that this is just a natural extension of its ongoing books project, which is supposed to make as many books available to as many people, period–it’s just that they happen to be selling some of them now. But view it from a different lens, and it looks like yet another attempt by Google to move from pointing to stuff, and selling ads along the way, to selling stuff, period. It hasn’t worked yet, but the company seems dead set on making a go of it.

The NLRB, an independent federal agency that settles disputes between private-sector employers and employees, said the supervisor questioned the employee about a customer complaint on her work but that the employer illegally denied her representation from her union during the probe. The employee later posted the negative remark about the supervisor on her personal Facebook page from her home computer.

Read the rest of this post on the original site

These come from mobile ad start-up Medialets, which put together a highlight reel at my request. The video doesn’t quite do these things justice, because you really have to see them on Apple’s tablet to appreciate them. But take a look, anyway–it’s probably best if you view these in full-screen mode–and I’ll try to tease them out for you afterward:

Here’s what you just saw:

• FedEx ad, designed for Newsweek app.
• Visa ad, designed for NPR app with help from AKQA, Visa’s regular digital agency. Features e-commerce possibilities, without leaving the app, via Fandango.com and Broadway.com
• Toyota Prius ad, designed for Weather Channel Max app; allows users to “draw” images incorporated into video.

Again, the market for this stuff is so new that shops like Medialets are essentially starting from scratch each time they put together a tablet ad. And that means there’s no reason for these things not to be interesting–you’ve never seen them before.

But eventually some of this stuff will become more standardized, just as most Web ads are. And that will make it harder to stand out.

With All Things Digital Global HQ located in the heart of the Castro in San Francisco, BoomTown tries hard not to judge–even that dude who likes to come into the Starbucks (SBUX) naked.

But I made an exception to be a judge for an innovative civic geek contest that New York City is doing for the second year called BigApps 2.0.

Get it? Big Apple…BigApps!

In any case, Mayor Michael Bloomberg is opening up a whole mess of government information–350 data sets from more than 40 agencies–and letting software developers have at it.

According to NYC:

“The City continues to open more data on the www.NYC.gov Data Mine as part of transparency initiative. The Data Mine was established for last year’s competition and, as part of the City’s efforts to promote transparency across agencies, all data will remain available for public use after the conclusion of the competition. Additional datasets will be made available throughout the year.”

Some of the new juicy data includes: CompStat data, buildings complaints and real-time traffic numbers.

The winners for the best apps created to help New York City citizens will get cash prizes totaling $20,000.

Last year, there were 84 apps, including a winner from Big Apple Ed, a guide to schools there.

The new winners will be announced in March of 2011, after fellow judges of mine–including Union Square Ventures’ Fred Wilson, Hunch CEO Chris Dixon and Betaworks CEO John Borthwick–decide who is the best.

And how much do you want to bet there will be a bed-bug app submitted this year?

Here’s the official press release from NYC:

MAYOR BLOOMBERG Launches NYC BIGAPPS 2.0 COMPETITION

More than 350 Datasets Provided by More than 40 City Agencies and Commissions, Doubling Last Year’s Availability

Competition Builds on Citywide Efforts to Increase Government Transparency and Provide Greater Public Access to City Data

Mayor Michael R. Bloomberg, Deputy Mayor for Economic Development Robert K. Steel and Deputy Mayor for Operations Stephen Goldsmith today launched NYC BigApps 2.0, the second annual contest for software developers and members of the public to create web or mobile applications using City data. Building upon the success of the inaugural NYC BigApps Competition launched in October 2009, the City has roughly doubled the number of datasets available, bringing the total to more than 350. These datasets provide developers and programmers with additional material, including public safety data, buildings complaints, and real-time traffic numbers from which to create new digital applications. Last year’s winning applications are today helping New Yorkers find mass transit routes, review public school information and gather an array of information based on their current location. This year’s winning applications will receive cash prizes totaling $20,000. Deputy Mayor Steel will detail the program this evening at NY Tech Meetup, a monthly meeting of tech entrepreneurs where companies and developers demonstrate new technologies. Deputy Mayor Steel will be joined at the announcement by New York City Economic Development Corporation President Seth W. Pinsky, Department of Information Technology and Telecommunications Commissioner Carole Post and Mayor’s Office of Media and Entertainment Commissioner Katherine Oliver.

“NYC BigApps combines two of our Administration’s important priorities: making civic information more readily available to New Yorkers and promoting innovation and entrepreneurship in New York City,” said Mayor Bloomberg. “The inaugural NYC BigApps competition yielded an array of creative uses for City data, and–with nearly twice as much data formatted for application use this year–there are even more possibilities with version 2.0.”

“The most important thing that the public sector can do to help create jobs through technology innovation is to provide our talented entrepreneurs with the tools to create new products,” said Deputy Mayor Steel. “The BigApps competition does this by providing open access to City Data. Through the competition, we encourage the development of applications that can then be commercialized, spurring job growth and economic development in New York City.”

“NYC BigApps is redefining the relationship between City agencies and enterprising citizens, all while delivering value to the public,” said Deputy Mayor Goldsmith. “Last year, NYC BigApps contestants came up with innovative applications that would have never been created in the normal course of business. There is more data available for use in this year’s competition, so the potential for new and innovative tools that can benefit New Yorkers is even greater.”

“Last year’s Big Apps competition was an enormously successful way to achieve multiple goals: supporting the City’s important technology sector, giving entrepreneurs opportunities to create new products, and increasing the accessibility and transparency of City government,” said New York City Economic Development Corporation President Pinsky. “This year’s expanded contest promises to promote even more innovation and creative thinking among the vibrant and growing tech community in New York. We look forward to seeing the results of their efforts.”

“NYC BigApps, and the DataMine site that supports it, sits at the heart of the City’s open data efforts,” said Department of Information Technology and Telecommunications Commissioner Post. “This effort complements the many other ways we’ve worked to bring technology to life for New Yorkers, including 311 Online and the 311 iPhone app. Beyond today’s competition, we’ll continue enhancing the functionality of DataMine and expanding the amount of data available there for use across the City and around the globe.”

“At the Mayor’s Office of Media and Entertainment, we’re exploring new ways to share information about City resources and services across multiple platforms,” said Commissioner Oliver. “Already we’ve reached new audiences through QR codes on the Staten Island Ferry and on the sides of sanitation trucks, and we’re making the content of our online Video On Demand player available on various mobile devices. The NYC BigApps Competition is the perfect opportunity to further communication between the government and the public.”

The NYC BigApps Competition is open to individuals, and companies and non-profit organizations with fewer than 50 employees. More than 160 datasets have been added to the 190 compiled for the inaugural competition. New York City Economic Development Corporation and the Department of Information Technology and Telecommunications coordinated with over 40 City agencies and commissions to provide the datasets, with 15 new City agencies, including the Department of Environmental Protection, the School Construction Authority and the Campaign Finance Board, participating in Data Mine for the first time. New data on public safety, the City budget, complaints to the Department of Buildings, and real-time traffic information will all be available for download today at www.nyc.gov/data .

The Data Mine was established for last year’s competition and, as part of the City’s efforts to promote transparency across agencies, all data will remain available for public use after the conclusion of the competition. Additional datasets will be made available throughout the year. Information and updates on the NYC BigApps competition, as well as official rules, can be accessed at the competition website: www.NYCBigApps.com .

Fourteen winners will be chosen in total, including two new prizes–best application created by a high school, college or full-time graduate school student; and a Large Organization Recognition Award for organizations with 50 or more employees, which will not eligible for a cash prize. A panel of judges from the technology and venture capital community will select winners for Best Overall Application (Grand Prize, Second Prize, Third Prize and five honorable mentions), Investor’s Choice Application, City Talent Award, Student Award, and the Large Organization Recognition Award. Two Popular Choice Application awards will be determined by public voting. Judging criteria will include the benefit to residents, visitors and City government; the quality and implementation of the idea; and potential commercial value.

All submissions are due on January 12, 2011. The Popular Choice Application winners will be selected by public vote through www.NYCBigApps.com between January 26 and February 26. Winners will be selected and announced at an awards ceremony to be held in March.

Last year’s winners included: WayFinder NYC–an application that allows users to find the nearest and best directions to New York City subway and New Jersey PATH stations; Taxihack–an application that allows users to post live comments on New York City taxis and their drivers via email (alert@taxihack.com) or Twitter (@taxihack); Big Apple Ed–an education application that provide residents with an easy-to-use guide to schools in the City, including school searches, top ten lists , analyses , comparison charts , and detailed school profiles ; and NYC Way–an iPhone application that bundles more than 30 New York City resources and provides information sorted by the user’s current location. The developer of NYC Way, MyCityWay, received the first investment by the NYC Entrepreneurial Fund, a $22 million seed and early-stage investment fund established by the City and managed by FirstMark Capital.

The judging panel is comprised of: Dawn Barber, Founder, Tech Meetup; John Borthwick, CEO, Betaworks; Chris Dixon, CEO & Co-founder, Hunch; Esther Dyson, Chairman, Edventure; Stuart Ellman, Co-Founder & General Partner, RRE Ventures; Lawrence Lenihan, Founder, CEO and Managing Director, FirstMark Capital; Danny Schultz, Co-founder & Managing Director, Draper Fisher Jurvetson Gotham Ventures; Naveen Selvadurai, Co-founder, Foursquare; Kara Swisher, Co-Executive Editor, AllThingsD.com; and Union Square Ventures Partner Fred Wilson.

“We are thrilled to be powering the second NYC BigApps competition, with significantly more data made available for software developers and the general public,” said ChallengePost Founder and CEO Brandon Kessler. “We were wowed by the creativity of the apps in the first competition, and we look forward to giving new entrants the great exposure they deserve.”

“New York is home to some of the world’s best developers,” said Foursquare Co-founder Naveen Selvadurai. “It is great to see the City rewarding this talent and taking advantage of it to increase transparency and make the wealth of information on NYC.gov more easily accessible.”

As part of the deal, Starcom gets a “first look” at all of the online properties created by the innovative production company headed by Lloyd Braun (pictured here) and Gail Berman. BermanBraun produces both digital and mainstream content.

Both Berman and Braun are longtime Hollywood execs, and Braun also did a rocky stint running media at Yahoo (YHOO).

Sources said the goal for the parties is that the advertising spend exceed north of $100 million over four years on BermanBraun sites.

This is important, since Starcom’s clients, which include Wal-Mart (WMT) and Procter & Gamble (PG), are big spenders offline.

Thus, getting regular ad dollars to online properties is critical to the success of digital content, which has remained an experimental spend, compared with offline entertainment.

Those sites include its celebrity Wonderwall site, the women-focused Glo on Microsoft (MSFT) portal MSN, the upcoming political site on MSNBC and others being developed.

The deal is apparently nonexclusive to Starcom, sources said, so BermanBraun can sell to other advertisers.

The deal will be shepherded by Brian Terkelsen, who runs Starcom’s LiquidThread unit aimed at the Web and mobile devices.

To understand where it is all headed, here is a video of Braun onstage at the eighth D: All Things Digital conference in June, in an interview I did with him and Steve Levitan, co-creator of the television hit “Modern Family”:

]]> http://allthingsd.com/20100817/exclusive-bermanbraun-strikes-big-ad-deal-with-starcom/feed/ 0 http://allthingsd.com/20100802/yahoo-restructures-u-s-ad-sales-force-with-no-new-head-but-apparently-a-lot-of-prince-charmings/ http://allthingsd.com/20100802/yahoo-restructures-u-s-ad-sales-force-with-no-new-head-but-apparently-a-lot-of-prince-charmings/#comments Mon, 02 Aug 2010 20:30:48 +0000 Kara Swisher http://kara.allthingsd.com/?p=31615

Yahoo announced today that it was restructuring its advertising sales force, after being without a head of its key U.S. unit since mid-March.

Big news: No new top ad sales exec.

Instead, several North American sales execs with larger portfolios will report directly to Hilary Schneider, who is in charge of the Americas for Yahoo (YHOO).

“This elevates the strong talent and brings a broader set of voices one step higher in the organization,” said Schneider in an interview today. “The marketplace is changing rapidly and bringing complete solutions is really the mantra of where the market is going.”

This move is a shift from the direction Yahoo had been heading in since Joanne Bradford stepped down as head of U.S. revenue and market development for Yahoo in mid-March.

Schneider had been leading the search for an external replacement for Bradford, using star headhunter Jim Citrin of Spencer Stuart.

The company apparently was unable to land the kind of prominent name Yahoo had been seeking for the job, after trying to attract several well-known candidates and rejecting others.

“Our leadership in sales is the strongest to date,” said Schneider, explaining the new structure for its ad sales force. “I have kissed a lot of frogs over the years, but it turned out the Prince Charmings we always needed were back at the ranch.”

(Frogs? Prince Charmings? On a ranch? Block that metaphor, although BoomTown will go along anyway!)

“Each of our leaders has strong relationships with advertisers and they know and trust each other,” said Schneider. “I will be consolidating the operational hub and directly managing it this time.”

Among the changes:

Mitch Spolan, the 11-year Yahoo veteran who is in charge of North American field sales, will also pick up responsibility for agency development and relationships.

Seth Dallaire, who has been running mid-market sales, will now be in charge of channel sales, reseller relationships and new and emerging formats, such as video, local, social and mobile.

Frank Weishaupt, who has been in charge of marketplaces, will add sales operations and training and sales development to his portfolio.

Lastly, Jim Stothard, who has been in charge of account management, will be leaving Yahoo for personal reasons, but will be working with Schneider to find his replacement.

Schneider said the new sales structure will eliminate a layer of management to better focus on improving advertising sales

That’s important, due to Yahoo’s recent quarterly earnings report, in which it posted flat revenue compared to last year, despite a recovery of the display advertising market.

Display is an area in which Yahoo (YHOO) has long dominated, although Google (GOOG) and others have stepped up competitive efforts aggressively.

So, the slowness in filling the company’s key sales position has had a lot of people inside Yahoo a little jumpy, because of the importance of firm leadership in the premium display online ad business in which the Internet giant needs to keep excelling.

Microsoft (MSFT) recently hired one of the people Yahoo had considered–former MTV Networks ad exec Carolyn Everson–for its head of sales.

With Everson and others not panning out, one hope was that Patrick Keane, CEO of Associated Content, which Yahoo just acquired, would take the job. But sources said he declined the offer.

Yahoo also had eyeballed internal candidates, but it seems to have decided to simply kiss, oops, elevate almost all of them.

Said Yahoo in its official statement about the changes:

“Yahoo! is committed to maintaining and strengthening partnerships with advertisers and agencies, and has a long history of sales leadership in the industry. The North American sales organization will now report directly to Hilary Schneider, EVP of the Americas. This organizational change will elevate the strong executive talent at Yahoo! and accelerate our momentum in the marketplace.”

]]> http://allthingsd.com/20100802/yahoo-restructures-u-s-ad-sales-force-with-no-new-head-but-apparently-a-lot-of-prince-charmings/feed/ 0 http://allthingsd.com/20100406/comcast-beats-fcc/ http://allthingsd.com/20100406/comcast-beats-fcc/#comments Tue, 06 Apr 2010 15:34:19 +0000 John Paczkowski http://digitaldaily.allthingsd.com/?p=38302 In the end, the federal appeals court reviewing the Federal Communications Commission’s sanctions against Comcast was as skeptical of the FCC’s authority to issue the sanctions as Comcast itself. This morning, the U.S. Court of Appeals for the District of Columbia ruled that the agency overstepped its bounds when it censured Comcast for interfering with peer-to-peer traffic on its network.

“It is true that ‘Congress gave the [Commission] broad and adaptable jurisdiction so that it can keep pace with rapidly evolving communications technologies,’” the three-judge panel wrote in its order (full text below). “It is also true that ‘[t]he Internet is such a technology,’ indeed, ‘arguably the most important innovation in communications in a generation.’

“Yet notwithstanding the ‘difficult regulatory problem of rapid technological change’ posed by the communications industry, ‘the allowance of wide latitude in the exercise of delegated powers is not the equivalent of untrammeled freedom to regulate activities over which the statute fails to confer…Commission authority.’ …The Commission has failed to tie its assertion of ancillary authority over Comcast’s Internet service to any ‘statutorily mandated responsibility.’”

In other words, as much as the FCC would like to tell Comcast (CMCSA) how to manage its network, it cannot do so without an explicit mandate from Congress.

This is a nasty blow to the FCC’s effort to establish a formal set of Net neutrality rules and to its National Broadband Plan. The FCC can’t really regulate broadband without clear authority over the companies that provide it.

That said, the FCC does have a few options going forward, as Bernstein Research analyst Craig Moffett explained in a research note to clients this morning.

“Broadly speaking, the FCC has three options. First, the FCC can go to Congress and request the necessary authority. Second, it can go to Congress and request net neutrality legislation. Or third, the FCC can reclassify broadband to bring it under FCC jurisdiction. This third option has been called by some ‘the nuclear option.’”

According to Andrew Jay Schwartzman, senior vice president and policy director for The Media Access Project, the nuclear option may be the best bet.

“While we are, to put it mildly, unhappy about this decision, the FCC’s choices are not quite as bleak as you suggest,” Schwartzman told me. “It has the option of classifying broadband as a Title II service, which was what it did until 2005. While this, too, will be subjected to the inevitable court appeals, many of us think that this will be sustained, and we’ve asked the FCC to do this. This is especially important as legislation would take a very long time to be enacted.”

Full Text Comcast vs FCC Federal Court Ruling

]]> http://allthingsd.com/20100406/comcast-beats-fcc/feed/ 0 http://allthingsd.com/20100406/palm-dumps-ad-agency/ http://allthingsd.com/20100406/palm-dumps-ad-agency/#comments Tue, 06 Apr 2010 11:50:57 +0000 John Paczkowski http://digitaldaily.allthingsd.com/?p=38274

“The Pre is probably being talked about more than other phones right now because of the marketing and advertising, and that’s a good thing. Could the ads work harder to show exactly how the phone works? Yes, but we knew it would be polarizing people to have a woman not shout at them and tell an interesting story.”

– Gary Koepke, co-founder of Modernista, the agency responsible for the absurd marketing campaign that launched the Palm Pre

Well, Modernista founder Gary Koepke was right about one thing: The absurd ads his agency conceived for the launch of the Palm Pre really could have worked harder to show how the phone worked–a lot harder. Because here we are a year after the device launched and Palm (PALM), which was the toast of the Consumer Electronics Show when it announced the Pre, is languishing amid lousy sales and an alarming inventory problem.

Little wonder then that Palm is rumored to be cutting the agency loose, evidently having finally realized that launching a bet-the-company smartphone with an advertising campaign that says almost nothing about it was unwise, if not utterly foolish–almost as foolish as choosing as a lead for that ad a female character far better suited for a role in “The Exorcism of Emily Rose.”

In the end, Modernista’s Palm campaign was simply far too short on product description and far too heavy on inane imagery (an army of jumpsuit-wearing Chinese dancers and a strange mumbling woman on a rock?) to be effective. If, as Advertising Age claims, Palm is dumping Modernista and negotiating with several other agencies to handle upcoming campaigns, it’s a wise move. Here’s hoping we see some new ads with clearer messaging and a focus on features over directorial foppery in the future.

PREVIOUSLY:

• Creepy Lady Mercifully Absent From New Palm Commercials, Redux
• Creepy Lady Mercifully Absent From New Palm Commercials

]]> http://allthingsd.com/20100406/palm-dumps-ad-agency/feed/ 0 http://allthingsd.com/20100126/beltway-hustle-google-quickly-gaining-on-microsoft-in-d-c-lobbying-spending/ http://allthingsd.com/20100126/beltway-hustle-google-quickly-gaining-on-microsoft-in-d-c-lobbying-spending/#comments Tue, 26 Jan 2010 13:12:41 +0000 Kara Swisher http://kara.allthingsd.com/?p=23511 Please see this disclosure related to me and Google.

While Microsoft has needed all the help it could hire in Washington, D.C., after its antitrust debacle many years ago, Google is quickly catching up to it as a tech power to be reckoned with in the nation’s capital.

According to the most recent public reports filed by Google (GOOG) with the Senate on its lobbying spending there, the search giant has significantly increased its outlay in 2009 from the previous two years.

In 2007–as you can see from the table below (click on the image once to make it larger)–Google spent a total of $1.52 million, which rose to $2.84 million in 2008.

And the 2009 total? Just over $4 million, according to the Lobbying Disclosure Act Database.

That’s probably no surprise given the ever-growing range of issues of concern to U.S. regulators due to Google’s increasing number of deals and because of many new and often controversial initiatives the company is forging forward with.

From pushing for approval of its DoubleClick acquisition in 2007 to its failed attempt to strike a search and online partnership with Yahoo (YHOO) in 2008 to last year’s wrangling with book publishers to 2010′s expected tussle over its $750 million purchase of mobile advertising start-up AdMob, Google’s presence in D.C. is only going to rise as its ambitions expand.

In the fourth quarter of 2009–according to its report, which you can read in its entirety below–Google spent $1.12 million lobbying the House and Senate, as well as the Federal Trade Commission and other government agencies, on topics such as “privacy and competition issues” related to online advertising, copyright laws and its book search settlement.

And this does not take into account Google’s spending in states across the country, as well as globally.

Interestingly, Microsoft’s reported lobbying spending in D.C.–which the software giant has been doing for much longer, with an even more complicated presence (can you say: consent decree?)–has declined in that same period, although it remains larger than Google’s.

In 2007, Microsoft (MSFT) spent $9 million, which fell slightly in 2008 to $8.9 million, before dropping to $6.72 million in 2009.

In the fourth quarter of 2009–according to its report, which you can also read in its entirety below–Microsoft spent $1.69 million buttonholing an alphabet soup of federal agencies and pols in the House and Senate on an even wider variety of issues than Google, including open government, visas, tax reform, free trade and, of course, “competition in the online advertising and software markets.”

Translation: Google-bashing in D.C.!

But now, it seems that Google’s ever-deeper lobbying wallet means turnabout is fair play.

As the stakes rise, check out Google’s and Microsoft’s most recent quarterly filings below:

Google

goog lobbying _ –
Microsoft

msft lobbying _ –

]]> http://allthingsd.com/20100126/beltway-hustle-google-quickly-gaining-on-microsoft-in-d-c-lobbying-spending/feed/ 0 http://allthingsd.com/20090929/aols-google-reunion-grows-yet-again-former-youtube-sales-guy-shashi-seth-joins-up/ http://allthingsd.com/20090929/aols-google-reunion-grows-yet-again-former-youtube-sales-guy-shashi-seth-joins-up/#comments Tue, 29 Sep 2009 16:29:22 +0000 Peter Kafka http://mediamemo.allthingsd.com/?p=11512 Of course, Time Warner’s (TWX) AOL has hired yet another Google (GOOG) veteran. That’s what the company does under the Tim Armstrong regime.

Today’s example: Shashi Seth, the one-time “monetization” boss at YouTube, who was most recently running sales at Cooliris, the video Web wall start-up. His new job: Senior vice president of global advertising products, reporting to Armstrong’s lieutenant (and Google vet, natch), Jeff Levick.

I thought Seth’s job title sounded a whole lot like that of Senior Vice President of Global Sales Development Erin Clift, whom AOL brought out to meet with reporters last week. But AOL folks tell me Clift is still there and has a much different role: She’s the “agency and market guru” and he’s a product guy.

Seth will be working out of AOL’s Silicon Valley outpost with new hire Brad Garlinghouse, who comes to AOL not from Google but via Yahoo (YHOO).

Here’s the release.

NEW YORK, NY – September 29, 2009 – AOL announced that Shashi Seth has joined the company as Senior Vice President of Global Advertising Products, responsible for building and scaling AOL’s advertising platform and developing industry-leading products. Seth comes to AOL from Cooliris, where he served as Chief Revenue Officer. Prior to that he was with Google, where he served most recently as head of monetization for YouTube.

“Shashi is unmatched in the industry as an innovator with an outstanding track record of developing new and better ways to serve advertisers on the Web,” said Jeff Levick, President of Global Advertising and Strategy at AOL. “As we move forward on our strategy of becoming the world’s largest provider of display advertising, Shashi will play a critical role in creating the best products in the business for our advertising partners.”

“I’m grateful to have the opportunity to come to AOL as it moves toward becoming an independent company,” said Seth. “The company already has an incredible combination of scale and a suite of great advertising products and technology, and I’m looking forward to working with AOL’s talented team to build on this strong foundation.”

Seth will report directly to Levick from AOL’s expanding Mountain View offices, joining Brad Garlinghouse, who was recently appointed to lead AOL’s Communications efforts and lead the company’s West Coast AOL Ventures efforts.

Prior to coming to AOL, Seth was with Cooliris, where he was responsible for revenue generation and business development. At Google, Seth was responsible for building advertising products, exploring all monetization opportunities, and defining business models for YouTube. Before that, Seth was the Product Lead for Web Search at Google. Prior to Google, Seth was with eBay, where he was responsible for building and managing eBay’s successful APIs & Platform. He has also worked for the Gap, where he launched their online stores, and co-founded two startups. Seth started his career at NASA Langley Research Center, where he built flight simulators and avionics equipment. Seth holds a Bachelor’s degree in Mathematics and Statistics from the University of Kanpur, India, a Masters in Computer Applications from the University of Pune, India, and a M.S. in Computer Science from the University of Miami.

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