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Yahoo: Crouching Strategy, Hidden Costs Cuts?

in News on August 11, 2008 at 11:26 am PT

Buried deep in a recent New York Times profile of Yahoo Co-Founder and CEO Jerry Yang were largely unexplained references to the names of two new initiatives now taking place within the ranks of Yahoo management. Curiously called Aikido and Judo, after the two best-known forms of Japanese martial arts, they are, in fact, yet another round of navel-gazing strategic overview efforts, aimed at assessing how Yahoo operates its consumer and advertising businesses. And, according to several sources within the company, besides more efforts to streamline Yahoo in both arenas, Aikido and Judo are more specifically looking at what cuts the company can make to meet aggressive financial goals it promised when trying to rebuff a now-defunct takeover bid by Microsoft.