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	<title>AllThingsD &#187; Aircell</title>
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		<title>Wi-Fi as an Ad Unit: Google Pushes Chrome for the Holidays</title>
		<link>http://allthingsd.com/20101108/wi-fi-as-an-ad-unit-google-pushes-chrome-for-the-holidays/</link>
		<comments>http://allthingsd.com/20101108/wi-fi-as-an-ad-unit-google-pushes-chrome-for-the-holidays/#comments</comments>
		<pubDate>Mon, 08 Nov 2010 17:33:18 +0000</pubDate>
		<dc:creator>Liz Gannes</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Aircell]]></category>
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		<guid isPermaLink="false">http://networkeffect.allthingsd.com/?p=67</guid>
		<description><![CDATA[For the second year Google is sponsoring in-flight Wi-Fi from mid-November to mid-January as a sort of benevolent gift for holiday travelers. This year, Google's not just getting passengers to feel warm and fuzzy about its brand at 30,000 feet, it's using the opportunity to promote a single product: The Chrome browser.]]></description>
			<content:encoded><![CDATA[<p>For the second year Google is sponsoring in-flight Wi-Fi from mid-November to mid-January as a sort of benevolent gift for holiday travelers. Last year Google&#8217;s free Wi-Fi was offered on Virgin America flights and <a href="http://news.cnet.com/8301-30685_3-10394192-264.html">in a bunch of airports</a>. This year, Google&#8217;s not just getting passengers to feel warm and fuzzy about its brand at 30,000 feet, it&#8217;s using the opportunity to promote a single product: The Chrome browser.</p>
<p><a href="http://networkeffect.allthingsd.com/files/2010/11/astronautlaptop.jpg"><img src="http://networkeffect.allthingsd.com/files/2010/11/astronautlaptop-275x206.jpg" alt="" title="astronautlaptop" width="275" height="206" class="alignright size-medium wp-image-72" /></a>The crafty little advertising move comes at a time when Chrome needs a boost to take on the Web browser competition. Currently Chrome has 8.5 percent of global users, <a href="http://marketshare.hitslink.com/firefox-market-share.aspx?qprid=0&#038;sample=28">according to NetMarketShare,</a> compared to 59 percent for Internet Explorer, 23 percent for Mozilla Firefox and 5.4 percent for Apple&#8217;s Safari. Yesterday, the new social browser <a href="http://kara.allthingsd.com/20101108/heres-a-better-name-for-rockmelt-the-facebrowser-plus-boomtowns-two-dude-video/">RockMelt</a> launched, and while the only people using it so far are avid followers of tech blogs, the company will obviously need to figure out a way to use some of its $10 million in funding and its investors&#8217; experience building browsers to gain market share. (Interestingly, NetMarketShare <a href="http://www.netmarketshare.com/report.aspx?qprid=61&#038;sample=37">says</a> mobile browsing is only 2.8 percent of the market. Room to grow.)</p>
<p>Google&#8217;s in-flight Wi-Fi will be on domestic AirTran, Delta and Virgin America flights (which use Aircell&#8217;s Gogo service) from Nov. 20 to Jan. 2 (which is sadly 23 days shorter than last year&#8217;s promotion).</p>
<p><em>Image courtesy <a href="http://images.jsc.nasa.gov/luceneweb/caption.jsp?photoId=STS057-34-029">NASA</a>.</em></p>
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		</item>
		<item>
		<title>Insert Bad &quot;Wi-Fli&quot; Pun Here&#8230;</title>
		<link>http://allthingsd.com/20090331/insert-bad-wi-fli-pun-here/</link>
		<comments>http://allthingsd.com/20090331/insert-bad-wi-fli-pun-here/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 18:39:46 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[American Airlines]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=15741</guid>
		<description><![CDATA[American Airlines domestic passenger jets are fast becoming a fleet of airborne Wi-Fi hotspots. After a successful six-month pilot program on 15 planes, the airline will expand its in-flight Wi-Fi service to 300 more over the next two years.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/03/laptopheadsock.jpg" alt="" title="" width="250" height="250" class="alignright size-full wp-image-15743" />American Airlines (AMR) domestic passenger jets are fast becoming a fleet of airborne Wi-Fi hotspots. After a successful six-month pilot program on 15 planes, the airline will <a href="http://online.wsj.com/article/SB123845252094471255.html">expand its in-flight Wi-Fi service to 300 more</a> over the next two years.</p>
<p>Provided by Aircell, the service will cost laptop users $9.95 for flights of less than three hours and $12.95 for longer flights. Travelers using Internet-ready handsets will pay $7.95 regardless of the length of their flight. And make no mistake, the data show they will pay. Apparently, $10 is a pittance for distraction when you&#8217;re trapped in a center seat on a packed flight with &#8220;Paul Blart: Mall Cop&#8221; as your only in-flight entertainment.</p>
<p>&#8220;[People are] working, they&#8217;re doing their e-mail, they&#8217;re going into their corporate networks, they&#8217;re going to their Facebook page, they&#8217;re Twittering, they&#8217;re doing YouTube and other video sites, but they&#8217;re in fact doing more of it,&#8221; <a href="http://www.dallasnews.com/sharedcontent/dws/bus/stories/033109dnbusaawifi.3824428.html">Aircell CEO Jack Blumenstein told the Dallas Morning News</a>. &#8220;The data shows that people use almost twice as much of data during the course of a session and stay on almost twice as long as when they&#8217;re at a hotel or a hotspot on the ground. People clearly are engaged by it when they&#8217;re flying.&#8221;</p>
<p>[<em>Image credit: <a href="http://www.flickr.com/photos/bekathwia/2462986853/in/set-72157604381050339/">Flickr/Bekathwia</a></em>]</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Insert Bad "Wi-Fli" Pun Here&#8230;</title>
		<link>http://allthingsd.com/20090331/insert-bad-wi-fli-pun-here-2/</link>
		<comments>http://allthingsd.com/20090331/insert-bad-wi-fli-pun-here-2/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 18:39:46 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=15741</guid>
		<description><![CDATA[American Airlines domestic passenger jets are fast becoming a fleet of airborne Wi-Fi hotspots. After a successful six-month pilot program on 15 planes, the airline will expand its in-flight Wi-Fi service to 300 more over the next two years.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/03/laptopheadsock.jpg" alt="" title="" width="250" height="250" class="alignright size-full wp-image-15743" />American Airlines (AMR) domestic passenger jets are fast becoming a fleet of airborne Wi-Fi hotspots. After a successful six-month pilot program on 15 planes, the airline will <a href="http://online.wsj.com/article/SB123845252094471255.html">expand its in-flight Wi-Fi service to 300 more</a> over the next two years. </p>
<p>Provided by Aircell, the service will cost laptop users $9.95 for flights of less than three hours and $12.95 for longer flights. Travelers using Internet-ready handsets will pay $7.95 regardless of the length of their flight. And make no mistake, the data show they will pay. Apparently, $10 is a pittance for distraction when you&#8217;re trapped in a center seat on a packed flight with &#8220;Paul Blart: Mall Cop&#8221; as your only in-flight entertainment. </p>
<p>&#8220;[People are] working, they&#8217;re doing their e-mail, they&#8217;re going into their corporate networks, they&#8217;re going to their Facebook page, they&#8217;re Twittering, they&#8217;re doing YouTube and other video sites, but they&#8217;re in fact doing more of it,&#8221; <a href="http://www.dallasnews.com/sharedcontent/dws/bus/stories/033109dnbusaawifi.3824428.html">Aircell CEO Jack Blumenstein told the Dallas Morning News</a>. &#8220;The data shows that people use almost twice as much of data during the course of a session and stay on almost twice as long as when they&#8217;re at a hotel or a hotspot on the ground. People clearly are engaged by it when they&#8217;re flying.&#8221;</p>
<p>[<em>Image credit: <a href="http://www.flickr.com/photos/bekathwia/2462986853/in/set-72157604381050339/">Flickr/Bekathwia</a></em>]</p>
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		</item>
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		<title>Reporting Digital Map Errors</title>
		<link>http://allthingsd.com/20080626/reporting-digital-map-errors/</link>
		<comments>http://allthingsd.com/20080626/reporting-digital-map-errors/#comments</comments>
		<pubDate>Thu, 26 Jun 2008 00:01:00 +0000</pubDate>
		<dc:creator>Walter S. Mossberg</dc:creator>
				<category><![CDATA[Mossberg's Mailbox]]></category>
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		<guid isPermaLink="false">http://mailbox.allthingsd.com/20080626/reporting-digital-map-errors/</guid>
		<description><![CDATA[Walt Mossberg answers questions about reporting errors on digital maps, "virtual private networks" on Amtrak trains and saving Internet Explorer favorites.]]></description>
			<content:encoded><![CDATA[<p>Here are a few questions I&#8217;ve received recently from people like you, and my answers. I have edited and restated the questions a bit, for readability.</p>
<hr />
<p class="question"> <em>All of the major digital maps contain erroneous information about our street in Virginia, and don&#8217;t even show several new streets near our home that were built over three years ago. I infer that there is one source of cartography used by these Web services, and also by my Garmin navigation system. But I can&#8217;t find out what it is. How can an individual get something like this corrected?</em></p>
<p class="answer"> There are actually two main companies that make the underlying maps that most of the navigation-device makers and digital-map sites use. One is called Tele Atlas (TLATF.PK), and one is called Navteq (NVT). Garmin (GRMN) uses Navteq. Each mapping company has a Web page where users can report errors or changes.</p>
<p>For Navteq&#8217;s error-reporting Web page, go to <a href="http://navteq.com" rel="external">navteq.com</a> and click on &#8220;Map Reporter.&#8221; For Tele Atlas&#8217; similar page, go to <a href="http://teleatlas.com" rel="external">teleatlas.com</a> and click on &#8220;Report Map Changes.&#8221;</p>
<p class="question"> <em>In reading your review of the new Gogo in-flight wireless Internet system, I wondered about two things: Does it support &#8220;virtual private networks,&#8221; and when will it be installed on Amtrak trains?</em></p>
<p class="answer"> While I didn&#8217;t test this, Gogo&#8217;s maker, Aircell, says that VPNs, which are used by many big companies, do indeed work over the service.</p>
<p>As for Amtrak, the Gogo system wouldn&#8217;t work for trains, because its antennas point up, into the sky, and don&#8217;t cover ground locations like railroad tracks. However, if you are on an Amtrak train in an area where cellphone towers are near the tracks, and your laptop computer or cellphone can pick up cellular data signals, you can already surf the Web and do email and other online tasks on the train.</p>
<p>In fact, I happen to be writing this column on an Amtrak Acela train between Washington and New York, and, using a Verizon (VZ) laptop card, my laptop is able to access the Internet with only occasional lapses.</p>
<p class="question"> <em>Because of problems I had with my computer, I lost my Internet Explorer favorites. How can I save them so I can easily restore them if they get wiped out again?</em></p>
<p class="answer"> There are several methods. You should, of course, be backing up all your key data, including your browser favorites or bookmarks, regularly, either to a local external disk, or to an online backup service. That would create a fairly fresh backup of your favorites. You could also use one of several Web sites that specialize in hosting, and sharing, bookmarks or favorites. They allow you to add bookmarks to your online list as you surf, and also to upload and download the favorites and bookmarks you keep locally on your computer. The best known of these sites is probably del.icio.us, which is at <a href="http://http://del.icio.us" rel="external">http://del.icio.us</a>.</p>
<p>The simplest method, however, is probably to just export your favorites to a file and save it in your Documents folder, on your desktop, or on a USB thumb drive. You can then use this file to restore your favorites in case of disaster. To do this in the latest version of Microsoft (MSFT) IE, click on the &#8220;Add to Favorites&#8221; button, select &#8220;Import and Export,&#8221; click &#8220;Next,&#8221; then click &#8220;Export Favorites&#8221; and walk through the steps that follow. Detailed instructions for all versions of IE are at: <a href="http://support.microsoft.com/kb/211089" rel="external">support.microsoft.com/kb/211089</a>.</p>
<ul>
<li>You can find Mossberg&#8217;s Mailbox, and my other columns, online for free at the new All Things Digital web site, <a href="http://walt.allthingsd.com" rel="external">http://walt.allthingsd.com</a>.</li>
</ul>
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		<title>Internet-a-Gogo: Airlines to Offer In-Flight Access</title>
		<link>http://allthingsd.com/20080619/internet-a-gogo-airlines-to-offer-in-flight-access/</link>
		<comments>http://allthingsd.com/20080619/internet-a-gogo-airlines-to-offer-in-flight-access/#comments</comments>
		<pubDate>Thu, 19 Jun 2008 00:01:00 +0000</pubDate>
		<dc:creator>Walter S. Mossberg</dc:creator>
				<category><![CDATA[Personal Technology]]></category>
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		<guid isPermaLink="false">http://ptech.allthingsd.com/20080619/internet-a-gogo-airlines-to-offer-in-flight-access/</guid>
		<description><![CDATA[This summer, Wi-Fi access will arrive in the passenger cabins of some commercial U.S. airliners with a new system called Gogo. For travelers who want to stay connected in the air, Gogo does the job, but it has its limitations.]]></description>
			<content:encoded><![CDATA[<p>Attention, laptop-toting U.S. airline passengers! You are either about to become much more productive and happy, or to lose one of your last refuges from the digital deluge that afflicts your life.</p>
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<p>Beginning this summer, as soon as next month, wireless Internet access will arrive in the passenger cabins of some commercial U.S. airliners.</p>
<p>On these Internet-equipped planes, any passenger with a Wi-Fi enabled laptop &#8212; or a cellphone with Wi-Fi &#8212; will be able to do almost everything he or she could do online at home or at the office. That includes surfing the Web, using email, having instant-messenger text chats, downloading and uploading files, and streaming video and audio.</p>
<p>In fact, I did all these things a few days ago on a test flight using the new system, called Gogo. During the flight from San Francisco to Denver, on a small test jet, I could operate online as if I were sitting at my desk, or in a Starbucks. I used Dell (DELL) and Apple (AAPL) laptops, a BlackBerry (RIMM), a Windows Mobile phone and an iPhone to perform all the most common online tasks, while soaring over majestic mountains and glorious national parks.</p>
<p>I sent and received emails on Microsoft (MSFT) Outlook and Apple Mail, including messages with hefty attachments. I conducted IM chats on AOL (TWX) Instant Messenger and Google (GOOG) Talk. Using all the major Web browsers, I called up dozens of Web sites, and watched video clips on Hulu and YouTube. I downloaded photos, songs, PDF files and Microsoft Office documents. I used all the Internet functions on the iPhone, and on the Wi-Fi-equipped BlackBerry and Windows Mobile phone.</p>
<p>One important caveat: Gogo is a data-only system. It doesn&#8217;t allow phone calls and will block all services that allow voice conversations to be made over the Internet.</p>
<p>Gogo will launch on three American Airlines (AMR) routes, likely in July. The first planes to use it will be American&#8217;s 15 Boeing 767s flying between New York and Los Angeles, San Francisco and Miami. Later in the year, Gogo will be available on all of Virgin America&#8217;s small number of routes, and possibly additional American routes, if the first deployment works well. It&#8217;s supplied to the airlines by a Denver-based company called Aircell, which says it is in negotiations to offer the Gogo service on several other major U.S. airlines by next year.</p>
<p>The Gogo service will cost a flat fee of $12.95 for flights of three hours or longer, and $9.95 for shorter trips. You log into Gogo as you would any commercial Internet service, registering on a special Web page. Aircell plans to allow advance sign-up, so you&#8217;d only have to enter an ID and password on the plane. No add-on software, hardware or cables are required.</p>
<p>A few Web functions will be offered free from Gogo, including access to the American Airlines Web site, to Frommer&#8217;s online travel guides and to a limited selection of articles from The Wall Street Journal.</p>
<p>Gogo isn&#8217;t the first in-plane Internet service. A few years ago, Lufthansa (LHA.MU) offered a satellite-based service from Boeing (BA), mainly on over-ocean flights, but it was canceled.</p>
<p>The service operates at respectable, if not blazing, speeds &#8212; similar to what you&#8217;d get on a cellular broadband service or a slow home DSL line. On my test flight, download speeds varied from 266 kilobits per second to about 1.4 megabits per second, with the most typical speeds hovering between 500 and 600 kbps. Upload speeds were between 250 and 300 kbps. I found that most of the tasks I tested, except for streaming video, felt smooth and normal.</p>
<p>Speeds could degrade on a large plane with scores of people online simultaneously. But Aircell claims it has the technology to make my experience representative for anyone doing common tasks, such as Web surfing and email. During my test flight, eight laptops and six Wi-Fi-enabled smart phones were using the system simultaneously. All registered decent speeds, except for a couple of minutes when the plane was crossing between the zones controlled by the company&#8217;s ground-based towers.</p>
<p>Aircell gets Internet access to the planes through a network of 92 towers scattered across North America. These essentially are cellphone towers, carrying a high-speed cellphone data signal, except that the Aircell antennas point up, into the sky. A receiver on the underside of the aircraft picks up the signal, which is then distributed through the plane via Wi-Fi.</p>
<p>The companies say Gogo is safe and won&#8217;t interfere with the plane&#8217;s operation. It is government-approved, and pilots can shut the system off should they deem it necessary.</p>
<p>Gogo has some limitations. The service plans to allocate its capacity so that low-bandwidth activities like Web surfing and email take priority over high-bandwidth ones like streaming video. That means you may find video to be slow and halting.</p>
<p>And Gogo is a North American, land-based service only. It won&#8217;t work over the oceans and, for now, it won&#8217;t work on other continents.</p>
<p>But for U.S. travelers who want to stay connected in the air, Gogo does the job.</p>
<ul>
<li>Find all of Walt Mossberg&#8217;s columns and videos online, free, at the new All Things Digital Web site, <a href="http://walt.allthingsd.com" rel="external">http://walt.allthingsd.com</a>. Email him at <a href="mailto:mossberg@wsj.com" rel="external">mossberg@wsj.com</a>.</li>
</ul>
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