Ford (F) recently released SYNC, a voice-activation package on some models that integrates the content and functionality of mobile devices with the car itself. SYNC also adds apps to the car, though it’s not clear what these features will mean for the future of American automakers.

Liveblog

Mullaly appears onstage wearing a very bright red vest. Vibrant!

At Walt’s request, Mulally shows off a piece of paper with handwritten notes that purport to explain Ford’s interest in all things digital. Lots of computers are involved in the creation of your Taurus.

12:30 pm: Kara wants to know why cars have been basically digitally ignorant for a long time. Walt: You open the door to you car and it’s 1957 again. Why is that?

For the record, Mulally doesn’t think you should text and drive.

He also wants you to keep your hands on the wheels and eyes on the road. So there’s lots of digital stuff being built into dashboard and console. Like the SYNC iPod/phone, etc., manager.

Ford is playing around with features like allowing drivers to have their text messages read to them. But safety is paramount. All of our data says your safest operation is when you have your hands on the wheel and eyes on the road. But right now, we feel that listening to email and text is a good first step. But we don’t want you sending email and text via voice, at least for now.

12:35 pm: Kara–Why is this taking so long? [i.e., "where is my jetpack?"]

Walt: Yeah! Even fancy German and Japanese cars don’t do it well. It’s pathetic!

Mulally: Don’t blame me! I just got here. Part of the problem is that car development is much slower than consumer electronics R&D cycle. For instance, a lot of competitors have embedded a phone in the car. We’re avoiding that and focusing on interface, so as consumers exchange and swap devices, they can do that.

12:38 pm: A pitch for “My Ford Touch,” which seems to have lots of bells and whistles, but sounds confusing to this frequent walker and subway-taker.

12:39 pm: Walt tries explaining it. “The instrument cluster, which has been on steering wheels forever, is now going to be a on a screen.”

Mulally: Right. We want to make it intuitive. Etc.

12:40 pm: Still trying to explain it. Screen goes on steering wheel and allows customizable controls for operating car, as well as extras.

12:41 pm: Kara–what is that people want to do, anyway?

Mulally: Good question. We watch what people do in cars and try to help them do it, because they’re going to do it anyway. For instance, we’re building in Pandora to our cars. You’ll get the music via the Web, from your cellphone, but you’ll operate it on our panel. Also Stitcher, Open Beak, etc.

A lot of people here are using apps. You’ll get to use them in the car.

12:43 pm: Walt–Will you need a special Ford version of these apps?

Mulally: Yep. You use our API

12:44 pm: Kara wants better navigation services. She doesn’t want to hear a mean German lady giving her directions though.

Walt: Yeah! All of your GPS systems are lousy! The ones on phones are better!

Mulally: We’re with you. That’s why we want to rely on developers to build the good stuff, via our API.

12:47 pm: Let’s talk about the car industry, period. You just got here. You were in aerospace, before. Also, the whole oil spill thing does change the way we look at cars, right?

Mulally: Before I left Boeing (BA), I thought about where the car industry was going. What I decided was that the industry is the soul of Manufacturing–“big M”–all around the world. Lots of stuff goes into this, no matter what country or region. It’s also part of the solution to economic growth, energy independence and environmental sustainability.

On that note: Clearly, the internal combustion engine is going to be around for a while. But we can make them operate more efficiently, etc. Take a v6 and make it run like a v8m, etc. Meanwhile hybrids are tough because you have two different systems: Batteries and internal combustion. Then in the future, we need to move to all-electric. We have a great road map for all of this. First all-electric cars launch this year. Hydrogen is farther out, don’t have the tech for it yet.

12:52 pm: Mulally describes challenges of electric car–need to figure out how and where to get the juice to cars.

12:53 pm: Kara–What about health of business?

Mulally: I like being here much better than testifying in front of Congress.

Kara: How did you get here?

Mulally: I flew! That’s why we have airplanes. For long-distance travel.

12:53 pm: A Zuckerberg hoodie joke.

12:54 pm: Mulally–Time goes fast. Last year, I was testifying on behalf my competitors, who were bankrupt. Now I’m a capitalist. But if GM and Chrysler went away, they’d take the supply base along with them, and they’d probably have put the U.S. into a bona fide depression.

I was asking for temporary help. I didn’t think all of us would end up owning our competitors.

12:57 pm: Mulally–Recovery is coming, by the way. We’ll have 3.5 percent expansion of GDP this year. And Ford is doing well. We’ll have market-share increases.

Kara: What kind of car do you drive?

Mulally: A different one every night.

Q&A

[I hope someone asks about the New York Times series that said that anything you do in your car besides driving is a safety risk. Anyone?]

Q: Please talk about the Mercury situation.

A: We had too many brands. Ford, Mercury and Lincoln. Mercury was supposed to be a gap-bridger between Ford and Lincoln. But the Ford line expanded, so we didn’t need Mercury. “Everybody’s got great options in Ford.” It’s also good news for Lincoln–because we don’t have other premium brands anymore, we’ll refocus on Lincoln for luxury.

Q: Proud Tesla owner Jason Calacanis wants to know why electric isn’t everywhere already.

A: We can make electric cars, but as you know, we can improve them, like battery life.

Calacanis: No. It’s not a problem. Batteries are great at Tesla.

Mulally: Nope. Most of them are too big, too heavy. There’s a lot of room to improve the batteries.

Other point is that the infrastructure has to get there. You need charging stations for people in apartments, in rural areas, etc. When we get there, Ford will be there.

Kara, and Walt want Jason to tell us how much his Tesla cost. Astonishingly, he goes mute.

Q: Did you really say you don’t intend to get a revenue stream from connectivity of cars to data? You don’t want a piece of money made by Yelp, Garmin, etc.?

A: You heard me correctly. We’re laser-focused on safe and efficient transportation. So there’s no conflict of interest.

Q: Walt wants to if these electronics actually sell cars.

A: I demoed this stuff for you, and you’re a tough critic, and you said “whoa!” This technology is absolutely a differentiator.

Q: You’re talking about innovation in cars. Does dealer network have to change too?

A: Absolutely. We’ve been right-sizing the dealer network to match demand for five years. Once you do that, throughput goes up, profitability goes up, interest in improving facilities goes up, etc. Then we can improve consumer experience.

Walt: Because it’s terrible right now.

Mulally agrees without saying so.

Q: China is pushing hard for electric cars. What does that mean for you?

A: I think China is going to continue to take a real leadership position on this. Big population, and they have a chance to really make a difference and maybe leapfrog the past.

Q: There’s that great Ford quote about not listening to his customers, because if he did he’d be in the horse business. So how you do innovate?

A: Stay closet to innovation. And have a point of view about how the industry is going to progress.

Q: Ah! Someone asked about focusing while you drive.

A: Eighty percent of accidents involve taking your eyes off the road. So we’re convinced that the mind has the cognitive ability to do other things while driving as long as you continue to watch the road. So we minimize anything that’s a distraction: Keyboard, certain confusing apps, etc. We are definitely going to be a gatekeeper with regard to apps, because it’s crucial that you not be distracted.

We’re done! Thanks for sticking around. See you in a year!

A note about our coverage: This liveblog is not an official transcript of the conversation that occurred onstage. Rather, it is a compilation of quotes, paraphrased statements and ad-lib observations written and posted to the Web as quickly as possible. It is not intended as a transcript and should not be interpreted as one.

The conference site for the eighth D: All Things Digital is now up.

There are posts related to D8, and we will be adding more in the next two weeks, ahead of the June 1 start of the conference.

The site also includes D8 speaker pages, which display a bio, big graphic, prior photos and videos. When the conference kicks in, these pages will also be populated with up-to-the-minute posts, photos and videos.

There will also be a Twitter feed module on all the D8 pages, which will show tweets from All Things Digital bloggers and more.

Onstage in interviews with Walt Mossberg and me at the event:

Apple (AAPL) CEO Steve Jobs; Hollywood director James Cameron; Microsoft (MSFT) CEO Steve Ballmer; AOL (AOL) CEO Tim Armstrong; Steve Burke, COO of Comcast (CMCSA); Federal Communications Commission Chairman Julius Genachowski; Web leader Steve Case; Peter Chou, CEO of HTC; John Donahoe, president and CEO of eBay (EBAY); Paul Jacobs, CEO of Qualcomm (QCOM); Jeffrey Katzenberg, CEO of DreamWorks Animation SKG; Alan Mulally, CEO of Ford (F); Richard Rosenblatt, co-founder, chairman and CEO of Demand Media, in a session with Editor-in-Chief, President and CEO Paul Steiger of ProPublica; Vivian Schiller, president and CEO of National Public Radio; and, last but hardly least, Mark Zuckerberg, CEO of Facebook.

The conference site for the eighth D: All Things Digital is now up.

There are posts related to D8, and we will be adding more in the next two weeks, ahead of the June 1 start of the conference.

The site also includes D8 speaker pages, which display a bio, big graphic, prior photos and videos. When the conference kicks in, these pages will also be populated with up-to-the-minute posts, photos and videos.

There will also be a Twitter feed module on all the D8 pages, which will show tweets from All Things Digital bloggers and more.

Onstage in interviews with Walt Mossberg and me at the event:

Apple (AAPL) CEO Steve Jobs; Hollywood director James Cameron; Microsoft (MSFT) CEO Steve Ballmer; AOL (AOL) CEO Tim Armstrong; Steve Burke, COO of Comcast (CMCSA); Federal Communications Commission Chairman Julius Genachowski; Web leader Steve Case; Peter Chou, CEO of HTC; John Donahoe, president and CEO of eBay (EBAY); Paul Jacobs, CEO of Qualcomm (QCOM); Jeffrey Katzenberg, CEO of DreamWorks Animation SKG; Alan Mulally, CEO of Ford (F); Richard Rosenblatt, co-founder, chairman and CEO of Demand Media, in a session with Editor-in-Chief, President and CEO Paul Steiger of ProPublica; Vivian Schiller, president and CEO of National Public Radio; and, last but hardly least, Mark Zuckerberg, CEO of Facebook.

Apple (AAPL) CEO and Co-founder Steve Jobs will appear at the eighth D: All Things Digital, in an interview on the opening night, kicking off our tech and media conference that will also include famed Hollywood director James Cameron, Microsoft CEO Steve Ballmer and Facebook CEO Mark Zuckerberg, among others.

(Jobs is pictured above at D5 in 2007.)

Jobs has been onstage many times at D, including in a famous joint session with Microsoft (MSFT) Co-founder Bill Gates. In the interview, which was conducted by Walt Mossberg and me, the pair of tech legends talked about their long history in the industry (you can see the video of that interview below).

There is much to talk to Jobs about, obviously, including the new iPad, the mobile market and the iPhone, its tense relationship with Google (GOOG) and the next innovations from the Silicon Valley computer icon.

It should be a news-filled year at D. Also onstage: Ballmer, who is appearing with the software giant’s chief software architect Ray Ozzie. In addition, Cameron will discuss the impact of tech on the film industry and his mega-hit movie “Avatar.”

Also onstage: Steve Burke, COO of Comcast (CMCSK), which recently purchased NBC Universal; Federal Communications Commission Chairman Julius Genachowski; former AOL (AOL) leaders Steve Case and Ted Leonsis; Peter Chou, CEO of HTC, which is embroiled in an ugly legal fight with Apple; John Donahoe, president and CEO of eBay (EBAY); former Hewlett-Packard (HPQ) CEO Carly Fiorina, who is now a candidate for U.S. Senate in California; Paul Jacobs, CEO of Qualcomm (QCOM); Jeffrey Katzenberg, CEO of DreamWorks Animation SKG; Alan Mulally, CEO of Ford (F); Richard Rosenblatt, co-founder, chairman and CEO of Demand Media, in a session with Editor-in-Chief, President and CEO Paul Steiger of ProPublica; Vivian Schiller, president and CEO of National Public Radio; and, last but hardly least, Zuckerberg of Facebook (yes, Mark, there will be a question about competition you’ll need to answer–and not via a question about the question either–be prepared!).

We also have a few more speakers to announce, so stay tuned.

Here is the Jobs-Gates video from 2007:

And here’s our official press release:

STEVE JOBS, JAMES CAMERON AND STEVE BALLMER TO SPEAK AT THE EIGHTH ANNUAL “D: ALL THINGS DIGITAL” CONFERENCE

NEW YORK (April 27, 2010)–All Things Digital today announced the speaker lineup for the eighth D: All Things Digital, The Wall Street Journal executive conference that will be held from June 1-3, 2010 near Los Angeles, Calif.

Apple CEO Steve Jobs will be this year’s opening-night speaker, Microsoft CEO Steve Ballmer will make his fourth appearance and “Avatar” director James Cameron will appear onstage at D for the first time on the annual event’s second night.

Founded by co-producers Walt Mossberg and Kara Swisher in 2003, the D conference is a gathering of the most influential figures in media and technology. Each year, Mossberg and Swisher put these top players to the test onstage during unrehearsed, unscripted conversations. The results are candid, entertaining sessions that provide glimpses into the strategies of the industry’s most creative thinkers.

D8 will also showcase leading executives from the mobile, digital, media, automotive and political arenas including:

• Steve Burke, COO of Comcast
• Steve Case, Chairman and CEO of Revolution
• Peter Chou, CEO of HTC
• John Donahoe, President and CEO of eBay
• Carly Fiorina, Candidate for U.S. Senate, California
• Julius Genachowski, Chairman of the FCC
• Paul Jacobs, CEO of Qualcomm
• Jeffrey Katzenberg, CEO of DreamWorks Animation SKG
• Ted Leonsis, Vice Chairman Emeritus of AOL, Chairman of Revolution Money and Owner of Washington Capitals
• Alan Mulally, CEO of Ford
• Ray Ozzie, Chief Software Architect of Microsoft
• Richard Rosenblatt, Co-Founder, Chairman and CEO of Demand Media
• Vivian Schiller, President and CEO of National Public Radio
• Paul Steiger, Editor-in-Chief, President and CEO of ProPublica
• Mark Zuckerberg, Founder and CEO of Facebook

Live blogs and photos from each session will be available on AllThingsD.com during each interview, with video highlights posted shortly afterwards.

The D conference has been sold out since January. For more information, full D coverage and video of past conferences including the historic joint appearance by Steve Jobs and Bill Gates at D5, see http://allthingsd.com/d/.

D8 is sponsored by AMD, Houlihan Lokey, Juniper Networks, Microsoft, NYSE Euronext, Qualcomm and Thomson Reuters.

]]> http://allthingsd.com/20100427/welcome-back-steve-apple-ceo-jobs-will-appear-onstage-at-d8/feed/ 12 http://allthingsd.com/20090105/this-week-in-tech-a-dull-ces-but-gasp-an-even-duller-macworld/ http://allthingsd.com/20090105/this-week-in-tech-a-dull-ces-but-gasp-an-even-duller-macworld/#comments Mon, 05 Jan 2009 13:00:23 +0000 Kara Swisher http://kara.allthingsd.com/?p=8064

BoomTown is not saying it’s going to be like watching grass grow.

But 2009 is not exactly getting off to a rousing start this week–with a pair of definitely underwhelming blockbuster tech events taking place that already have more of an air of whimper than of bang to them.

That would be the Consumer Electronics Show, the annual egregious gadgetfest in Las Vegas, and the final appearance by Apple (AAPL) at Macworld in San Francisco.

Of course, while CES tries to fend off the spate of no-one-is-going-to-CES stories–well, I am!–the absence of his digital Holiness and Apple CEO Steve Jobs at Macworld has really generated most of the glumness.

[UPDATE: In a public letter, Jobs says he has a "hormone imbalance" and will stay on as CEO as he recovers.]

Still, the keynote cancellation by Jobs–which started off a new round of is-he-sicker? rumors–is profoundly depressing for Macworld.

After all, it was only two years ago that he practically blew out every geek mind with the introduction of the iPhone there. (See a part of that masterful performance in a video below.)

Thus, it falls to Apple’s SVP of Worldwide Product Marketing, Phil Schiller, to be thrilling–with exactly what, it is still unclear. Rumors abound, none of which are very promising (New iLife and iWork! New Mac mini! Zzzzzzzz).

There is, of course, the vain hope that Schiller will end his speech by uttering Jobs’s patented “one more thing” line, wherein Jobs will walk out (without a walker!), wave and create what would be a genuine frenzy, especially since the last sighting of him was at a yogurt store.

As to CES, there is no big or new product trend to point to, except rumor of a possibly exciting intro of a touchscreen smartphone from Palm (PALM) with a slide-down keyboard. Wheeeee!

Some keynote speakers include Sony (SNE) CEO Sir Howard Stringer, Ford Motor Co. (F) CEO Alan Mulally, Intel (INTC) Chairman Craig Barrett and Cisco (CSCO) CEO John Chambers.

Interestingly, the absence of former Microsoft (MSFT) head Bill Gates at CES–long announced, after more than a dozen times there–caused no weeping and rending of garments, as did Jobs’s nonappearance.

In his place, there will be a keynote by the software giant’s CEO, Steve Ballmer, in which no major announcement seems to be coming.

Still, one can dream, and I desperately hope Ballmer will say “one more thing” and out will come Yahoo (YHOO) CEO Jerry Yang to announce a big honking search deal, finally putting to bed one of 2008′s longest-running soap operas.

What can I say? This is tech and, for us (okay, me, at least), that would be exciting.

Speaking of gripping, I dare you to watch this 2007 iPhone intro performance by Apple’s Jobs and not be deeply impressed by his stylings:

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