4 posts and columns on Alex Rodriguez

Voices

Tiger Woods's Online Rep Takes a Hit

in News on December 2, 2009 at 9:45 am PT

The ongoing coverage of Tiger Woods after his car accident last week has taken a toll on his online reputation, digital-marketing firm Zeta Interactive said. The New York agency monitors blogs, tweets and other online posts to gauge positive and negative “buzz” about celebrities, companies and other topics. Mr. Woods’s buzz rating was overwhelmingly (91 percent) positive prior to the accident but has since dipped to 74 percent positive, 26 percent negative.

How Sports Illustrated Nailed A-Rod, and Why It May Not Happen Again

in Media on February 11, 2009 at 12:23 pm PT

Some Web optimists dream of a day when citizen journalists armed with cellphones, blogs and Twitter accounts will step in for Big Media. But who’s going to spend many months and lot of money tracking down a single story about a doped-up baseball player–let alone stuff that really matters?