It’s Magical

Nothing says, ‘I love the Earth!’ quite like bringing bulldozers into an old-growth forest to create a fake ruined castle.

Alexis Madrigal, writing in The Atlantic about the site of Sean Parker’s wedding, an unpermitted scenic construction project in a redwood grove in Big Sur which resulted in $2.5 million in penalties

When Page Views Are Not Unique

Readers may click through your slideshow, but they’ll hate you a liiitttle bit more than they did when they got to the site. And I bet they’ll feel the same way about whatever advertiser was unlucky enough to get stuck on the page with some stupid thing that a reporter did with a little bit of hate in his heart and fingertips.

— The Atlantic magazine reporter Alexis Madrigal, in a story called “The Pernicious Myth That Slideshows Drive ‘Traffic'”

Telling iPad Stories

It’s funny that people think iPad stories generate ad revenue for media companies. That’s not how it works.

— The Atlantic’s Alexis Madrigal, via Twitter

Not Your Mother’s 1995 Ford Escort

The site is like a 1995 Ford Escort with a 500-horsepower advertising engine under the hood.

Alexis Madrigal, senior editor at The Atlantic, describing the Drudge Report in an article entitled “Drudge Report Looks Old-School, but Its Ad Targeting Is State-of-the-Art”

Google’s Plans to Promote Google+ in Search Get a Poor Reception

Some Internet thought leaders are none too happy about Google’s announcement today that it will prominently feature Google+ posts and users in search results.
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Facebook Steps Up Security After Tunisian Hacks

Facebook is rolling out to all its users the security features it added to stop the Tunisian government from accessing citizens’ passwords.