Alexis Madrigal 
41 posts and columns on Alexis Madrigal
It’s Magical
Nothing says, ‘I love the Earth!’ quite like bringing bulldozers into an old-growth forest to create a fake ruined castle.
— Alexis Madrigal, writing in The Atlantic about the site of Sean Parker’s wedding, an unpermitted scenic construction project in a redwood grove in Big Sur which resulted in $2.5 million in penalties
When Page Views Are Not Unique
Readers may click through your slideshow, but they’ll hate you a liiitttle bit more than they did when they got to the site. And I bet they’ll feel the same way about whatever advertiser was unlucky enough to get stuck on the page with some stupid thing that a reporter did with a little bit of hate in his heart and fingertips.
— The Atlantic magazine reporter Alexis Madrigal, in a story called “The Pernicious Myth That Slideshows Drive ‘Traffic'”
Telling iPad Stories
It’s funny that people think iPad stories generate ad revenue for media companies. That’s not how it works.
— The Atlantic’s Alexis Madrigal, via Twitter
Not Your Mother’s 1995 Ford Escort
The site is like a 1995 Ford Escort with a 500-horsepower advertising engine under the hood.
— Alexis Madrigal, senior editor at The Atlantic, describing the Drudge Report in an article entitled “Drudge Report Looks Old-School, but Its Ad Targeting Is State-of-the-Art”
