The “Mad Men” Years Are Giving Way to the “Math Men” Era

I love the “Mad Men” version of the ad business. The storytelling. The simplicity. The glasses of scotch at 10 am. But these days in digital, it feels like the Math Men media buyers (with their terabytes of data) are taking over for the Mad Men creatives.

HuffPost and TED Will Ring Out the Year With an Online Idea-Thon

Get your big-thinking cap on.
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Don’t Trust Your Instincts? Wal-Mart Uses Algorithms to Find Gifts People Want.

Wal-Mart has launched a Facebook application that helps people buy better gifts for their friends.
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What Answers Will Investors Be Demand-ing in the Q3 Call Today?

With its stock reeling and some traffic issues, it’s been a tough quarter for the social content company.
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As Yahoo Ponders Its Fate Endlessly — Selling Off Yahoo Japan Stake Is Suddenly Its Easiest Option

Would the sale of its Japanese asset give the Silicon Valley Internet giant at least one silver lining amidst the many dark clouds?
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Google’s Schmidt at Senate Antitrust Hearing: Eric “Gets It!”

Google faces the antitrust music in Washington, D.C.
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Apple iPad News Reader Zite Sold to CNN for Just Over $20 Million

Zite, the magazine-style reading app for the Apple iPad, has been sold to news giant CNN for $20 million to $25 million.
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Demand Media Q2 Call Liveblog: Spam-a-Not

Rachael Ray might dole out spam recipes on Demand Media, but the company said on its Q2 conference call that its business was not hurt by the spam-killers of Google.
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Site Claims to Loosen Google “Death Grip”

Since Google in February began changing the way its search engine ranks sites in order to weed out “low-quality” content and “article vomit,” thousands of negatively affected website publishers have scrambled to recuperate. HubPages.com says it may have found a solution.

Google: No, Government Investigations Have Not Frozen Our Manual Search Tweaks

A report claiming that manual updates to Google’s search results have been frozen because of possible government investigations is entirely untrue, the search sovereign says.
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Demand Responds to Google Content Purge