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	<title>AllThingsD &#187; all caps CEO</title>
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		<title>Carol Bartz: The ALL CAPS CEO</title>
		<link>http://allthingsd.com/20090114/carol-bartz-the-all-caps-ceo/</link>
		<comments>http://allthingsd.com/20090114/carol-bartz-the-all-caps-ceo/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 08:00:51 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[all caps CEO]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=11263</guid>
		<description><![CDATA[Yahoo, "frankly, could use a little management." Uttering those words Tuesday afternoon during a conference call to discuss her appointment as CEO, Carol Bartz ushered in a new era at the company. Known for occasionally opening Autodesk executive staff meetings with a "Tell me why I shouldn't fire the whole lot of you," she’s no milquetoast. If Jerry Yang was a lower-caps CEO--literally, since he pens staff memos using all lowercase letters--Bartz appears to be his ALL CAPS successor.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/01/ceoceo.jpg" alt="" title="ceoceo" width="350" height="207" class="aligncenter size-full wp-image-11264" /></p>
<p>The company, &#8220;frankly, could use a little management.&#8221; Uttering those words Tuesday afternoon during <a href="http://kara.allthingsd.com/20090113/live-blogging-yahoos-bartz-as-ceo-announcement-her-first-words-yahoooo/">a conference call</a> to discuss her appointment as CEO of Yahoo (YHOO), Carol Bartz ushered in a new era at the company.</p>
<p>Known for occasionally opening Autodesk executive staff meetings with a <a href="http://money.cnn.com/magazines/business2/business2_archive/2004/12/01/8192521/index.htm">&#8220;Tell me why I shouldn&#8217;t fire the whole lot of you,&#8221;</a> she&#8217;s no milquetoast. She&#8217;s a cancer survivor. And she&#8217;s the person who rebuilt Autodesk (ADSK) after putting down a rebellion of programmers bent on undermining her.</p>
<p>&#8220;Failure is not in her vocabulary,&#8221; Autodesk product manager Tony Peach said of Bartz back in 2004.</p>
<p>If Jerry Yang was a lower-caps CEO&#8211;literally, since <a href="http://digitaldaily.allthingsd.com/20080516/yangmail/">he pens staff memos using all lowercase letters</a>&#8211;Bartz appears to be his ALL CAPS successor, a seasoned tech executive and a no-BS strategist.</p>
<p>That said, there appears to be some disagreement over whether she&#8217;s the right person for the job.</p>
<p>To some, her limited Internet experience and relationship with Yahoo co-founder Jerry Yang is worrisome. Eric Jackson, president of Ironfire Capital LLC and an outspoken critic of the company&#8217;s leadership, says Yahoo under Bartz will just be &#8220;more of the same.&#8221;</p>
<p>&#8220;(Bartz) will be operating at a different scale, and the industry relevance is also obviously missing,&#8221; <a href="http://money.cnn.com/news/newsfeeds/articles/djf500/200901131638DOWJONESDJONLINE000686_FORTUNE5.htm">Jackson told Dow Jones</a>. &#8220;I think she is definitely going to look to Yang and the old board for guidance.&#8221;</p>
<p>Jeff Lindsay, an analyst at Sanford C. Bernstein, <a href="http://digitaldaily.allthingsd.com/20090113/jerry-yang-is-out-premium-apparently-already-baked-into-yahoo-stock-price/">also questioned Bartz&#8217;s appointment</a>. &#8220;She was an inoffensive, but largely unexciting candidate&#8211;someone who would be a steady hand at the wheel&#8211;but investors were hoping for a lot more than that,&#8221; he said.</p>
<p>But to others, Bartz&#8217;s track record more than makes up for her lack of consumer, Internet or advertising experience. &#8220;Bartz was a highly effective CEO at Autodesk over the 1992-2006 period, helping grow ADSK into a $4B market cap, $2B+ revenue run-rate company,&#8221; <a href="https://www.citigroupgeo.com/pdf/SNA28778.pdf">Citi analyst Mark S. Mahaney wrote in a client note Tuesday</a>. &#8220;Our brief exposure to her was also positive. She would appear to clearly bring to YHOO organizational chops, a new perspective, and substantial technology industry experience, having also served on the boards of Intel and Cisco.&#8221;</p>
<p><a href="http://digitaldaily.allthingsd.com/20090113/jerry-yang-is-out-premium-apparently-already-baked-into-yahoo-stock-price/">Needham analyst Mark May feels likewise</a>: &#8220;She has an established track record of running a major public company. She has a strong technical background, having run Autodesk and served on the Boards of Cisco (CSCO), Intel (INTC), NetApp (NTAP) and others&#8230;she not only shows great leadership qualities, but is thoughtful and passionate about a number of topics important to Yahoo today.&#8221;</p>
<p>And that may make her just the sort of leader Yahoo needs to turn itself around. <a href="http://www.informationweek.com/news/management/interviews/showArticle.jhtml?articleID=212900284&amp;subSection=News">Said Allen Weiner, research VP for Gartner Media AIS</a>, &#8220;I have a feeling that Yahoo has another chance, if not two, to regain its previous stature.&#8221;</p>
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