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	<title>AllThingsD &#187; All Facebook</title>
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		<title>Facebook's Holiday Gift Sends a Message: This Is a Grown-Up Company</title>
		<link>http://allthingsd.com/20091228/facebooks-holiday-gift-sends-a-message-this-is-a-grownup-company/</link>
		<comments>http://allthingsd.com/20091228/facebooks-holiday-gift-sends-a-message-this-is-a-grownup-company/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 17:53:50 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[All Facebook]]></category>
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		<category><![CDATA[Peter Kafka]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=14504</guid>
		<description><![CDATA[Check out the time, money and effort Facebook has spent on gifts it handed out to prized clients this year.]]></description>
			<content:encoded><![CDATA[<p>How can you tell when a buzzy start-up has reached grown-up stage?</p>
<p>Numbers help to tell the story, obviously. And the fact that Facebook now claims a staggering 350 million users&#8211;more than double a year ago&#8211;makes a pretty good claim for adult status. So are investments at <a href="http://mediamemo.allthingsd.com/20090526/da-facebook-takes-200-million-from-russian-investors-at-10-billion-valuation/">$10 billion valuations</a>.</p>
<p>But there are other markers, too. Like the kinds of gifts a company doles out to prized clients. Check out the time, money and effort Facebook put into these <a href="http://www.facebook.com/photo.php?pid=4736368&amp;id=217425001392#/album.php?aid=179335&amp;id=217425001392">limited-edition posters</a> it handed out to top advertising partners this year.</p>
<p>The network produced just 4,000 of these embossed foil babies, each of which contained a wooden token allowing recipients to make contributions to <a href="http://www.donorschoose.org/">DonorsChoose</a>. (Note that Facebook&#8217;s communications team sent digital versions of the same token to hacks like me&#8211;mine was worth $25.)</p>
<p><a rel="lightbox" href="http://mediamemo.allthingsd.com/files/2009/12/fb-holiday-gift-25.gif"><img class="alignnone size-full wp-image-14507" title="fb-holiday-gift-25" src="http://mediamemo.allthingsd.com/files/2009/12/fb-holiday-gift-25.gif" alt="fb-holiday-gift-25" width="350" height="467" /></a></p>
<p><a rel="lightbox" href="http://mediamemo.allthingsd.com/files/2009/12/fb-holiday-gift-24.gif"><img class="alignnone size-full wp-image-14508" title="fb-holiday-gift-24" src="http://mediamemo.allthingsd.com/files/2009/12/fb-holiday-gift-24.gif" alt="fb-holiday-gift-24" width="350" height="261" /></a></p>
<p><a rel="lightbox" href="http://mediamemo.allthingsd.com/files/2009/12/fb-holiday-gift-23.gif"><img class="alignnone size-full wp-image-14509" title="fb-holiday-gift-23" src="http://mediamemo.allthingsd.com/files/2009/12/fb-holiday-gift-23.gif" alt="fb-holiday-gift-23" width="350" height="261" /></a></p>
<p><a rel="lightbox" href="http://mediamemo.allthingsd.com/files/2009/12/fb-holiday-gift-22.gif"><img class="alignnone size-full wp-image-14510" title="fb-holiday-gift-22" src="http://mediamemo.allthingsd.com/files/2009/12/fb-holiday-gift-22.gif" alt="fb-holiday-gift-22" width="350" height="262" /></a></p>
<p><a rel="lightbox" href="http://mediamemo.allthingsd.com/files/2009/12/fb-holiday-gift-8.gif"><img class="alignnone size-full wp-image-14511" title="fb-holiday-gift-8" src="http://mediamemo.allthingsd.com/files/2009/12/fb-holiday-gift-8.gif" alt="fb-holiday-gift-8" width="350" height="247" /></a></p>
<p>Thanks to <a href="http://www.allfacebook.com/2009/12/facebook-holiday-gift/">All Facebook</a> for spotting.</p>
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