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Kno Prices Its Student Tablets at $599 and $899 to Ship by End of the Year

Kara Swisher — Tue, 09 Nov 2010 05:00:01 +0000

Kno, the high-profile Silicon Valley start-up trying to jump-start a market for tablets focused on students, announced tonight that it will have a limited number available by the end of the year for sale at prices of $599 and $899.

The lower price is for its single-screen device, while the clamshell double-screen version is more expensive.

Kno would not say exactly how many it has ordered for its first tablet production run–the device is being built by China’s Foxconn–but co-founder and CEO Osman Rashid said in an interview earlier today with BoomTown that units would number “in the thousands.”

Rashid said the Kno tablet will initially be aimed at 10 college campuses across the U.S., although he also declined to name them.

“We are going to do online and offline marketing, in a very focused approach,” he said, noting that Kno would be working with some college bookstores too.

Marketing a new and complex product like the Kno will take a lot of effort and cash, especially since it is an increasingly competitive market for mobile and portable computing products that includes Apple, Microsoft, Hewlett-Packard, Google, Amazon, Dell and many others.

Kno recently raised another $46 million in funding to add to a $10 million round, and sources said that the Santa Clara, Calif., company could be back out raising even more early next year.

Its current backers include prominent venture players like Andreessen Horowitz and First Round Capital, along with investors Mike Maples and Ron Conway.

Kno’s Rashid said his company pushed the go button after getting good feedback from students in a beta test, half of whom used the single-screen device and the other half the two screens, along with its related education platform software.

“We found that 85 percent of those using the single screen wanted the dual-screen version and that those using two screens took three times more notes,” said Rashid. “Students said they love the fact that they can write in the textbook itself and it appears the way it needs to be, even in digital form.”

The first Kno will have an aluminum body, and the company will also offer a set of accessories, such as a cover and a stand.

And Kno will watch initial sales carefully. “As a start-up, we want to make sure we are meeting demand, but also that we roll it out in a careful approach,” said Rashid.

Indeed–and it will be interesting to see how that goes for the ambitious and innovative Kno.

Until the results are in, here is the official press release from Kno:

Kno Announces Pricing and Pre-Order Availability for Tablet Textbook; Pays for Itself in 3 Semesters

Delivers Significant Student Impact for Less than 1% the Cost of a 4-Year College Education

Santa Clara, CA–November 9, 2010–Kno, Inc., a powerful, groundbreaking tablet textbook designed specifically for students and the education market, today revealed the price of its 14.1 inch single and dual-screen tablets at $599 and $899, respectively. The company also announced that it is now accepting a limited number of pre-orders for an initial shipment that is expected to be on customers’ doorsteps by the end of the year.

“Kno’s extraordinary benefits represent only a tiny fraction of the overall cost of college, but its impact on the student’s career–and the energy it adds to the experience, the thrill of learning, and the ultimate grade–is dramatic,” said Osman Rashid, Co-Founder and CEO of Kno, Inc. “Even better, when you do the math, it actually pays for itself and still saves $1,300 in digital textbook costs.”

Kno has been beta-testing the product with students and the response has been overwhelmingly positive for both the single and dual screen devices. Far more than just a digital textbook, Kno is creating a powerfully effective new learning environment that will make students at all levels more successful at processing, grasping and retaining both facts and concepts.

“My experience with Kno has been really incredible. My books have become more interactive and the ability to hand-write electronic notes on the book pages themselves has changed how I retain information,” said Melissa Lin, a sophomore majoring in Biology at UC Berkeley that has been beta-testing the Kno tablet. “I see a ton of difference with the Kno. I can carry everything with me including my books, my notebooks and a browser for research. And, with the lower cost of digital textbooks, it will pay for itself in three semesters which is really great.”

Digital textbooks, which typically cost between 30 and 50 percent less than physical textbooks, will be priced separately and will be sold through the Kno bookstore, which will be accessible on every Kno device. Starting today, students will be able to browse Kno’s bookstore at www.kno.com/store/books, which will include tens of thousands of the most popular textbooks and supplement materials. Kno has previously announced that it is working with major textbook publishers including Cengage, McGraw Hill and Pearson. The company recently added publishers including Macmillan, Bedford, Freeman & Worth and Holtzbrinck as well as BarCharts Publishing, Kaplan, Random House and a large number of the University Presses.

“According to the not-for-profit College Board’s 2010 report, the average college student spends approximately $1,100 a year on book and supplies,” said Babur Habib, CTO and Co-Founder of Kno, Inc. “Kno can reduce that cost while bringing education into the 21st Century, providing students with a far superior learning experience than they have today.”

To learn more about Kno, please visit the Kno blog at http://blog.kno.com or visit us on Facebook www.facebook.com/GoodtoKNO, Twitter www.twitter.com/GoodtoKNO and YouTube www.youtube.com/GoodtoKNO.

Almost Famous: Harold Smith IV of OWLE

Drake Martinet — Fri, 15 Jan 2010 08:59:21 +0000

A feature wherein All Things Digital looks at up-and-coming and innovative start-ups you should know about.

This week: We we had a Skype visit with, asked some questions of and gathered a few pertinent stats about Harold Smith IV and OWLE: Optical Widget for Life Enhancement, a superbeefy accessory for the Apple (AAPL) iPhone that attempts to bridge the gap between a camera on a phone and professional camcorder.

Who: Harold Smith IV

What: CEO and co-founder

Why: After early prototypes and iPhoneDevCamp, Harold patented a product that uses off-the-shelf lenses and microphones coupled with nearly a pound of custom-machined aluminum to stabilize and supercharge videos taken by iPhones. Harold and his team just finished churning out the first 500 OWLE Bubos (Bubo is the model name), which shipped at the end of 2009.

Where: wantowle.com (Web site); @wantowle (Twitter); Scottsdale, Ariz. (analog place)

Who else: A Japanese company called Factron makes a case, called Quattro, with detachable lenses, although similarities are thin. The OWLE is a one-of-a-kind product at this point, but Harold sees competition on the horizon as video apps improve.

Five Stats You Won’t Find in His Facebook Profile

Worst Job: I worked at Taste of Chicago, a hot dog shop. I guess it was my first experience in the truth of what goes on behind the scenes at a restaurant. This one day, I spilled a bucket of diced tomatoes on the floor, and my manager just kicked them back into the bucket and put it back on the counter. I didn’t last very long.

Has a Geek Crush On: Jim Jannard, he founded Red, the digital cinema camera company. Basically, he just saw a need and a product that didn’t exist yet and he just made it. That’s basically what we are trying to do.

Gadget of the Moment: You are gonna laugh because it’s so simple. I got this iPhone battery from Tumi for Christmas. It’s great. It holds five full charges and recharges the phone in two hours.

Wishes There Was an App For: Well, I really want to have more control over iPhone video. There’s no reason why we can’t have control over white balance, selective focus and everything. I mean, it’s all digital, and we have the tools. Truthfully though, I’d really love to play Halo on my iPhone in augmented reality. That’s coming.

Fails At: Spelling and grammar. I rely on the Internet to fix my mistakes. I think it would be the greatest prank ever to turn off all the spelling and grammar check in the world for one day to see how we all really type.

Bio in 140 Characters

Split his early years between Scottsdale and San Francisco. Couldn’t decide on a college major. Sold software, sold vitamins, invented OWLE.

The Five Questions

Give us the short history of how you decided the iPhone needed to be better at shooting video.

It all started with my day job at Natural Partners, a vitamin distribution company. They wanted to use video to reach customers in a way that competitors weren’t, so they started doing a Web TV show. We got into broadcasting trade shows live and wanted a mobile camera. The Nokia (NOK) N95 had just come out and Qik [online mobile streaming service] was around. I ended up building a rig to make live broadcasting with the N95 better. It just looked awful, all brackets and tape. When the iPhone came out, it was so thin and nice, I wanted to build something nice for it. That was the first OWLE prototype.

What exactly is the OWLE now?

Well, the OWLE Bubo is the current model. It is a custom-machined piece of billet aluminum, anodized black. We tried a lot of different sizes, and we settled on a version that weighs 0.9 pounds. You want it to be heavy enough so that you get stability without being a pain to carry around. The second component is the lens that it comes with. The body itself has 37-millimeter threading, the largest standard when it comes to camcorder lenses. These are things you can get at Best Buy (BBY) as add-ons for your camcorder. The lens even comes in two parts, and the first stage can be used alone for close-up shots. It also has an add-on microphone from Vericorder, so that you can hear what’s going on in front of the phone while it’s in the OWLE. You get the whole thing for $129.99.

Where do you hope people will be seeing these for sale in the future?

Well, we just launched a new Web site last week, and we are already filling orders from that. Right now, we are based out of a distribution center in Scottsdale, so we are filling orders ourselves today, but we could ramp up very quickly to larger order fulfillment. In my last job, I was running a $6-million-a-year e-commerce site, so when we are ready to ramp up, that’s my world, I’m ready for that.

We just struck a deal with ThinkGeek.com, so you can buy an OWLE there right now. Nothing is official yet, but we are currently in talks with Apple about selling OWLEs in Apple stores. That would be the dream location, I guess.

Picard or Kirk?

Picard for sure, I mean that’s what I grew up on–that was the touchscreen stuff. That was my first real exposure to touchscreens and HD video. It wasn’t shot in HD or anything, but Captain Picard would stand there, and there was that huge screen in full quality with a Klingon on it or something. We were there watching it on our little CRT televisions. That was the future. That’s what I thought when I first got an iPhone. I mean, it was a tricorder, that was “Star Trek.” I’m still waiting for my transporter.

What’s the OWLE story that beats them all?

Well, we just got this video from our marketing team–I’m not sure we’re going to release it. It’s basically of the team taking an OWLE Bubo with an iPhone inside and throwing it off a building like five times. The iPhone was, like, totally fine, but we don’t want to endorse people chucking their iPhones like that.

The In Living Color Interview

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Big Apple

John Paczkowski — Tue, 20 Oct 2009 18:00:46 +0000

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Apple Updates Mac Lineup, Announces Multitouch "Magic Mouse"

John Paczkowski — Tue, 20 Oct 2009 16:10:28 +0000

The Apple store went offline Tuesday morning and when it returned, it did so with a groaning board of new hardware, including a range of aluminum and edge-to-edge glass iMacs, Mac minis, a 13-inch unibody polycarbonate MacBook and a wireless, multitouch “Magic Mouse.”

The new iMacs boast LED-backlit 21.5- and 27-inch widescreen displays in an edge-to-edge glass design and all aluminum enclosure. They’re available with Intel (INTC) Core 2 Duo processors starting at 3.06 GHz, and Core i5 and i7 quad-core processors for even better performance. The low-end model is priced at $1,199, the same as the past generation, but its high-end sibling is now $200 cheaper, at $1,999.

The new MacBook features an 13.3-inch LED backlit display, a multitouch trackpad, and a $999 price tag. Though still housed in white polycarbonate plastic, it features an updated unibody design borrowed from the MacBook Pro.

The successor to the Mighty Mouse, Magic Mouse, eliminates mechanical buttons, instead, employing the same multitouch surface found on the iPhone, iPod touch, and Mac notebook trackpads, allowing users to navigate their desktops with simple gesture commands.

Accompanying the Magic Mouse is a a new Apple Remote. It’s got a new design and is, predictably, housed in aluminum.

Finally, Apple (AAPL) also updated the Mac mini. While its design is largely identical to that of its predecessor, it offers far more storage. Starting at $599, the entry-level Mac mini features a faster 2.26 GHz Intel Core 2 Duo processor and 2GB of DDR3 1066 MHz memory, a 160GB hard drive, five USB 2.0 ports, FireWire 800, Nvidia GeForce 9400M integrated graphics and a SuperDrive.

There’s also a new $999 Mac mini that’s specially configured with a Mac OS X Snow Leopard Server. It’s outfitted with two 500GB hard drives for a total of 1TB of server storage.

Quite a refresh and one analysts are already crowing about. In a bulletin released after the announcement, Piper Jaffray’s Gene Munster said Apple’s new machines will undoubtedly improve the company’s prospects for the December quarter.

“We expect the new iMacs, and to a lesser degree the new Mac minis, to help the desktop category rebound in the Dec. quarter,” Munster wrote. “In other words, the headwind that existed in the Sept. quarter due to aging Mac desktops has now turned into a tailwind for Mac units in the Dec. quarter….Bottom Line: Street Mac numbers may also be conservative if positive trends continue coupled with new Macs in the quarter.”

Apple Updates Mac Lineup, Announces Multitouch "Magic Mouse"

John Paczkowski — Tue, 20 Oct 2009 16:10:28 +0000

Accompanying the Magic Mouse is a a new Apple Remote. It’s got a new design and is, predictably, housed in aluminum.

There’s also a new $999 Mac mini that’s specially configured with a Mac OS X Snow Leopard Server. It’s outfitted with two 500GB hard drives for a total of 1TB of server storage.

Digital Cameras With Room for New Views

Katherine Boehret — Tue, 06 Oct 2009 23:36:02 +0000

At a glance, the most obvious physical improvements on today’s digital cameras compared with those bought five years ago are slimmer size and larger LCD viewing screens. Other than that, they don’t look a whole lot different.

But this week, I tested two physical features that I’ve never seen on digital cameras.

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I used the $430 Nikon Coolpix S1000pj (nikonusa.com), which has a mini projector built right into the camera itself. This extra characteristic lets you take pictures and, by pressing a button on the camera, project them onto any nearby surface, in old-school slideshow style. The projected image can measure up to 40 inches, growing or shrinking as you walk away from or toward the surface onto which the images are projected.

I also tried the $350 Samsung DualView TL225, which had two LCD viewing screens—including one on the front side. This front screen lets the subjects of the photograph see how they look as the photo is being captured, raising the concept of instant gratification to a new level. The outward-facing LCD can also display a smiley face or cartoon animations to encourage children to smile. It also can be used to display a timer’s countdown clock so you know exactly when the photo will be taken.

Technical Advances

These two compact cameras also feature less obvious technical advances that aren’t quite as eye-catching as a built-in projector or dual LCD screens.

Each camera can capture photographs with over 12-megapixel resolutions, and the Nikon and Samsung have 5x and 4.6x wide-angle zoom lenses, respectively.

Both cameras have built-in automatic scene-detecting capability, meaning they can analyze a scene to determine which shooting mode would work best. And they allow the user to edit images directly on the camera like brightening an image or rotating a photo.

The Nikon sticks to one traditional 2.7-inch LCD screen with separate buttons that control functions like menu, timer, deleting and playback. And, like many digicams, it accepts a SecureDigital (SD) memory card.

Getting your good side: Samsung’s DualView TL225′s front LCD shows people how they’ll look in photos.

In somewhat unusual fashion, the Samsung requires a tiny microSD memory card. The viewing screen on the back of the Samsung is a generous 3.5-inch touch LCD that covers close to an entire side of the camera; the front-side LCD is 1.5 inches.

I focused my testing on the unique physical features of each camera: the Nikon’s built-in projector and the Samsung’s two LCD screens. I tried them out over the course of a week and used them in real-life situations including at a birthday party and at the Army 10-Miler, an annual run in Washington, D.C.

When the Nikon’s projector isn’t in use, it functions like a regular camera—albeit an expensive one at $430. Nikon says this price is largely due to the cost of its built-in projector. Until now, most people who wanted portable, mini projectors bought them as standalone products; for example, the Pico Pocket Projector from Optoma Technology Inc. is listed for $230 online at Best Buy (BBY).

Subway Show

I took the Nikon Coolpix S1000pj along to the Army 10-Miler, capturing photos of runners as they ran near the National Mall. Later on, while I waited with hundreds of people to get on the D.C. Metro subway system, a friend and I looked through photos from the day by projecting the camera’s images onto a concrete wall.

At first, passersby thought the slideshow images were put there by the race organizers, and they commented about how neat it was that the race images already were posted for everyone to see.

The D.C. Metro was an ideal spot to use the Nikon’s projector because of its low light and white concrete walls. Outdoors, the projected images weren’t quite as easy to see.

I also used the projector in a house and in my office, setting it on a table and turning off the lights for the best view. A tiny remote comes with the camera if you want to sit back and give your friends and family a slideshow. Videos taken with the camera also will play in video format.

To start the projector, I pressed a button on the top ledge of the camera, which immediately covered the lens and turned on the projector’s bright light. A slider button adjusts focus. The image size can be as small as five inches and as large as 40 inches, and it will project from about six feet away. Nikon says the camera’s projector will work for an hour before its battery runs out.

Nikon’s S1000pj displays images and videos with its brightly lit projector—just right for a subway slideshow.

Surprise, Surprise

The $350 Samsung DualView TL225 is black with an accent color that comes in purple or orange. Its front-side LCD screen isn’t visible when the camera is turned off, making for a surprising experience when you take pictures of friends who can suddenly see themselves.

A similar but slightly lower-quality and less-expensive version of this camera is available in the $300 Samsung DualView TL220. This camera’s back LCD screen is a half-inch smaller than the TL225′s and not nearly as bright. Other notable differences include the TL220′s plastic casing compared with the TL225′s aluminum.

Clowns in Action

This front LCD performs various functions in addition to showing people what they look like. A scene called Children puts animated cartoon clowns on the outer LCD in hopes of making a child smile for the camera. Another setting puts a large, yellow smiley face on this LCD when the shutter button is pressed down halfway. And when the camera’s timer is set, the outer display counts down, showing “3, 2, 1″ until the image is captured.

I used this Samsung camera with two LCD screens to take pictures of friends who were all surprised and delighted when they saw themselves on the camera before the photo was taken. At a birthday party, the clown animations made even a group of people in their 20s laugh.

Some Downsides

The downside to this display screen is that it’s to the left of the camera’s lens, so if you’re taking a close-up shot of someone, they will appear in the photo like they’re glancing away slightly.

Another negative of this display is that it blacks out a split second before the photo is taken, so as long as you can hold the pose you saw of yourself on the screen, you’ll look fine.

It’s too early to know whether the innovations in these cameras will catch on, or be viewed over time as expensive gimmicks.

If these features become more common, hopefully the prices will come down and more consumers will be able to enjoy them.

Edited by Walter S. Mossberg

Write to Katherine Boehret at mossbergsolution@wsj.com

New From Apple: iPod Shuffle HAL Edition

John Paczkowski — Wed, 11 Mar 2009 13:28:10 +0000

The Apple Store went down for updating early this morning and when it returned, it featured an all-new iPod shuffle. Nearly half the size of its predecessor, this third-generation player features a new aluminum design and holds up to 1,000 songs with its 4GB of built-in storage. It also boasts a new VoiceOver feature that enables it to say the names of song titles, artists and playlists outloud in 14 languages (click here to hear an example).

“Imagine your music player talking to you, telling you your song titles, artists and playlist names,” Greg Joswiak, Apple’s vice president of iPod and iPhone Product Marketing said in a statement. “The amazingly small new iPod shuffle takes a revolutionary approach to how you listen to your music by talking to you.”

An interesting feature for those of us that can’t always recall a song name or its author simply by listening to it. Reminds me of HAL in 2001: A Space Odyssey.

“Dave Bowman: Tell me the name of the song, HAL.
HAL: I’m sorry Dave, I’m afraid I can’t do that.
Dave Bowman: What’s the problem?
HAL: I think you know what the problem is just as well as I do….”

As with most Apple (AAPL) products, the design of the device is impressive–sleek and impossibly small. That said, one of its elements may prove off-putting: The new shuffle lacks a click wheel. Its controls have been moved to the earphone cord. Which means it’s incompatible with third-party earphones until someone comes out with an adapter cable that will make it a bit costlier than its $79 price.

Steve Jobs's Health: Chalk It Up to Hormones

John Paczkowski — Mon, 05 Jan 2009 18:34:52 +0000

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Steve Jobs's Health: Chalk It Up to Hormones

John Paczkowski — Mon, 05 Jan 2009 18:34:52 +0000

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Purchasing an E-Reader

Walter S. Mossberg — Thu, 20 Nov 2008 02:26:03 +0000

Here are a few questions I’ve received recently from people like you, and my answers. I have edited and restated the questions a bit, for readability.

I want to purchase an e-reader. Currently I use my Palm Tungsten, but the screen is rather small for reading books. I purchased the Amazon Kindle for my niece but I do not like the design of it. Are there any other e-readers on the market that have a full keyboard and can connect to the Internet?

A: There may be some obscure models that do, but the main competitor to the Kindle, Sony’s Reader, lacks a direct connection to the Internet. You have to purchase titles on a computer and then move them to the device. The Reader does have a keyboard, but it’s virtual, not physical.

I’m considering the new 13″ aluminum-body MacBook. I’m a nontech guy doing routine computing tasks. I own an iMac and I’m ready to add a laptop. The only downside to the new MacBook seems to be the absence of a FireWire port. Is that a deal killer?

I don’t believe so. At one time, FireWire (also called 1394 or iLink on some computers and peripheral devices) was much faster than USB, but now the two are about the same speed. At one time, plugging most camcorders, or many external hard disks, required FireWire. Now both types of devices typically use USB or offer both types of ports.

If you are a professional photographer, videographer or musician with a heavy investment in USB peripheral devices, then the lack of a FireWire port may make the new MacBook a non-starter. But for an average user, unless you have invested in FireWire-only peripherals, I don’t think its absence would matter at all. Besides, you still have your iMac, which includes FireWire.

You can find Mossberg’s Mailbox, and my other columns, online free of charge at the new All Things Digital Web site, http://walt.allthingsd.com.

Apple Polishes Popular MacBook for a Higher Price

Walter S. Mossberg — Thu, 23 Oct 2008 01:02:04 +0000

Apple‘s MacBook laptop, the company’s low-end portable computer aimed at average consumers, isn’t just any old product. It’s the best-selling Macintosh in history, at a time when Mac sales are growing much faster than sales of PCs in the U.S. overall. And, according to the sales-research organization NPD Group, the midrange model of the MacBook has been the single best-selling laptop of any brand in U.S. retail stores for the past five months.

So, when Apple completely revamped the design of the MacBook last week, it was a big deal, not only for Mac die-hards, but for anyone shopping for an everyday laptop.

I’ve been testing the base model of the new MacBook for the past five days, and I like it a lot, despite a few downsides. I found this new MacBook to be speedy, solid, innovative, and comfortable to use, with very good battery life.

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The new model sports a sturdy aluminum case, instead of the old plastic one, and looks gorgeous. And it even seemed to run cooler than earlier Apple (AAPL) aluminum laptops. It’s 10% lighter, at 4.5 pounds, and 12% thinner, at 0.95 inch, than its predecessor, and continues to include a built-in DVD drive. Its processor is slower, yet it has good performance because of much faster graphics, and it also offers a far brighter screen in the same 13.3-inch size. But it still gets strong battery life — slightly better in fact than the older model, in my tests.

Plus, the new MacBook includes a huge, innovative glass track pad that functions as a combination of a traditional track pad and the multitouch screen of an iPhone. This track pad allows all sorts of fingertip gestures you can use to navigate Web pages, manipulate photos, and switch among programs.

In another radical step, Apple eliminated the button below the track pad. When you want to perform a mouse click, you just depress the entire track pad. The whole thing is a big button, which can act as either the left or right button on a traditional mouse, and which allows easy, smooth scrolling.

Like all current Macs, the new MacBooks come with Apple’s Leopard operating system, which I consider superior to Windows. But the new MacBooks can run Windows as well. In my tests, the new model ran Windows XP beautifully. I was able to run such Windows-only programs as Microsoft’s (MSFT) Internet Explorer and Outlook right along with my Mac software, at snappy speeds. It can also run Windows Vista.

The cheaper of the two new versions comes with an adequate 160-gigabyte hard disk, though larger disks are available, and two gigabytes of memory, which is plenty for a consumer Mac.

On my tough battery test, where I turn off all power-saving features and play an endless loop of music, the new MacBook lasted three hours and 53 minutes — six minutes longer than the old one. That suggests that, in normal use, with power-saving on, you could achieve Apple’s claim of five hours of battery life, or come close.

There are some drawbacks, of course. The cheapest of the new models costs $1,299, $200 more than the cheapest of the old models. Though that’s the same price as the most popular of the older models, and you get more for your money, the swooning economy may make that price tag tougher for some families to swallow. As a hedge against this, Apple will continue to sell the base model of the old MacBook, at $999.

Another downside to the new MacBook is that the radical new glass track pad will take some time to get used to. At first, I found its surface so slippery that I had trouble accurately placing the cursor on the item I wanted to select. But three other people I asked to test this had no such trouble, and my own woes with this disappeared after a few days, either because I got more used to it, or because the surface picked up enough dirt to become less slick.

It also takes a while to adapt to the lack of a button. For left-clicking, you press the whole track pad with one finger. For right-clicking, you press down with two fingers, or you can set an option to perform right-clicking with one finger by pressing on one of the lower corners of the track pad. You can also optionally use light tapping instead of clicking, a common option on other laptops.

In addition, the model’s bright LED screen comes in only a glossy finish, which some folks hate because it displays more glare and fingerprints than the old matte screens.

Apple still stubbornly refuses to incorporate a slot for the flash memory cards commonly used in cameras and cellphones. And the new model omits the FireWire port, which some consumers used to connect older camcorders and certain external hard disks. The new model uses a common Ethernet networking cable instead of FireWire to transfer all your files and programs from an older Mac, a process I found worked perfectly.

All in all, though, Apple’s new MacBook is a terrific choice for consumers and students, if you can handle the $1,299 price.

Find all of Walt Mossberg’s columns and videos online, free, at the All Things Digital Web site, walt.allthingsd.com. Email him at mossberg@wsj.com.

Apple: A Ship That Leaks From the Top?

John Paczkowski — Wed, 15 Oct 2008 18:28:43 +0000

When Daily Variety broke the news that Pixar had hired writers for the pitch that became the 2007 release, ‘Ratatouille,’ Steve Jobs tracked the reporter down at the Sundance Film Festival, demanding to know her sources and threatening to fire the film’s writers. He called her on the private line of a rented condo–a number she had not given out to anyone. She still doesn’t know how he found it.”

– Daily Variety, June 18, 2006

Beyond the technology on display at Tuesday’s Apple event, what was perhaps most interesting was the accuracy with which it had been predicted. Astonishing really, given Apple’s near-monomaniacal secrecy. With the exception of that bogus $800 MacBook story, nearly every single rumor voiced in the weeks preceding Tuesday’s event was proven true–Apple’s new “brick” manufacturing process, aluminum enclosures for consumer MacBooks, LED backlit display, multi-touch glass trackpads, the screaming fast new Nvidia GPUs, even the date of the MacBook event itself. So when CEO Steve Jobs took the stage and said, “we have some exciting new products to show you,” most everyone sitting in the audience already had a pretty damn good idea what they were about to be shown. And that’s got to bother Apple (AAPL), which has long argued that leaks dampen excitement around product launches and taken legal action against rumor sites that publish them. Certainly, Jobs, showman that he is, can’t be pleased that the rabbits he’d planned to pull out of his hat Tuesday were hopping willy-nilly about the stage before he even arrived.

But apparently there’s little Apple can do to stop it. Or it’s given up trying. Or something else. “There used to be saying at Apple,” Jobs recalled at our D5 conference: “Isn’t it funny? A ship that leaks from the top.”

Perhaps it’s time for that saying be brought back into popular usage.

Apple Notebook Event: The Unibody Enclosure

John Paczkowski — Tue, 14 Oct 2008 17:30:09 +0000

Steve Jobs invites Jon Ives, senior vice president for industrial design, to the stage to explain the evolution of Apple’s design and manufacturing process. Looks like the “brick” manufacturing process could be true. …

Ives describes how excess aluminum left over from the original piece used in manufacturing is recycled throughout the process. The precision aluminum unibody enclosure that Apple used in the MacBook Air, he notes, is now being extended to the rest of the Mac notebook lineup.

Jobs returns to the stage. He explains that chipmaker Nvidia approached Apple (AAPL) about a new graphics chip that could be used in desktops. Apple decided to adopt it for laptops, however. The chip, called GForce 9400M, delivers graphics up to five times faster than Apple’s current graphics chips.

New notebooks will boast a multi-touch glass trackpad. The entire trackpad is the button.

The trackpad supports multifinger gestures, including some new ones. Four-finger gestures can control AMD app-switching.

A full-glass instant-on LED displays all connectors on one side. The notebooks feature next-gen graphics, mini-display port connector and a magnetic latch.

And they’re environmentally responsible. The unibody design, for example, requires only half the number of parts of Apple’s previous notebooks.

Jobs passes a chassis around the audience, and it is, indeed, very slick. “A tour de force of engineering,” says Jobs. Holding one of these in your hands, it’s tough to disagree.

More coming …

Apple R&D: The "R" Stands for Rumor

John Paczkowski — Mon, 13 Oct 2008 18:17:57 +0000

One of the investments we make is to introduce new products that initially cost more because they deliver an entirely new level of value to the customer. Then we ride the cost curves down with value engineering and volume manufacturing, leaving us far head of our competitors. We have some of these types of investments in front of us that I can’t discuss.”

– Apple Chief Operating Officer Tim Cook, July 21, 2008

The media will gather tomorrow at Apple’s Cupertino, Calif., headquarters for an invitation-only event–presumably about updates to its MacBook and MacBook Pro lines. And as with every Apple (AAPL) product launch, tomorrow’s has been preceded by feverish speculation about what form, exactly, those updates will take. Among the rumors currently making the rounds:

Apple will uncrate a new line of MacBooks whose cases are carved from a single brick of aircraft-grade aluminum.
Apple’s refreshed MacBook line will include a machine priced at below $1000, perhaps even as low as $800.
The new MacBooks will feature glass, multi-touch trackpads and LED-backlit displays.
They’ll swap out Intel’s chipset–not the central processor–for Nvidia’s MCP7A, which reportedly blows the doors off Intel’s G45 in the graphics department.
Blu-ray will be offered as an option on high-end models.
Finally, Apple’s new line of portables will include the unmatchable “state-of-the-art new product” to which Apple CFO Peter Oppenheimer and COO Tim Cook referred earlier this year, and that product will be a tablet. Something along the lines of the “MacBook Touch” described by MacDailyNews back in July.

Think MacBook screen, possibly a bit smaller, in glass with iPhone-like but fuller-featured multi-touch. Gesture library. Full Mac OS X. This is why they bought P.A. Semi. Possibly with Immersion’s haptic tech. Slot-loading SuperDrive. Accelerometer. GPS. … App Store-compatible, able to run Mac apps, too.”

An interesting spread of rumors, some quite likely, others improbable … and yet entirely plausible because, after all, it’s Apple we’re talking about. We’ll find out which of these proves true tomorrow at 10 a.m. PDT. I’ll be covering the event live, so be sure pay us a visit tomorrow.

Apple R&D: The "R" Stands for Rumor

John Paczkowski — Mon, 13 Oct 2008 18:17:57 +0000

One of the investments we make is to introduce new products that initially cost more because they deliver an entirely new level of value to the customer. Then we ride the cost curves down with value engineering and volume manufacturing, leaving us far head of our competitors. We have some of these types of investments in front of us that I can’t discuss.”

– Apple Chief Operating Officer Tim Cook, July 21, 2008

Apple will uncrate a new line of MacBooks whose cases are carved from a single brick of aircraft-grade aluminum.
Apple’s refreshed MacBook line will include a machine priced at below $1000, perhaps even as low as $800.
The new MacBooks will feature glass, multi-touch trackpads and LED-backlit displays.
They’ll swap out Intel’s chipset–not the central processor–for Nvidia’s MCP7A, which reportedly blows the doors off Intel’s G45 in the graphics department.
Blu-ray will be offered as an option on high-end models.
Finally, Apple’s new line of portables will include the unmatchable “state-of-the-art new product” to which Apple CFO Peter Oppenheimer and COO Tim Cook referred earlier this year, and that product will be a tablet. Something along the lines of the “MacBook Touch” described by MacDailyNews back in July.

Think MacBook screen, possibly a bit smaller, in glass with iPhone-like but fuller-featured multi-touch. Gesture library. Full Mac OS X. This is why they bought P.A. Semi. Possibly with Immersion’s haptic tech. Slot-loading SuperDrive. Accelerometer. GPS. … App Store-compatible, able to run Mac apps, too.”

YouTube MacGyver-ized

John Paczkowski — Mon, 13 Oct 2008 18:00:55 +0000

[ See post to watch video ]

Report: New MacBooks, Justifications for Buying Them, in Production

John Paczkowski — Mon, 15 Sep 2008 20:24:21 +0000

It’s looking more and more like Apple’s next-generation Macbooks will arrive at market in October. In a research note to clients today, Citigroup’s Richard Gardner said channel checks have confirmed that the notebooks are in production.

“Field checks confirm that shipments of new MacBooks have begun, with a sharp production ramp planned for September and an introduction planned for early October,” Gardner wrote. “The most distinctive features of the new MacBook appear to be a very thin aluminum casing, an LED-backlit display and an aggressive entry-level price point.”

Gardner expects Apple (AAPL) to introduce its fall notebook line “within weeks.” October 14, perhaps?