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The Tech 10: YouTube Monetizes, iPhone Prepares for a European Tour and Google Sees Stars

in News on August 22, 2007 at 10:44 am PT

Note: John Paczkowski is on vacation and won’t be writing or posting videos until he returns Monday. To keep you abreast of tech news while he’s away, we’re compiling a daily digest of 10 must-read tech stories. We’re calling it the Tech 10 and it appears below.
  1. As inevitable as death and taxes: YouTube, the world’s No. 1 video site, will begin placing ads in its videos, All Things Digital’s Kara Swisher reports. The animated advertising will appear no earlier than 15 seconds into a video, overlaid on the bottom fifth of the screen. Citing viewer revulsion, a YouTube product manager told NewTeeVee the site will not use the dreaded preroll or postroll.
  2. Apple, leveraging its deal-brokering with AT&T stateside, has signed up European partners for iPhone sales and service. A report in the Financial Times notes that three telecoms–T-Mobile in Germany, Orange in France and O2 in the United Kingdom–will fork over 10% of the revenues made from iPhone calls and data transfers.