Amir Efrati

Google Engineer Told Others of Data Scoop

Amir Efrati and Don Clark in News on April 29 at 8:34 pm PT

A Google Inc. engineer told others at the company about his plan to scoop up personal information from wireless-network users as specially equipped cars drove by their homes, but the practice continued for two years after the internal disclosures, a Federal Communications Commission investigation found.

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Start-Up Sees New Frontier in Mining: Asteroids in Space

Amir Efrati, Reporter, The Wall Street Journal in News on April 23 at 4:45 pm PT

The riddle of the space asteroid start-up may be closer to being solved.

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A Quixotic Quest to Mine Asteroids

Amir Efrati, Reporter, The Wall Street Journal in News on April 21 at 1:13 am PT

A new company backed by two Google Inc. billionaires, film director James Cameron and other space exploration proponents is aiming high in the hunt for natural resources — with mining asteroids the possible target.

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Google to Sell Tablets on Its Own This Year

Amir Efrati, Reporter, The Wall Street Journal in News on March 29 at 4:06 pm PT

Google Inc., undaunted by a short-lived attempt to sell a smartphone on its own, is now pushing into Apple’s iPad market.

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Once Shunning Ad Promos, Google Now Flaunts Itself

Amir Efrati in News on March 27 at 5:30 am PT

After years of touting the superiority of online advertising, Google Inc .is taking a decidedly different approach to promote itself in areas where its rivals dominate.

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Google Gives Search a Refresh

Amir Efrati, Reporter, The Wall Street Journal in News on March 15 at 3:00 am PT

Google Inc. is giving its tried-and-true Web-search formula a makeover as it tries to fix the shortcomings of today’s technology and maintain its dominant market share.

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The Mounting Minuses at Google+

Amir Efrati, Reporter, The Wall Street Journal in Social on February 28 at 10:06 am PT

To hear Google Inc. Chief Executive Larry Page tell it, Google+ has become a robust competitor in the social networking space, with 90 million users registering since its June launch. But those numbers mask what’s really going on at Google+.

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Google Developing Home Entertainment System

Amir Efrati and Ethan Smith, Reporters, The Wall Street Journal in News on February 9 at 1:15 pm PT

Google Inc. is developing a home-entertainment system that streams music wirelessly throughout the home and would be marketed under the company’s own brand, according to people briefed on the company’s plans.

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Inside Yahoo: Less Show, More Sell

Amir Efrati, Reporter, The Wall Street Journal in News on February 9 at 8:10 am PT

New Chief Executive Scott Thompson’s plan for turning around Yahoo Inc. is beginning to take shape: He wants to push the Internet company away from its advertising roots and get more of its revenue from fees and commissions, according to people familiar with the matter.

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Twitter Can Censor by Country

Loretta Chao and Amir Efrati, Reporters, The Wall Street Journal in Social on January 27 at 5:30 am PT

Twitter Inc. says it can now make content selectively available to users based on geography, and plans to use that ability to enter countries with “different ideas” about freedom of expression as a human right — reflecting the difficult ethical questions facing Internet companies.