Is There a Myspace Mafia, Too? Because Leaving Seems to Have Paid Off for Many Ex-Execs.

When the selling of Myspace winds down in the next week or so, it’ll probably attract a spate of comments about what a failure the whole social networking enterprise turned out to be. That is, unless you think of the mob of former execs who have worked at the company over time, many of whom have moved on to some more golden opportunities after leaving Myspace.
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Gravity Wants to Instantly Personalize Any Content Site

Gravity today is unveiling its plans to be an information filtering service. The idea is to combine social and semantic understanding of users to identify content they are likely to be interested in.

Digital Musical Chairs at MySpace and FIM Still Going–Exec Departures and More…

As BoomTown previously reported, there have been a lot of exec departures and shifts at Fox Interactive Media and its MySpace unit, which seem to be continuing. Especially departures, it seems, as the massive restructuring of the digital units of News Corp. keeps shaking out. Top engineer Max Engel, who ran the social networking site’s open initiatives, for example, is leaving to join the new stealth start-up being helmed by ex-MySpace employees, including former COO Amit Kapur. And there are a lot of others too.
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Former Facebook Exec Van Natta Set to Take Over at MySpace, as Founder DeWolfe Prepares to Step Down

Finally, Owen Van Natta is about to win out over a founder. The former Facebook COO is poised to become the CEO of MySpace, replacing co-founder and current CEO Chris DeWolfe. DeWolfe will likely get a title as a special adviser to MySpace in a deal that is still coming together. But the die seems cast for Van Natta to take over the thorny job of rehauling MySpace, which is owned by News Corp. It’s familiar territory for him.
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Kapur Stepping Down as MySpace COO

Amit Kapur, who was elevated to COO of MySpace early last year, will be stepping down from the position. He’s leaving the company to start a new venture with two other MySpace executives, Jim Benedetto, SVP of Engineering, and Steve Pearman, SVP of Product Strategy.
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An American (Well, Lots of Them) in Paris for Le Web

BoomTown just got to Paris, as in France, to attend and moderate sessions for the third annual Le Web conference. Le Web is organized by Loïc and Geraldine Le Meur, with 1,500 people signed up to hear a range of Internet players, many of whom are from the U.S., tomorrow and Wednesday. Silicon Valley speakers include Marissa Mayer of Google, LinkedIn’s Reid Hoffman and Dan’l Lewin of Microsoft. And some interesting European execs include France Telecom Orange Chairman and CEO Didier Lombard and Jacques-Antoine Granjon, CEO and co-founder of a very interesting fashion sale site, Vente-Privee.com.

MySpace's San Francisco Debut in Living Color!

Last night, BoomTown checked out the new space MySpace is renovating for its soon-to-open San Francisco office. The occasion was a party the social-networking site held for developers as part of its recent platform launch. In other words, the night MySpace started kissing up to the widget makers with tasty burgers and big techie hugs. [...]

MySpace's Chris DeWolfe and Amit Kapur Speak!

Last night, MySpace threw a party for third-party developers at their soon-to-be-opened office in San Francisco’s trendy SoMa neighborhood. BoomTown went and did a video of the event here, where the trendy, Beverly Hills-based social-networking site made nice with the geeky widget makers of Silicon Valley. And we also talked to MySpace Co-Founder and CEO [...]