AllThingsD » An Inconvenient Truth

Education Documentary Featuring Bill Gates Gets First Distribution Deal at Sundance

Kara Swisher — Mon, 25 Jan 2010 09:03:01 +0000

Like BoomTown, Bill Gates was at the Sundance Film Festival this weekend–not just to sample some of the fare at the well-known independent film festival, held annually in Park City, Utah, but also to appear at the screening of a documentary about the crisis in public education in which he appears and that scored the first distribution deal at the event.

The worldwide rights for “Waiting for Superman,” directed by Davis Guggenheim and produced by Participant Media, were sold to Paramount Vantage, a unit of the Viacom (VIA) movie studio.

The film premiered Friday at Sundance, with Gates in attendance. The Microsoft (MSFT) co-founder took questions at the screening and made it to several Sundance events, surprising several film types.

“I couldn’t believe it was him,” said one participant at a filmmakers’ gathering.

Yes, it was him, especially since issues in public education have been a big focus of the Bill & Melinda Gates Foundation, where he has been spending most of his time since leaving day-to-day work at the software giant in 2008.

Interestingly, Participant Media–along with Guggenheim–put out “An Inconvenient Truth,” the global-warming doc starring former VP Al Gore, which was a huge success.

And in yet another Silicon Valley connection, Los Angeles-based Participant was founded by former eBay (EBAY) exec Jeff Skoll.

Here are highlights from a terrific interview Walt Mossberg did with Melinda Gates at the sixth D: All Things Digital conference in 2008, where she talked eloquently about the problems faced by U.S. schoolchildren:

[ See post to watch video ]

And here’s the press release from Participant on the “Superman” deal:

HOLLYWOOD, CA (January 21, 2010)–Worldwide rights for the new documentary from Oscar®-winning director Davis Guggenheim (AN INCONVENIENT TRUTH) and Participant Media have been acquired by Paramount Vantage, it was announced today by Adam Goodman, Paramount Film Group President and by Participant Media’s CEO Jim Berk.

The documentary will have its world premiere tomorrow, January 22, at the Sundance Film Festival. Paramount Vantage will release the movie in the fall of 2010 in the U.S. with international release dates not yet determined.

The studio’s specialty division Paramount Classics released Guggenheim’s acclaimed AN INCONVENIENT TRUTH in 2006. The influential documentary, financed and executive produced by Participant Media, received two Academy Awards®, and was a worldwide box office hit, grossing more than $24 million in the U.S. and nearly $50 million worldwide.

The new film, developed, financed and executive produced by Participant Media, examines the crisis of public education in the United States through multiple interlocking stories–from a handful of students and their families whose futures hang in the balance, to the educators and reformers trying to find real and lasting solutions within a dysfunctional system.

The documentary features several leaders in the field of education, including philanthropist Bill Gates of The Bill and Melinda Gates Foundation; President and CEO of the Harlem Children’s Zone in Harlem, New York Geoffrey Canada; Chancellor of the Washington, D.C. public schools Michelle Rhee; Knowledge is Power Program Founders (KIPP) David Levin and Mike Feinberg; and President and CEO of Manchester Bidwell Corporation Bill Strickland.

Six-time Grammy Award-winning recording artist, concert performer and philanthropist John Legend composed the end title song “Shine.” Legend’s own Show Me campaign uses education to break the cycle of poverty through sustainable development at the individual, family, and community levels.

Said Paramount’s Goodman: “Our commitment to this movie and the issue of education is urgently important to all of us at Paramount. In collaboration with our partners, we hope to bring about a real solution.”

Said Davis Guggenheim: “With these two great partners, Participant Media and Paramount Pictures, we have a chance to create public awareness around this issue, and this is the only way we can make real change in our children’s schools.”

Said Jim Berk, CEO, Participant Media: “The movie creates an emotional personal connection to an issue which underpins the very future of our country. By reuniting with our good friends at Paramount, we have the chance to build on our ground breaking partnership on AN INCONVENIENT TRUTH to launch a national conversation from movie theaters, to kitchen tables all across the country.”

“It’s wonderful to have Paramount as partners on this film,” says the film’s producer, Lesley Chilcott, who was also a producer on AN INCONVENIENT TRUTH. “It’s crucial to have experts like Paramount and Participant that understand the power of a film to create urgency about an important issue. We need to get the message out there. Millions of kids are waiting.”

The film is directed and produced by Davis Guggenheim. Lesley Chilcott is the producer, with Jeff Skoll and Diane Weyermann serving as executive producers. Written by Davis Guggenheim and Billy Kimball. The cinematographers are Erich Roland and Bob Richman. Greg Finton, Jay Cassidy, and Kim Roberts served as the editors.

SnagFilms Finds Virtual Theaters for Documentaries

Walter S. Mossberg — Thu, 17 Jul 2008 01:02:02 +0000

Thousands of feature-length documentary films are produced every year, but almost nobody gets a chance to see them. A few dozen are shown to small audiences at major film festivals, and a handful make it into theaters. For every blockbuster like “An Inconvenient Truth,” there are hundreds of documentaries that never find an audience.

Starting Thursday, however, there will be a new online service that aims to change all that. The service, called SnagFilms, allows anyone with a blog, a Web site, or even a page on a social-networking site, to open a virtual movie theater and show these documentaries, free. The virtual theater is a small widget that contains the film, and that can be embedded easily and quickly in a wide variety of popular social-networking services and blog platforms. No technical knowledge is needed.

[ See post to watch video ]

Once a site or page owner “snags” a film in this way, visitors to the site can view it in a larger window that pops out from the widget. This window plays the film, displays some ads and provides links to charities or organizations related to the topic of the movie. The films can even be played in full-screen mode. Many also include links for buying a DVD of the film. All that’s missing is the popcorn.

These aren’t homemade, three-minute YouTube (GOOG) clips. Nearly all are feature-length, professionally produced documentaries, from both small independent filmmakers and well-known sources such as PBS and National Geographic.

The owner of the site or blog gets no direct revenue from posting the films. He or she is, in effect, donating space to support the film or the cause it highlights, a decision SnagFilms calls “filmanthropy.” But the filmmaker and SnagFilms do make money — splitting advertising revenue equally. And the charity or organization can make money, too, if viewers opt to donate. The filmmaker also can make money from DVD sales, paying SnagFilms an 8.5% commission.

I have been testing a prerelease version of the SnagFilms service and have posted SnagFilms widgets with no problems to Facebook, MySpace (News Corp), iGoogle, Netvibes, Blogger, Windows Live Spaces (MSFT) and Vox. Many more Web sites can house these widgets, including the vast number of blogs built on the popular WordPress and TypePad platforms.

Here’s how it works. You just go to the SnagFilms Web site at www.snagfilms.com, select one or more of the 250 or so films available at launch and click the snag button. A menu pops up that lists numerous popular networking services and platforms. Clicking one will automatically post the SnagFilms widget of your choice on your page or site at one of these services. You can also simply view the films at the SnagFilms site.

Each widget includes an “info” button that takes you to a page on the SnagFilms site giving the details and background on the film. You can also leave comments here, rate the film, order the DVD and see recommendations for related films.

The system is viral, so you don’t have to start at the SnagFilms site. A Web surfer who sees a SnagFilms movie anywhere on the Web can spread it around just by clicking the snag button on every widget. The snag button allows the viewer to either host the film or to email a link to the film that will bring friends to the SnagFilms site to view or snag it.

SnagFilms is the brainchild of Ted Leonsis, a former top executive at America Online (TWS), who in recent years has become a documentary-film producer. He became frustrated with the distribution bottleneck for such films and arranged to take over AOL’s documentary site, TrueStories, and turn it into SnagFilms. He also is chairman of the board of a company, Clearspring, which created the film widgets.

At launch, the SnagFilms catalog includes well-known documentaries like “Super Size Me,” but also lesser-known films on a wide variety of topics, including college football, AIDS in Africa, politics, profiles of average people and tales of the New York Fire Department. One of my favorites was “Paper Clips,” the story of how a school in Tennessee learned about the Holocaust.

Filmmakers can submit movies to the site by sending an email to: submissions@snagfilms.com. SnagFilms says it doesn’t censor or edit the films, but won’t accept pornography or films deemed to encourage hate. It does have a selection process, so not all films submitted will make it onto the site. The company hopes to add more films soon.

I had only two gripes about SnagFilms. First, the films should be able to play inside the widget itself, with an option inside to play at larger sizes. Having to open a separate browser window is a pain. The company says it’s working on this.

Second, the initial catalog is light on documentaries from a conservative or probusiness perspective. But the company says it is “actively seeking to offer differing viewpoints” and will soon add “a number of films that are quite conservative in philosophy.”

SnagFilms is a great idea for getting documentary films in front of more people. It’s another example of how the Web is changing media distribution for the better.

Find all of Walt Mossberg’s columns and videos online, free, at the All Things Digital Web site, walt.allthingsd.com. Email him at mossberg@wsj.com.