News Byte

Pinterest Adds Free Analytics Tools

Pinterest on Tuesday is launching a set of online analytics tools for verified website owners to see graphs and visual grids of what content from their sites is being pinned and repinned, who’s pinning it, and what’s getting clicked on. The goal of the free product is to encourage high-quality content on Pinterest, the company told AllThingsD.

Pinterest Analytics Service Curalate Raises $3M

Curalate applies image recognition to track pictures posted on Pinterest.
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Evan Williams’s Advice to Start-Ups: Don’t Be Too Data-Driven

Don’t look at stats all the time, says the Twitter and Blogger founder. Fight the dragons and go through the dark forest.
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Andreessen and Mixpanel Call for an End to “Bullshit Metrics”

If you tilt your head 20 degrees to the right and squint just so, you’ll see that we’re huge!
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FTC to Settle With Analytics Firm Compete Over Data Collection Privacy and Security

Compete said it would be audited every two years for the next 20, and would also give users better anonymization, consent agreements and disclosures.
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Tumblr Blesses Its First Analytics Provider, Union Metrics

Brands and PR can measure what’s being discussed on Tumblr through an officially endorsed partner.
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Much-Cited Analytics Tool App Annie Raises $6M

App makers, app platforms, venture capitalists and reporters all seem to like the analytics provider with the cutesy name.
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A Million Users? Pshaw. What’s a Hit in Today’s Metrics?

How to spot meaningful growth for a new app or service when so many things are blowing up so fast.
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Hot Analytics Start-Up Mixpanel Raises $10.25M Led by Andreessen Horowitz

All the start-ups I talk to these days seem to be using Mixpanel analytics.
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Twitter Finally Unveils Analytics (But Only in Private Beta)

Twitter unveiled its long-awaited analytics product today, based on data provided about tweets and clicks facilitated by its t.co link shortening service and “Tweet Button” tool for publishers.
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Twitter Starts to Claim Credit for Sending Other People Traffic

Twitter Partner Gnip Raises $2M for Social Media Monitoring Data

Gnip Becomes Twitter's First Authorized Data Reseller

Twitter Firehose Too Intense? Take a Sip From the Gardenhose or Sample the Spritzer