119 posts and columns on analytics
Social analytics start-up TrueLens announced Monday that it closed a $1.2 million round of funding led by Google Ventures. Other participants in the round include Charles River Ventures, Common Angels, 500 Startups and Boston Seed, as well as a handful of other angel investors. After compiling and analyzing data from multiple social networks, TrueLens offers more granular customer information to brands for marketing campaigns.
News Byte$7.2 million round in May. DataSift was named one of Twitter’s “Certified Partners” in August, a small group of companies anointed by the microblogging service as some of the best third-party handlers of Twitter data.
News ByteLinkedIn report. The study claims that analytics firms and networking start-ups like Cloudera and Arista Networks are garnering the most engineering mindshare. The study took into account the LinkedIn activity of more than 240,000 Bay Area engineers from January through March.