analytics

News Byte

Google Ventures-Backed Start-Up TrueLens Nabs $1.2 Million

Mike Isaac in Social on December 3, 2012 at 5:00 am PT

Social analytics start-up TrueLens announced Monday that it closed a $1.2 million round of funding led by Google Ventures. Other participants in the round include Charles River Ventures, Common Angels, 500 Startups and Boston Seed, as well as a handful of other angel investors. After compiling and analyzing data from multiple social networks, TrueLens offers more granular customer information to brands for marketing campaigns.

News Byte

DataSift Closes $15 Million Round in VC Funding

Mike Isaac in Social on November 12, 2012 at 9:07 pm PT

Social analytics company Datasift announced on Tuesday morning it had closed a $15 million dollar round of funding led by Scale Venture Partners with participation from Northgate Capital and Daher Ventures. This is the second round raised by the start-up in 2012 alone, having already closed a $7.2 million round in May. DataSift was named one of Twitter’s “Certified Partners” in August, a small group of companies anointed by the microblogging service as some of the best third-party handlers of Twitter data.

News Byte

Dataminr Raises $13 Million in Series B Round

Mike Isaac in Social on September 24, 2012 at 9:00 am PT

Social analytics firm Dataminr announced on Monday that it closed a series B round of venture funding, adding $13 million in capital on top of the $3.5 million raised previously. The company uses its access to Twitter’s full Firehose of continuously flowing data to isolate and predict events and trends, with a particular emphasis on the financial and governmental sectors. Dataminr will use the capital injection on technology and client acquisition.

News Byte

For Valley Engineers, Big Data and Networking Start-Ups Are Still Sexy

Mike Isaac in News on May 17, 2012 at 4:30 am PT

Consumer companies may be hot among investors, but big data and networking start-ups are hotter still to Valley engineering talent, according to a recent LinkedIn report. The study claims that analytics firms and networking start-ups like Cloudera and Arista Networks are garnering the most engineering mindshare. The study took into account the LinkedIn activity of more than 240,000 Bay Area engineers from January through March.