147 posts and columns on analytics
DataSift, a U.K.-based social startup that offers analytics services based on aggregate social network data, announced on Tuesday that it raised $42 million in a Series C round of venture funding. The new capital brings the total amount of funds raised to about $70 million.
Lifefyre, the social commenting platform startup, announced Thursday it had acquired Realtidbits, a San Diego-based analytics startup. Terms of the deal were not disclosed, but Realtidbits will continue to work as a team based in Southern California. All Realtidbits users will be migrated over to Livefyre’s existing commenting platform, and the Realtidbits analytics software will eventually be offered to Livefyre’s enterprise customers.
News ByteTrueLens announced Monday that it closed a $1.2 million round of funding led by Google Ventures. Other participants in the round include Charles River Ventures, Common Angels, 500 Startups and Boston Seed, as well as a handful of other angel investors. After compiling and analyzing data from multiple social networks, TrueLens offers more granular customer information to brands for marketing campaigns.
News Byte$7.2 million round in May. DataSift was named one of Twitter’s “Certified Partners” in August, a small group of companies anointed by the microblogging service as some of the best third-party handlers of Twitter data.