In a move reminiscent of one done by Facebook in 2009, Twitter is close to completing an $800 million funding deal that will include a second part in which around $400 million of the total will be used to cash out current investors and also employees.

According to several sources close to the situation, the complex transaction could be completed within two weeks.

Along with basic funding needs, this is largely being done this way to give those with stakes in the San Francisco microblogging company an ability to monetize their privately held common stock and also to do this selling in a more organized — and legal — manner.

That is especially important since the company is not likely to go public for at least a year or more. And, while it could also be sold to a bigger company such as Google, that is also not in Twitter’s immediate future.

Before this secondary follow-on, the first part of the deal will be a $400 million investment for preferred shares by new and also existing shareholders, as was reported by the New York Times last week.

That round will indeed value Twitter at $8 billion, as the Times reported, which is a higher number than in other earlier reports.

This is more than double what Twitter was valued at when it got $200 million in venture funding from Kleiner Perkins in December at a $3.7 billion valuation.

Once the latest investments are complete, Twitter’s total cash haul since it was founded five years ago will be $760 million.

Key new moneybags are expected to be Russian investing heavyweight DST Global, which has invested in Facebook, Zynga and Groupon; as well as the digital growth fund of J.P. Morgan and perhaps others.

Current investors include Benchmark Capital, Union Square Ventures, Spark Capital and several other venture firms, as well as a spate of prominent angel investors.

The latest funding is an important one for Twitter and will up the pressure for its management, including CEO Dick Costolo, to really get its business growing in terms of revenue and profits.

Twitter is still struggling with coming up with a truly lucrative business model, and its execs have presented a number of them, such as promoted tweets, largely based on advertising.

It reportedly has $200 million in annual revenue from its efforts, which is still small in comparison to other Web 2.0 start-ups.

Interestingly, that was a similar situation to where Facebook found itself two years ago, when it allowed its employees to sell 20 percent of their shares.

That financing was part of a $100 million add-on to a $200 million investment in the social networking company by DST. At the time, the tender offer valued the company at $6.5 billion for the common stock, or $14.77 a share.

Of course, Facebook is worth upward of more than 10 times that now, so any Twitter sellers might want to consider their options carefully.

It is not clear exactly who can sell their Twitter shares, and in what amount, in the new deal. When Facebook did a similar move, for example, its top leadership could not sell any of their stakes.

A Twitter spokeswoman would not comment about any fund raising.

But, interestingly, in an onstage interview at a Fortune magazine tech conference this week, Costolo criticized stock trading of the shares of popular start-ups on secondary exchanges as a “distraction.” Like other companies, he said, Twitter had instituted stricter policies to limit the ability of its employees and investors to trade on those markets.

The social travel start-up, Gogobot, has launched an eye-catching new feature to its site.

Called Trip Portfolio, Gogobot is likening the offering (which you can see in the image above) to a scrapbook experience via collections about different destinations on the fly.

Get it? A travel site and on the fly!

But it seems to be more a way to make sharing pages look a lot like a Web version of Flipboard, the innovative social reading app for the Apple iPad.

“We think this gives people a better way to share the narrative and concept of their trip, rather than just through slideshows,” said Gogobot co-founder and CEO Travis Katz.

Gogobot, which launched late last year, has raised $4 million in venture funding from Battery Ventures, Google Pooh-Bah Eric Schmidt’s Innovation Endeavors and angel investors Chris DeWolfe, Keith Rabois and Oren Ze’ev.

Here’s the official press release from Gogobot about Trip Portfolio:

Gogobot Launches Scrapbooking for the Digital Age

Unique new feature transforms capturing and sharing your vacation via the social graph

SAN FRANCISCO, July 20, 2011 — Gogobot, the fast-growing social travel site that is revolutionizing the way people plan trips by offering users personalized travel recommendations via their social networks, launched today a new and unique feature, the Trip Portfolio. The first of its kind, the Trip Portfolio allows Gogobot users to create beautiful, stylized digital scrapbooks to capture and share all aspects of their travels with friends and families.

“Our travels are important to us, creating memories that are deeply personal and rich with emotion. Until today, however, people have been limited to sharing these memories through online photo albums where the images are preserved, but the context and narrative that gives them meaning is lost. Today, Gogobot takes the world beyond the photo album, launching a revolutionary digital scrapbook that allows users to curate and share all aspects of their travels, packaged into a super user-friendly interactive, crisp and clean design,” said Travis Katz, Gogobot co-founder and CEO.

Called “Collections,” the new feature allows users to share their adventures in a format rich with color and context; an enhanced scrapbook for the digital age. Users can share their photos, reviews and other details about the places they stayed, dined, and traveled from the Gogobot site. The collections also allow users to seamlessly integrate their activities from other social media sites — including their check-ins on Facebook and Foursquare — and professional photos from Gogobot. All of these elements are pages about each place, allowing friends to learn more about the places you visited, see on a map where you were when you caught that sunset, or even make a reservation at the hotel where you stayed. These elements are presented in a clean and elegant format with an interactive map that allows users to share vacations with their social networks in a streamlined, beautifully packaged layout, while making it easy for friends to use this information to plan their own trips.

“Why waste time uploading dozens of untagged, uncaptioned photos? Now you can share all your favorite places and memorable moments in rich detail in half the time. Gogobot’s Trip Portfolio lets you show off the most memorable moments from your trip and helps friends plan their next trip, too,” said Katz.

Jawbone, the maker of elegant mobile and wireless devices, has added $70 million in funding to its coffers, with a new investment from J.P. Morgan Asset Management.

The San Francisco-based company has now raised a total of $170 million, which includes a recent $49 million venture round from high-profile Silicon Valley VC firm Andreessen Horowitz in March.

Jawbone also has raised money from Sequoia Capital, Khosla Ventures and a number of prominent angel investors.

All are making a big bet on consumer electronics, an always dicey arena, and on Jawbone’s innovative products, such as its initial Bluetooth headsets.

The start-up has more recently expanded its offerings to the Jambox Smart Speaker, which has become a fast-selling wireless speaker.

Both have been particularly popular with Apple users, and Jawbone has been prominently featured in its retail stores.

Jawbone CEO Hosain Rahman certainly sounds like Apple CEO Steve Jobs when he talks about an all-encompassing digital solution.

“We’re going to get into some new categories of products,” said Rahman, about what he plans to do with the new funding, especially around making smaller, embedded and wearable devices. “We want to be an end-to-end experience.”

While he would not be specific, Rahman said that this area of computing is changing to encompass the entire mobile lives of its consumers.

“We want to leverage the power of the tool in your pocket,” he said. “This is just the beginning.”

Here’s the official press release from Jawbone:

JAWBONE SECURES $70M IN GROWTH FUNDING FROM J.P. MORGAN ASSET MANAGEMENT

Jawbone to Expand its Products and Services for the Mobile Lifestyle

SAN FRANCISCO –- July 12, 2011 –- Jawbone, a leading innovator of products and services for the mobile lifestyle, today announced it has secured $70 million in funding from investors advised by J.P. Morgan Asset Management.

Jawbone is one of the largest privately-held, venture capital-backed consumer electronics companies in the world, and this round brings total investment in Jawbone close to $170 million to date. The funding will allow Jawbone to continue its rapid growth and expand into new markets and categories, building on its successful portfolio of premium mobile products and services.

“We seek to invest in the best high-growth companies,” said Larry Unrein, managing director of J.P. Morgan Asset Management. :Given the widespread adoption of smartphones globally, we are seeing a massive shift in user expectations around having a complete, high-quality and seamless experience wherever they are. Jawbone, with its long-standing expertise in mobile user experience, has been delighting customers by enabling them to get the most out of their smartphones through a combination of cutting-edge technology and great design. We believe Jawbone is poised to be the next great mobile computing company coming out of Silicon Valley.”

“Funding from J.P. Morgan Asset Management is fantastic for us as we continue to rapidly expand our business,” said Hosain Rahman, CEO of Jawbone. “As people’s digital lives become increasingly centered around mobile devices, we see no shortage of opportunities for our technology and products to unlock the potential of a full mobile experience. The support of J.P. Morgan Asset Management will help us be even more aggressive in our pursuit of these opportunities.”

Jawbone’s innovation has resulted in unprecedented demand for its products and services on a global scale. The company is known for leading and disrupting categories with its breakthrough software, strong commitment to design, and award-winning products.

“Jawbone is one of the most important mobile companies with which Sequoia Capital has partnered,” said Roelof Botha, partner at Sequoia Capital and Jawbone board member. “Jawbone’s relentless building of great products that consumers love gives the company a unique ability to redefine established markets. We are delighted to have J.P. Morgan Asset Management on board.”

Jawbone first made its mark in the industry by creating an entirely new class of intelligent Bluetooth® headsets, and has successfully expanded its portfolio of products for the past decade. The JAMBOX Smart Speaker™ is one of the best-selling speakers globally, and the recently-launched Jawbone ERA™ headset is the first to include HD audio and motion sensors.

For more information, images and product demos, please visit www.Jawbone.com/Press, or follow @Jawbone on Twitter.

I love the smell of blog wars in the morning!

Acting as Facebook often does to Google, a new site started by former Engadget editor Josh Topolsky just hired away yet another passel of tech journalists from the giant gadget news and reviews organization.

Editorial movement is not uncommon on tech news sites, but this level of it from one site to another is somewhat, um, aggressive.

Engadget, which is owned by AOL, is one of the largest tech-focused sites on the Web. Topolsky left his editor-in-chief job there in March.

By April, he had grabbed eight prominent Engadget staffers who had left the huge tech site amid editorial tensions, in order to start a new competing gadget property for the well-funded sports content start-up SB Nation.

Now, sources said, Topolsky has added Thomas Ricker, an Engadget senior editor, who had run its European coverage; Sean Hollister, a senior associate editor, who ran its West coast team; and Joseph Flatley, an associate editor.

Also hired: Thomas Houston, editor-in-chief of Switched, an AOL tech site that was recently subsumed into its Huffington Post Media unit; and Dieter Bohn, who was editor-in-chief for the Smartphone Experts network of sites, including Crackberry and others.

And other possible new hires soon from Engadget: Another European editor, Vlad Savov, and writer Jacob Schulman.

The Topolsky-helmed site is still unnamed but is now operating as This Is My Next. It already has 16 writers, compared to Engadget’s two dozen, and is set to debut in the fall with a new name.

It will be the first content expansion at the Washington, D.C., SB Nation, which completed a $10.5 million Series C round, led by Khosla Ventures, in the fall.

Before that, SB Nation had already raised about $13 million in total venture funding from Accel Partners, Allen & Company and Comcast Interactive Capital, as well as from angel investors such as Ted Leonsis and others in Silicon Valley.

Another AOL link: SB Nation was founded by former AOLer, CEO Jim Bankoff, who had bought Engadget for AOL many years ago.

Engadget Editorial Director Josh Frulinger said that the impact of the talent drain on Engadget — mostly from This Is My Next raids — has been small, since the site has also been aggressively hiring.

“We’re past the people leaving and into celebrating what we’ve accomplished in six short months, and we welcome any new competition,” he said. “Dana Wollman, Brian Heater, Myriam Joire, Zach Honig, Joe Pollicino, Richard Lawler, Michael Gorman, Sean Buckley, Joseph Volpe, Brad Molen, Terrence O’Brien, Amar Toor and Sharif Skar — all brought on in the past six months — are your Engadget stars of tomorrow.”

To prove it, AOL said unique visitors for Engadget in June were up 1.1 percent from May and will be up again for July. In recent reports, the site had 14 million unique monthly visitors.

So exactly how fecund is “FarmVille”?

If reports hold, we’ll all find out today what the yield is from the online gaming phenom Zynga, which will finally be filing its regulatory documents sometime today.

The S-1 for a public offering valued at up to $20 billion, which will contain all kinds of juicy information about the San Francisco-based start-up’s business, is likely to come out after the markets close. Zynga is expected to raise $2 billion in the offering.

Before everyone gets to see what’s in it, there’s a lot that investors should be looking out for, based on recent IPO filings by similar companies, such as Groupon.

Digging Up New Accounting Ground

As Tricia Duryee pointed out, Zynga will be the “first major U.S. company supported primarily by the sale of virtual goods” to file.

That’s what will likely make the Zynga filing very interesting, from an accounting point of view.

How Zynga handles its accounting is sure to be much scrutinized, especially since Groupon attracted all kinds of ugly from its unusual treatment of its financial results.

To defocus from its money-losing under GAAP acounting, the Chicago-based social buying service used the more attractive “Adjusted CSOI,” which is defined as adjusted consolidated segment operating income.

My definition: Sketchy!

Zynga’s finances are expected to look better, reportedly generating about $400 million in profit last year on about $850 million in revenue.

It will be important to pay attention to the breakdown of those revenues and about what period of time the company accounts for them.

As Duryee wrote, Zynga has several choices:

Game-based model: The company recognizes revenue over the life of the game.

User-based model: Revenue is recognized over the estimated life a user plays the game.

Item-based model: Revenue is recognized based on the implied or explicit life span of the item — in other words, how long it would last in the real world. Examples of more durable goods are virtual vehicles, furniture or weapons. Revenue from these would be recognized for as long as the player stays active in the game. Revenues from a more consumable item, like a virtual cup of coffee or a jolt of energy, would be recognized almost immediately.

And there are still other factors to take into consideration, such as whether the goods were paid for with virtual currency or real cash, and how much information a company has for establishing the averages.

In the Revenue Weeds

Another interesting thing to study will be the revenue breakdown for Zynga, especially as it relates to its biggest platform provider, Facebook.

Such as: How many in-game items are purchased directly on Facebook versus through gift cards purchased in the store? How big (or small) is Zynga’s advertising business? What about mobile games? Will the profitability of individual games be called out, with details about their performance?

And, of all its various distribution platforms for its games, where does it get the most mojo?

That’s important, since Zynga will be seen as a proxy for Facebook’s business. Thus, a lot of investors might find some nuggets of information, since the pair are so tightly intertwined as businesses.

Facebook, of course, has been famously trying not to IPO, so any indication of the social networking site’s business will be carefully studied.

Reaping the Insider Rewards

Lastly, it’ll be important to see who is selling what and when among current Zynga investors.

Groupon ran into a buzz saw of criticism from the giant payouts its founders took out of the company from its massive venture funding rounds.

As Peter Kafka wrote:

Groupon raised a total of $946 million in two funding rounds last winter. It kept $136 million of it to help run the money-losing company. The remaining $810 million was paid out, via stock purchases, to CEO Andrew Mason and some of his backers, including Eric Lefkofsky, and, notably, the Samwer brothers, who sold their CityDeal company to Groupon in 2010 … Of note: This wasn’t the first time Groupon had raised money and taken cash off the table. In April 2010, the company raised $130 million, and handed $120 million to many of the same people.

My definition: Even sketchier!

Along with its founder and CEO Mark Pincus, Zynga investors are the pantheon of venture players, including Digital Sky Technologies, Kleiner Perkins, Union Square Ventures and angel investors LinkedIn founder Reid Hoffman and Peter Thiel.

How much Pincus and others inside the company have taken out and are selling should be one of the first places new investors should look.

Because with the hyped valuations that many of these Web 2.0 companies are getting, who’s zooming who should be a key sign to pay mind to.

When the selling of Myspace winds down in the next week or so, it’ll probably attract a spate of comments about what a failure the whole social networking enterprise turned out to be.

And — especially when you recall what a Web phenom the social networking site was before it got blown out of the water by Facebook — it was.

That is, unless you think of the mob of former execs who have worked at the company over time, many of whom have moved on to some more golden opportunities after leaving the News Corp.-owned property.

That includes, most recently and notably, former sales head Michael Barrett, who is about to score big as CEO of AdMeld, which is reportedly in the process of selling to Google for $400 million.

Also a big winner: Former Myspace CEO Owen Van Natta, who was fired from that job in one of its many putsches and who quickly rebounded to a top job at online gaming powerhouse Zynga.

So, while it is one of the more overused memes of Silicon Valley, the “mafia” analogy — which has been applied to fertile entrepreneurial breeding grounds such as PayPal, before its acquisition by eBay — is useful when thinking about Myspace.

It is also a good thing to keep in mind about any tech company that goes off the rails: There might still be a silver lining, even if the start-up never sees the light of day again.

As proof, herein is a list I created after pinging a bunch of former Myspace folks:

Jason Oberfest: Former SVP of business development. Now, VP Ngmoco, which was sold to Japanese gaming giant DeNA for $400 million last year.

Dmitry Shapiro: Former CTO, Myspace Music. Now, at Facebook competitor Altly.

Adam Bain: While at Fox Interactive Media, he ran the ad platform for Myspace. Now, head of sales at Twitter.

Jeff Berman: Former president of sales and marketing. Now, GM of the NFL’s digital media unit.

Jason Hirschhorn: Former co-president and chief product officer. Now, on MGM board, angel investor, and there are rumors of him working on a curation start-up.

Amit Kapur: Former COO. Now, CEO, Gravity, an information filtering service start-up.

Chris DeWolfe: Co-founder and former CEO. Now, CEO, MindJolt, an online gaming roll-up.

Ross Levinsohn: Former president of FIM, he was integral to buying Myspace. Now, EVP of Americas unit, Yahoo.

Mike Lang: Former News Corp. strategy exec also involved in Myspace purchase. Now, CEO, Miramax.

Aber Whitcomb: Former CTO. Now CTO, MindJolt.

Jim Heckman: Former chief strategy officer of FIM. Now, CEO of 5to1, recently sold to Yahoo for $25 million.

Dani Dudeck: Former communications head. Now, PR head at Zynga.

Travis Katz: SVP of international. Now, CEO of Gogobot, a social travel start-up.

Richard Rosenblatt: Former CEO of Intermix Media and Chairman of Myspace, he sold it to News Corp. Now, CEO of Demand Media.

Angela Courtin: Former SVP of marketing. Now, EVP at Aegis Media.

These folks should be on the call list of whoever ends up buying Myspace. Last week, I wrote that an investor group, including Activision head Bobby Kotick, is now in the lead for the deal.

As an update, according to sources, Kotick has gotten clearance from Activision’s major shareholder Vivendi to do the Myspace transaction as a passive personal investment.