4 posts and columns on AOL.com

With David Eun Departure, "The AOL Way" Makes Way for the Arianna Way

in News on February 25, 2011 at 6:00 am PT

Despite all the polite throat-clearing in the various internal memos coming out of AOL today, with a rejiggering of its content management–including the ousting of Media and Studios President David Eun–what really happened was what sources said will be an about-face from a recent strategy of how to run its media business. That is likely to begin with the hip-checking of “The AOL Way,” which many sources tell BoomTown was Eun’s brainchild, once the $315 million acquisition of the Huffington Post is completed.

Who’s Still Using AOL? Your Mom.

in Media on March 4, 2009 at 9:35 am PT

No one you know visits AOL, but 109 million people go there every month. Who are they? Primarily 45 to 65-year-old women, says the ad agency working for AOL.com–which would like the portal’s core site to attract a slightly younger audience.
mom

The Book on Facebook?

in News on May 9, 2008 at 2:00 am PT

While there have been not-so-nice insider books about Facebook, the first major deal to chronicle the rise of the social-networking phenom has been signed by Fortune magazine’s David Kirkpatrick (pictured here). Titled “The Facebook Effect,” the tome will be (glacially) published in September of 2009 by Simon & Schuster, which noted in a statement that it “will chronicle the amazingly rapid rise of this company as well as the impact it is having on social life, politics, business and even international relations.”
davidkirkpatrick