The “Mad Men” Years Are Giving Way to the “Math Men” Era

I love the “Mad Men” version of the ad business. The storytelling. The simplicity. The glasses of scotch at 10 am. But these days in digital, it feels like the Math Men media buyers (with their terabytes of data) are taking over for the Mad Men creatives.

Fetchnotes Wants to Get Your “To Do” List Out of Your Head

Start-up Fetchnotes is trying to use an armload of APIs to build a mainline between your real brain and the one you keep on the Internet.
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Mostly Sunny With 100 Percent Chance of Apples

The forecast is certain. Tomorrow, Apple will rain features from the Cloud, and it’s a very big deal.

API Marketplace Mashape Raises Funding

Mashape, an up-and-coming marketplace for APIs, has raised $1.5 million in seed funding — which, given some of the names backing it, seems like a pretty small amount.
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Topify Shuts Down, the Latest to Blame Twitter Developer Relations

Topify, a free service that embedded richer information into Twitter email alerts, will shut down on August 5, its creator announced.
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Instagram Pushes Photos to Developers With New API

Instagram today released an API so developers can extend and incorporate its fast-growing photo-sharing service into their own products.

Early Adopter: Connect Your Personal Data Pipes Together With Ifttt’s Digital Duct Tape

APIs make the personal Web go round, but for years now, dealing with them has been the domain of the programmer. Now, San Francisco start-up ifttt is hoping to use super-simple design to allow ordinary users to bend pieces of the Web to their own will and create connections between previously siloed services. No coding required.

Start-Up Watch: Smoopa Android App Helps Electronics Shoppers Compare Prices

Smoopa, a new comparison shopping start-up with a pretty silly name, this week introduced its first app, which allows Android users to scan bar codes of electronics, movies and games, and find out whether they’re cheaper online.

Netflix Gets Social: "Extensive" Facebook Integration Is Coming

Netflix revealed it is in the process of implementing “an extensive Facebook integration” on Wednesday, marking a significant change from its previous absence from the social Web.

Amazon Gets Into the Bulk Email Game

Why set up a mail server to send messages to customers when you can do the same thing in the cloud?

Vurve Launches "Advertising on Autopilot"