App Library

Appolicious Signs Partnership to Integrate With Yahoo

Kara Swisher in News on April 21, 2010 at 3:23 am PT

Although serial entrepreneur Al Warms sold his start-up to Yahoo and ultimately left the Internet giant to launch a new one, he is coming back a bit via an interesting partnership. Warms’s Appolicious is aimed at encouraging discovery and social networking in the mobile apps market. Now it will carry Yahoo’s brand at the top of its site and be surfaced throughout Yahoo’s news, sports and other powerful media properties.

Serial Entrepreneur Al Warms Debuts Appolicious, Hoping iPhone Apps Fans Will Find It Delicious

Kara Swisher in News on September 1, 2009 at 12:01 am PT

Longtime Internet entrepreneur Al Warms paid a visit to BoomTown HQ today to show off a new company he has founded called Appolicious. That is the unusual name Warms–who sold his Participate Media, along with its BuzzTracker content aggregator, to Yahoo in late 2007–has given to a start-up aimed at encouraging discovery and social networking in the Apple iPhone mobile apps market. The site is kind of a combination of Twitter, Facebook and Yahoo, but devoted solely to organizing and making sense of the app galaxy in the universe of smart phones.