News Byte

Apple Poaches Another Xbox Marketing Vet

Robin Burrowes, former head of Xbox Live marketing in Europe, has a new job. At Apple. The exec, who served as head of product marketing for Xbox Live in Europe for three years — and before that, as marketing manager for Xbox U.K. — is heading to Apple’s European office to oversee App Store marketing. Burrowes is the latest hire in a parade of gaming executives recruited by Apple that includes former Nintendo PR manager Robert Saunders and former Xbox PR manager Nick Grange.

Ex-PopCap Developer Looking for New Ways to Monetize Mobile Games

One of PopCap’s lead developers is starting a company that has come up with a new way to make money using incentives in free mobile apps.
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App Makes Readers’ Thoughts an Open Book

Katie looks at Subtext, a free iPad app designed to enable and encourage conversations among readers within digital books themselves.
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News Byte

Financial Times Buys App Developer Assanka

The Financial Times has purchased Assanka, a London-based Web and app developer. The FT has already been working closely with the 12-person shop on projects like the Web app it built to replace the one it removed from Apple’s App store, as well as an Android app. FT CEO John Ridding announced the deal via an internal memo this morning.

Not the iPad 3 or New TV — But Apple Planning Media-Related Event in the Big(ger) Apple This Month

Not the big one, but it’s an Apple event, so everyone will get excited anyway.
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App Developers Skirt Apple’s Limits With Work-Arounds

The cat-and-mouse game between the Bay Area’s legion of mobile developers and app kingmaker Apple Inc. is heating up.

Windows Phone Marketplace Beats Android Market to 50,000 Apps

50,000 app submissions in 14 months.
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A Gift to Developers: A Quarter of a Billion Apps Downloaded on Christmas

A record number of applications were downloaded on Dec. 25, making it a very “appy” Christmas for at least some mobile developers.
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An Honest-to-Goodness App Store You Can Walk Into

Nope, it’s not owned by Apple, Google or even Amazon.
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Mac App Store Downloads Break the 100 Million Mark

So many people said it wouldn’t work, and yet it appears that it has.
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The Lowdown on Lou Reed’s Vanished App