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	<title>AllThingsD &#187; Apple Corps</title>
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		<title>Imagine the Beatles on iTunes? &quot;Don&#039;t Hold Your Breath,&quot; Says Yoko.</title>
		<link>http://allthingsd.com/20100806/imagine-the-beatles-on-itunes-dont-hold-your-breath-says-yoko/</link>
		<comments>http://allthingsd.com/20100806/imagine-the-beatles-on-itunes-dont-hold-your-breath-says-yoko/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 13:26:24 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=22313</guid>
		<description><![CDATA[The latest news in the Beatles-to-iTunes non-story: Still a non-story.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/08/beatlesforsale.jpg"><img class="alignright size-medium wp-image-10490" title="beatlesforsale" src="http://mediamemo.allthingsd.com/files/2009/08/beatlesforsale-250x242.jpg" alt="" width="250" height="242" /></a>The latest news in the Beatles-to-iTunes non-story: Still a non-story.</p>
<p>This non-update comes from Yoko Ono, who should know, since she&#8217;s one of the four people with control of the band&#8217;s catalog.</p>
<p>She says Apple Corps, the band&#8217;s holding company, would like to sell Beatles music through Apple&#8217;s (AAPL) iTunes one day. But that day won&#8217;t be soon. <a href="http://www.billboard.biz/bbbiz/content_display/industry/e3if92a9f797ed3bf6b6527c84afc924ab3">Reuters</a>:</p>
<blockquote class="memo"><p>&#8220;[Apple CEO] Steve Jobs has his own idea and he&#8217;s a brilliant guy,&#8221; Ono, the 77-year-old widow of John Lennon, told Reuters. &#8220;There&#8217;s just an element that we&#8217;re not very happy about, as people. We are holding out.</p>
<p>&#8220;Don&#8217;t hold your breath&#8230;for anything,&#8221; she said with a laugh.</p>
<p>Ono, who was promoting an upcoming public television documentary about her husband, &#8220;LENNONYC,&#8221; declined to go into detail. Former member Paul McCartney was similarly vague in 2008 when he said there were &#8220;a couple of sticking points.&#8221;</p></blockquote>
<p>What are those sticking points? Who knows&#8211;and who cares, really, at this point? For the record, let&#8217;s note that <a href="http://mediamemo.allthingsd.com/20100706/newsflash-beatles-still-not-available-on-itunes/">Apple Records is going to release music from other bands on iTunes</a> this fall. And one day, I&#8217;m sure, they&#8217;ll get around to the Beatles stuff, too.</p>
<p>In the meantime, if you want to get the Beatles online, they&#8217;re a Google (GOOG) search away. As always, I&#8217;d suggest starting with YouTube:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="350" height="280" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/E3m-gOelA8g&amp;hl=en_US&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="350" height="280" src="http://www.youtube.com/v/E3m-gOelA8g&amp;hl=en_US&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<title>Finding Closure in The Beatles: Rock Band</title>
		<link>http://allthingsd.com/20091021/finding-closure-in-the-beatles-rock-band/</link>
		<comments>http://allthingsd.com/20091021/finding-closure-in-the-beatles-rock-band/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 23:22:29 +0000</pubDate>
		<dc:creator>Yukari Iwatani Kane</dc:creator>
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		<category><![CDATA[The Beatles: Rock Band]]></category>
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		<category><![CDATA[Yukari Iwatani Kane]]></category>

		<guid isPermaLink="false">http://voices.allthingsd.com/?p=16890</guid>
		<description><![CDATA[When MTV Networks’ Harmonix Music Systems developed the videogame The Beatles: Rock Band, it made many small changes to some of the most beloved songs in rock history. All of them were made in consultation with Apple Corps, the Beatles’ management company, but some of the changes have come as a shock for fans.]]></description>
			<content:encoded><![CDATA[<p>When MTV Networks’ Harmonix Music Systems developed the videogame The Beatles: Rock Band, it made many small changes to some of the most beloved songs in rock history. All of them were made in consultation with Apple Corps, the Beatles’ management company, but some of the changes have come as a shock for fans.</p>
<p>One that is causing a particular stir is a change in “Her Majesty,” the final song on the final album that the Beatles recorded. In the album “Abbey Road,” the song starts and ends with distinction: a surprisingly loud opening and an abrupt end. To many Beatles fans, the unresolved ending conveys special meaning, a sense that the iconic band’s music has no end to it.</p>
<p>Well, not anymore.</p>
<p><a href="http://blogs.wsj.com/digits/2009/10/21/finding-closure-in-the-beatles-rock-band/?mod=rss_WSJBlog?mod=">Read the rest of this post on the original site</a></p>
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		<title>Apple Challenges Woolworths Over Logo Similarities</title>
		<link>http://allthingsd.com/20091005/apple-woolworths/</link>
		<comments>http://allthingsd.com/20091005/apple-woolworths/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 12:01:31 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=25922</guid>
		<description><![CDATA[Woolworths Supermarkets describes its new logo as "an abstract leaf symbol" intended to represent fresh food. But to Apple, the stylized "W" looks far too much like its own namesake fruit, which could be problematic should the supermarket chain someday decide to peddle its own brand of consumer electronics. And so Apple is petitioning IP Australia, the local agency that governs trademarks, to reject the Woolworths application for the mark.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/10/apple_woolworths.jpg" alt="apple_woolworths" title="apple_woolworths" width="350" height="156" class="aligncenter size-full wp-image-25923" /></p>
<blockquote><p>&#8220;• It is a stylised &#8216;W&#8217; for Woolworths with the addition of an abstract leaf symbol representing fresh food;<br />
• It is reminiscent of one of the most famous Woolworths logos of the 1970s;<br />
• It represents a person&#8211;as in &#8216;The Fresh Food People&#8217; and the Woolworths focus on its customers.&#8221;</p>
<p>&#8211; <a href="http://www.woolworths.com.au/resources/woolworths+launches+new+look+after+21+years.pdf">Woolworths announces its new logo.</a></p></blockquote>
<p>Woolworths Supermarkets describes <a href="http://www.ausfoodnews.com.au/2009/01/12/woolworths-begins-rebranding-process.html">its new logo as &#8220;an abstract leaf symbol&#8221; intended to represent fresh food</a>. But to Apple, the stylized &#8220;W&#8221; looks far too much like its own namesake fruit, which could be problematic should the supermarket chain someday decide to peddle its own brand of consumer electronics. And so Apple is petitioning IP Australia, the local agency that governs trademarks, to <a href="http://www.appleinsider.com/articles/09/10/04/apple_challenges_new_woolworths_logo.html">reject the Woolworths application for the mark</a>.</p>
<p>It seems an overly litigious move, even for Apple (AAPL). As Hans Hulsbosch, the Woolworths logo designer dryly notes, <a href="http://www.brisbanetimes.com.au/technology/biz-tech/apple-claims-woolies-is-getting-fresh-with-new-logo-20091004-ghxe.html">&#8220;Based on this logic, they would have to take action against every fruitseller.&#8221;</a></p>
<p>That said, the Woolworths application is for a blanket trademark on a broad range of goods, including electronics, specifically &#8220;apparatus for recording, transmission or reproduction of sound or images&#8230;calculating machines, data processing equipment and computers&#8230;computer devices and computer peripheral devices&#8230;[and] computer hardware and software.&#8221;</p>
<p>While it might seem unlikely that the supermarket chain would ever manufacture devices, it did recently begin dabbling in cellphones, so it’s not entirely out of the question. Said a Woolworths spokesman: &#8220;While we can’t rule [computers, musical players, or other devices] out, we haven’t got any plans at the moment.&#8221;</p>
<p>This isn’t the first time Apple has challenged a trademark. Last year <a href="http://www.wired.com/techbiz/it/news/2008/04/apple_vs_apple">the company went after New York City&#8217;s GreeNYC campaign</a> claiming its logo would create confusion in the marketplace. And in 2007, Apple <a href="http://digitaldaily.allthingsd.com/20080310/beatles-itunes/">settled a long-running trademark dispute with The Beatles&#8217; parent company, Apple Corps</a>.</p>
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		<title>Newsflash: Beatles Still Not for Sale Online</title>
		<link>http://allthingsd.com/20090407/newsflash-beatles-still-not-for-sale-online/</link>
		<comments>http://allthingsd.com/20090407/newsflash-beatles-still-not-for-sale-online/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 15:19:34 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=6049</guid>
		<description><![CDATA[Hot off the presses from EMI and Apple Corps, the Beatles' holding company: a press release that goes on for 461 words about plans for yet another repackaging of the Fab Four's albums--on CDs. And then these two sentences: "Discussions regarding the digital distribution of the catalogue will continue. There is no further information available at this time." Because why rush into anything?]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-6051" title="beatlesforsale" src="http://mediamemo.allthingsd.com/files/2009/04/beatlesforsale.jpg" alt="beatlesforsale" width="200" height="200" />Hot off the presses from EMI and Apple Corps, the Beatles&#8217; holding company: a press release that goes on for 461 words about plans for yet another repackaging of the Fab Four&#8217;s albums&#8211;on CDs.</p>
<p>And then these two sentences: &#8220;Discussions regarding the digital distribution of the catalogue will continue. There is no further information available at this time.&#8221;</p>
<p>So, to sum up: The Beatles <em>are still not available on Apple&#8217;s iTunes</em> (AAPL) or any other legal online venue.</p>
<p>If you want to read about the CDs, which will be released in September and will feature &#8220;new packaging,&#8221; go <a href="http://www.beatles.com/core/news/">right ahead</a>. But if you&#8217;re pressed for time, here&#8217;s what said packaging will look like. Start saving now:</p>
<p><img class="alignnone size-full wp-image-6052" title="packaging" src="http://mediamemo.allthingsd.com/files/2009/04/packaging.jpg" alt="packaging" width="350" height="350" /></p>
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		<title>Rock Band Meets the Beatles</title>
		<link>http://allthingsd.com/20081030/rock-band-meets-the-beatles/</link>
		<comments>http://allthingsd.com/20081030/rock-band-meets-the-beatles/#comments</comments>
		<pubDate>Thu, 30 Oct 2008 16:02:32 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=7567</guid>
		<description><![CDATA[[ See post to watch video ]]]></description>
			<content:encoded><![CDATA[<p><div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1889915188}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></p>
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		<title>Beatles-Rock Band Deal Announced With Unprecedented Number of Beatles Puns</title>
		<link>http://allthingsd.com/20081030/beatles/</link>
		<comments>http://allthingsd.com/20081030/beatles/#comments</comments>
		<pubDate>Thu, 30 Oct 2008 14:38:05 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=7524</guid>
		<description><![CDATA[So those reports that the Beatles’ Apple Corps was in talks with Rock Band developers MTV Networks and Harmonix over the creation of a Beatles-themed videogame? True.

According to a Beatles pun-riddled joint press release from Apple Corps Ltd., MTV and Harmonix this morning (what, no “Everybody’s Got Something to Hide Except for Me and My Monkey”?), the companies have inked an exclusive agreement to develop what they exuberantly describe as “an unprecedented, experiential progression through and celebration of the music and artistry of The Beatles.”]]></description>
			<content:encoded><![CDATA[<blockquote><p>MTV and Harmonix <strong>Come Together</strong> for Unprecedented Deal</p>
<p>Exclusive Agreement Set to Bring The Beatles Music to Fans for the First Time in Interactive Form <strong>Here, There and Everywhere</strong> in 2009 &#8230;</p>
<p>The Beatles’ extraordinary music and phenomenal legacy is set to rock <strong>across the universe</strong> in the form of a video game &#8230;&#8221;</p>
<p>&#8211; Excerpts from Apple Corps/MTV Games/Harmonix press release</p></blockquote>
<p><img src="http://digitaldaily.allthingsd.com/files/2008/10/applemtv_beatles_color.jpg" alt="" title="applemtv_beatles_color" width="200" height="307" class="alignright size-full wp-image-7555" />So those <a href="http://www.ft.com/cms/s/0/c53ca940-4081-11dd-bd48-0000779fd2ac.html?nclick_check=1">reports</a> that the Beatles’ Apple Corps was in talks with Rock Band developers MTV Networks and Harmonix over the creation of a Beatles-themed videogame? True.</p>
<p>According to a Beatles pun-riddled joint press release from Apple Corps Ltd., MTV and Harmonix this morning (what, no &#8220;Everybody&#8217;s Got Something to Hide Except for Me and My Monkey&#8221;?), the  companies have inked an exclusive agreement to develop what they exuberantly describe as &#8220;an unprecedented, experiential progression through and celebration of the music and artistry of The Beatles.&#8221;</p>
<p>&#8220;The project is a fun idea which broadens the appeal of The Beatles and their music,&#8221; <a href="http://mtvpress.com/press/release/the_beatles_inspire_new_music_video_game_apple_corps_ltd_mtv_and_harmonix_c/">Beatle Paul McCartney said in a statement</a>. I like people having the opportunity to get to know the music from the inside out.&#8221;</p>
<p>&#8220;It’s cool,&#8221; added Yoko Ono Lennon, perhaps dreaming of a &#8220;Rock Plastic Ono Band&#8221; edition of the game. &#8220;I love it and hope it will keep inspiring and encouraging the young generation for many decades.&#8221;</p>
<p>No word yet on how much of the Beatles catalog is involved here&#8211;or if it will feature a <a href="http://en.wikipedia.org/wiki/Revolution_9">&#8220;Revolution 9&#8243;</a> minigame. But that’s beside the point, really. The fact that the band, which has long refused to distribute its music digitally, has licensed its catalog at all is a triumph for MTV Networks. This is a monumental adjustment in the Apple Corps approach to digital distribution and one that could herald future deals with Apple&#8217;s (AAPL) iTunes service (Beatles fan Steve Jobs must be <i>beside</i> himself today), Amazon and others.</p>
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