10 posts and columns on AppNexus

Hello, Brooklyn! You’ve Got Your Very Own VC Fund.

in News on January 17 at 4:30 am PT

Charlie O’Donnell leaves First Round Capital and sets up shop across the bridge. (Don’t worry, he’ll stray out of King’s County, too.)
brooklyn_bridge

Google Competitor AppNexus Grabs Another Googler (By Way of Nielsen)

in Media on March 28, 2011 at 3:00 am PT

The ad tech start-up grabs Ari Paparo, a DoubleClick/Google display ad veteran who made a brief detour to Nielsen. He’ll be working with some familiar faces.

Microsoft Takes Another Stab at Selling Its Own Ads–By Getting Someone Else to Do It

in Media on January 31, 2011 at 3:00 am PT

Microsoft starts up its own “real time” advertising exchange, just like Google has. But instead of running it itself, Redmond is handing the work to AppNexus.

News Byte

Yet More Money for Ad Tech: Turn Raises $20 Million

in Media on January 5, 2011 at 9:25 am PT

A lot of smart people think there’s already too much money jammed into advertising technology start-ups, but more keeps coming, anyway. The latest infusion is a $20 million funding round for Turn Inc., a “demand-side platform” that’s supposed to help advertisers buy lots of display advertising inventory. Turn has raised $57 million to date, which means any exit is going to have to be very big to make investors happy. Reminder: Google bought DSP Invite Media for $81 million last year. And Microsoft, another potential acquirer, has thrown its weight behind rival DSP AppNexus.

Google Cuts Off AppNexus, and the Ad Tech World Shudders

in Media on November 30, 2010 at 4:57 pm PT

AppNexus, a high-flying ad technology start-up, just had a very bad few days. The next few weeks could be rough, too.

Voices

Three Reasons Why Venture Capitalists Are Investing in New York Startups

in News on November 1, 2010 at 11:21 am PT

One criticism leveled at New York City’s fledgling tech scene is that it’s hard for entrepreneurs to find investors in their backyard. But increasingly that argument doesn’t hold water.

An Item on Google’s Long Shopping List: “Demand-Side Platforms”

in Media on December 23, 2009 at 9:35 am PT

Google has bought six companies since August and has many more in its sights. Here’s one category the company is looking at: “Demand-side platforms,” which help ad buyers work with a new group of ad exchanges, like the one Google itself is operating.
shopping list

More Money for “Real Time” Ad Tech: AppNexus Raises $5 Million

in Media on November 10, 2009 at 5:11 am PT

AppNexus, an ad-buying “platform,” has raised $5 million in round led by Kodiak Venture Partners, along with Venrock and First Round Capital. The company is one of many trying to take advantage of “real-time” bidding for Web display ad inventory.
exchange

Another Ad Exchange Boss Leaves: Jeff Green Out at Microsoft’s AdECN

in Media on October 6, 2009 at 2:58 pm PT

Ad exchanges–giant, automated markets for online advertising buyers and sellers–are supposed to be a huge deal. So why doesn’t anyone want to run them anymore? Last month, Google lost Michael Rubenstein, the head of its ad exchange, shortly before the ad giant formally rolled out the service to the public. Now Jeff Green, the top guy at Microsoft’s AdECN exchange, is out as well.
jeff green

Here Comes the Google Ad Exchange

in Media on September 15, 2009 at 3:00 am PT

Google is about to flip the switch on its long-awaited Ad Exchange. The search giant will reportedly open up its AdX service, which is supposed to bring together ad buyers and sellers the same way a stock market does, within the next two weeks. AdX isn’t a surprise, but it is a big deal.
wall street buttonwood tree