Appolicious

More Targeted App Ads, Coming to an App Search Engine Near You

Lauren Goode in Mobile on March 27 at 1:55 pm PT

Appolicious has launched a new advertising platform for super-targeted app ads.

Here an App, There an App, Where’s the App for You?

Katherine Boehret in The Mossberg Solution on October 5, 2010 at 2:50 pm PT

Katie tests two free tools that offer ways of sorting through hundreds of thousands of apps to show you some you might actually like and some you might find useful.

Appolicious Signs Partnership to Integrate With Yahoo

Kara Swisher in News on April 21, 2010 at 3:23 am PT

Although serial entrepreneur Al Warms sold his start-up to Yahoo and ultimately left the Internet giant to launch a new one, he is coming back a bit via an interesting partnership. Warms’s Appolicious is aimed at encouraging discovery and social networking in the mobile apps market. Now it will carry Yahoo’s brand at the top of its site and be surfaced throughout Yahoo’s news, sports and other powerful media properties.

Voices

So Many Mobile Applications to Choose From, So Little Time

Timothy Hay, Reporter, The Wall Street Journal in News on December 22, 2009 at 4:56 am PT

As the offerings in Apple Inc.’s App Store swell to nearly a million free and paid applications, the abundance and variety of apps is both a blessing and a curse for consumers. While there is an app to match nearly every desire, finding exactly what you want in the App Store can be a daunting project–so much so that it’s now considered good business simply steering users toward what they’re after.

Serial Entrepreneur Al Warms Debuts Appolicious, Hoping iPhone Apps Fans Will Find It Delicious

Kara Swisher in News on September 1, 2009 at 12:01 am PT

Longtime Internet entrepreneur Al Warms paid a visit to BoomTown HQ today to show off a new company he has founded called Appolicious. That is the unusual name Warms–who sold his Participate Media, along with its BuzzTracker content aggregator, to Yahoo in late 2007–has given to a start-up aimed at encouraging discovery and social networking in the Apple iPhone mobile apps market. The site is kind of a combination of Twitter, Facebook and Yahoo, but devoted solely to organizing and making sense of the app galaxy in the universe of smart phones.