3 posts and columns on APT

Liveblogging the Yahoo Second Quarter 2009 Earnings Call: We Are the Kingmaker!

in News on July 21, 2009 at 2:21 pm PT

If there’s an earnings call at Yahoo, you know BoomTown is going to liveblog it! Will Yahoo CEO Carol Bartz say something naughty? (Nope!) What is new CFO Tim Morse like? (Nice!) Will they say anything about the talks with Microsoft about a search and online advertising partnership? (No!) Oh, it might be a corker! The earnings results for the second quarter certainly were not. Here’s the conference call, updated as it happened.
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Carol Bartz Friday Memos: Chick Flicks, the Need for Speed and WOW! (Also, Here Comes the Reorg!)

in News on February 20, 2009 at 9:37 pm PT

How much does BoomTown love the Friday weekly memos that Yahoo CEO Carol Bartz sends out to the troops? Very, very much since they are so full of significant news–a slowdown of Yahoo’s homepage redesign and a major limiting of the global rollout of its new advertising platform, APT, to name a few. But they also have a weird but compelling kind of energy that nearly jumps off the page, giving clear insight into how Bartz thinks and operates. Like the Energizer Bunny, I would say. So, here are two memos Bartz sent out to Yahoo staff: one from today and one from last week on Feb. 13, both of which discuss just how busy she is keeping herself.
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Rocky Seas for the Online Display Ad Market?

in News on September 26, 2008 at 7:15 am PT

It is not so apt, if you think about it, that Yahoo has finally put up the details of its new system to let customers buy and sell display advertising–now called APT–right smack in the middle of the most serious financial meltdown of the modern era. That’s because the economic crisis is likely to become a whirlpool that will be hard for any ad business to avoid, even the often recession-proof digital sector. But it is Advertising Week in New York and, BoomTown supposes, the show must go on (it’s not as if they could suspend it, like a critically important Presidential debate or anything).