28 posts and columns on aQuantive
Bruce Jaffe, last seen cutting deals for Microsoft, has a new gig: He’ll be CFO at Glam Media. Next up for the Web publisher: IPO?
Apparently, not everyone leaves Yahoo to join Microsoft. On Friday, sources said, it was announced internally at Microsoft that Karl Siebrecht, the former president of Atlas at aQuantive, is joining AdReady at the end of the month as president and COO. AdReady, based in Seattle, bills itself as an “advertising technology company focused on making online display advertising accessible and effective for advertisers of all sizes.”
Give this to Steve Ballmer: After getting roundly hammered in the past few years for either missing out on deals (see: AOL/Google) or paying too much for the ones he did land (see: Facebook at $15 billion), he seems to be on a roll. Last week, Microsoft was roundly praised for the way it structured its Yahoo deal. And today, the company seems to have struck a smart pact with Publicis, which will pay $530 million for Redmond’s Razorfish digital ad agency, which Ballmer never wanted anyway. Just as important: The French ad giant will agree to buy a certain amount of search and display inventory from Microsoft over the next five years.
Microsoft acquired digital ad agency Razorfish two years ago as part of its $6 billion purchase of parent company aQuantive. The industry has been waiting for Redmond to part ways with the ad shop since then. Now it’s formally on the block: Microsoft has reportedly hired Morgan Stanley to broker a deal.