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Voices

Mixed Signals in Web Radio

Sarah McBride, Reporter, The Wall Street Journal in News on December 1, 2009 at 5:00 am PT

Radio’s online audience is growing at an impressive pace at a time when the beleaguered radio industry needs all the ears it can get. But radio companies, suffering their third straight year of revenue declines, are having trouble turning that audience into the cash they crave.

Voices

Radio Shows Tune In to Listener Habits

Sarah McBride, Reporter, The Wall Street Journal in News on September 17, 2009 at 1:00 am PT

Radio programmers are now able to collect so much data about listener habits that some have begun fine-tuning their shows down to the second–to the dismay of on-air personalities like Ryan Seacrest.