32 posts and columns on Associated Content
Tonight, Demand Media–in reaction to a new study showing that its flagship eHow site had now gotten much more negatively impacted by Google’s rejiggering of its search algorithm than previously–released a statement and blog post about the tempest. The content maker’s unsurprising verdict on itself: We’re okay, thanks for asking!
What do you do once you sell your digital media business for $315 million? Start another digital media business! Ken Lerer, Brian Bedol, Patrick Keane and Jim Pallotta bet on video with Bedrock Properties.
Last week, Yahoo’s advertising unit got the once-over from its new sales head Wayne Powers. And, this week, its new Audience unit head Mickie Rosen is making a series of executives moves to shake up its powerful news, sports and entertainment sites.
Yahoo’s Luke Beatty said he is not worried. “We welcome the change,” he insisted about Google taking aim last Friday at so-called “content farms,” producers of low-quality content that spam up the Web and the search giant’s results. “And we endorse what Google is doing 100 percent.” That’s ironic, given among those allegedly hit hardest by the tweaking of its famous algorithm–based on early, and perhaps questionable, surveys–is Yahoo’s Associated Content. Its founder talked to BoomTown about the impact.
Google is going to crush Demand Media! So why aren’t investors running for the exits?