Next week, the Consumer Electronics Association is coming out with a new study in a salvo against the CEC over proposed rules for specific energy standards for TVs sold in California. Under the CEC’s proposed rules, 42-inch TVs sold in California must consume 183 watts or less by 2011, dropping to 115.5 watts by 2013. The CEC says it’s trying to make TVs more efficient to save the state and consumers money.

But the CEA’s new study, which the industry group commissioned earlier this year from consulting services firm Resolution Economics LLC in Los Angeles, tries to debunk some of the CEC’s reasoning for the new rules.

Doug Johnson, the CEA’s senior director of technology policy and international affairs, says consumers won’t save any money under the proposed rules and will end up paying more for TVs if the rules go into effect. The study notes that TV makers currently charge more for TVs that currently meet the government’s Energy Star standard, which is given to those products that meet strict energy efficient guidelines set by the Environmental Protection Agency and the U.S. Department of Energy.

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Our industry is the one that this going to get the economy through this recession.

– Gary Shapiro, president and CEO of the Consumer Electronics Association

The International Consumer Electronics Show will kick off next week shrouded in a nimbus of recessionary gloom. Show attendance is expected to be down eight percent this year, according to Gary Shapiro, CEO of the Consumer Electronics Association, who expects 130,000 attendees to flood the convention–11,000 fewer than last year. The show floor itself will be slightly diminished as well. CES exhibitor booths required 1.8 million square feet in 2008. In 2009, they’ll take up 1.7 million, presumably thanks to the absence of Seagate (STX), Logitech (LOGI), Cisco (CSCO), Philips (PHG), Yahoo (YHOO) and Sanyo–all of which have abandoned plans to exhibit on the show floor. That said, the overall number of exhibitors will remain the same as last year, at about 2,700.

So the show will be a bit smaller and a bit less clamorous than in years past. Likely a bit more sober as well, given this rough retail year. Quite a change from the extravagance of years past, but not without a certain upside. “This is the bleakest CES in 30 years going in,” said Envisioneering Group analyst Richard Doherty. “[Some exhibitors] will be spending more of their time off the show floor. We may now be able to get between the Venetian and the convention in less than an hour.”

Our industry is the one that this going to get the economy through this recession.

– Gary Shapiro, president and CEO of the Consumer Electronics Association

The International Consumer Electronics Show will kick off next week shrouded in a nimbus of recessionary gloom. Show attendance is expected to be down eight percent this year, according to Gary Shapiro, CEO of the Consumer Electronics Association, who expects 130,000 attendees to flood the convention–11,000 fewer than last year. The show floor itself will be slightly diminished as well. CES exhibitor booths required 1.8 million square feet in 2008. In 2009, they’ll take up 1.7 million, presumably thanks to the absence of Seagate (STX), Logitech (LOGI), Cisco (CSCO), Philips (PHG), Yahoo (YHOO) and Sanyo–all of which have abandoned plans to exhibit on the show floor. That said, the overall number of exhibitors will remain the same as last year, at about 2,700.

So the show will be a bit smaller and a bit less clamorous than in years past. Likely a bit more sober as well, given this rough retail year. Quite a change from the extravagance of years past, but not without a certain upside. “This is the bleakest CES in 30 years going in,” said Envisioneering Group analyst Richard Doherty. “[Some exhibitors] will be spending more of their time off the show floor. We may now be able to get between the Venetian and the convention in less than an hour.”