7 posts and columns on athletes

Zozi Gets Cozy With Celebrities to Separate Itself From the Groupon Clones

in Commerce on January 24 at 9:00 am PT

After slogging it out for two years in the daily deals business and facing competition from Groupon and hundreds of clones, Zozi believes it has started to find its niche.
zozi Guru Jonny Moseley_2

Terrell Owens Loves His Fans, and More From Twitter Analysis

in Social on June 17, 2011 at 1:55 pm PT

Despite all the tired wisecracks about the triviality of Twitter’s content and the supposed narcissism of its users, it’s clear that the popular microblogging site has established itself as a playground for celebrities.

How Does Twitter Verify Celebrity Accounts?

in News on March 7, 2011 at 4:20 pm PT

While Twitter continues to give celebrities, athletes, musicians, actors and others a platform to directly connect with their fans, the social networking site remains tight-lipped about how it determines if those stars are really who they say they are.

Red Bull, Verizon Tweets Run Afoul of Olympics Rules

in News on February 22, 2010 at 2:56 pm PT

Neither Red Bull nor Verizon Communications are an Olympic sponsor, but both have posted items about the Vancouver Games on Twitter and Facebook. That is a violation of Olympics rules, which say advertisers that don’t pay the tens of millions of dollars an official sponsorship costs may not associate themselves with the Games or the athletes during the events or the weeks surrounding them.

App Watch: Adding More Cowbell to Winter Olympics

in News on February 16, 2010 at 9:27 am PT

Fans at the Winter Olympics have long used cowbells to cheer for athletes, and now a new iPhone app allows you to recreate the experience even if you don’t have a brass bell handy. According to [an] article in the Vail Daily, the cowbell tradition began when Alpine herders took bells ordinarily worn by their animals and incorporated them into cheers for skiers. It’s tough to clap loudly when you’re wearing mittens, so the cowbells caught on.