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	<title>AllThingsD &#187; Atlantis</title>
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		<title>Yahoo Stock Drops Close to the Perilous $10 Mark&#8211;Uh-Oh</title>
		<link>http://allthingsd.com/20081112/yahoo-stock-drops-close-to-the-perilous-10-mark-uh-oh/</link>
		<comments>http://allthingsd.com/20081112/yahoo-stock-drops-close-to-the-perilous-10-mark-uh-oh/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 22:28:13 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[Atlantis]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[merger]]></category>
		<category><![CDATA[Microsoft]]></category>
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		<category><![CDATA[shares]]></category>
		<category><![CDATA[Steve Ballmer]]></category>
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		<category><![CDATA[Sunnyvale]]></category>
		<category><![CDATA[Time Warner]]></category>
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		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=6411</guid>
		<description><![CDATA[Today, Yahoo shares plummeted almost nine percent to close at $10.34, off $1.01, in yet another freefall that has all sorts of disturbing implications for the troubled Internet company.

Yahoo's market cap is off another billion dollars to $14.3 billion right now, and that has a big impact on everything from its talks to merge with AOL to the morale of its employees to an ability to pull up before it's too late.]]></description>
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<p>Today, Yahoo shares plummeted almost nine percent to close at $10.34, off $1.01, in yet another freefall that has all sorts of disturbing implications for the troubled Internet company.</p>
<p>For one, it makes the <a href="http://kara.allthingsd.com/20081112/the-yahoo-aol-jabberfest-continues-ad-infinitum-plus-some-jerry-yang-chitter-chatter-on-video/">merger possibilities with Time Warner (TWX) online unit AOL</a> that much more difficult.</p>
<p>Yahoo&#8217;s market cap is off another billion dollars to $14.3 billion right now, and that has a big impact on how much it can pay to own AOL. If at all, that is.</p>
<p>In addition, the options of Yahoo (YHOO) employees are so under water as to be Atlantis, which is sure to make it harder&#8211;even in this weak economic environment&#8211;to retain and attract talent.</p>
<p>At the very least, it creates a very gloomy Yahoo corporate campus in Sunnyvale.</p>
<p>And while shares of all tech giants were off yesterday, part of the continuing worry about the advertising market online, Yahoo&#8217;s drop was significantly more than the others.</p>
<p>It reflects a deep worry among investors about the prospects of its current leadership under CEO Jerry Yang to pull off a much needed turnaround.</p>
<p>If Yahoo shares drop below $10 a share (remember the halcyon days only a few months ago, when the $20-a-share Rubicon was scary?), it creates a very ironic situation.</p>
<p>That being that the company is a true bargain for a buyer interested in scooping up one of the Internet&#8217;s still most-trafficked properties, except that not many have the wherewithal in this financial meltdown to pay up.</p>
<p>Except, of course, for Microsoft (MSFT), <a href="http://kara.allthingsd.com/20081107/yang-and-ballmer-play-ross-and-rachel-and-it-is-just-as-annoying-as-the-tv-show/">which has expressed so much disinterest in buying Yahoo</a> as to be pathological about it.</p>
<p>Instead, in its continuing obsession with messing with archrival Google (GOOG), it focuses on <a href="http://digitaldaily.allthingsd.com/20081112/microsoft-to-verizon-you-how-much-for-your-mobile-search-business/">overpaying copiously for a search deal to get on the mobile phones of Verizon</a> (VZ).</p>
<p>But at a $10-or-less price tag for a business that could still turbocharge his company&#8217;s even less impressive online search and advertising efforts, isn&#8217;t it time Microsoft CEO Steve Ballmer got some therapy to get over his Yahoo issues?</p>
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