The company, which plans to launch soon in the U.S., has created a way for people to easily give gift cards to their friends through social channels such as Facebook.

Greylock will contribute $5 million to the company’s first round, increasing the total to $10.5 million. Creandum — along with Atomico, which was founded by Skype co-founder Niklas Zennström — invested in the round last year.

“The gift card industry has grown to a $100 billion industry, and yet very little innovation has been done around social networks and smartphones,” Hoffman said in an interview. “You put those two things together and suddenly you get a much easier way to give.”

The funding will be used to launch the service in the U.S. and the U.K. this quarter, with other markets following.

The social gifting service has three components:

First, people can learn about their friends’ birthdays or other occasions on Facebook, or through notifications on their mobile phones.

Second, users will be able to give friends gift cards that mutual friends or family members will be able to contribute to on Facebook.

Third, Wrapp is partnering with retailers and merchants which will also contribute $5 or $10 to the card.

The logic is that if many people are willing to contribute to a gift card, the gift becomes more meaningful. Retailers are willing to participate because it might drive traffic to the stores and get consumers to buy something that they normally may not have bought.

Wrapp was started 2011 by Hjalmar Winbladh and others, including Andreas Ehn, Spotify’s founding CTO, and Carl Fritjofsson, an advisor to Groupon.se.

Wrapp is currently growing more than 30 percent every week in Sweden, where it is working with more than 25 merchants. Already, 2 percent of the nine million residents there are considered active users of the service.

“It’s certainly showing a great early curve in Sweden, and we have every expectation the curve will be replicated in other places, like the U.S.,” Hoffman said.

Four-year-old WeatherBill is announcing today $42 million in Series B funding from Google Ventures and Khosla Ventures as well as previous investors NEA, Index Ventures, Allen & Company, First Round Capital, Atomico and Code Advisors.

WeatherBill CEO David Friedberg was previously a member of Google’s corporate development team, while CTO Siraj Khaliq led technical projects such as the company’s distributed computing infrastructure. They are actually some of the first former Googler co-founders funded by Google Ventures.

In an interesting social enterprise move, popular social networking collaboration tool Seesmic is taking a $4 million investment from Salesforce.com, as well as from Softbank.

The San Francisco-based Seesmic has one of the top desktop and also mobile applications for monitoring a consumer’s various feeds from Twitter, Facebook and more.

So far, Seesmic has received $16 million in total funding. Other investors include Atomico, Omidyar Network and Wellington Partners.

Moving beyond a consumer app, where it has one million registered users, Seesmic has also worked closely with Salesforce.com on integrating its Chatter social enterprise network offering.

Deeper integration with Chatter and bridging more social communications with its customers is coming, said Seemsic founder and CEO Loïc Le Meur.

“It becomes an amazing internal dashboard if you are a manager,” said Le Meur in an interview with BoomTown this morning. “It has everything we have built for consumers, but internally.”

There are many such apps and software-based services being developed to inject social into the enterprise, including Yammer, Socialcast and Jive.

It will also be interesting to see if the investment is a prelude to an acquisition by Salesforce.com, to further bolster its own efforts in socializing the workplace.

Here is the official press release:

Seesmic Receives $4 Million Investment

SAN FRANCISCO–Feb 1, 2011–Seesmic, the leading maker of applications that monitor social networks across mobile devices, today announced a $4 million investment from salesforce.com, inc. and a Softbank Group company managed by Softbank Holdings Inc.

Seesmic helps companies monitor, engage and build their brands across social networks and mobile devices. The Seesmic Desktop provides a single console that lets companies view and respond, in real time, to comments being made about their brands in Twitter, Facebook and other social networks. Seesmic Desktop works with Apple’s iPhone and Macintosh computers, smartphones running Google’s Android or [Microsoft] Windows Phone 7 mobile operating systems, Research in Motion’s BlackBerry and on personal computers.

Salesforce.com, the enterprise cloud computing (http://www.salesforce.com/cloudcomputing/) company, and Softbank group join previous investors Atomico, Omidyar Network and Wellington Partners. Seesmic has received a total of $16 million, including the most-recent investment round.

Seesmic and Salesforce.com have worked closely for more than six months to create a seamless integration between Seesmic Desktop and Salesforce Chatter, the industry’s first enterprise social collaboration app and platform. Leveraging the social features popularized by Facebook and Twitter–such as profiles, status updates and real-time feeds–Chatter lets employees “follow” documents, people, business processes and application data. The result is a new level of productivity that crosses departments and organizational barriers. By integrating with Chatter, Seesmic Desktop will enable salesforce.com users to immediately see comments that customers have posted on Facebook and Twitter.

“Salesforce.com has become a valued partner as we work together to bridge external and enterprise social communication with Chatter. These investments will enable us to reach more enterprise customers” said Loïc Le Meur, CEO, Seesmic.

BoomTown always enjoys chatting with the always sunny Loïc Le Meur of Seesmic (and will, in fact, be appearing at his Paris-based digital conference in December, called Le Web).

But I am not quite sure what to make of his big, happy smile that was in this picture above (click in the image to make it larger), which went with a story in the New York Times about start-ups cutting costs.

In fact, the whole Seesmic crew is grinning awfully hard, putting a very game face on recent layoffs that cut the staff at the video blog service by more than a third.

Money–or, more accurately, non-money–quote from the Times piece:

“To preserve cash, many tech start-ups are rushing to lay off employees and cut expenses. They are shelving their dreams of Google-size riches and getting small, humble and thrifty, all with the more modest goal of surviving the coming economic winter.”

In a less puritan mode, Seesmic raised $6 million in May from a bunch of high-profile angels, of $12 million total.

They include LinkedIn’s Reid Hoffman, former AOL head Steve Case, SoftTech VC Jeff Clavier, entrepreneur Mark Pincus, former Goldman Sachs analyst Michael Parekh, entrepreneur Ariel Poler, investor Ron Conway, FON founder Martin Varsavsky and an investment group called Atomico founded by Skype founders Niklas Zennström and Janus Friis. Tech bloggers Jeff Pulver, Michael Arrington and Dan Gillmor have also invested.

Now, Le Meur is trying to stretch his dollars in the economic downturn, spurred by venture capitalists who have been pressing entrepreneurs like him to do so.

“If I can’t make this work in three years it will be a failure,” Mr. Le Meur said to the Times. “If I can and I get through this, it will be much stronger.”

In other words, what doesn’t kill us …

C’est la vie in Silicon Valley!

But in more bon-vivant times, back in February, I did a video post on my happier visit to Seesmic’s San Francisco HQ.

(Note: Many in the video are no longer at Seesmic and neither are the shows discussed, as well as the now-defunct Web 2.0 sentiments about growth without revenue.)

Here’s the video:

Image Credit: Jim Wilson/New York Times