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Startup Tries to Rally Publishers with Ad-Sharing Proposal

in News on April 22, 2009 at 4:39 am PT

A Silicon Valley startup and handful of publishers have a new plan to bring peace to the war between Web sites and media companies accusing them of stealing their content. The group, which includes Reuters and smaller online publishers like Politico, wants companies that broker advertising to Web sites to give them a share of the revenue from ads they sell alongside full copies of their content.