4 posts and columns on Audi

Klout Redesigns to Emphasize Personal Influence (Video)

in Social on April 25, 2011 at 9:14 pm PT

Klout plans on Tuesday to launch a redesign of its site that makes it more obvious what the company does: help users understand and take advantage of their social influence online.

Voices

Keep Ads? Crazy. Or, is It?

in News on February 9, 2011 at 5:00 am PT

Let’s take the Super Bowl, for example. For many Americans, what happened between the plays was just as entertaining as what happened on the field. Instead of running off for chili and chips, millions of us were glued to the screen to see what America’s great marketers had in store.

The Daily Gets a $3 Million Super Bowl Spotlight

in Media on February 6, 2011 at 5:20 am PT

What’s the point of owning a media conglomerate if you can’t use it to give a pet project a push?

Voices

Audi Tries to Create an Online Pro-Diesel Movement

in News on July 6, 2009 at 3:16 pm PT

For Audi’s latest advertising campaign, the automaker says it’s promoting a cause, not just its cars. With a motto of “Diesel: It’s no longer a dirty word,” the “Truth in Diesel” campaign aims to convince consumers that diesel is the greenest solution, said Scott Keogh, Audi of America’s chief marketing officer.