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audience 
169 posts and columns on audience
Tumblr Brand Will Remain — With Mostly “Hands-Off” Product Approach by Yahoo’s Mayer
Not so much with the leaning in.
Yahoo Tumblrs for Cool: Board Approves $1.1 Billion Deal as Expected
Done (just like we said).
Content Gains Allow Demand Media to Beat Wall Street Expectations on Q1 Earnings and Revenue
Strong performance of media properties added to the results.
Viral Video: Harrison Ford’s Wookiee Problem
He knows what he did.
Rubicon Project Adds Two Top Execs, as Ad Tech Company Moves Toward IPO
Is ad tech ready to go big and go IPO?
Mayer’s 10X Challenge: Yahoo’s Homepage, Mail and Search Traffic Show Significant Year-Over-Year Declines
The reality of traffic falloffs on key properties is a vexing issue.
News Byte
More Yahoo Ad Reorg Details
I just got some more deets of the Yahoo advertising reorganization by COO Henrique De Castro, which started taking place last week. As I previously reported, it’s a major shift of sales staff to a “category” model rather than one that is regional and tiered. Sources say that Mark Ellis, who has been VP of North American sales and global partnerships, still has a similar title, but now has a job with more responsibility and influence. Interestingly, Peter Foster, who has headed audience advertising, is now in charge of new sales enablement group, which includes sales engineering and training, as well as the mid-market segment. Both will apparently report up to another exec, who is still to be determined.Yahoo’s De Castro Begins Reorg of Ad Sales Unit
Can the Henrique Way — that is to say, a version of the Google Way — fix what ails the Silicon Valley Internet giant’s biggest business?
As Yahoo Sales Reorg Proceeds, Former Interclick CEO Katz Departs
The well-known ad exec’s exit from the Silicon Valley Internet giant was less than amicable.