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		<title>Facebook (Eye)PO: Early Investor Reid Hoffman on Mission Vs. Payday</title>
		<link>http://allthingsd.com/20120215/facebook-eyepo-early-investor-reid-hoffman-on-mission-vs-payday/</link>
		<comments>http://allthingsd.com/20120215/facebook-eyepo-early-investor-reid-hoffman-on-mission-vs-payday/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 22:55:47 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=175032</guid>
		<description><![CDATA[The Start-Up Whisperer knows all!]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120215/facebook-eyepo-early-investor-reid-hoffman-on-mission-vs-payday/img_1078/" rel="attachment wp-att-175036"><img src="http://allthingsd.com/files/2012/02/IMG_1078-285x285.jpg" alt="" title="IMG_1078" width="285" height="285" class="alignright size-medium wp-image-175036" /></a></p>
<p>With the seemingly <a href="http://allthingsd.com/20120214/exclusive-yahoo-asia-deal-talks-off/">endless mishegas at Yahoo</a> these days, I have taken my <a href="http://allthingsd.com/20120130/facebook-eyepo-tracking-the-truth-of-the-biggest-deal-of-web-2-0/">eye off the Facebook IPO ball</a>. <em>(Eye)PO, get it!?!</em></p>
<p>But I am back until the <a href="http://allthingsd.com/20120214/breaking-activist-shareholder-dan-loeb-starts-proxy-fight-at-yahoo/">next stumble in HooVille</a>, with this interesting and short (and, I know, badly shot) video of Silicon Valley entrepreneur and investor and VC and, now, <a href="http://allthingsd.com/20120214/reid-hoffmans-new-business-book-tells-everyone-to-act-like-entrepreneurs/">author</a> &#8212; <em>is there anything he can&#8217;t do?</em> &#8212; Reid Hoffman.</p>
<p>It&#8217;s from a talk he gave this week at a Fortune magazine event in San Francisco with his co-author Ben Casnocha about their new book, <a href="http://www.amazon.com/Start-up-You-Yourself-Transform-ebook/dp/B0050DIWHU">&#8220;The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career.&#8221;</a></p>
<p>In the Q&#038;A, Fortune editor Andy Serwer asked Hoffman about the pending Facebook initial public offering and he gave a typically sharp answer.</p>
<p>While Hoffman does not reveal any juicy deets about the social networking giant, it&#8217;s an interesting take on the importance of focusing on &#8220;mission&#8221; over the expected payday from the slot machine of Wall Street.</p>
<p>Enjoy:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=FDCA9C12-91A3-45B3-8450-2ADB0764D2D7&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={FDCA9C12-91A3-45B3-8450-2ADB0764D2D7}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>Zuckerberg Tops Vanity Fair's "New Establishment" List Again (And Look Who's No. 40)</title>
		<link>http://allthingsd.com/20110831/zuckerberg-tops-vanity-fairs-new-establishment-list-again-and-look-whos-no-40/</link>
		<comments>http://allthingsd.com/20110831/zuckerberg-tops-vanity-fairs-new-establishment-list-again-and-look-whos-no-40/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 04:00:13 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=115997</guid>
		<description><![CDATA[Vanity Fair magazine put out its high-profile "New Establishment" list of the top 50 people -- and guess who made the cut from tech?]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110831/zuckerberg-tops-vanity-fairs-new-establishment-list-again-and-look-whos-no-40/vf-copy/" rel="attachment wp-att-116005"><img src="http://allthingsd.com/files/2011/08/vf-copy-500x480.png" alt="" title="vf copy" width="500" height="480" class="alignright size-large wp-image-116005" /></a></p>
<p>Vanity Fair magazine put out its high-profile &#8220;New Establishment&#8221; list of the top 50 people, who are &#8220;an innovative new breed of buccaneering visionaries, engineering prodigies, and entrepreneurs, who quite often sport hoodies, floppy hair, and backpacks.&#8221;</p>
<p>The hoodie part would be referring to Facebook CEO and co-founder Mark Zuckerberg, who topped the list &#8212; which is in the just-released October issue &#8212; for the second year in a row. </p>
<p>The Vanity Fair list was packed with Silicon Valley luminaries.</p>
<p>The No. 2 spot went to the hopelessly conjoined twins at Google, CEO Larry Page and his co-founder Sergey Brin. Amazon&#8217;s Jeff Bezos was No. 3, followed by newly born CEO Tim Cook and top product guy Jonathan Ive of Apple at No. 4, with Twitter creator and Square founder Jack Dorsey at No. 5.</p>
<p>Interestingly, super-VCs Mark Andreessen and Ben Horowitz clocked in this year at No. 6. </p>
<p>The digitally fast-forward Lady Gaga was the top woman on the list at No. 9, in front of &#8220;Harry Potter&#8221; author J. K. Rowling at No. 16.</p>
<p>And, clocking in at No. 40? Why, me and my partner-in-crime at <strong>AllThingsD</strong>, Walt Mossberg. He is apparently a &#8220;kingmaker&#8221; of tech and I do &#8220;juicy exclusives.&#8221;</p>
<p>That actually is pretty accurate. More importantly, we were ranked higher than Justin Timberlake and Ashton Kutcher. In other words: <em>Mission accomplished!</em> </p>
<p>We also beat the Angry Birds dudes at No. 49, whom my two kids would nonetheless have voted tops over their mom any day of the week and twice on Sunday. </p>
<p>In addition, Vanity Fair broke off a list of 25 &#8220;Powers That Be,&#8221; which is made up of a lot of longtime &#8220;New Establishment&#8221; folks, as well as another list called the &#8220;Hall of Fame.&#8221;</p>
<p>&#8220;These are the people who have shaped the world we live in today &#8212; and continue to wield enormous influence,&#8221; said Vanity Fair, which translates into <em>dustier</em> moguls. </p>
<p>Topping the powers-that-be, of course, is Apple&#8217;s co-founder and Chairman Steve Jobs. And outgone Google CEO and now Executive Chairman Eric Schmidt is now enshrined in the hall of fame.</p>
<p>As Walt and I head to a good table at the Minetta Tavern to meet the cool peeps for a celebratory drink, here is the official press releases from Vanity Fair: </p>
<blockquote class="memo"><p>FACEBOOK FOUNDER MARK ZUCKERBERG TOPS VANITY FAIR&#8217;S NEW ESTABLISHMENT LIST FOR THE SECOND YEAR IN A ROW</p>
<p>Sergey Brin and Larry Page Take No. 2 Spot, Lady Gaga Jumps to the Top 10 of Tech-Dominant List</p>
<p>NEW YORK, N.Y. &#8212; &#8220;The Age of Information gives way to a burgeoning Age of Technology,&#8221; announces Graydon Carter, remarking on the &#8220;seismic shift in interest and influence&#8221; that has occurred in the 17 years that Vanity Fair has been ranking America’s power players. The magazine&#8217;s 2011 New Establishment list identifies the top 50 of an innovative new breed of buccaneering visionaries, engineering prodigies, and entrepreneurs, who quite often sport hoodies, floppy hair, and backpacks.  </p>
<p>Mark Zuckerberg, founder of the inescapable social-networking site Facebook, maintains his perch at the top of Vanity Fair&#8217;s 17th annual New Establishment List ranking for the second year in a row. With a possible I.P.O. on the horizon by 2012, which could value the company anywhere between $50 and $100 billion, Facebook has enough clout to worry even the unshakable Google. Zuckerberg is still the youngest person ever to top the list.</p>
<p>Sergey Brin and Larry Page, co-founders of Google, are in the No. 2 spot this year, closing in on Zuckerberg as they jump up one spot, from No. 3 in 2010. Eric Schmidt, who appeared on the list last year with the duo, has since been pushed out of the C.E.O&#8217;s office, replaced by Page. Despite reports of an anti-trust investigation, Google has been setting its sites on Facebook by concentrating on strategic initiatives, such as engineering social-networking features. </p>
<p>Rounding out the top five are Jeff Bezos, of Amazon, at No. 3, Tim Cook and Jonathan Ive, of Apple, at No. 4, and Twitter and Square founder Jack Dorsey, at No. 5. </p>
<p>Lady Gaga makes an appearance for the second year in a row. Coming in at No. 9, she is the highest-ranking woman on the list, in front of J. K. Rowling at No. 16, Sheryl Sandberg, of Facebook, at No. 26, Angela Ahrendts with Christopher Bailey, of Burberry, at No. 30, Natalie Massenet at No. 32, and Kara Swisher with Walt Mossberg at No. 40. At 25 years old, Gaga is also the youngest person on the list &#8212; not a surprise for someone whose fans managed to crash Amazon&#8217;s servers in their desperation to download her third album. </p>
<p>Youthful energy is spread throughout this year&#8217;s list with 15 members under the age of 40, including Zuckerberg, Brin and Page, Dorsey, Lady Gaga, Andrew Mason, Sean Parker, Ryan Kavanaugh, Jeremy Stoppelman, Ashton Kutcher, Dennis Crowley, Daniel Ek, Mikael Hed and Niklas Hed, and Justin Timberlake. </p>
<p>There are 14 billionaires on the list: Zuckerberg, Brin and Page, Bezos, Mark Pincus, Michael Moritz, J. K. Rowling, Jim Breyer, Reid Hoffman, Herbert Allen III, Yuri Milner, Robin Li, Parker, and Peter Thiel. </p>
<p>Five member of the New Establishment are actively involved in space exploration, including Brin, Elon Musk, Bezos, Thiel, and Dennis Crowley. Eight of the New Establishment nominees can count themselves members of the ever growing Stanford Mafia; they include Brin, Page, Reed Hastings, Jim Breyer, Hoffman, Musk, Thiel, and John Hennessy. </p>
<p>The New Establishment, Vanity Fair&#8217;s annual ranking of the top leaders of our time, is made up of owners, creators, buyers, thinkers, and innovators &#8212; the movers and shakers in the worlds of technology, media, business, politics, entertainment, and fashion. These men and women are the taste-makers and trendsetters, opinion formers and agenda creators, not to mention empire builders. Entry into the ranks of Vanity Fair&#8217;s list is based on a number of factors: wealth, influence, and philanthropy, as well as such intangibles as vision and the x factor. </p>
<p>The October issue of Vanity Fair will be on newsstands in New York and L.A. on September 1, and nationally and on the iPad September 6.</p>
<p>THE VANITY FAIR NEW ESTABLISHMENT</p>
<p>1.    Mark Zuckerberg, Facebook<br />
2.    Sergey Brin and Larry Page, Google<br />
3.    Jeff Bezos, Amazon<br />
4.    Tim Cook and Jonathan Ive, Apple<br />
5.    Jack Dorsey, Square, Twitter<br />
6.    Marc Andreessen and Ben Horowitz, Andreessen Horowitz<br />
7.    Reed Hastings, Netflix<br />
8.    John Lasseter, Pixar, Walt Disney Animation Studios<br />
9.    Lady Gaga, singer<br />
10.  Dan Doctoroff, Bloomberg L.P.<br />
11.  Dick Costolo, Twitter<br />
12.  Mark Pincus, Zynga<br />
13.  Jim Breyer, Accel Partners<br />
14.  Tim Burton, Johnny Depp, and Graham King, Movies<br />
15.  Michael Moritz, Sequoia Capital<br />
16.  J. K. Rowling, Harry Potter<br />
17.  Trey Parker and Matt Stone, South Park<br />
18.  Reid Hoffman, Greylock Partners, LinkedIn<br />
19.  Herb Allen III, Allen &#038; Co.<br />
20.  Judd Apatow, Apatow Productions<br />
21.  Jay-Z, Roc Nation<br />
22.  Todd Phillips, Green Hat Films<br />
23.  Yuri Milner, DST Global<br />
24.  J. J. Abrams, writer, director, producer<br />
25.  Robin Li, Baidu<br />
26.  Sheryl Sandberg, Facebook<br />
27.  Andrew Mason, Groupon<br />
28.  Jon Stewart and Stephen Colbert, television<br />
29.  Mark Wahlberg and Stephen Levinson, Leverage<br />
30.  Angela Ahrendts and Christopher Bailey, Burberry<br />
31.  Elon Musk, Tesla Motors, Space X<br />
32.  Natalie Massenet, Net-a-Porter Group<br />
33.  Paul Graham, Y Combinator<br />
34.  Sean Parker, entrepreneur<br />
35.  Fred Wilson, Union Square Ventures, Flatiron Partners<br />
36.  Peter Thiel, Founders Fund, Clarium Capital Management<br />
37.  Peter Jackson, Wingnut Films<br />
38.  Ryan Kavanaugh, Relativity Media<br />
39.  Mike Allen, Politico<br />
40.  Walt Mossberg and Kara Swisher, All Things D<br />
41.  John Hennessy, Stanford University<br />
42.  Jeremy Stoppelman, Yelp<br />
43.  Ashton Kutcher, actor, investor<br />
44.  Tyler Perry, director, producer, writer, actor<br />
45.  Dennis Crowley, Foursquare<br />
46.  Kevin Ryan, Gilt Groupe<br />
47.  Daniel Ek, Spotify<br />
48.  Henry Blodget, Business Insider<br />
49.  Mikael Hed, Niklas Hed, and Peter Vesterbacka, Rovio<br />
50.  Justin Timberlake, singer, actor</p></blockquote>
<blockquote class="memo"><p>STEVE JOBS HOLDS THE TOP SPOT ON VANITY FAIR&#8217;S LIST OF THE POWERS THAT BE</p>
<p>Embattled News Corp. Chairman Rupert Murdoch in the Top 5</p>
<p>NEW YORK, N.Y. &#8212; This year Vanity Fair inaugurates a list of the Powers That Be. These are the people who have shaped the world we live in today &#8212; and continue to wield enormous influence. Many are longtime New Establishment members, and their destinies are intertwined with the members of this year’s New Establishment.</p>
<p>Steve Jobs, of Apple, holds the top spot on the list of the Powers That Be. Since Jobs took control of the company 14 years ago, the stock’s share price has risen more than 6,500 percent. At the height of the debt crisis in late July, Apple had more cash on hand than the U.S. government. </p>
<p>Bernard Arnault, of luxury-goods company LVMH, ranks in the No. 2 spot. As an overseer of countless enduring luxury brands, Arnault has left his mark on the industry. Last year he spent $2 billion to accumulate a 20 percent stake in family-controlled but publicly traded Hermès. </p>
<p>Mayor Michael Bloomberg is No.3 on this year&#8217;s list while News Corporation chairman Rupert Murdoch comes in at No. 4. The tumultuous News of the World scandals this year have shaken the media baron, but also shown his staying power in the face of just about anything. Brian Roberts and Steve Burke, of Comcast, NBCUniversal, who recently acquired the U.S. media rights to the Olympic Games through 2020, are No. 5.  </p>
<p>Jill Abramson is the highest-ranking woman out of six on the list, at No. 9. She is followed by Angelina Jolie with Brad Pitt at No. 11, Sue Naegle with Richard Plepler and Michael Lombardo at No. 15, Anne Sweeney with George Bodenheimer at No. 22, Bonnie Hammer at No. 24, and Arianna Huffington with Tim Armstrong at No. 25. </p>
<p>Because some power is permanent, Vanity Fair nominates a number of regulars to the Hall of Fame this year. Warren Buffett, of Berkshire Hathaway, joins Barry Diller and Diane von Furstenberg, Tom Ford, actor Tom Hanks, and designer Karl Lagerfeld. Network impresario Oprah Winfrey, Jeffrey Katzenberg, of DreamWorks Animation, and talk-show host Charlie Rose all make the ranks as well. </p>
<p>The October issue of Vanity Fair will be on newsstands in New York and L.A. on September 1, and nationally and on the iPad September 6.</p>
<p>THE POWERS THAT BE</p>
<p>1.    Steve Jobs, Apple<br />
2.    Bernard Arnault, LVMH<br />
3.    Michael Bloomberg, mayor, New York City<br />
4.    Rupert Murdoch, News Corporation<br />
5.    Brian Roberts and Steve Burke, Comcast, NBCUniversal<br />
6.    François-Henri Pinault, PPR<br />
7.    Bob Iger, Walt Disney Company<br />
8.    Jeffrey Bewkes, Time Warner<br />
9.    Jill Abramson, The New York Times<br />
10.  Steve Ballmer, Microsoft<br />
11.  Brad Pitt and Angelina Jolie, movies, philanthropy<br />
12.  Diego Della Valle, Tod’s<br />
13.  Roman Abramovich, investments<br />
14.  Mickey Drexler, J. Crew<br />
15.  Richard Plepler, Sue Naegle, and Michael Lombardo, HBO<br />
16.  Larry Gagosian, Gagosian Gallery<br />
17.  Harvey and Bob Weinstein, the Weinstein Company<br />
18.  Marc Jacobs, designer<br />
19.  Lorne Michaels, Saturday Night Live<br />
20.  David Zaslav, Discovery Communications<br />
21.  Jean Pigozzi, investments, art<br />
22.  George Bodenheimer and Anne Sweeney, Disney Media Networks<br />
23.  Vivi Nevo, NV Investments<br />
24.  Bonnie Hammer, NBCU Cable Entertainment and Cable Studios<br />
25.  Tim Armstrong and Arianna Huffington, AOL Huffington Post Media Group </p>
<p>HALL OF FAME</p>
<p>Edgar Bronfman Jr., Warner Music Group<br />
Warren Buffett, Berkshire Hathaway<br />
Ron Conway, angel investor<br />
Philippe Dauman, Viacom<br />
Barry Diller and Diane von Furstenberg, IAC, DVF<br />
John Doerr, Kleiner Perkins Caufield &#038; Byers<br />
Larry Ellison, Oracle Corporation<br />
Tom Ford, designer/filmmaker<br />
Ted Forstmann, IMG Worldwide<br />
Tom Freston, Firefly3<br />
Brian Grazer and Ron Howard, Imagine Entertainment<br />
Tom Hanks, actor<br />
Jeffrey Katzenberg, DreamWorks Animation<br />
Vinod Khosla, Khosla Ventures<br />
Karl Lagerfeld, Chanel<br />
Ralph Lauren, Polo Ralph Lauren<br />
John Malone, Liberty Media<br />
Ron Meyer, Universal Studios<br />
Leslie Moonves, CBS<br />
Ronald Perelman, MacAndrews and Forbes<br />
Miuccia Prada, Prada<br />
Charlie Rose, talk-show host<br />
Eric Schmidt, Google<br />
Terry Semel, investor<br />
Oprah Winfrey, OWN</p></blockquote>
<p>(Full disclosure: Readers who look closely at the list will notice that all things <strong>ATD</strong> senior editor Peter Kafka is listed as a contributor. This is true! Also true: Peter wrote biographical entries for several people on the list, but has zero input on its composition. He tells us he had no idea that we were being considered for inclusion, and we believe him. He also says that had he been asked for his opinion, he would have voted for us, his bosses, to be included. We also believe that.)</p>
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		<title>Viral Video: Google Inside Out With Steven Levy</title>
		<link>http://allthingsd.com/20110426/viral-video-google-inside-out-with-steven-levy/</link>
		<comments>http://allthingsd.com/20110426/viral-video-google-inside-out-with-steven-levy/#comments</comments>
		<pubDate>Tue, 26 Apr 2011 07:27:14 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=43101</guid>
		<description><![CDATA[The Churchill Club posted this video of a morning interview session I did with author and journalist Steven Levy last week in Silicon Valley.

Levy talked about his new book, "In the Plex: How Google Thinks, Works, and Shapes Our Lives."]]></description>
			<content:encoded><![CDATA[<p>The Churchill Club posted this video of a morning interview session I did with author and journalist Steven Levy last week in Silicon Valley.</p>
<p>Levy talked about <a href="http://kara.allthingsd.com/20110421/video-steven-levy-talks-about-google-book-in-the-plex">his new book</a>, &#8220;In the Plex: How Google Thinks, Works, and Shapes Our Lives.&#8221;</p>
<p>Here&#8217;s his take on the search giant:</p>
<p><object width="380" height="244"><param name="movie" value="http://www.youtube.com/v/5b63pGzBTU0?fs=1&amp;hl=en_US&amp;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/5b63pGzBTU0?fs=1&amp;hl=en_US&amp;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="380" height="244"></embed></object></p>
<p><em>Please see <a href="http://allthingsd.com/about/kara-swisher/ethics/">this disclosure</a> related to me and Google.</em></p>
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		<title>Video: Steven Levy Talks About Google Book &quot;In the Plex&quot;</title>
		<link>http://allthingsd.com/20110421/video-steven-levy-talks-about-google-book-in-the-plex/</link>
		<comments>http://allthingsd.com/20110421/video-steven-levy-talks-about-google-book-in-the-plex/#comments</comments>
		<pubDate>Thu, 21 Apr 2011 13:15:25 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=42937</guid>
		<description><![CDATA[Earlier this week, BoomTown interviewed longtime author and tech journalist Steven Levy about his new book, "In The Plex: How Google Thinks, Works, and Shapes Our Lives."

I met Levy at the Plex in question--the Googleplex--to chitchat about what he learned after being embedded at the Borg, um, search giant for years.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2011/04/imgres21.jpeg"><img src="http://kara.allthingsd.com/files/2011/04/imgres21.jpeg" alt="" title="imgres" width="178" height="282" class="alignright size-full wp-image-42944" /></a></p>
<p>Earlier this week, BoomTown interviewed longtime author and tech journalist Steven Levy about his new book, &#8220;In The Plex: How Google Thinks, Works, and Shapes Our Lives&#8221; at a Churchill Club event in Silicon Valley.</p>
<p>Afterwards, I met Levy, who is a senior editor for Wired now, at the Plex in question&#8211;the Googleplex&#8211;to chitchat about what he learned after being embedded at the Borg, <em>um</em>, search giant for years.</p>
<p>Luckily for Levy, he was there during interesting times for Google, including its launch of the Android mobile operating system, its still fruitless struggles to get social networking to better compete with Facebook and the return of its decidedly quirky co-founder Larry Page to the CEO job.</p>
<p>Here&#8217;s the video of our longish chat, in which Levy opines on all that and more (and also shuts me down when I try to compare Google&#8217;s current fight with Facebook to the plot of HBO&#8217;s bloody and freaky &#8220;Game of Thrones&#8221;&#8211;without the swordfighting, natch!).</p>
<p>Enjoy&#8211;especially the shot of Levy on one of those multi-colored bikes Googlers ride around campus:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=295CA530-E327-4899-A2E9-84F3D4D43CF2&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={295CA530-E327-4899-A2E9-84F3D4D43CF2}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p><em>Please see <a href="http://allthingsd.com/about/kara-swisher/ethics/">this disclosure</a> related to me and Google.</em></p>
]]></content:encoded>
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		<title>Microsoft and Some Big Thinking Heads at Farsight 2011: &quot;Beyond the Search Box&quot;</title>
		<link>http://allthingsd.com/20110201/microsoft-and-the-big-thinking-heads-at-farsight-2011-beyond-the-search-box/</link>
		<comments>http://allthingsd.com/20110201/microsoft-and-the-big-thinking-heads-at-farsight-2011-beyond-the-search-box/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 16:15:47 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<description><![CDATA[Oh dear, BoomTown is still jetlagged from a recent trip to China and now Microsoft Bing is offering up a head-requiring event later this morning in San Francisco to explore the future of search.

There better be donuts.

A lot and with sprinkles, since speakers include the lugubrious investor and hedge fund philosophizer Peter Thiel and skunk-at-a-Web-garden-party author Malcolm Gladwell.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2011/02/5661.Farsight-2011-shadow.jpg-550x0.jpeg"><img src="http://kara.allthingsd.com/files/2011/02/5661.Farsight-2011-shadow.jpg-550x0-275x168.jpg" alt="" title="5661.Farsight 2011 shadow.jpg-550x0" width="275" height="168" class="alignright size-medium wp-image-40040" /></a></p>
<p>Oh dear, BoomTown is still jetlagged from my recent trip to China and now Microsoft Bing is offering up a head-requiring event later this morning in San Francisco to explore the future of search.</p>
<p>There better be donuts.</p>
<p>A lot and with sprinkles, since speakers include the lugubrious investor and hedge fund philosophizer Peter Thiel and skunk-at-a-Web-garden-party author Malcolm Gladwell.</p>
<p>Here&#8217;s Microsoft Bing exec Satya Nadella&#8217;s blog post on <a href="http://bigthink.com/series/62">the event</a>, as well as one pre-video of what to expect from the sessions.</p>
<p>In it, Gladwell, noting the richness in search has yet to cure cancer, has a good point, which should be interesting with the backdrop of the protests going on in Egypt and elsewhere.</p>
<p>As in: If governments can block search, does it really matter?</p>
<p>I will be posting if someone comes up with a good answer to that one.</p>
<p><object id="flashObj" width="380" height="313" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,47,0"><param name="movie" value="http://c.brightcove.com/services/viewer/federated_f9?isVid=1&#038;isUI=1" /><param name="bgcolor" value="#FFFFFF" /><param name="flashVars" value="videoId=759801187001&#038;playerID=651017566001&#038;playerKey=AQ~~,AAAAGuNzXFE~,qu1BWJRU7c26MMkbB19ukwmFB5ysvYz5&#038;domain=embed&#038;dynamicStreaming=true" /><param name="base" value="http://admin.brightcove.com" /><param name="seamlesstabbing" value="false" /><param name="allowFullScreen" value="true" /><param name="swLiveConnect" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://c.brightcove.com/services/viewer/federated_f9?isVid=1&#038;isUI=1" bgcolor="#FFFFFF" flashVars="videoId=759801187001&#038;playerID=651017566001&#038;playerKey=AQ~~,AAAAGuNzXFE~,qu1BWJRU7c26MMkbB19ukwmFB5ysvYz5&#038;domain=embed&#038;dynamicStreaming=true" base="http://admin.brightcove.com" name="flashObj" width="380" height="313" seamlesstabbing="false" type="application/x-shockwave-flash" allowFullScreen="true" allowScriptAccess="always" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></object></p>
<blockquote class="memo"><p><strong>Bing and Big Think present Farsight 2011: &#8220;Beyond the Search Box&#8221; Event and Webcast</strong></p>
<p>In the past ten years, search has transformed the way we experience the web even as the web itself has changed. New user interfaces, mobile devices, and interactive services are evolving beyond text pages intertwining the &#8216;web&#8217; into all aspects of our lives and thus we expect to be able to do more online with less friction. Along with the innovation has come an explosion of information and services that are compounding at an exponential rate. Trying to get things done on the web is becoming more complex and fragmented every day. In short, unlike many consumer products, the problems facing the search industry are getting harder&#8211;not easier.</p>
<p>In order for us to truly realize the science-fiction dream of so many of us kids, of that ubiquitous intelligent agent, we want to elevate the discussion in search beyond next quarter&#8217;s technology. To begin to do that Bing has teamed with Big Think to bring the best minds from inside and outside the industry together for a series of spirited conversations, panels, and demos examining the &#8220;Future of Search.&#8221;</p>
<p>The group we&#8217;ve assembled includes Hedge Fund Manager and PayPal co-founder Peter Thiel, Recorded Future co-founder and CEO Chris Ahlberg, journalist entrepreneur Esther Dyson, contrarian journalist and &#8220;Tipping Point&#8221; author Malcolm Gladwell among others.</p>
<p>In addition, Farsight 2011 will include a search industry roundtable featuring Matt Cutts from Google, Rich Skrenta from Blekko and our very own Harry Shum from Bing. The panel and much of the day will be moderated by the entrepreneur and technologist, Vivek Wadhwa.</p>
<p>You are invited to take part in the discussion, by submitting your questions for the experts in advance at BigThink.com. Then return on February 1 to watch the conference streaming LIVE from 10:00am to 2:00pm PST on Big Think.com.</p>
<p>I encourage you to tune and be a part of the conversation to help all of us realize the potential that this most powerful technology can bring.</p>
<p>Satya Nadella&#8211;Senior Vice President, Online Services</p></blockquote>
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		<title>Why Is Google Spending $10 Million on Fflick? Perhaps to Predict Box Office Success.</title>
		<link>http://allthingsd.com/20110125/why-is-google-spending-10-million-on-fflick-perhaps-to-predict-box-office-success/</link>
		<comments>http://allthingsd.com/20110125/why-is-google-spending-10-million-on-fflick-perhaps-to-predict-box-office-success/#comments</comments>
		<pubDate>Wed, 26 Jan 2011 00:36:37 +0000</pubDate>
		<dc:creator>Arik Hesseldahl</dc:creator>
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		<guid isPermaLink="false">http://newenterprise.allthingsd.com/?p=2312</guid>
		<description><![CDATA[Fflick tells you what movies your Twitter friends like and dislike. Google may be dropping $10 million on the service for something far more valuable than that.]]></description>
			<content:encoded><![CDATA[<p><img src="http://newenterprise.allthingsd.com/files/2011/01/crystal-ball-lotr-275x208.jpg" alt="" title="crystal-ball-lotr" width="275" height="208" class="alignright size-medium wp-image-2316" />When I first read on <a href=http://techcrunch.com/2011/01/25/google-to-acquire-fflick-for-10-million/>TechCrunch</a> that search giant Google is in the process of acquiring the movie-tweet analysis service <a href=http://fflick.com/>Fflick</a>, it triggered a memory that prompted me to start digging through my Gmail account. Once that digging was done I had found a year-old paper produced by two researchers at Hewlett-Packard that in turn led me to an interesting theory about one reason Google may be shelling out for this service, which at first glance looks like nothing more than one of dozens of consumer recommendation engines geared toward movies.</p>
<p>This research paper was produced by two social-computing researchers at HP Labs: Bernardo Huberman and Sitaram Asur. It&#8217;s titled &#8220;Predicting the Future With Social Media&#8221; [<a href="http://www.hpl.hp.com/research/scl/papers/socialmedia/socialmedia.pdf">PDF here</a>], and it looks at Twitter as a means of predicting the box-office success of newly release films based on the number of people tweeting about them and the sentiments contained in those tweets.</p>
<p>They argued that Twitter was a far better predictor of box-office success than the motion picture industry&#8217;s &#8220;tracking&#8221; reports that studios have used for years. In fact, the two researchers said at the time that Twitter could predict with nearly 98 percent accuracy whether a movie would be a hit or a flop in its first weekend of release. For the study, they mined nearly three million tweets referring to 24 different movies over a time period of three months.</p>
<p>Fflick does some sentiment analysis of its own, but uses that data to help Twitter users decide whether they are going to buy a ticket to a movie based on whether their Twitter friends liked it. Could it be that Google wants to mine that same sentiment data to help movie studios predict box-office sales?</p>
<p>As I said, this is only a theory&#8211;one that I admit I&#8217;m stretching to the max. I can&#8217;t find any connection between the two researchers and Ffflick&#8217;s four founders, or its investors, which includes the Founders Fund, though there needn&#8217;t be one for my theory to be close to the mark. Fflick was started in August of last year, about five months after the paper was published. And the paper itself was widely covered at the time, in particular by <a href="http://articles.latimes.com/2010/apr/02/business/la-fi-ct-twitter3-2010apr03">the Los Angeles Times</a>.</p>
<p>Since neither Google nor Fflick is commenting on this deal, which is supposedly still pending, I thought it was worth suggesting as a possible motivation on Google&#8217;s part.</p>
<p><a href="http://www.electronista.com/articles/11/01/25/google.buys.fflick.for.10m.in.youtube.movie.push/">Electronista thinks</a> it may have something to do with forecasting popularity on Google&#8217;s forthcoming YouTube movie project and the need to predict.</p>
<p>I did check in with the paper&#8217;s principal author, Huberman, by email to ask what he thought. His reply: &#8220;Sentiment analysis of tweets is great for marketing studies and Google wants to go there since they have search going on with Twitter.&#8221; Time will tell if this is what Google has on its mind.</p>
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		<title>Wi-Fi Hotspot Safety and Mac Viruses</title>
		<link>http://allthingsd.com/20101229/wi-fi-hotspot-safety-and-mac-viruses/</link>
		<comments>http://allthingsd.com/20101229/wi-fi-hotspot-safety-and-mac-viruses/#comments</comments>
		<pubDate>Wed, 29 Dec 2010 22:50:38 +0000</pubDate>
		<dc:creator>Walter S. Mossberg</dc:creator>
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		<guid isPermaLink="false">http://mailbox.allthingsd.com/?p=805</guid>
		<description><![CDATA[Walt answers readers' questions on just how safe are Wi-Fi hotspots and should Mac owners worry about computer viruses.]]></description>
			<content:encoded><![CDATA[<p class="mailbox-q">Q:</p>
<p class="mailbox-question"><em> I have had a little disagreement with my IT guy. He says that when taking my laptop out in public, I should never type anything with passwords or confidential information. He says that someone can pick up my information. I say that I can&#8217;t believe that everyone in public is totally exposed. There must be some way to protect yourself while on a public network. Who is right?</em></p>
<p class="mailbox-a">A:</p>
<p>There&#8217;s no single correct answer. It&#8217;s true that thieves in public places can and do steal passwords and other sensitive information transferred over public Wi-Fi hotspots. But it&#8217;s also true that methods like Virtual Private Networks can mitigate this problem, and that most public hotspots are, just by the odds, unlikely to harbor these thieves at any one time. However, my advice is to avoid doing any sensitive tasks, like banking or stock trading, while using public hotspots. And, if you&#8217;re doing anything confidential on your company or home network remotely, use a VPN, which is like a secure tunnel through the internet.</p>
<p class="mailbox-q">Q:</p>
<p class="mailbox-question"><em> I recently purchased a new iMac and am considering installing anti-virus/spyware/malware programs on it. Reader forums in MacWorld magazine say it&#8217;s not needed. A local newspaper computer columnist says he&#8217;s had Macs since the early &#8217;80s and has never run an AV program and has had no problems. Other online computer advisers say Macs are always vulnerable and advise to run AV programs. Any recommendations here?</em></p>
<p class="mailbox-a">A:</p>
<p>No computer is inherently invulnerable to malicious software, and that includes the Macintosh. However, nearly every malicious program known is meant to run on Windows and simply won&#8217;t operate on the Mac operating system. The handful of Mac viruses and other malware that have been discovered are either proofs of concept, or have spread to very few users and done little or no damage. Most Mac users I&#8217;ve known don&#8217;t run third-party security software and haven&#8217;t had malware problems. So I don&#8217;t routinely recommend Mac security software.</p>
<p>There are two caveats, however. If you are running Windows on your Mac, you should install Windows security software, to run while Windows is in use. Also, Mac users are just as vulnerable as Windows users are to online scams, or to insecure public networks. So, even though you may never get a virus, you still have to be careful about doing sensitive Internet tasks via public hotspots or careless behavior like clicking on links sent you by unknown email senders.</p>
<p class="mailbox-q">Q:</p>
<p class="mailbox-question"><em> My car has an audio jack that integrates any input into the sound system. I know that Kindle has a text-to-speech feature. Would I be able to use that feature via the audio jack in the car?</em></p>
<p class="mailbox-a">A:</p>
<p>Without having tested your car&#8217;s input jack, I assume the answer is yes. The Kindle has a standard headphone jack. </p>
<p>However, note that the text-to-speech feature works only on certain books, not all of them. Publishers have the right to allow or disallow it for any book. </p>
<p>Also, even if it&#8217;s enabled, it isn&#8217;t the same as an audio book, which is usually read by a trained narrator or by the author. Instead, it&#8217;s a computer doing the reading.</p>
<p class="tagline">You can find Mossberg&#8217;s Mailbox and my other columns at the All Things Digital website, http://walt.allthingsd.com.</p>
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		<title>Opposite Day: Scribd E-Book Writer&#039;s Jump to Mainstream</title>
		<link>http://allthingsd.com/20090929/opposite-day-scribd-e-book-writers-jump-to-mainstream/</link>
		<comments>http://allthingsd.com/20090929/opposite-day-scribd-e-book-writers-jump-to-mainstream/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 21:34:00 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=18945</guid>
		<description><![CDATA[Earlier today, BoomTown posted a video interview with Scribd CEO Trip Adler about the online publishing start-up.

Now, here is a video of a chat I had with Kemble Scott, an author who has made use of the service in an innovative backwards effort at traditional publishing.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/09/the_sower.jpg"><img src="http://kara.allthingsd.com/files/2009/09/the_sower.jpg" alt="the_sower" title="the_sower" width="216" height="274" class="alignright size-full wp-image-18948" /></a></p>
<p>Earlier today, BoomTown posted a <a href="http://kara.allthingsd.com/20090929/scribd-ceo-trip-adler-speaks/">video interview with Scribd CEO Trip Adler</a> about the online publishing start-up.</p>
<p>Now, here is a video of a chat I had with Kemble Scott, an author who has made use of the service in an innovative backwards effort at traditional publishing.</p>
<p>While the San Francisco writer published his last novel via a traditional publisher, he did not want to wait as long for his next, titled &#8220;The Sower.&#8221;</p>
<p>So he published it on Scribd for a few dollars a piece, and it was a modest success, even more so since he also garnered a lot of fans via sampling the book.</p>
<p>But it was enough to attract Numina Press, which then rushed the book into print. Now, it is doing well both online and offline.</p>
<p>Here is my talk with Scott about the experience, one sure to be replicated more and more in the future:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=62A1C701-6905-4580-B1A8-73874E969FD2&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={62A1C701-6905-4580-B1A8-73874E969FD2}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>Blogger and Author Paul Carr Speaks!</title>
		<link>http://allthingsd.com/20090417/blogger-and-author-paul-carr-speaks/</link>
		<comments>http://allthingsd.com/20090417/blogger-and-author-paul-carr-speaks/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 16:00:55 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=12144</guid>
		<description><![CDATA[Last week, BoomTown had a delightful lunch with sharp-witted Brit Paul Carr, part of our meet-the-blogger series in which this column endeavors to introduce you to the Web's more lively voices.

Actually, I mostly just wanted to meet Carr, whose work always cracks me up, whether he is cleverly dissing the Le Web conference in Paris last year or, more recently, writing in his regular column for the Guardian about how a "meeting with the Irish Tánaiste leads to a stolen bottle of Guinness and a lesson in handling the truth" online.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/04/paulcarrsmjpg.jpeg"><img src="http://kara.allthingsd.com/files/2009/04/paulcarrsmjpg-250x166.jpg" alt="paulcarrsmjpg" title="paulcarrsmjpg" width="250" height="166" class="alignright size-medium wp-image-12407" /></a></p>
<p>Last week, BoomTown had a delightful lunch with sharp-witted Brit Paul Carr, part of our meet-the-blogger series in which this column endeavors to introduce you to the Web&#8217;s more lively voices.</p>
<p>Actually, I mostly just wanted to meet Carr, whose work always cracks me up, such as when he cleverly <a href="http://www.guardian.co.uk/technology/2008/dec/10/startups-internet">dissed the lack of wireless access at LeWeb</a>, a conference in Paris last year, in his column in the Guardian: &#8220;That&#8217;s right&#8211;LeWeb was entirely without the web. Which I suppose makes it simply &#8216;Le.&#8217;&#8221;</p>
<p>Or, more recently, again writing in <a href="http://www.guardian.co.uk/profile/paul-carr">the Guardian</a> about how a &#8220;meeting with the Irish Tánaiste leads to a stolen bottle of Guinness and a lesson in handling the truth&#8221; online.</p>
<p>Wrote Carr, quite sensibly about trouble that technology allegedly creates:</p>
<blockquote><p>&#8220;More seriously, though, every time a scandal emerges involving the technology&#8211;be it McBride&#8217;s email or American teenagers &#8216;sexting&#8217; naked photos to each other, we hear the same crap from journalists&#8211;that the web, and email and mobile phones are making everyone behave in scandalous ways they never did before&#8230;The only difference between the way humans have been behaving badly for years, and how they behave badly in the internet age is the fact that now there&#8217;s always someone else watching.&#8221;</p></blockquote>
<p>Carr just settled in San Francisco, after a stint on the road constantly working on a new book on being a digital nomad. His previous book was titled: &#8220;Bringing Nothing To The Party: True Confessions Of A New Media Whore,&#8221; about his comically failed attempts to become an Internet billionaire.</p>
<p>Here&#8217;s our video interview, about all that and more:</p>
<p><div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={19986048001}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></p>
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		<title>Michael Wolff Has Been Trash-Talking the Internet Since 1998&#8211;See the Video!</title>
		<link>http://allthingsd.com/20081202/michael-wolff-has-been-trash-talking-the-internet-since-1998-see-the-video/</link>
		<comments>http://allthingsd.com/20081202/michael-wolff-has-been-trash-talking-the-internet-since-1998-see-the-video/#comments</comments>
		<pubDate>Tue, 02 Dec 2008 10:39:40 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=7269</guid>
		<description><![CDATA[Ah, Michael Wolff! Always throwing stink bombs and making deliciously wackadoo declarations about the Internet.

In a recent dinner interview the author had with BusinessWeek's media columnist Jon Fine this week, Wolff slaps around News Corp. social network MySpace, with a series of his trash-buckling phrases, some of which are true and some a bit more of a stretch.

But it's par for the course for Wolff, as you can see here in an appearance with BoomTown on the "Charlie Rose" show a decade ago.

"It's craziness, it's loco, it makes no sense," said Wolff about the Internet, circa July 27, 1998. And later: "I think the myth of the Internet is that it is going to come into everybody's home."]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/12/wolff.jpg"><img src="http://kara.allthingsd.com/files/2008/12/wolff-205x300.jpg" alt="" title="wolff" width="205" height="300" class="alignright size-medium wp-image-7274" /></a></p>
<p>Ah, Michael Wolff! Always throwing stink bombs and making deliciously wackadoo declarations about the Internet.</p>
<p>This time, it&#8217;s in a dinner <a href="http://www.businessweek.com/innovate/FineOnMedia/archives/2008/12/michael_wolffs_1.html">interview the author had with BusinessWeek&#8217;s media columnist Jon Fine</a> recently.</p>
<p>Wolff (pictured here) slaps around the News Corp. (NWS) social-networking site MySpace with a series of his trash-buckling phrases, some of which are true and some a bit more of a stretch.</p>
<p>But he sure is entertaining!</p>
<p>One of Wolff&#8217;s more controversial moments:</p>
<p>&#8220;If you&#8217;re on MySpace now, you&#8217;re a [expletive] cretin. And you&#8217;re not only a [expletive] cretin, but you&#8217;re poor. Nobody who has beyond an 8th grade level of education is on MySpace. It is for backwards people.&#8221;</p>
<p>This is vintage Wolff, to make a big hissy-fit fuss at an opportune time.</p>
<p><em>Surprise!</em> His latest book, a bio of media mogul Rupert Murdoch (who owns this site), titled &#8220;The Man Who Owns The News,&#8221; is coming out right about now.</p>
<p>And speaking of vintage, Wolff can be seen in the video below whacking away at the early Internet just over a decade ago, with me and Feed&#8217;s Steven Johnson in an appearance on the &#8220;Charlie Rose&#8221; television show.</p>
<p>It was the era of AOL&#8217;s dominance, with Yahoo (YHOO) as the comer and Web 1.0 in its fully overvalued glory.</p>
<p>&#8220;It&#8217;s craziness, it&#8217;s loco, it makes no sense,&#8221; said Wolff about the Internet, circa July 27, 1998.</p>
<p>His caustically funny book &#8220;Burn Rate&#8221; on his naughty early Internet adventures, wherein he was the only person <em>not</em> to get rich in Web 1.0, had just come out.</p>
<p>(And I had just come out with my book on the rise of AOL&#8211;the fall of AOL sequel came out in 2003.)</p>
<p>Later in the interview, Wolff could not help himself and makes a truly bad prediction: &#8220;I think the myth of the Internet is that it is going to come into everybody&#8217;s home.&#8221;</p>
<p>Oops, the Web is pretty much ubiquitous only 10 years later.</p>
<p>But Wolff does go on to make a lot of the same salient points he makes today about MySpace and the Web&#8217;s hot-today-gone-tomorrow ethos.</p>
<p>The video of our segment starts at the 30-minute mark.</p>
<p>Michael has not aged a day, but please, please excuse my shoulder pads and deeply unfortunate haircut (how did I ever get a date?):</p>
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