average selling price

Latest PC Shipment Forecast Considerably Less Hysterical Than Predecessors

John Paczkowski in News on November 24, 2009 at 4:30 am PT

So that 11.9 percent decline in PC shipments that was supposed to occur this year? Not gonna happen, says Gartner. Neither is the two percent decline the research outfit projected in September. Nope. Turns out that 2009 PC shipments, which were once thought to be headed for certain disaster, aren’t going to decline at all. They’re going to grow.

Wonder if This Has Something to Do With Those Laptop Hunter Ads…

John Paczkowski in News on July 23, 2009 at 8:50 am PT

The high-end PC market is not a bad place to be. Just ask Apple, which rules it and with great financial success. According to new stats from NPD Group, Apple now claims 91 percent of the U.S. retail market for personal computers costing more than $1,000. Nine out of 10 dollars spent on such machines in June went to Cupertino.

Loss Leader Not in Apple's Vocabulary

John Paczkowski in News on March 6, 2009 at 5:27 am PT

This year will see one of the worst slumps in the PC industry ever. But as grim as things may get, they will perhaps not be so bad for Apple. According to TBR analyst Ezra Gottheil, the company has so far avoided the “permanent and structural” collapse of overall average selling prices for PCs and the related decline in revenue.

Loss Leader Not in Apple’s Vocabulary

John Paczkowski in News on March 6, 2009 at 5:27 am PT

This year will see one of the worst slumps in the PC industry ever. But as grim as things may get, they will perhaps not be so bad for Apple. According to TBR analyst Ezra Gottheil, the company has so far avoided the “permanent and structural” collapse of overall average selling prices for PCs and the related decline in revenue.