4 posts and columns on BabyCenter

Exclusive: Disney Acquires “Sophisticated” Mommy Blog Platform Babble Media

in Media on November 14, 2011 at 6:45 am PT

Organic arugula alert: Disney’s interactive unit is calling all urban hipster parents!
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Voices

How Moms Feel About Social Media

in News on June 26, 2009 at 9:09 am PT

Mothers have dramatically increased their use of social-networking tools in the past three years, according to a new survey of 25,000 women conducted by parenting site BabyCenter. About 63 percent of moms used Facebook, Twitter and blogs this year, a whopping increase from 11 percent in 2006.

Happy Virtual Mother's Day: Modern Mom Site Gets a Celebrity Relaunch

in News on May 11, 2009 at 4:44 am PT

What’s one of the ways you might attract a lot of attention online? Here’s one possible equation: Celebrity + Mom + Tips Galore. That’s the formula behind a new site relaunching today called Modern Mom, which is backed by “Dancing With the Stars” winner Brooke Burke and partner Lisa Rosenblatt, wading into what the pair hopes will be a lucrative market. It’s an interesting effort to watch in online publishing, to see if the pair can attract both an audience and advertisers without a big brand name in the mother space and by leveraging Burke’s online and offline popularity.
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Kara Visits BabyCenter and Head Baby Tina Sharkey

in News on October 8, 2007 at 12:25 am PT

We knew if we waited long enough to post this visit to the San Francisco offices of niche community site BabyCenter–where we also did an interview with its adult supervision Tina Sharkey–that we’d get something good to hang it off of. Thanks then to Sharkey, who was recently installed as global president of the Johnson [...]