“We haven’t pushed it real hard in business, and it’s being grabbed out of our hands,” Steve Jobs said last year. “And I talk to people everyday in all kinds of businesses that are using iPads, all the way from boards of directors that are shipping iPads around instead of board books, down to nurses and doctors in hospitals and other large and small businesses.”

If Apple’s not pushing the iPad into the enterprise market, how is it getting there? Carried in by the rank and file–just as smartphones were. Employees are buying iPads, and other mobile devices as well, and enterprise is increasingly supporting them on the back end and sometimes even subsidizing them, or their use.

In other words, the consumer market has evolved into a de facto evangelist for Apple in enterprise, a lucky development for the company, which is uniquely positioned to benefit from it.

“This trend should mean that the key to corporate success over the long term is being strong in consumer devices that you use everyday,” says Barclays analyst Ben Reitzes. “As a result, the purchase pattern is shifting toward laptops, tablets and smart phones being bought by consumers (all key areas of Apple’s strength), while direct sales of corporate products have shorter and smaller upgrade cycles. We call this trend the “Consumerization of IT,” which benefits companies with strong consumer appeal and customer service reputations….We believe Apple has a large lead in terms of driving this trend, while it presents challenges for traditional PC vendors, in our opinion. We believe the iPad’s success in the enterprise will help Apple make further inroads into the corporate market with other products eventually.”

Interesting, this vision of the iPad as Apple’s Trojan Horse for enterprise, particularly since it appears to be a natural evolution of the consumer market. And if it accelerates corporate adoption of the device as well as other Apple hardware over the long term–well then, it truly is magical and revolutionary.

PocketCloud is one of a number of programs that let people remotely access a PC or Mac from their iPad or iPod, thereby accessing files or even running full-blown applications that wouldn’t otherwise work on a mobile device. The company originally hoped to sell 100,000 copies, but now expects 2010 sales to be triple that amount.

So with sales so strong, just why would Wyse want to start giving it away?

“We want more people to download it and see the dream themselves,” CEO Tarkan Maner told Mobilized in an interview on Wednesday.

You see, it turns out that a lot of people don’t really think hip mobile applications when they think about Wyse, a company that specializes in the rather obscure world of thin clients.

“People usually do not associate the brand with something this cool,” Maner said.

But things like iPad apps are an increasingly important part of what Wyse does these days. Although PocketCloud’s roughly $3 million in revenue is just over 1 percent of total company sales, the unit is the fastest-growing part of the company.

Maner isn’t totally giving away the store. The company plans to keep selling a premium version of PocketCloud for $15 that includes enterprise features like advanced security, VGA-out and the ability to connect with VMWare’s technology. Maner said he is so sure that enough of the free users will upgrade that Wyse will still be able to grow its PocketCloud revenue substantially next year.

“This is a capitalistic world,” he said. “We want people to go to the premium version.”

Wyse also faces a lot of competition, from enterprise firms like Citrix to rivals like LogMeIn to tiny mom-and-pop operations.

“Every Tom, Dick and Harry has an application” for remote access, Maner said. However, he maintained that most of the programs support only one or two protocols and often use a proprietary back-end system that locks users in.

“In the long term we believe our model is the winning model,” he said. “It gives users freedom.”

The company is also working to add new features. Maner wouldn’t share all the plans, but said to think rich media.

“We are going to do a lot of stuff around video,” he said, pointing to opportunities in both streaming as well as gaming and bi-directional video.

It’s the latest reinvention of a 30-year-old company that dates back to the mainframe and minicomputer era. In the mid-’90s, Wyse went through a reinvention to center around thin clients that allowed bank tellers and other task workers to use a quiet, low-power terminal as opposed to a full-fledged PC.

“We hate PCs,” Maner said. “We want these things in the cloud.”

Of course, thankfully for Wyse, not everyone feels the same way. Free or not, PocketCloud would be useless if it weren’t for the fact that most of the rest of us depend on those bulky, hard-drive-equipped PCs Maner derides.

For the four weeks ended Oct. 2, 2010, Bing accounted for 10.10 percent of U.S. searches, up from 9.87 percent in August, while Yahoo accounted for 13.54 percent, down from 14.28 percent. Taken together, those two metrics mean that 23.64 percent of the U.S. search market is Bing-powered. That’s nearly a quarter of the market claimed during the first full month of Microsoft (MSFT) and Yahoo’s (YHOO) fledgling search partnership, which kicked into gear in mid-August when Microsoft’s Bing back end officially began handling Yahoo’s U.S. search results

Sadly, that’s less than the combined 24.2 percent the companies had last month (thanks, Yahoo!) and pales beside the 72.15 percent share controlled by rival Google (GOOG), which doesn’t seem to be suffering much at the hands of Bing-powered search at all. According to Hitwise, its share in August was 71.59 percent, which means it saw 1 percent month-over-month growth from August to September.

The new features include an innovative, if odd, vertical “accordion” tab.

“We have been actively working on the algorithmic transition of search, which was completed in August, and we are already releasing new features to the search experience,” said Shashi Seth, SVP of Yahoo Search and Marketplaces, in an interview with BoomTown today. “Since we are not actively spending a lot of energy on back-end stuff, we can focus our efforts on new things.”

Among the new enhancements to Yahoo (YHOO) search: A vertical “accordion” paradigm with shortcuts on search results that allow for new kinds of information presentation; “quick apps,” beginning with one for Netflix (NFLX) that lets its members add movies to their queue directly from the search results page; slideshows within search from the “Trending Now” lists on Yahoo; more immersive and theater-style photo and video search, as well as “the ability for people to view personally meaningful public Facebook albums from friends,” when they sign in to Facebook; and a new mobile search experience for Apple (AAPL) iPhone and Google Android smartphones, as well as feature phones, that uses HTML5 technology.

“We wanted users to see that things had changed dramatically,” said Seth. “Consumer needs for search engines have changed.”

He said that in testing so far, engagement–an increasingly important measure for advertisers–had spiked with the new features, especially in “taking search from an information need to action at an end.”

Seth promised a “huge pipeline of stuff” to come in search, where the Silicon Valley Internet giant holds the No. 2 position in market share, well behind Google (GOOG) and ahead of the Microsoft (MSFT) Bing service.

Both Google and Microsoft have been adding a series of search upgrades over the last year, such as Google Instant, while Yahoo has not.

Yahoo has a blog post up about it here.

And here are some screenshots, as well as the official press release and an overview by Yahoo of the new search features (click on the images to make them bigger):

Yahoo! Makes Searching More Relevant, Productive and Fun

New features help people explore their interests and do more

SUNNYVALE, Calif., October 7, 2010–Yahoo! (NASDAQ: YHOO) today introduced new Search enhancements that will help millions of people be entertained, productive, and informed anywhere they are across Yahoo!. Leveraging Yahoo!’s rich content and robust technology platforms, these new Yahoo! Search features will help people get to the entertainment and news content they care about on all connected devices–and do more with the things they find.

“Our goal is to understand what people care about and to make it fun for them to explore the most personally relevant, interesting, and informative content so that they can get things done faster and stay in the know,” said Shashi Seth, senior vice president, Yahoo! Search and Marketplaces. “Yahoo!’s new immersive Search is a cornerstone of the overall Yahoo! experience, creating more ways to connect people with whatever and whoever interests them.”

To start using the new enhancements, go to Yahoo.com and search for topics such as “Lady Gaga” or “Wall Street: Money Never Sleeps.” The features include 3D multifaceted results and tools that let people:

• Cut to the chase–Intelligent shortcuts for movies, musical artists, celebrities and news topics conveniently organize the most important details such as images, articles, videos, tweets, event listings, and ratings. They also provide quick and easy ways to purchase movie or concert tickets while searching.

• Find favorite flicks–The first in a series of unique “quick apps” from Yahoo! Search, a new Web app for Netflix provides an easy way for Netflix members to add movies to their Queue right from the Search results page. In the coming months, Yahoo! plans to launch additional apps that change the search paradigm from finding to doing.

• Watch what’s happening now–Continuing to bring Search to more people in more places across Yahoo!, the company is helping people feed their curiosity by displaying image slideshows right above the standard results for interesting topics from Yahoo!’s Trending Now lists on Yahoo.com and elsewhere.

• Lean back and browse more pictures–An immersive new Yahoo! Image Search delivers engaging slideshows with public photos from Flickr and Yahoo!’s leading content sites, as well as the ability for people to view personally meaningful public Facebook albums from friends when they sign-in and connect their Yahoo! accounts to Facebook.

• Search on the go–Android and iPhone users can now get faster, more sophisticated Search results, thanks to the latest HTML5 technology. Rich content on entertainment, finance, and local topics is surfaced in more unique and compelling ways for high-end mobile devices.

Working toward its vision to be the center of people’s online lives, Yahoo! is dedicated to re-imagining Search by creating new ways to bring people closer to what they need and want on the Web. Today’s visually stunning new Search experiences throughout the Yahoo! network, along with innovative technology enhancements and quality improvements for rich local and shopping searches, all supplement organic algorithmic Search listings from the recently transitioned Microsoft search platform. Yahoo! expects current and future innovations to redefine Yahoo! Search and drive greater consumer engagement and loyalty.

New features began rolling out to Search users across the U.S. today, and Yahoo! expects to launch them for additional global markets in 2011.

Search Launch Overview Oct 2010

The service is laying off the majority of its employees, and CEO Mike Volpi (pictured right) is out, replaced by Matt Zelesko, who had been SVP of engineering. The Joost.com portal site will stay open, but best to think of it as an ad for the company’s hosting and distribution services, which it will try to sell to cable companies and the like.

A Joost spokesperson declined to say how deep the layoffs will be; but I’m told that the company, which had more than 100 employees last fall, will be down to a couple dozen after the cuts are done. In a post on Joost’s Web site, Volpi said the company “will say goodbye to many of our colleagues and friends.”

This isn’t a shock: Joost’s fate has been the subject of whisper and rumors for the last year or more. The service made an initial splash in 2007 by raising $45 million from the founders of Skype and an array of high-profile investors and media companies, including Sequoia Capital and Viacom (VIA), and was initially supposed to deliver copyrighted content via a peer-to-peer distribution system and a player that users downloaded to their desktops.

But YouTube, and later Hulu, conditioned users to watch video via their browsers, and Joost’s software never caught on. By last fall, the company had retooled and began offering video via the browser like everyone else, but it has never been able to generate a significant audience. In November, a month after the company launched its Web browser, it said it was attracting 2.1 million unique users world-wide, a fraction of YouTube’s audience, and well behind rivals like Hulu, MetaCafe, Veoh and DailyMotion.

Here’s the service’s unique visitor count, per Comscore (SCOR); Joost’s unique viewer count, which is the more relevant metric for video sites, is considerably smaller (click to enlarge):

Joost has been a frequent candidate for buyout rumors, and the company hasn’t gone out of its way to deny them. The supposed buyers would be cable companies like Comcast (CMCSA) Time Warner Cable (TWC) or telcos like AT&T (T) and Verizon (VZ), which would presumably use Joost’s technical team to help build out their own Web video plays.

But some of the cable guys and telcos insist that they’re fine with the people they have. And if they do want to buy a video player, they have plenty of options: Just about all of Joost’s peers have been on the block, formally or informally, for the past few months.

JOOST TO PROVIDE WHITE LABEL ONLINE VIDEO PLATFORM

NEW YORK AND LONDON – June 30, 2009 – Joost, the online video startup, announced today that, along with Joost.com, it will focus on providing white label online video platforms for media companies, including cable and satellite providers, broadcasters and video aggregators. This technology and service offering will support content owners’ efforts to build comprehensive branded environments online.

Media companies around the world are embracing internet-based video portals as a key path to distribute their premium video, but building a world-class video portal is increasingly difficult and expensive. Joost will focus on this issue and provide the market with a cost-effective, end-to-end solution for media companies to publish video under their own brands.

As a part of this new direction, Joost will reorganize and restructure its business. A core team in New York and London will work on providing these solutions, as well as operating and supporting Joost.com and its associated video applications. Joost also will wind down operations in its Leiden development center.

Matt Zelesko, currently SVP of Engineering at Joost, will take over as CEO while continuing to lead the engineering organization. Stacey Seltzer, currently SVP of international business development and content acquisition at Joost, will run the business operations. Mike Volpi has stepped down as CEO of Joost but will remain actively involved as Chairman of the Board.

Joost plans to make its white label video platform commercially available to media companies around the world. This offering will provide a solution for companies looking to build a branded experience for their content on their own site as well as other sites and platforms in their distribution networks.