AllThingsD » Backflip

In Mobile Gymnastics, the Motorola Backflip Scores a 6

Katherine Boehret — Tue, 09 Mar 2010 21:47:23 +0000

Touch screens are now prevalent enough on mobile devices that I find myself touching the screens of every new gadget I see. My trusty index finger of a stylus is ready at all times to swipe, pinch, double tap and scroll since these are natural gestures.

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Yet touch screens have some downsides. Finger gestures leave smudge marks on the glass screens and monopolize screen real estate, making it hard to show the screen to someone while navigating. Also, touch screens often require two hands.

This week, I tested a smart phone with a solution for two of the three touch-screen problems. The Motorola Backflip (http://3.ly/Ku9), which became available March 7, lets people navigate its screen by touching a panel behind it, thus keeping fingers off of the screen. This trackpad-like panel is appropriately named the Backtrack and works like magic: On-screen objects are selected, text scrolls and screens open, but you can’t see the fingers manipulating the screen because they’re hidden behind it.

The Backflip, which runs on AT&T’s (T) 3G network, costs $100 after a $100 mail-in rebate and a two-year agreement. Its name comes from its design: The Backflip’s screen seems to flip backward when the QWERTY keyboard flips down for use. In the device’s “closed” position, the keyboard flips back up and is automatically turned off.

I’ve been using the Motorola Backflip for emailing, Web browsing, social networking, taking photos and making phone calls. While I applaud its creative design and the idea of the Backtrack, I think it sacrifices functionality for form. Take, for example, its QWERTY keyboard, which has a subtly handsome design when the Backflip is closed. But when used for typing, its shallow keys don’t give much tactile feedback and are tough to use. Likewise, the Backtrack is clever, but only works when the phone is the flat, opened position, forcing people to reach around both the keyboard and the screen to use it. I often found myself giving up and just touching the screen directly, which also works.

Other companies’ mobile devices have found ways around actually touching their touch screens, silly as it may sound. Palm’s (PALM) Pre and Pixi models use a gesture area beneath the screen to navigate—with just one hand holding and swiping.

The Backflip in opened position.

I easily set up two email accounts and Twitter and Facebook accounts on my Backflip. There are also shortcuts for setting up accounts for Picasa, Photobucket, Bebo, LastFM and MySpace.

The Motorola Backflip runs Motoblur, the company’s social-network and message-consolidating software, which I found to be an attractive interface with intelligent capabilities. For instance, if it senses you’re checking it a lot, it will update the displayed messages more frequently. Motoblur also uses images from contacts, like their Facebook or Twitter photo, and displays these as small background icons behind Motoblur messages from that person. This is a small detail, but it brings an extra spark of life to everyday messages.

But Motoblur lacks one of the most popular Twitter functions: the ability to re-tweet, or re-message someone else’s tweet (Twitter status). A Motorola (MOT) representative said re-tweet is under evaluation, but won’t disclose details about timing. Motoblur has been available for six months, first seen in the Motorola CLIQ.

Oddly, the Backflip runs the Android 1.5 operating system, not the newest Android 2.1. A Motorola representative said the company plans to update this but wouldn’t say when. It seems strange for a brand-new device not to run the newest operating system.

Phone calls were clear and loud, and photos captured on the five-megapixel, flash, digital zoom camera looked great. I enjoyed using the Backflip’s bright, 3.1-inch screen with 320×480 pixel resolution. Though I wasn’t crazy about typing on its keyboard, I did like the keyboard shortcut keys for the Web browser, home, email and search. With the Backflip in its opened position, I used the Backtrack—the trackpad behind the screen—to skip around from one thing to the next. Double tapping on anything selected it, and I swiped my fingers down on the Backtrack to scroll a long news story on the browser.

The Backflip is designed so that whenever it’s plugged into its wall charger or set at a 90-degree angle, it goes into Tabletop mode, showing a large digital clock with the local weather, date and options for setting an alarm. This mode also offers a button for watching the device’s photos in a slow-panning, Ken Burns-like slideshow, which is useful for sharing with friends.

Monthly AT&T plans that work with the Backflip include a combination of the carrier’s required $30 unlimited data plan and a $40, $60 or $70 voice plan. It comes with a 2-gigabyte memory card, though it will work with one that holds up to 32 gigabytes. Its internal memory is 512 megabytes, and the memory available for apps is 220 megabytes, though certain apps can offload some data they use onto the roomier card.

Motorola deserves credit for trying an innovative design and for offering a unique way of moving fingers off of the touch screen. But the Backflip device seems unfinished because of several features that don’t work as well as they should.

Edited by Walter S. Mossberg

Write to Katherine Boehret at mossbergsolution@wsj.com

AT&T Gets Its Android On

John Paczkowski — Thu, 18 Feb 2010 15:36:25 +0000

AT&T has finally added an Android smartphone to its lineup–the Motorola Backflip. Announced this past January at the Consumer Electronics Show in Las Vegas, the device is similar to Verizon’s Droid in that it features both a touchscreen and keypad, but with an interesting twist: A Qwerty keyboard that flips out from behind the display.

The Backflip, the first of five Android smartphones AT&T has promised to deliver in 2010, will retail for $99–after a $100 mail-in rebate and a commitment to two years of AT&T data and voice service. It will arrive at market in early March.

The move begins to bring AT&T (T) into parity with Verizon Wireless (VZ) and T-Mobile, which already offer Android handsets like Nexus One and Droid. For Motorola (MOT), it’s another chance to juice sales of its new Android phones, which, as Northeast Securities analyst Ashok Kumar noted just yesterday, have been slowing.

“Motorola’s coming out party appears to be short lived as the success of Nexus One has impacted Motorola’s share at Verizon,” Kumar wrote in a note to clients. “Due to weaker sell through, we are beginning to set negative revisions to production targets. Refresh of the Android platform from HTC, LG, and Samsung will add to competitive pressures later on in the year.”

The Android Invasion Continues: Motorola Debuts the Backflip

John Paczkowski — Thu, 07 Jan 2010 13:30:28 +0000

Motorola has added another superphone to its Android portfolio, the Backflip.

Unveiled at a press event at the Consumer Electronics Show in Las Vegas, the device is similar to Verizon’s (VZ) Droid in that it features both a touchscreen and keypad, but with one interesting twist: A reverse “qwerty” flip keypad that folds out from behind the display.

“Most people are used to a forward flipping keyboard or an upward slider,” Motorola’s (MOT) Paul Nicholson explained. “The Backflip’s keyboard opens up in the reverse direction.”

Otherwise, the Backflip is similar to its predecessors. It has a 3.1-inch display with a 480 x 320-resolution (HVGA) touchscreen, a 528MHz Qualcomm (QCOM) processor, 32 gigabytes of expandable memory, and a five-megapixel camera with autofocus and LED flash. The Backflip runs Android 1.5 and like the Cliq before it, offers Motorola’s customized Motoblur social networking service.

Overall, a slick little device, though more evolutionary than revolutionary.

How to Kill the Rest of Your Friday

Peter Kafka — Fri, 10 Jul 2009 19:25:50 +0000

Maybe you’re in New York and need to waste an hour or two before you scoot out of the office. Maybe you’re on the West Coast and have a full half day to go. But regardless of where you work, it’s a Friday in July. And you’re not getting any real work done at this point.

My time-killing suggestion for the day: AdWeek’s “AdFreak” blog, which is packed with TV ads you probably haven’t seen. Did you know, for instance, that the Kool-Aid man was back?

Or perhaps you’ve wondered what a North Korean beer ad looks like (though honestly, you don’t need to go the full two-and-a-half minutes on this one; 20 seconds is fine):

Or maybe you want to see a guy doing a backflip in a wheelchair, as in this spot for Howstuffworks.com:

One word of warning: Don’t bother with the “Eat Canadian” ad, which is earnest and dull. Save that for Monday, as you’re easing into the week. Enjoy your weekend!