There are some customers which we chose not to serve. We don’t know how to make a $500 computer that’s not a piece of junk, and our DNA will not let us ship that. But we can continue to deliver greater and greater value to those customers that we choose to serve. And there’s a lot of them. We’ve seen great success by focusing on certain segments of the market and not trying to be everything to everybody. So I think you can expect us to stick with that winning strategy and continue to try to add more and more value to those products in those customer bases we choose to serve.”

– Apple CEO Steve Jobs, Oct. 2008

Perhaps Macworld Expo 2009 will have its “one more thing” after all.

In a note to clients this morning, Ezra Gottheil of Technology Business Research speculates that Apple (AAPL) will indeed launch a new product category at Macworld in early January. A netbook designed to leverage Apple’s design prowess and its online delivery system as well. “[The device] will provide Web access, email, media playing, and essential applications at a single low price,” Gottheil writes. “Computer beginners will be able to start using it quickly and easily. Users will have fewer questions, problems, conflicts and security breaches, as the device will be less intimidating than both PCs and Macs. As with the iPhone, iTunes and the App Store will offer an array of content, applications and games. As with the iPhone, the software can be rebuilt from the App Store. With an optional online backup service, the entire device can be restored…. Because all applications are delivered through the iTunes App Store, Apple will maintain sustained relationships with users, making it easier to upsell and cross-sell to existing customers. TBR believes Apple will make online services like MobileMe increasingly attractive to all customers, but purchasers of the new Apple device may find its simplicity especially appealing.”

Now, I know Gottheil’s the guy who said “Apple doesn’t need Jobs anymore”–blasphemy! But the scenario he lays out above makes quite a bit of sense, doesn’t it?

If such a device is indeed uncrated at Macworld, Gottheil expects it will arrive at market around midyear at prices beginning at $599–$99 more than the $500 computer Apple CEO Steve Jobs claims the company doesn’t know how to make….

If I buy a PC with an AMD processor instead of an Intel one, will I run into any compatibility issues with common software like Vista or Office 2007?

No, as long as the AMD processor, and/or its accompanying graphics and other chips, called a “chip set,” are rated as being able to handle the graphics in the version of Vista you are buying. Each chip company makes some low-end models that handle certain tasks more slowly than their mainstream or top-of-line models. And gamers are often particular about which chip sets they buy. But, in my experience, roughly comparable AMD and Intel processors and chip sets are equally compatible with common software like Office and Windows.

I have been using the Netscape Web browser for years. I am interested in shifting to using the Firefox browser. How do I transfer my extensive list of book marks from Netscape to Firefox?

Firefox will import your Netscape bookmarks automatically during the installation process, just as it can automatically import bookmarks from other browsers like Internet Explorer, Safari and Opera.

Friends who use Macs tell me they have a removable backup device that backs up their entire hard drive, including programs. Is there something similar for PCs?

You appear to be referring to Time Capsule, which is an Apple hardware product that combines a hard disk and a wireless base station and is meant to work with the Mac’s built-in Time Machine automated backup feature. The answer is that there are many backup drives for Windows PCs, and that lots of them work with Macs as well. All the major hard-disk makers sell external hard disks that connect to a PC either directly, or over a network, and which come with relatively simple backup programs. Some of these programs will do complete, automated backups of everything on your PC, including applications. Even Apple’s Time Capsule can be used to back up files from Windows PCs, though it doesn’t come with Windows backup software, and setting it up for Windows is slightly trickier than doing so on a Mac.

You can find Mossberg’s Mailbox and my other columns online free at the All Things Digital Web site, http://walt.allthingsd.com.

All of the major digital maps contain erroneous information about our street in Virginia, and don’t even show several new streets near our home that were built over three years ago. I infer that there is one source of cartography used by these Web services, and also by my Garmin navigation system. But I can’t find out what it is. How can an individual get something like this corrected?

There are actually two main companies that make the underlying maps that most of the navigation-device makers and digital-map sites use. One is called Tele Atlas (TLATF.PK), and one is called Navteq (NVT). Garmin (GRMN) uses Navteq. Each mapping company has a Web page where users can report errors or changes.

For Navteq’s error-reporting Web page, go to navteq.com and click on “Map Reporter.” For Tele Atlas’ similar page, go to teleatlas.com and click on “Report Map Changes.”

In reading your review of the new Gogo in-flight wireless Internet system, I wondered about two things: Does it support “virtual private networks,” and when will it be installed on Amtrak trains?

While I didn’t test this, Gogo’s maker, Aircell, says that VPNs, which are used by many big companies, do indeed work over the service.

As for Amtrak, the Gogo system wouldn’t work for trains, because its antennas point up, into the sky, and don’t cover ground locations like railroad tracks. However, if you are on an Amtrak train in an area where cellphone towers are near the tracks, and your laptop computer or cellphone can pick up cellular data signals, you can already surf the Web and do email and other online tasks on the train.

In fact, I happen to be writing this column on an Amtrak Acela train between Washington and New York, and, using a Verizon (VZ) laptop card, my laptop is able to access the Internet with only occasional lapses.

Because of problems I had with my computer, I lost my Internet Explorer favorites. How can I save them so I can easily restore them if they get wiped out again?

There are several methods. You should, of course, be backing up all your key data, including your browser favorites or bookmarks, regularly, either to a local external disk, or to an online backup service. That would create a fairly fresh backup of your favorites. You could also use one of several Web sites that specialize in hosting, and sharing, bookmarks or favorites. They allow you to add bookmarks to your online list as you surf, and also to upload and download the favorites and bookmarks you keep locally on your computer. The best known of these sites is probably del.icio.us, which is at http://del.icio.us.

The simplest method, however, is probably to just export your favorites to a file and save it in your Documents folder, on your desktop, or on a USB thumb drive. You can then use this file to restore your favorites in case of disaster. To do this in the latest version of Microsoft (MSFT) IE, click on the “Add to Favorites” button, select “Import and Export,” click “Next,” then click “Export Favorites” and walk through the steps that follow. Detailed instructions for all versions of IE are at: support.microsoft.com/kb/211089.

• You can find Mossberg’s Mailbox, and my other columns, online for free at the new All Things Digital web site, http://walt.allthingsd.com.

Last week, when you wrote about the ChaCha cellphone search service, you didn’t say how they make money. Are they collecting phone numbers from customers so they can send spam text messages, or sell the numbers to others who will do so?

ChaCha allows you to ask any Web-searchable question, by speaking it or texting it over a mobile phone, and then it sends you the answer via text message. The company charges consumers nothing, but says it is hoping to make money by striking deals with cellphone carriers to incorporate the ChaCha service into their current 411 phone-number look-up services. Also, it hopes to eventually include ads in the text message answers it provides.

In addition to the message that includes the answer, ChaCha sends you a message saying it is working on your request and restating your question, so you can see if it understood you correctly. It also sends an introductory text message to first-time users and occasional tips on how to use the service. Scott Jones, ChaCha’s chief executive, asserts that “we do not spam” and “we never make phone numbers and/or email addresses available to others.” He said the company is updating its privacy policy to make that clearer.

We have DSL service. I use several Web-based applications, one of which is online backup, and my husband is concerned that they degrade his use of the Web, which includes creating Web sites. I contend that that is like saying turning on one light bulb is using too much electricity, that two people on one DSL line aren’t using up too much bandwidth. Who is right?

Every situation differs, depending on exactly which programs you are each using, how you have them set, whether you are using them simultaneously, and how fast your DSL connection is. However, in general, your husband is correct that it is possible for heavy Internet usage on one computer in a home to slow down Internet speeds on another.

This is especially true with something like online backup, because it relies on your DSL account’s upload speed, which is typically far slower than the download speed. If your online backup program is trying to push a bunch of files over a slow upload connection, while he is in another room trying to upload new versions of a Web site over the same narrow upload pipe, it could affect the speeds he gets. You might try coordinating or staggering those online activities that involve heavy uploading. Normal Web surfing or emailing shouldn’t require any such coordination.

I am thinking about purchasing a Dell (DELL) XPS One all-in-one desktop, but I have one question. Does the Dell’s built-in TV tuner require any extra attachments to watch TV right out of the box?

You can watch over-the-air stations and analog basic cable stations right out of the box, without added equipment. However, you may want to connect a small desktop antenna to improve reception, which is what I did when I tested this machine. To use the XPS One with digital or premium cable or satellite stations, you would have to connect it to a cable or satellite receiver, just as most people do with their TV sets. This requires the use of an adapter that comes with the machine.

• You can find Mossberg’s Mailbox, and my other columns, online for free at the new All Things Digital web site, http://walt.allthingsd.com.

Has anyone come up with a method that allows people to take pictures with a regular digital camera and then download them wirelessly to a computer, and/or perhaps to the Internet?

There have been a few digital cameras with built-in Wi-Fi wireless capability, but the best and simplest method I know is a $100 product called Eye-Fi. This tiny gadget looks and works like a regular, garden-variety SD memory card, but it packs a Wi-Fi transmitter inside. It fits into a standard SD memory-card slot and is compatible with a wide range of camera models from Canon (CAJ), Kodak (EK), Nikon (NINOF.PK) and others.

Coupled with clever software, and a clever Web site, the Eye-Fi card automatically zips your pictures wirelessly to your PC or Mac, and/or to your choice of over 20 online photo-sharing services.

For more information, see www.eye.fi. For a list of compatible cameras, see support.eye.fi/compatibility/. For a full review of the product, see: solution.allthingsd.com/20071121/.

You mentioned last week that SugarSync might be a good solution for backups, so if one computer dies your files still exist on another system. But what if the doomed computer doesn’t actually die but its files are corrupted by malicious software? Do those newly corrupted files overwrite the good copies on your SugarSync network?

They could do so, depending on which folders you had chosen to replicate on your other computers. Automatic-synchronization services like SugarSync have a tough time telling whether changes to a file are deliberate, accidental or the result of some sort of corruption. Though the last is rare, it could look to SugarSync like you had changed the file on purpose.

One way to guard against that is for a service to offer “versioning” — the practice of maintaining multiple past copies of a file. That way, if a change isn’t intentional, you can go back to the prior, pristine version. Sharpcast, the company that makes SugarSync, says it is planning to add versioning to the service, but offers no specific date. In the meantime, one way to back up a file without fear of its being overwritten by a corrupted version is to upload it to SugarSync’s special “Web Archive” folder, whose contents are never automatically updated.

Have you ever reviewed and suggested a media player for connecting to a home theater to play all songs, videos and photos that exist on your home computers?

Yes, I have reviewed several over the years. The one I find simplest and best designed is Apple TV, which, despite its name, can work fine in a household with no other Apple (AAPL) hardware. It costs $229 and is a small, thin, unobtrusive box that fetches music, photos and videos from your home network using either a wired or a wireless connection. It can connect to your TV set or home theater via a variety of analog and digital ports, including component-video, HDMI, and optical and analog audio. It supports high-definition video and works with any computer, Windows or Mac, that has Apple’s free iTunes software installed and running.

Apple TV handles many standard photo, music and video formats, but it is limited to music and video files that iTunes can handle. That excludes copy-protected files in Microsoft’s formats, and certain open Microsoft formats, but includes common files like MP3s. Apple TV also allows you to access YouTube and to purchase music and TV shows from Apple, and rent movies from Apple, without the use of a computer.

• You can find Mossberg’s Mailbox, and my other columns, online for free at the new All Things Digital Web site, http://walt.allthingsd.com.

I have a new H-P (HPQ) laptop and there are several preinstalled media-playing interfaces that have been foisted on me. Do I really need all of these interfaces? Can’t I just get all of this media to run through Windows Media Player or iTunes?

Since you weren’t specific, I don’t know what media software came with your new laptop. I’m sure some of it may have been redundant “craplets” — the unwanted software PC makers load onto their machines in order to collect a fee from the programs’ publishers. And you are correct that many of the most common audio and video file types can be handled by Windows (MSFT) Media Player and iTunes.

However, the Internet is full of media file types that are best played, or can only be played, in specialized software — either separate applications on your computer or online players that are enabled via your Web browser. So, over time, most users will collect additional players, or plug-ins for their Web browsers, that will supplement their main media-playing program. One way to see if the media software on your new computer is necessary is to test what types of files it handles. If you can open and play these same files in Windows Media Player or iTunes, and you prefer to do so, then you probably don’t need the added software.

If I am running Windows Vista on my iMac desktop using Parallels, will Apple’s Time Machine backup program automatically preserve the Windows hard disk, too?

Yes. Parallels, and its competitor, VMWare Fusion, create virtual Windows hard disks inside a Macintosh. When you are running Parallels or Fusion, Windows sees these virtual hard drives as if they are distinct physical disks. However, they are in fact just very large files on your Mac’s hard disk. So Apple’s (AAPL) Time Machine backup program treats them like any other file and backs them up. Time Machine can also restore these virtual Windows hard disks, in their entirety, just as it can restore other kinds of files.

There are some caveats, however. Time Machine treats each virtual Windows hard disk as a big, unified blob of data, so it cannot peer inside them to recover individual Windows files you may have accidentally deleted while running Windows programs. Also, if your virtual Windows hard disk is large, and it changes often, then using Time Machine to back it up may suck up a lot of space on your backup drive, as numerous archived versions of the file accumulate.

I currently have a DVD player and a large stack of DVDs that I play through my analog TV set. After the 2009 digital TV conversion, will I still be able to use my existing DVD player and play my existing DVDs, even if I buy one of the government-subsidized converter boxes?

The FCC says DVD players and other add-on gear “will continue to work, even if they are only analog-capable.” But it adds that “manufacturers are producing a number of different connectors to hook equipment together and improve picture and sound quality. Check with your equipment retailer to determine the types of connectors that will work with your equipment.”

In other words, while there’s no inherent conflict, it all depends on your particular DVD player, your particular TV set, and how you have them connected. The best thing to do is consult closely with the dealer or manufacturer selling the converter box so that you understand how it can coexist with your current DVD player setup, or how you might have to alter your current setup.

You can find Mossberg’s Mailbox, and my other columns, online free of charge at the new All Things Digital Web site, http://walt.allthingsd.com.

Time Machine is a key selling point for Leopard and the Mac. It is more complete, and yet simpler, than the built-in backup feature in Vista Home Premium, the most popular home version of Windows.

But Time Machine has a major drawback: It works much better on desktop Macs than on laptop models. That’s because it’s primarily designed to operate with backup hard drives you connect directly to the computer. And it’s a pain to plug a backup drive into a laptop, which can move around the house. While Time Machine will work with a remote hard disk under certain circumstances, that option requires a second Mac running Leopard, a costly condition.

Now, Apple (AAPL) has attempted to fix the problem with an unusual new companion product called Time Capsule. This is a $299 stand-alone networked gadget that packs both a giant hard disk and a speedy Wi-Fi wireless router into one slender case. It just plugs into your existing home network, and any laptop within wireless range can connect to it. It can back up multiple computers.

Time Capsule is designed to seamlessly work with Leopard’s Time Machine. But it can also be used as a wireless Internet connection, and/or a remote hard drive, for manually storing and retrieving files by Windows PCs running either Vista or Windows XP, or by Macs running Apple’s older Tiger operating system. And you can also use it with certain other backup programs, such as the ones built into Windows XP or Tiger.

In my tests over the past week, Time Capsule worked well in all of these scenarios. However, Time Capsule isn’t meant to do as many different tasks as some other networked drives.

Apple stresses that Time Capsule is a limited, targeted device meant primarily for backup — especially with Time Machine — and as a wireless base station. Unlike some other networked storage devices, like Hewlett-Packard’s MediaSmart home server, Time Capsule doesn’t allow users to simultaneously stream music or videos to multiple PCs, to easily access its contents via the Web or to stream videos to TV sets.

The $299 Time Capsule model comes with a 500 gigabyte hard disk inside, and there’s also a $499 model with hard disk that can hold one terabyte of data, or roughly 1,000 gigabytes. Both models use the same “n” class of Wi-Fi, the fastest version with the longest range. Both also work with computers equipped with the older “g” and “b” versions of Wi-Fi.

You can buy networked hard disks in these sizes for less money and simply use them with your existing Wi-Fi router. However, Time Machine won’t work with them, according to Apple. The company says the only standalone networked hard disk Time Machine can use is Time Capsule.

In my tests, Time Capsule performed perfectly with Time Machine. It also was easily recognized by several of my Windows machines running Vista and Windows XP. On all of these machines, I was able to speedily access the Internet via Time Capsule. Time Capsule can be set up to either replace or supplement your existing Wi-Fi router.

All the machines, even the Windows ones, also could recognize the Time Capsule as a remote hard disk, and save files to it and retrieve files from it. For instance, I manually copied a song, a photo and a Word document from a Mac laptop running Leopard onto the Time Capsule. On a Dell running Vista, I then opened the Time Capsule and launched that same Word document in the Windows version of Word, opened the photo in Vista’s Photo Gallery program, and played the song in Windows Media Player. This same process worked in reverse.

Apple doesn’t guarantee that Time Capsule will work with all backup programs. But it says it will work with the backup software built into Tiger and will likely work with some other backup software.

In my tests, the built-in backup program in Windows XP Pro worked fine with Time Capsule. But the built-in backup program in Vista failed. Microsoft said the problem I encountered was due to a new Vista security feature for backups that foils some remote hard disks, not just Apple’s.

Setting up Time Capsule was easy, using a step-by-step utility program that Apple supplies in both Mac and Windows versions. The device has a USB port that can be used to add either an additional hard disk or a networked printer. And it can be connected to a network via a wired connection if you don’t want to use its wireless functionality.

If you use Time Machine on a Mac laptop, then Time Capsule’s $299 price is money well spent. If you don’t, there are cheaper or more versatile solutions to the backup problem.

• Email me at mossberg@wsj.com. Find all my columns and videos online, free, at the new All Things Digital Web site, http://walt.allthingsd.com.