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	<title>AllThingsD &#187; Bain &amp; Co.</title>
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		<title>Meet the VCs: Accel Partners&#039; Kevin Efrusy</title>
		<link>http://allthingsd.com/20100322/accel-partners-kevin-efrusy/</link>
		<comments>http://allthingsd.com/20100322/accel-partners-kevin-efrusy/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 16:17:43 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=25849</guid>
		<description><![CDATA[BoomTown runs into venture capitalists all the time in Silicon Valley and elsewhere and usually tries to run the other way.

Not so last week, when I enjoyed a lovely lunch and chat with Accel Partners' Kevin Efrusy, the former entrepreneur and techie who is making a lot of investments in both the social consumer space and the enterprise arena.

Here's the video.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/03/878770200-kjelg.jpg" alt="" title="878770200-kjelg" width="210" height="260" class="alignright size-full wp-image-25850" /></p>
<p>BoomTown runs into venture capitalists all the time in Silicon Valley and elsewhere and usually tries to run the other way.</p>
<p>Not so last week, when I enjoyed a lovely lunch and chat with <a href="http://www.accel.com/bio/kevinefrusy.php">Accel Partners&#8217; Kevin Efrusy</a>.</p>
<p>Perhaps that&#8217;s because Efrusy, who joined the Palo Alto, Calif.-based firm in 2003 (the outfit now best known as Facebook&#8217;s VC), has actually been an entrepreneur rather than just an entrepreneurial pundit like too many of his ilk.</p>
<p>He launched Corio, a software-as-a-service start-up that went public, and was CEO of IronPlanet, an online e-commerce marketplace for heavy equipment.</p>
<p>(There was also a stint at consultant Bain &#038; Company, which I am willing to overlook.)</p>
<p>A Stanford University multi-grad with a master&#8217;s in electrical engineering, Efrusy is actually named on the Accel Web site as the &#8220;source&#8221; of the firm&#8217;s investment in Facebook.</p>
<p>And he has led Accel&#8217;s funding of both consumer and enterprise start-ups, such as social group-buying site <a href="http://kara.allthingsd.com/20091202/lets-make-a-deal-groupon-nabs-30-million-in-funding">Groupon</a> and <a href="http://kara.allthingsd.com/20090810/vmware-forks-over-420-million-for-springsource">SpringSource</a>, the cloud-computing unit acquired by VMware (VMW) for $420 million recently.</p>
<p>Here&#8217;s the video interview I did with Efrusy about the investment market in both these areas, as well as the overall mood in VC land:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=67121EA2-BB6F-45FA-9888-93F6CB50F179&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={67121EA2-BB6F-45FA-9888-93F6CB50F179}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
]]></content:encoded>
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		<title>Another Googler Goes to AOL: YouTube Boss Dave Eun Replaces Bill Wilson as Content Boss</title>
		<link>http://allthingsd.com/20100204/another-googler-goes-to-aol-youtube-boss-dave-eun-replaces-bill-wilson-as-content-boss/</link>
		<comments>http://allthingsd.com/20100204/another-googler-goes-to-aol-youtube-boss-dave-eun-replaces-bill-wilson-as-content-boss/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 19:46:44 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=15959</guid>
		<description><![CDATA[Former Google sales boss Tim Armstrong has brought a slew of former colleagues with him to AOL, but this may be his highest-profile hire so far: Dave Eun, who has been in charge of content deals at Google and YouTube, will replace Bill Wilson, one of the last high-profile AOL guys from the pre-Armstrong era.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/12/111409ATDyoutube.jpg"><img class="alignright size-medium wp-image-14078" title="111409ATDyoutube" src="http://mediamemo.allthingsd.com/files/2009/12/111409ATDyoutube-250x140.jpg" alt="" width="250" height="140" /></a>Former Google sales boss Tim Armstrong has brought a slew of former colleagues with him to AOL, but this may be his highest-profile hire so far: Dave Eun, who has been in charge of content deals at Google and YouTube, will replace Bill Wilson, one of the last high-profile AOL guys from the pre-Armstrong era.</p>
<p>The deal to bring Eun on board was finalized last night, Armstrong told employees in an all-hands email (see below). It&#8217;s not a huge shock to see him leave&#8211;he&#8217;s done a lot of heavy lifting there already, and sources say that like many Google (GOOG) executives who have left recently, Eun felt he couldn&#8217;t move much higher in the company.</p>
<p>Eun used to have a role that paralleled Armstrong&#8217;s at Google: Make peace with traditional content companies. But instead of trying to sell them ads or negotiate search deals, Eun was supposed to hammer out deals to help get their content onto Google. Most recently, he was focused on getting TV networks and movie studios to put stuff on YouTube, which involved new ad-supported deals (see: Turner, ESPN, etc.) as well as the possibility of renting clips by the stream.</p>
<p>Wilson is a longtime AOL  (AOL) guy who rose up the ranks and was pushing for the original content strategy that Armstrong embraced even before the last regime change. He seems to be leaving on better terms than other pre-Armstrong executives, as he&#8217;ll be staying with the company until May to manage the transition.</p>
<p>By leaving just as AOL has spun off on its own, Wilson is giving up a chance at some significant upside via low-priced stock options. But sources say Wilson doesn&#8217;t have another job lined up.</p>
<p>In an interview this afternoon, Armstrong says that Wilson approached him about leaving the company &#8220;several weeks ago&#8221;. When I asked him if Eun&#8217;s last role&#8211;developing partnerships with big media outlets&#8211;signaled a shift in AOL&#8217;s &#8220;roll your own&#8211;cheaply&#8221; strategy, he made a point of saying that&#8217;s not the case. Eun&#8217;s hire will simply &#8220;supercharge&#8221; AOL content plans, he said.</p>
<p>Nonetheless, Armstrong did allow that AOL has some significant content partnerships to announce in the coming months.</p>
<p>Here&#8217;s an <a href="http://mediamemo.allthingsd.com/20091216/youtube-paid-video-could-come-in-the-not-too-distant-future/">interview</a> I conducted with Eun late last year, focused on YouTube&#8217;s efforts to turn a profit and add new content:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=C7B9212B-BE3C-4297-969E-63CC19DCB7EA&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={C7B9212B-BE3C-4297-969E-63CC19DCB7EA}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p>And here&#8217;s Armstrong&#8217;s note to the troops:</p>
<blockquote class="memo"><p>As you know, content is at the core of our strategy and we have broad aspirations in this space. We’re focused on scaling our content platforms, production and partnerships to offer quality, original content that will engage consumers and bring them&#8211;and their friends&#8211;back to our properties time and again.</p>
<p>The fact that we have such a strong foundation in the content space is due to the determination and dedication of Bill Wilson. He saw the opportunity presented by audience fragmentation on the Web and positioned AOL’s content offerings in a number of key verticals. Early in the new year, Bill told me that although he remains committed to the vision and strategy of AOL, he’s ready for a break.</p>
<p>After nine years with the company and after the significant changes we made this year moving from licensing content to becoming a principle in content, he wants to take a step back. Bill built a strong management team and laid the groundwork for the content strategy that we’re now pursuing. While I’m disappointed by his decision, I respect his intent and have asked him to work with me, not only to find his replacement but also to transition with that person to ensure that, as a company, we don’t miss a beat on the execution of our content strategy.</p>
<p>Bill is a talented executive and great person, and I’ll be working with him closely and supporting his transition. Bill cares about AOL, he cares about the content and the products, and he has worked incredibly hard to keep AOL on the media map.</p>
<p>I’m pleased to announce that David Eun will be coming on board in March to head up our content business.  Some of you may remember David from his tenure at Time Warner where he helped to oversee AOL as Vice President, Operations, for the Media &amp; Communications Group reporting to Don Logan.</p>
<p>David, who joins us now from YouTube and Google, has had a long career in offline and online content and is the person responsible for managing Google and YouTube’s content partnerships. David brings an impressive breadth of media experience to AOL at an exciting juncture as AOL forges a new future as a high-scale producer and partner in the content space. He will be based in New York.</p>
<p>Bill will be staying on until May 1 to help ensure a smooth transition with David, who begins work March 1.</p>
<p>You may wonder why this topic wasn’t raised during yesterday’s Q4 employee call. My preference is always to share this type of news with you in person, but the facts are that there were elements of this announcement that were not finalized until last night. This drove us to announce this news this morning&#8211;to our employees first.</p>
<p>As we have discussed, AOL is now in a phase of transition from playing defense to playing offense. As I said on the employee earnings call yesterday, AOL&#8217;s back in the game and we&#8217;re playing to win. We have a lot of work to do, but we&#8217;re going to do it. Please join me in welcoming David back to AOL and in thanking Bill for his dedication and leadership at AOL – TA</p></blockquote>
<p>And here&#8217;s the release:</p>
<blockquote class="memo"><p>AOL NAMES DAVID EUN PRESIDENT OF AOL MEDIA AND STUDIOS</p>
<p>Eun Will Oversee All AOL Content, SEED.com and Studio Operations</p>
<p>New York, NY, February 4, 2010 – AOL Inc. (NYSE: AOL) today announced that David Eun will join the company as President of AOL Media and Studios, effective March 1. As AOL’s chief content executive, Eun will be responsible for the company’s more than 80 content sites, its new SEED.com publishing platform, as well as the newly acquired StudioNow video platform and AOL’s NYC and LA studios.</p>
<p>Eun will report to AOL Chairman and CEO Tim Armstrong and will be based in New York. He succeeds Bill Wilson, President, AOL Media, who will transition out of the role after nine years with AOL.</p>
<p>Until 2006, Eun helped to oversee AOL as Vice President, Operations for the Media &amp; Communications Group at Time Warner Inc. In that role, he helped provide operational oversight and develop new businesses, particularly in digital distribution and broadband content and services, for the company’s AOL, Time Warner Cable and Time, Inc. divisions. Eun joins AOL from Google, where as Vice President, Strategic Partnerships, he was responsible for managing global content partnerships with Google and YouTube.</p>
<p>&#8220;David brings an impressive breadth of media experience to AOL at an exciting juncture for the company as we focus on scaling our content platforms, production and partnerships to offer quality, original content that will engage consumers and bring them&#8211;and their friends&#8211;back to our properties time and again. I’m delighted to welcome him back to AOL as we continue to pursue our strategy and mission in digital content and journalism,&#8221; Armstrong said.</p>
<p>“Bill Wilson has been a driving force for content at AOL and under his leadership the quantity and quality of our premium branded and niche offerings have expanded significantly. On behalf of AOL, I want to thank Bill for the energy and dedication he has brought to the role. Bill has been an outstanding leader at AOL,” Armstrong added.</p>
<p>&#8220;AOL has a unique opportunity to bring together its core strengths in the key areas of content and journalism, distribution, and advertising to engage its users, partners and advertisers in a way very few companies can. These three elements will be fundamental to success as the media and technology industries evolve and converge,&#8221; Eun said. &#8221;And after nearly 15 years of seeing this convergence approach, I couldn’t be more excited to be returning to AOL to help Tim and his team capture that great promise.&#8221;</p>
<p>AOL is one of the largest producers of original content on the Web, with more than 80 official AOL and custom-built sites including more than 20 which rank in the top five in their U.S. comScore Media Metrix category. Approximately 80 percent of AOL’s content is originally produced by a growing team of staff and freelance journalists, including nine Pulitzer Prize Winners. AOL also produces more than 50 original video productions a month at state-of-the-art studios in New York and Los Angeles as well as through a network of freelance video producers.</p>
<p>SEED.com, AOL’s premium content management system, assigns, buys and distributes work for all of AOL’s properties.  StudioNow, which AOL acquired in January, allows the company to integrate a fully functional video creation platform into SEED and leverage a national network of creative professionals to develop and produce quality video in a way that is rapid, efficient and scalable.</p>
<p>Before joining Time Warner, Eun was a partner at Arts Alliance, a venture capital firm focusing on digital media, information technology and business services. He started his career in media at NBC, where he led some of NBC&#8217;s first cross-media initiatives involving television programming, the Internet, and retail consumer products. He is a former management consultant with Bain &amp; Co., and attended Harvard Law School and Harvard College, where he graduated magna cum laude in government.</p></blockquote>
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		<title>Jerry Yang&#039;s Complete Memo to the Yahoo Troops About Layoffs</title>
		<link>http://allthingsd.com/20081021/jerry-yangs-complete-memo-to-the-yahoo-troops-about-layoffs/</link>
		<comments>http://allthingsd.com/20081021/jerry-yangs-complete-memo-to-the-yahoo-troops-about-layoffs/#comments</comments>
		<pubDate>Tue, 21 Oct 2008 21:59:26 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=5447</guid>
		<description><![CDATA[Along with its third-quarter results released today, Yahoo CEO Jerry Yang sent a memo to Yahoo's staff about the streamlining the company would be undertaking.

That would be about 1,400 to 1,500 employees, or 10 percent of Yahoo's global workforce.

As usual, his kindergarten punctuation was in full force, despite the sad tone of the missive.

At least, Yang is consistent.

Here's the memo.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/10/yang.jpg"><img src="http://kara.allthingsd.com/files/2008/10/yang-205x300.jpg" alt="" title="yang" width="205" height="300" class="alignright size-medium wp-image-5397" /></a></p>
<p>Along with its <a href="http://kara.allthingsd.com/20081021/yahoo-predicts-weaker-results-going-forward-but-remains-optimistic-boomtown-less-so/">third-quarter results released today</a>, Yahoo (YHOO) CEO Jerry Yang sent a memo to Yahoo&#8217;s staff about the streamlining the company would be undertaking.</p>
<p>That would be about 1,400 to 1,500 employees, or 10 percent of Yahoo&#8217;s global workforce.</p>
<p>As usual, his kindergarten punctuation was in full force, despite the sad tone of the missive.</p>
<p>At least, Yang is consistent.</p>
<p>Here&#8217;s the memo:</p>
<blockquote class="memo" style="clear: both;"><p>From: Jerry Yang<br />
To: &#8220;all-worldwide@yahoo-inc.com&#8221;<br />
Date: Tue, 21 Oct 2008 14:20:21 -0700<br />
Subject: update</p>
<p>yahoos,</p>
<p>i feel it&#8217;s important for me to reach out to you after our earnings announcement, and before our all hands meeting tomorrow.</p>
<p>we as a company have been through a tremendously challenging year; and managing the increasingly turbulent global advertising climate has been an important focus for the last three months.</p>
<p>throughout the first three quarters of 2008, we have been balancing between investing in our top priorities, and managing our cost structure. beginning in september, with the help of Bain &#038; Co., we initiated a series of steps to determine how we can become more efficient and productive as an organization.</p>
<p>we heard from you through the YEES survey, and through your suggestions on backyard, and we&#8217;ve identified many areas that we all feel we can improve upon. our productivity efforts, based in part on what we heard from you, will involve initiatives such as streamlining our organizational structure through reducing layers and increasing spans of control, and eliminating redundancies. longer term structural efficiencies include consolidating facilities, improving procurement, and standardizing our global technology platforms.</p>
<p>today as part of our q3 earnings release, we said that our goal is to reduce our current annualized cost run rate of roughly $3.9 billion by more than $400 million before the end of 2008. we are targeting non-headcount expenses wherever possible, such as facilities and outside services. however, because compensation expenses are the single largest part of our costs, we anticipate a reduction of at least 10% of our global workforce by year-end.</p>
<p>affected employees will be notified of layoffs in the next several weeks. we understand that hearing this news now creates uncertainty, but we are moving ahead in a way that balances speed with a clear focus on accomplishing what is necessary to set the organization up for long term success. going forward it will continue to be important for us to make the right decisions to keep our business efficient and strong.</p>
<p>having layoffs is very difficult, particularly in light of all we&#8217;ve experienced this year.  but we don&#8217;t take these decisions lightly, and are committed to treating affected employees fairly, offering severance and outplacement services.</p>
<p>the steps we are taking are not easy for us as a company, but as we become more fit as an organization, decision-making will be faster and it will be easier for us all to get more done and stay focused on our strategy. these changes will also prepare us to better deal with the macroeconomic downturn. as with previous downturns, yahoo! continues to be a place where consumers turn for information and communications, and is an integral part of their internet day. as the global economy improves in the future, i certainly believe that we will be stronger and benefit from the actions we are taking now.</p>
<p>as always, i thank you for all you do as yahoos.</p>
<p>best,<br />
jerry</p></blockquote>
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		<title>Yahoo to Start Bleeding Purple</title>
		<link>http://allthingsd.com/20081020/yahoo-to-start-bleeding-purple/</link>
		<comments>http://allthingsd.com/20081020/yahoo-to-start-bleeding-purple/#comments</comments>
		<pubDate>Mon, 20 Oct 2008 16:45:27 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=7042</guid>
		<description><![CDATA[[ See post to watch video ]]]></description>
			<content:encoded><![CDATA[<p><div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1867275053}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></p>
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		<title>Getting Fit With Jerry Yang, Redux</title>
		<link>http://allthingsd.com/20081020/getting-fit-with-jerry-yang-redux/</link>
		<comments>http://allthingsd.com/20081020/getting-fit-with-jerry-yang-redux/#comments</comments>
		<pubDate>Mon, 20 Oct 2008 12:31:31 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=7023</guid>
		<description><![CDATA[The new fitness program to which Yahoo CEO Jerry Yang referred in his last all-hands memo to employees is expected to begin Tuesday. Yahoo is to report quarterly earnings tomorrow and it will announce layoffs along with them. Clearly, those Bain &#38; Company "personal trainers" Yahoo recently hired to help it trim down and shape up are already working their magic.]]></description>
			<content:encoded><![CDATA[<p><a href="http://digitaldaily.allthingsd.com/files/2008/09/yang-disco-sweat.jpg"><img src="http://digitaldaily.allthingsd.com/files/2008/09/yang-disco-sweat.jpg" alt="" title="yang-disco-sweat" width="340" height="475" class="aligncenter size-full wp-image-5630" /></a></p>
<blockquote><p>As we look ahead and to position us for success in 2009, we’re continuing the work already underway to get fit as an organization: actively looking for ways to make process and structural changes to our business that will allow us to work more efficiently, with more scale. we’ve enlisted the help of Bain &#038; Co. to work with the leadership team on identifying ways to leverage our strengths, and to improve and accelerate our performance.&#8221;</p>
<p>&#8211; <a href="http://digitaldaily.allthingsd.com/20080924/getting-fit-with-jerry-yang/">Yahoo CEO Jerry Yang, Sept. 24, 2008</a>
</p></blockquote>
<p>The new fitness program to which Yahoo CEO Jerry Yang referred in his last all-hands memo to employees is expected to begin Tuesday. Yahoo (YHOO) is to report quarterly earnings tomorrow and it will announce layoffs along with them. <a href="http://www.mercurynews.com/ci_10750945?nclick_check=1">Sources tell The Mercury News</a> that the company is planning to sack at least as many employees as it did in January, when it fired 1,000 of its 15,000 workers. That&#8217;s not <a href="http://valleywag.com/5064258/yahoo-to-cut-3500-jobs-++-party-on">the 3,000 to 3,500 number</a> that had been rumored, <a href="http://kara.allthingsd.com/20081017/what-yahoos-looming-costs-cuts-actually-mean-not-as-many-layoffs-as-you-think/">as Boomtown foretold</a>. But it&#8217;s ugly nonetheless. The cuts will likely be accompanied by a 15 percent reduction in operating budget. Clearly, those Bain &#038; Company &#8220;personal trainers&#8221; Yahoo recently hired to help it trim down and shape up are already working their magic.</p>
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		<title>What Yahoo&#039;s Looming Costs Cuts Actually Mean (Not as Many Layoffs as You Think)</title>
		<link>http://allthingsd.com/20081017/what-yahoos-looming-costs-cuts-actually-mean-not-as-many-layoffs-as-you-think/</link>
		<comments>http://allthingsd.com/20081017/what-yahoos-looming-costs-cuts-actually-mean-not-as-many-layoffs-as-you-think/#comments</comments>
		<pubDate>Fri, 17 Oct 2008 22:39:38 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=5295</guid>
		<description><![CDATA[A lot has been written about the need for drastic layoffs at Yahoo, including reports that the troubled company was laying off from 3,000 to 3,500 of its 15,000 employees.

As dramatic as that figure is, according to numerous sources, it's more likely that Yahoo will cut only half that, beginning sometime in mid-December.

Why? Well, because what Yahoo's top brass has already done is given its managers cost-cutting targets and not specific marching orders on laying off a certain number of people across the board. Thus, cuts could be made to programs, projects and other things, as well as staff.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/10/medieval-battle-ax.jpg"><img src="http://kara.allthingsd.com/files/2008/10/medieval-battle-ax-300x171.jpg" alt="" title="medieval-battle-ax" width="250" height="125" class="alignright size-medium wp-image-5296" /></a></p>
<p>A lot has been written about the need for drastic layoffs at Yahoo, including <a href="http://valleywag.com/5064258/yahoo-to-cut-3500-jobs-++-party-on">reports that the troubled company was preparing to fire from 3,000 to 3,500</a> of its 15,000 employees.</p>
<p>As dramatic as that figure is, according to numerous sources, it&#8217;s more likely that Yahoo will cut only half that, beginning sometime in mid-December.</p>
<p>That date could move up, of course, depending on how bad the economic outlook get for Yahoo, but it is not likely Yahoo will make any move in front of its earnings next Tuesday, October 21.</p>
<p>Why? Well, because what Yahoo&#8217;s top brass has already done is given its managers cost-cutting targets and not specific marching orders on laying off a certain number of people across the board.</p>
<p>And that&#8217;s even if the management consulting company that Yahoo has hired to look over the company&#8217;s operations, Bain &#038; Co., recommends more.</p>
<p>In addition, the figures that top execs&#8211;such as SVPs Hilary Schneider and Ash Patel&#8211;have handed down to their minions is a process that includes considerable negotiating and maneuvering among and between various managers. So, nothing is set in stone.</p>
<p>Thus, how Yahoo (YHOO) under-bosses reach those goals and what gets lopped does not have to necessarily be employees.</p>
<p>For example, a manager could table a project in the search area or perhaps not expand features planned.</p>
<p>Of course, slashing employee costs is always the easiest way to show significant cuts, and it does send a definite message to investors that Yahoo realizes it must clean up its operations.</p>
<p>&#8220;But that&#8217;s hacking and we have to be more surgical,&#8221; said one exec involved in the process.</p>
<p>But look for more cuts in staff in certain areas, because people are its major cost, such as in Yahoo&#8217;s finance, human resources and general and administrative units.</p>
<p>Of course, if its economic situation continues to dim and its stock keeps up its downward slide, Yahoo could move to more dramatic staff cuts, which many feel it should do right away.</p>
<p>One note: If Yahoo manages to successfully complete its merger talks with Time Warner (TWX) over its AOL unit before the December cost-cutting moves go into effect, the company could hold off all cuts until the pair figure out their integration plans.</p>
<p>And then, I would expect, the really large-scale layoffs would begin.</p>
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		<title>Yahoo: Start Bleeding Purple</title>
		<link>http://allthingsd.com/20080925/yahoo-start-bleeding-purple/</link>
		<comments>http://allthingsd.com/20080925/yahoo-start-bleeding-purple/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 19:00:54 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Mobile]]></category>
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		<description><![CDATA[[ See post to watch video ]]]></description>
			<content:encoded><![CDATA[<p><div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1815800349}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></p>
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		<title>Can Meg Whitman Turn Around California?</title>
		<link>http://allthingsd.com/20080925/can-meg-whitman-turn-around-california-2/</link>
		<comments>http://allthingsd.com/20080925/can-meg-whitman-turn-around-california-2/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 13:37:52 +0000</pubDate>
		<dc:creator>Therese Polletti</dc:creator>
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		<guid isPermaLink="false">http://voices.allthingsd.com/?p=4271</guid>
		<description><![CDATA[Having been passed over as the running mate on the Republican presidential ticket, former eBay Inc. chief executive Meg Whitman seems to have now set her sights on the California state capitol. Call it Meg 2.0.]]></description>
			<content:encoded><![CDATA[<p>Having been passed over as the running mate on the Republican presidential ticket, former eBay Inc. chief executive Meg Whitman seems to have now set her sights on the California state capitol. Call it Meg 2.0.</p>
<p>Whitman has been increasingly active in the Republican party since retiring from eBay in January. She initially spent her time helping raise money for Mitt Romney, her former boss at Bain &#038; Co., in his failed presidential campaign. More recently, she has been helping run Sen. John McCain’s presidential bid. She was a contender for the VP slot before McCain selected Alaska Gov. Sarah Palin.</p>
<p>On Tuesday night, Whitman all but announced her candidacy for governor of California at the Commonwealth Club.</p>
<p><a href="http://www.marketwatch.com/news/story/story.aspx?guid={47DF7E8B-F3AE-4C79-88E5-C864EB6E193D}&#038;siteid=rss">Read the rest of this post</a></p>
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		<title>BoomTown Decodes Jerry Yang&#039;s Here-Comes-the-Weasel-Consultants Memo (So You Don&#039;t Have To!)</title>
		<link>http://allthingsd.com/20080925/boomtown-decodes-jerry-yangs-here-comes-the-weasel-consultants-memo-so-you-dont-have-to/</link>
		<comments>http://allthingsd.com/20080925/boomtown-decodes-jerry-yangs-here-comes-the-weasel-consultants-memo-so-you-dont-have-to/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 13:16:48 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=4339</guid>
		<description><![CDATA[Oh, this is just too good to pass up, so it is once again time for BoomTown to let you know exactly what Yahoo CEO Jerry Yang actually meant in his internal memo to employees about the hiring of Bain &#38; Company to evaluate its troubled business systems.

Jerry wrote: yahoos,

it's time for another update.

Translation: Yep! Still no adult punctuation! We might continue to face serious big-boy issues at the company, but we refuse to give in on our insistence on kindergarten spelling patterns.

In that vein, would you like a nice cold glass of chocolate milk before I get to the bad news?]]></description>
			<content:encoded><![CDATA[<p>Oh, this is just too good to pass up, so it is once again time for BoomTown to let you know exactly what Yahoo CEO Jerry Yang actually meant in <a href="http://digitaldaily.allthingsd.com/20080924/getting-fit-with-jerry-yang/">his internal memo to employees about the hiring of Bain &#038; Co.</a> to evaluate its troubled business systems.</p>
<p><strong>Jerry wrote:</strong> <em>yahoos,</p>
<p>it&#8217;s time for another update.</em></p>
<p><a href="http://kara.allthingsd.com/files/2008/09/chocolate_milk.jpg"><img src="http://kara.allthingsd.com/files/2008/09/chocolate_milk.jpg" alt="" title="chocolate_milk" width="252" height="271" class="alignright size-medium wp-image-4344" /></a></p>
<p><strong>Translation:</strong> Yep! Still no adult punctuation! We might continue to face serious big-boy issues at the company, but we refuse to give in on our insistence on kindergarten spelling patterns.</p>
<p>In that vein, would you like a nice cold glass of chocolate milk before I get to the bad news?</p>
<p><strong>Jerry wrote:</strong> <em>as a company, we&#8217;ve made some great progress this year. while it hasn&#8217;t been easy, especially in light of the challenges we&#8217;ve faced (not to mention the current downturn in the macro economic environment), we&#8217;ve accomplished a tremendous amount and we&#8217;re all working hard to continue executing on the company&#8217;s strategic plan.</em></p>
<p><a href="http://kara.allthingsd.com/files/2008/09/image3.jpg"><img src="http://kara.allthingsd.com/files/2008/09/image3-300x209.jpg" alt="" title="image3" width="250" height="160" class="alignleft size-medium wp-image-4345" /></a></p>
<p><strong>Translation:</strong> As a company, we have managed to avoid disaster more times that Serena and Dan have broken up and reunited on one episode of &#8220;Gossip Girl.&#8221;</p>
<p>We&#8217;re foiled Steve Ballmer of Microsoft (MSFT)! We&#8217;ve co-opted shareholder activist Carl Icahn! We&#8217;ve pissed off investors like Gordon Crawford!</p>
<p>Much like Serena and Dan, who are arguably a lot sexier to watch in their state of complete plot paralysis, that all this has moved Yahoo (YHOO) precisely zero feet forward in terms of true changes at the company does not matter.</p>
<p><strong>Jerry wrote:</strong> <em>as we look ahead and to position us for success in 2009, we&#8217;re continuing the work already underway to get fit as an organization: actively looking for ways to make process and structural changes to our business that will allow us to work more efficiently, with more scale. we&#8217;ve enlisted the help of Bain &#038; Co. to work with the leadership team on identifying ways to leverage our strengths, and to improve and accelerate our performance. we all know and experience parts of yahoo! where we can do better and be more agile in a competitive marketplace. this is consistent with what you told us in the YEES survey conducted in may&#8211;we need to find easier ways to work within yahoo!, and more importantly, create an even better experience for our customers and users.</em></p>
<p><a href="http://kara.allthingsd.com/files/2008/09/weasel-long-tailed1.jpg"><img src="http://kara.allthingsd.com/files/2008/09/weasel-long-tailed1-219x300.jpg" alt="" title="weasel-long-tailed1" width="219" height="300" class="alignright size-medium wp-image-4347" /></a></p>
<p><strong>Translation:</strong> Here come the weasel management consultants!</p>
<p>By saying &#8220;actively looking for ways to make process and structural changes to our business that will allow us to work more efficiently,&#8221; we actually mean layoffs.</p>
<p>By &#8220;identifying ways to leverage our strengths, and to improve and accelerate our performance,&#8221; we actually mean learning how to make layoffs.</p>
<p>By &#8220;we need to find easier ways to work within yahoo!,&#8221; we actually mean having the weasels, <em>oops</em>, Bain, tell us the best way to get rid of people via &#8230; layoffs!</p>
<p><strong>Jerry wrote:</strong> <em>each one of us will play an important role in this process. in the coming weeks, we&#8217;ll be soliciting your input and feedback. i want to know how we can improve the way we work with each other, and the way others work with yahoo!.</em></p>
<p><strong>Translation:</strong> While the famous <a href="http://kara.allthingsd.com/20080627/a-garlinghouse-memorial-boomtown-decodes-the-infamous-peanut-butter-manifesto/">&#8220;Peanut Butter Manifesto&#8221; by Brad Garlinghouse</a> (who laid himself off!) outlined all this and more years and years ago, we&#8217;d like you to tell us the best way to fix what&#8217;s broken, even though that has been, well, the presumable job of management.</p>
<p>Also, if you have any thoughts on who we should lay off, please do not hesitate to put your suggestions in the purple boxes we have placed strategically throughout the campus (and stuffing ballots with my name on them will not count!).</p>
<p><strong>Jerry wrote:</strong> <em>i know that yahoo! can benefit greatly from more discipline among all departments and functions, across the company. longer term, getting fit now will enable us to be more successful moving forward</em>.</p>
<p><strong>Translation:</strong> Discipline = layoffs. Getting fit = layoffs. But just think how lean and trim we&#8217;ll look when it is all over!</p>
<p><strong>Jerry wrote:</strong> <em>thanks,</p>
<p>jerry</em></p>
<p><strong>Translation:</strong> Thanks and please don&#8217;t forget to take your complimentary purple Yahoo cozy on the way out! (The Bain people said it would be a nice touch.)</p>
<p><a href="http://kara.allthingsd.com/files/2008/09/dunder-mifflin-lg.gif"><img src="http://kara.allthingsd.com/files/2008/09/dunder-mifflin-lg-300x225.gif" alt="" title="dunder-mifflin-lg" width="250" height="175" class="alignleft size-medium wp-image-4348" /></a></p>
<p>And, as an added plus, here is a decoding of the fully-punctuated statement Yahoo PR guy Brad Williams made about rumors of <a href="http://kara.allthingsd.com/20080924/layoff-alert-not-ifwhen/">possible layoffs at the company</a>:</p>
<p><strong>Brad wrote:</strong> <em>Yahoo! has been exploring ways to streamline our processes and bring new agility and efficiency to how we work as an organization. As part of this effort, we have engaged Bain &#038; Co. to help us identify opportunities for improvement. This work is well underway, with the ultimate goal of positioning Yahoo! to achieve long-term, sustainable growth.</em></p>
<p><strong>Translation:</strong> After I am laid off, I think we can all agree that this kind of stunning verbal acrobatics is sure to impress the folks over at Dunder Mifflin, where I hope to work next.</p>
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		<title>Getting Fit With Jerry Yang!</title>
		<link>http://allthingsd.com/20080924/getting-fit-with-jerry-yang/</link>
		<comments>http://allthingsd.com/20080924/getting-fit-with-jerry-yang/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 19:42:45 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Bain & Co.]]></category>
		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[layoffs]]></category>
		<category><![CDATA[Valleywag]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=5629</guid>
		<description><![CDATA[In the Grand List of asinine corporate layoff euphemisms, “getting fit” has to be one of the greatest. More so because it’s the one chosen by Yahoo CEO Jerry Yang in his latest all-hands message to employees--a missive announcing the company’s plans to bring in management consulting outfit Bain &#38; Company to help it trim down and shape up.]]></description>
			<content:encoded><![CDATA[<p><a href="http://digitaldaily.allthingsd.com/files/2008/09/yang-disco-sweat.jpg"><img src="http://digitaldaily.allthingsd.com/files/2008/09/yang-disco-sweat.jpg" alt="" title="yang-disco-sweat" width="340" height="475" class="aligncenter size-full wp-image-5630" /></a>In the Grand List of Asinine Corporate Layoff Euphemisms, &#8220;getting fit&#8221; has to be one of the greatest. More so because it&#8217;s the one chosen by Yahoo CEO Jerry Yang in <a href="http://valleywag.com/5054313/jerry-yang-yahoo-hiring-bain-to-cut-costs">his latest all-hands message to employees</a>&#8211;a missive announcing the company&#8217;s plans to bring in management consulting outfit Bain &#038; Company to help it trim down and shape up.</p>
<blockquote><p>as we look ahead and to position us for success in 2009, we’re continuing the work already underway to get fit as an organization: actively looking for ways to make process and structural changes to our business that will allow us to work more efficiently, with more scale. we’ve enlisted the help of Bain &#038; Co. to work with the leadership team on identifying ways to leverage our strengths, and to improve and accelerate our performance.&#8221;</p></blockquote>
<p>As Valleywag notes, Yang doesn&#8217;t come right out and say &#8220;layoffs&#8221; or &#8220;restructuring,&#8221; but it&#8217;s evident to anyone who&#8217;s read a &#8220;corporate rightsizing&#8221; announcement that this is what he means by &#8220;getting fit as an organization.&#8221; Unless Richard Simmons has a new, unpublicized gig at Bain.</p>
<p>As <a href="http://kara.allthingsd.com/20080924/layoff-alert-not-ifwhen/">Boomtown noted earlier today</a>, cuts at Yahoo are a question of &#8220;when,&#8221; not &#8220;if.&#8221; And the answer, obviously, is &#8220;soon,&#8221; though Yahoo spokesman Brad Williams insists it would be premature to speculate about layoffs at the company. <a href="http://www.bloomberg.com/apps/news?pid=20601087&#038;sid=agAWkr8cYOxI">Said Williams</a>, &#8220;Yahoo has been exploring ways to streamline our processes and bring new agility and efficiency to how we work as an organization.&#8221;</p>
<p><em>Streamline</em>? Odd choice of words for a flack spinning this story. Doesn&#8217;t he know that it&#8217;s on The Grand List of Asinine Corporate Layoff Euphemisms as well?</p>
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