The moves represent a big change from just a few years ago, when customers mostly used their phones to check bank balances or find the nearest branch. Customers now are manipulating their gadgets to deposit checks and move money between accounts.

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Well-known Silicon Valley investor and entrepreneur Shervin Pishevar of Menlo Ventures and Goldman Sachs tech banker Scott Stanford are starting a new company that will focus on formulating a new model of how startups are created.

Pishevar confirmed his move, but Stanford did not respond to a query about the new effort.

That said, sources said he is poised to leave the investment bank and partner with Pishevar in a new venture called Sherpa, which has two parts.

One is called The Foundry, which is being funded by a number of major strategic corporations, who are presumably looking to gain a digital edge. It will also include well-known entrepreneur partners, but no investors or venture capital firms.

There will also be a fund related to invest in the new companies created, which will also include assets added in from the larger companies.

It’s not exactly an incubator or accelerator, said Pishevar in an interview, given the mixed record of those efforts to create startups. He would not give any more details as yet.

Pishevar will remain as a venture advisor to Menlo, as part of the change, and has also been named a strategic advisor to Uber, the fast-growing car service.

Said Pishevar: “I’m incredibly excited to announce my new endeavor, Sherpa and The Foundry. This is the biggest idea I’ve ever pursued. I’m also so excited about my new role as strategic advisor to Uber and very honored to stay as a venture advisor at Menlo to continue the epic work we have done together.”

The parting with Menlo appears to be amicable. “Menlo is excited to see Shervin’s new model come to fruition while continuing to work together in his role as a venture advisor,” said Menlo’s Shawn Carolan. “As anyone who knows him can attest, his talents in spotting great ideas, connecting and evangelizing are exceptional and his venture advisor role allows us to continue to collaborate on finding and creating value together.”

Indeed more than many in the tech scene, the incessantly networking Pishevar is perhaps well suited to such an ambitious effort like Sherpa. He’s has worked closely with a lot of Web 2.0′s hottest startups, such as Uber, Fab and Warby Parker, while also leading Menlo’s investment in Tumblr.

An active angel investor, he has also started a number of companies, such as the Social Gaming Network, which was merged with Mindjolt.

And Stanford is equally well known in Silicon Valley, having shepherded a wide variety of high-profile deals for the banking giant, while heading its global Internet investment banking business from San Francisco as a managing director.

He’s been at Goldman for a dozen years and has been involved in investments in Facebook, Zappos and LinkedIn. Before banking, he worked at pioneering search company, LookSmart.

The Palo Alto, Calif., company is officially announcing a $100 million fund today. It will target the financial services sector, which has seen a flood of startups over the past couple of years as companies try to create new ways for customers to pay using online and mobile services.

Several companies have sprouted up to challenge incumbent providers, such as Square, but many other large institutions, like PayPal and Google, are also interested in making transactions digital.

Ribbit is critical of the amount of innovation that has occurred to date. Fittingly, Ribbit’s motto is, “It takes money to change money.”

Today’s announcement by Ribbit is its formal launch, but since getting off the ground last year, it has made four early-stage investments. They are:

• Borro: The U.K.-based startup provides financing to high-net-worth individuals who want cash for their fine arts, antiques, vintage cars and jewelry.
• Fuze Network: A U.S.-based payments company that provides merchants with new ways for their customers to make payments at banks and retail locations nationwide.
• ContaAzul: The company provides accounting and invoicing solutions to small and medium-sized businesses in Brazil.
• Capital Access Networks: A non-bank lender to small businesses.

The fund was founded by Meyer Malka, who goes by the name Micky. He has been an active entrepreneur in the space — he co-founded Lemon, a mobile wallet company, and Bling Nation, a mobile payments company — and currently serves on the board of Wonga, an alternative lender for consumers and businesses.

Malka has a global perspective, having lived all around the world, including stints in Venezuela and Brazil, where he witnessed more than half of the banks fail.

Ribbit’s investors include Spanish banking group Banco Bilbao Vizcaya Argentaria, Silicon Valley Bank, and various institutional investors and high-net-worth individuals.

Let’s take a step back to set this up. Lots of startup types go about their lives in search of something they can fix. “Banking!” they think. “Banking sucks! I hate all the fees and unfriendliness.”

But then they realize that banking is really hard. To do it right, you have to actually officially be a bank, which takes years, even if you can find an existing bank to buy. So startups like WePay and BankSimple (now Simple, if that tells you anything) have historically partnered with banks and offered user interfaces layered on top.

GoBank promises that it can fully bridge the two worlds. That’s because prepaid card provider Green Dot actually bought an FDIC-insured bank in Utah back in 2011, after two years of regulatory hurdles.

Then, in March, Green Dot bought Loopt, an early mobile location app maker that never had a ton of usage. But Loopt had a team of mobile developers and a strong leader in Sam Altman, one of the earliest participants in Y Combinator and a significant influence on the famous startup program as a part-time partner.

Altman said in an interview yesterday that he’s seen many a startup apply to YC over the years, trying to be a bank. But none of them were equipped to do it. “This is a product I’ve always wanted to build,” he said, “and it was just starting up when we were talking to Green Dot.”

Altman said it should take approximately four minutes to set up a GoBank account, and it can be done from a mobile phone. Starting today, GoBank plans to let 10,000 U.S. users in for a beta test, and expand from there.

GoBank charges for just four things: Putting a personal photo on your debit card ($9), going to an out-of-network ATM ($2.50), spending money in another country (3 percent), and paying your membership fee (whatever you want, a la Radiohead or Humble Bundle).

But it promises that it has a huge network of fee-free ATMs — 40,000, more than twice as many as Chase and Bank of America.

The iPhone and Android apps also include budget tools (including a silly “fortune teller” feature that makes judgment calls on new purchases), an option to see your balance without logging in, bill payments and ways to send money to people outside the network through PayPal. Savings accounts and mobile alerts are also included.

The idea of allowing people to pay whatever they want for banking is an odd one. It might make sense in the context of thinking about the human appreciation you have for an artist like Radiohead, but this is a bank we’re talking about. Users can pay anywhere from $0 to $9 per month.

Altman said he likes the challenge. “We’re accountable to deliver a service that users think is worth something.”

It appears to have been a retaliatory action by Iran that hit a batch of U.S.-based banks last fall with a series of ongoing distributed denial-of-service attacks. The New York Times says that U.S. government officials are internally blaming Iran for the attacks, which since September have disrupted the online banking operations of numerous American banks, including Bank of America, Citigroup, Wells Fargo, U.S. Bancorp and PNC.

The retaliation is for the numerous cyber attacks that have been carried out by the U.S. and Israel against Iran’s nuclear research program. The most famous of these was a sophisticated computer worm called Stuxnet that burrowed deep into industrial control systems at an Iranian uranium enrichment plant and caused centrifuges to spin out of control and explode, while computer screens monitoring their condition displayed readings that appeared normal. Others included Flame, which turned computers into sophisticated spying tools, using built-in video cameras and microphones, and Gauss, which sought to intercept bank-account information.

The educated guesses of computer security experts have all pointed to state actors in these attacks on Iran and, logically, the most motivated parties happen to be the U.S. and Israel. The governments of either country have never officially acknowledged responsibility for the attacks — they never do — but the Times reported the collaboration a year ago.

What’s disturbing in the attacks on the U.S. banks is that data centers used by cloud computing providers — none of them were named — were hijacked in some way to carry out the attacks. It stands to reason that civilian entities like data centers could be used to carry out such attacks. Cloud providers like Amazon Web Services, Google Rackspace and others are simply concentrated havens of computing muscle and capacity available for hire.

As such, like any other piece of civilian infrastructure, it appears that they can be used to carry out denial-of-service attacks, which are meant to bombard a target site with so many false requests for attention that it can’t process legitimate traffic. Not many details about how this was done have yet emerged, or whose data centers were involved. Expect those questions to linger for awhile.

The aim was not to steal money, but to disrupt the flow of it by making it hard for banking customers to access their accounts. Imagine trying to get to a bank teller window to make a deposit or withdrawal with 10 million people in the lobby: Very little real banking business would get done.

Additionally, every cyber weapon deployed by the U.S. and its allies gets studied not only by friendly security experts but by people on the other side. In time, all that collected knowledge is going to be put to use for attacks in the U.S. and other Western countries.

Anyway, expect entities acting on behalf of Iran to look for more opportunities to disrupt the flow of daily life this year. You have to remember, the U.S. is involved in an undeclared cyberwar, and you can’t exactly expect the other side to sit still. That’s war, after all.

The program was first discovered by Channel Advisor, after Amazon sent detailed letters to merchants about the program. Channel Advisor provides tips to merchants, who sell items on marketplaces like Amazon and eBay. An Amazon spokesperson did not return phone calls seeking comment.

In the letters, Amazon said the new service, called Amazon Lending, can be used to “purchase inventory and increase your sales on Amazon.com.” If a merchant is approved for the program, the funds will be advanced to their Amazon Seller account within five days, and then a monthly fee will be automatically deducted from the merchant’s account.

While many consumers may think that everything they buy on Amazon comes directly from the retailer, in many cases it is coming from independent sellers, who choose to list their products on the marketplace for more visibility. Amazon collects 99 cents a sale, plus a percentage of each transaction if a merchant is selling fewer than 40 items, or $40 a month plus a revenue share if they are selling more.

By lending capital to its sellers, Amazon may be able to help merchants increase their sales, since one of the many constraints they face is having access to capital. This can be especially true ahead of the holidays as merchants stock up on inventory to meet additional demand. The loans, however, won’t come cheap. According to Channel Advisor, several merchants were offered an interest rate of 13 percent.

Other companies, like Atlanta-based Kabbage, serve online merchants, which typically have a hard time getting attention from traditional lenders. Kabbage, which has raised almost $50 million in venture capital, has now lent money to sellers — mostly on eBay, Amazon and Yahoo — that earn a combined $800 million in annual sales.

I scan my phone to pay for a latte at Starbucks, I snap pictures of checks to make bank deposits. Once, I used it to buy a few screws at Home Depot without ever pulling out my credit card.

But this week, Apple officially announced its first steps into the payments space with Passbook, an application that electronically stores loyalty cards, gift cards, boarding passes, electronic movie tickets, coupons and more on the phone.

Passbook comes out this fall, and Apple hasn’t yet said if it will accept payments or store any credit card information. But based on several conversations I’ve had over the past week, nearly everyone expects that is where Apple is headed.

The truth, however, is that accepting payments is a lot trickier than it sounds. Transferring money responsibly between parties is extremely sensitive. Even for Apple, it could prove difficult to come up with a game changer that would be as elegant as they’d like it to be and make everyone happy.

Passbook

But, for now, Apple’s first step is Passbook.

The point of the application is to make it easier to keep track of gift cards, coupons, passes and tickets and other things that get lost in your wallet or on your phone.

Using Passbook, iPhone and iPod touch owners will be able to call up electronic bar codes on the screen to check in for a flight, get into a movie or redeem a coupon. They will also be able to see when coupons expire, pinpoint where their concert seats are or check the balance of a coffee loyalty card. The app uses location-based services too, so when a consumer is close to a movie theater or store, a ticket or relevant coupon will appear on the phone’s lock screen.

Several partners have already signed up for the program, including Target, Fandango, Starbucks, Amtrak, United Airlines and the W Hotel.

Ticket seller Fandango confirmed in a statement that, with Passbook, “moviegoers can bypass the box office at select theaters with their scannable ticket on their iPhone, and with location and time features, the Mobile Ticket will automatically be displayed for quick and convenient access as soon as the moviegoer arrives at the theater.”

As seamless as it sounds, both retailers and consumers will have to do some juggling to make it work.

Target and Starbucks, for example, have already upgraded their hardware at the point of sale to be able to read a bar code from the phone’s screen. And consumers will have to make a conscious effort to save their coupons and bar codes in the application, much like when they add an event to a calendar.

Already a payment provider

If Apple chooses to build more functionality into the app, it does have a few things going for it.

For instance, on Monday Apple said it has about 400 million iTunes accounts — meaning that the company has that many credit cards on file. To put that number in perspective, PayPal has about 100 million active accounts — a quarter of Apple’s reach.

Another benefit is that Apple owns the phone’s hardware and operating system, so if it needed to tweak something, such as integrating near field communication, it could easily do that in the next generation. NFC is often considered the linchpin to mobile payments because it would enable people to tap to pay at the register, without having to show a barcode.

Complexities abound

On the other hand, turning Passbook into a payments network will not be easy.

The simplest route would be to enable users to charge everyday purchases like groceries and gas to their account with a tap of their NFC-enabled phone. The approach would be similar to PayPal’s business, which allows people to check out online using the credit card it has on file.

But that’s not the kind of game changer that everyone is looking for from Apple.

In our digital lives, today’s consumers want more capabilities, such as being able to make charges to a variety of cards, monitor their account balances, pay bills, make returns and save receipts. Coupons and offers should also be part of the mix, based on a person’s interests.

In building an application that does all that, Google has faced several setbacks with its Wallet app, especially when it comes to partnering with the carriers, banks, retailers and handset makers. In particular, NFC has been slow to get off the ground, and carriers — including Verizon, T-Mobile and AT&T — have blocked Google’s Wallet from appearing on Android phones.

PayPal has made slightly more progress, but it is still working out the kinks in the system. Currently, the company is focused on signing up lots of retailers so it can learn from real-life experiences, in order to make a big push in 2013.

Apple faces these same technology hurdles, and it would have to build a system that addresses the security needs of consumers while also complying with laws in every country in which it operated. The least of its problems may be figuring out a way to make money in payments — or at least not lose money.

Right now, Apple charges companies 30 percent each time they sell anything on iTunes.

That’s a much larger cut than what they could get away with if they extended it to retailers, who are used to paying around 2 percent. Of that much smaller percentage, Apple would still have to pay the processors, such as Visa and MasterCard.

There are other options, too

Since Apple clearly intends for the service to become one of its flagship applications — like Siri, FaceTime or Maps — how else might it address the payments business?

There are a few more options, based on what already exists in the market.

Instead of copying Google or PayPal, Apple could try to compete with Visa and MasterCard.

Better yet, it could steal a page from Square’s playbook. The San Francisco company, led by Twitter co-founder Jack Dorsey, has developed a mobile application called “Pay with Square.” The app allows users to pay by giving the clerk their name at the register — no credit card or fancy NFC-equipped phone required. In advance of the payment, consumers would have to store their account information in the app and take a picture of themselves to make identifying them easy.

In addition, the store must have an iPad at the counter, so the salesperson can correctly identify people from their pictures.

The whole experience is pretty slick — just how Apple likes it. Plus, it could generate additional iPad sales. But there’s a catch. Without a critical mass of retailers on board with the program, consumers would not be able to reliably leave their house without a physical wallet.

Should companies be afraid?

The problem with not knowing what Apple has in store makes it impossible for companies to gauge whether they should be excited about the possibilities of Passbook, or whether they should be scared.

Scvngr’s Seth Priebatsch said that it’s not clear to him, either, but he’s willing to take the risk. He plans to integrate his company’s LevelUp application into Passbook, which operates similarly to Square.

“My feeling is that Passbook is very much like [Apple's] Game Center, in that it’ll be a nice additional distribution channel for all mobile payment/loyalty app developers,” Priebatsch said. “Of course, that could come back to bite us all when — not if — Apple bakes in their own mobile payment solution.”

WhaleShark’s SVP of Mobile John Faith also said that his company would consider integrating RetailMeNot — a coupon app it launched this week on the iPhone — into Passbook.

“Our value for companies like Apple, Google, PayPal and Bing is a partnership where our coupon content can become a part of similar consumer offerings — making saving while shopping with a mobile phone a more seamless experience,” Faith said.

If you take the literal translation of the word “passbook,” it seems to be a play on two words: “Passport” and “checkbook.”

It may be inevitable that Apple enters the payments space, but whether it pulls it off is another thing entirely.

Code Advisors is getting a $25 million investment from financial services giant JPMorgan Chase for a minority stake in the Silicon Valley-based boutique investment bank and advisory firm.

The influx of cash will allow Code to grow quicker, said Quincy Smith, one of the firm’s founders, which also include Michael Marquez and Fred Davis.

The non-exclusive deal, the two firms said, is the natural extension of a longer-term relationship that has been developing for a while.

“To the extent that the money means we are getting even closer together, that’s great,” said Smith in an interview earlier today. “This solidifies a partnership that has existed for some time.”

Plus, it presumably also gives each what the other cannot offer clients. Usually a big bank might try to kill or buy a firm like Code, so this move is unique.

“We are growing our business and getting access to next-generation entrepreneurs that Code knows well,” added Kurt Simon, co-head of Technology, Media and Telecom Banking at J.P. Morgan. “And it’s a sign of continued investment in our important West Coast businesses.”

Indeed, J.P. Morgan has been competing with Goldman Sachs and Morgan Stanley for a higher profile in Silicon Valley. It recently was selected with the pair as one of the lead bankers in the upcoming Facebook IPO. It has also worked recently with LinkedIn, Skype and Pandora.

Code has taken on smaller deals with a range of hot start-ups and entrepreneurs, which was one of the attractions for J.P. Morgan. That includes representing Spotify and LivingSocial, and making investments in Path and Flipboard.

“For J.P. Morgan, it’s like making an limited partner investment in another venture firm,” said Smith. “And for us, we can offer a lot more services to our clients as they grow.”

As part of the deal, Jes Staley, CEO of J.P. Morgan’s investment bank and a member of the firm’s operating committee, will become a non-voting observer on Code’s board.

Here’s the full press release on the deal:

CODE ADVISORS ANNOUNCES A $25 MILLION INVESTMENT FROM JPMORGAN CHASE

San Francisco May 3, 2012 — Code Advisors announced today that JPMorgan Chase (NYSE: JPM) has agreed to make a $25 million minority investment. Jes Staley, CEO of J.P. Morgan’s Investment Bank and a member of the firm’s Operating Committee, will also act as a non-voting observer at Code’s Advisory and Investor Board meetings.

“We are thrilled that JPMorgan Chase has decided to invest in Code Advisors,” said co-founder Quincy Smith. “This transaction demonstrates how together we might energetically adjust to serve the new needs of entrepreneurs and companies. The chance to work more closely with Jes and his team gives us awesome global and experienced perspective.”

J.P. Morgan’s investment and relationship will allow Code to accelerate its growth opportunities and allow each team to offer complementary services to their respective and shared clients.

“Identifying and supporting great ideas early in their development is particularly important in the technology space,” said Staley. “Code continues to uniquely identify next generation companies, and together we are excited to help those entrepreneurs grow and expand their businesses.”

The spot depicts a batch of assembly-line robots busily building cars, as an instrumental version of the 1979 Gary Numan hit “Cars” plays happily. All is well until one of the robots experiences trouble and complains to the others, “I’m broken.” No problem, one of the others says, fixes his stricken comrade, and all is again well. Cue the voice-over, saying something about assembly lines that repair themselves. Then cue the corporate logo, aaaand … out.

The spot — which has exactly 100 percent less Ellen Page than the last series of Cisco TV ads — is part of a significant new advertising offensive that Cisco is launching today on television, in print and online. The TV spots will appear during the NCAA basketball games, the National Hockey League’s All-Star Skills Competition, and on CNBC and other business-oriented programming. However, it notably won’t appear during the Super Bowl.

Those robots will be seen again, disassembling and reassembling sections of certain Web sites as part of a series of “site takeovers,” including CNBC and The Street, among others.

The print portion is a six-page “manifesto” that explains ways that Cisco’s “Human Network” plays important and unexpected roles at banking companies and companies that sell chutney, and helps the National Basketball Association push its video around the world. The manifesto will appear in The Wall Street Journal (which, like this Web site, is owned by News Corp.), the Economist and the New York Times.

There will also be a social campaign via LinkedIn that goes after 140,000 C-level executives registered on that network. It will be the first time that embedded video will be used in a LinkedIn campaign. More TV ads will come later this year, as will localized versions of the campaign for international markets.

Last week, I talked with Blair Christie, Cisco’s chief marketing officer, who said that the manifesto in particular is about using the voice of its customers to show how Cisco’s technology can help companies do things they couldn’t do before. Of course, the point they’re supposed to get is that a Cisco intelligent network is what’s enabling them to do that.

Christie says it’s all part of Cisco’s effort to simplify how it communicates about itself. There’s no more muddling of the message. There’s no more consumer division to eat into the perception that Cisco is anything but an enterprise- and service-provider-focused networking company, so no more need for cute ads that overdo awkward jokes about teleconferencing, or showing a giggly twentysomething woman in a virtual fitting room. Cisco is now about transforming how companies do what they do, either by doing it better, or seeing new opportunities. It’s a big message, and a tricky one to get across in 30 seconds during a football game.

I asked Christie about the state of Cisco’s brand before this campaign, and whether or not there were any perceived weaknesses, given its recent troubles, that this ad effort is meant to shore up. “There was actually a lot that was right with our brand,” she told me. “The opportunity we had was clear and simple. Our customer voice is our talent, and that’s what we’re showing, and it’s consistent with our strategy. We use our customers as a test bed, so why not use them as a reflection of our brand? It wasn’t rocket science. But it was the customer voice that was missing.”

Simplifying and streamlining are themes that Cisco is certainly acquainted with of late. It has been doing a lot of those, and indeed, even shrinking itself as part of a broad-based restructuring. The results of that effort are starting to show up in Cisco’s results.

Time will tell if this new advertising campaign will help Cisco effectively reintroduce itself to its core customers; fight off strong competitive thrusts from the likes of Hewlett-Packard, whose networking division marketed itself aggressively against Cisco in 2010; and perhaps press a perceived advantage against Juniper Networks, which has been having its own problems.

What I find notable, or maybe missing from the campaign, are recognizable names of customers doing innovative things. Yes, there’s the NBA, but in the print manifesto, who’s the bank that’s using Cisco’s video TelePresence to interact with customers? Who’s the small chutney company that turned “browsers into buyers”? And who’s the car company with such smart assembly-line robots? It’s a good message that, to my mind, could be made a lot more effective with more specific examples.

And while I grant it’s often difficult to get customers to agree to be named in ads like this — you could almost hear CEO John Chambers’s frustration about not being allowed to name a certain banking customer, about which he was obviously proud, on a recent conference call — the biggest networking company in the world shouldn’t have such a problem. It should be able to brag that this or that household-name bank is an enthusiastic Cisco customer, and that Cisco networks powered the manufacturing of that popular car everyone is talking about right now. That would add some real oomph, and really serve to remind potential customers that Cisco is still, despite its recent missteps, the networking world’s alpha dog.

Anyhow, my critique aside, here’s the robots spot. Enjoy:

Cisco Robots from Arik Hesseldahl on Vimeo.

Today, in an internal meeting of its VP-level execs, Yahoo’s interim CEO Tim Morse said of the Silicon Valley Internet giant’s strategic review that “we know time is a constraint and we are mindful we have to go quickly.”

Morse, who is largely seen as a figurehead by Yahoo insiders and a proxy for the board after the recent firing of CEO Carol Bartz, held the confab this morning.

(Note to Tim: I don’t know why I am not just invited to these Yahoo gatherings, since it would make my life a lot easier.)

Back to the meeting action: Morse got a lot of questions from the execs, who were very concerned by the muddled swirl of rumors about the future of Yahoo, including a possible sale.

While saying he was open to all questions, Morse began with an explanation for the group that he could not answer “unwise” ones that he either did not have insight into or could not answer in a semi-public forum.

That included upcoming quarterly results, retention plans and, of course, sale offers.

Only wise questions, peeps! (And no wisenheimer stuff, either!)

Of course, no one paid attention to that request. They launched instead into multiple queries about the strategic plan the board is working on.

Morse told the group that there was interest in Yahoo and that its banking advisers were reaching out to those “we think we should be talking to.”

He added, noting that Yahoo had to focus on its ongoing business: “We know time is a constraint and we are mindful we have to go quickly” on the strategic review of what to do.

Previously, the board has said the process would take months, which is too glacial, considering.

There was also a question about the stock and the risks to their jobs in any deal. Cautioning that he could not say what would happen, Morse assured them that any party that buys the company would likely want to retain talent.

Someone else asked what a good buyer would look like. Morse replied that it would be someone who was good for employees, for shareholders and for customers.

But not good for the wretched media!

Morse took particular aim at us, noting that the press was writing stories “because they make money out of clicks.”

Actually, while we will take the clicks, AllThingsD is writing stories so Yahoos and everyone else can get a clearer picture of what is going on, as opposed to the incessant corporate confusion coming from Yahoo.

(By the way, just sayin’, but Yahoo also likes the clicks to its pages.)

One person asked if Yahoo was officially for sale. Morse said, “No, we are not trying to sell the company.” Then, he blamed the media again for misreading co-founder Jerry Yang’s recent memo about evaluating options as code for a sale.

Which it was — and you can take that click to the bankers.

A Yahoo spokeswoman, natch, declined to comment.

Everybody wants in: The oddball start-up, substantial media companies like the New York Times, even AT&T and Amazon.

And it won’t stop there. No really, trust me, it won’t.

The next crop of companies that you may start getting offers from could include your bank, or even that hotel chain or airline you use most frequently.

This is through a nifty invention called card-linked offers, which honestly isn’t all that new at all. It works very similarly to how your credit card company offers you discounts on rental cars or hotel rooms. But now it’s becoming an ad network of sorts that can accept offers from all kinds and can take place with any brand.

I’ve written about this before, and to be sure, there’s no lack of venture-backed companies all hoping this is the next Groupon-killer. Some of the participants in the space include BillShrink, FreeMonee, Clovr Media, Offermatic and Cardlytics.

In this case, I talked to Lexington, Mass.-based Cartera Commerce.

The company, which has 165 employees and has raised $30 million, is announcing a partnership today with InterContinental Hotels Group to allow hotel guests to earn rewards points while doing everyday shopping.

If users link a credit card to IHG’s loyalty program and make purchases at participating retailers with that card, they will earn points that can be redeemed at such InterContinental Hotel brands as Holiday Inn, Hotel Indigo and Crowne Plaza.

The Aite Group estimates that by 2015, 460 million consumers will have signed up for incentive programs such as these, totaling about $1.7 billion in annual revenue for card issuers.

Tom Beecher, Cartera’s president and CEO, walks me through a PowerPoint presentation, comparing how it is better than Groupon’s business, and how it compares with Google.

On one side of the equation, he explains, there are the publishers, and on the other side there are advertisers and brands. That’s sort of like Google’s AdWords and AdSense.

In the same way, Cartera works with advertisers and also the banks, airlines, hotel chains, or other similar services that have access to the consumer. Some of its customers include Chase, Wells Fargo, American Airlines, Best Buy and USAA.

Because consumers link a credit card to these offers, these are considered very well-targeted ads. Cartera is able to collect information at the aggregate level to find out about spending habits. Advertisers can selectively make offers to consumers who shop at their competitors, but not current customers who already visit regularly. That helps retailers acquire new customers and not just give discounts to already loyal patrons.

So far, Cartera says it has processed $1 billion in transactions on its platform, and is seeing conversion rates from 20 to 40 percent.

Even though these offers are not as well recognized as Groupon, they are typically easier to redeem.

The offers don’t need to be purchased in advance or printed out. Consumers automatically get the discount when they use the same credit card that received the offer. The offers can appear in a number of formats, from a Web site to an email or a line item within their bank statement.

Photo Credit: Images_of_Money.

With a few taps on her cellphone, the 34-year old preschool teacher connects to a nascent mobile-banking network aimed at Africa’s new consumers. The saleswoman accepts a 20 rand ($2.94) bill through a barred window and then taps back on her cellphone. Soon, the money is credited to a special no-fee account at Standard Bank, South Africa’s largest.

From this corrugated-metal shack outside Cape Town, Standard is breaking from its main business of drawing customers to its branches and automatic teller machines in favor of a low-cost mobile-phone model that is based on proximity to people, like Ms. Nonkongozelo, who have never banked before. The shift says a lot about where banks are placing bets on Africa’s economic growth as a new middle class emerges.

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I’ve just heard from someone who says they’ve received an email from Crucial.com, the Web retailer of computer memory owned by the chipmaker Micron, that data on its users was compromised. I’ve also heard form customers of Fred Meyer, Fry’s, Brookstone, 1-800-Flowers and the recruiting firm Robert Half International saying they’ve received similar emails.

However, now we’re getting into phase two of this mess. Whoever the original attackers are, they may be starting to carry out phishing attacks against the people whose information was taken from Epsilon. There’s been at least one report out of North Carolina of emails going to customers of a Chase Bank that aren’t really from that bank. Given that phishing attacks are a daily occurrence, however, it’s hard to specifically pin down this one as being related to the Epsilon breach. But the fact that it’s being mentioned at all indicates how much anxiety about phishing attacks has escalated in the days since the breach was disclosed.

It being the height of tax season, Intuit, maker of Turbotax, the most popular tax preparation software on the market, published a security alert to its customers today. Though it’s not an Epsilon customer, it said that–given that so many banks are among those affected–it thought it should offer some tips on how to detect a phishing attack and what to do and not do. Its advice bears repeating: When in doubt, don’t click on links in an email sent by a bank, retailer or other institution.

Meanwhile, shares in Epsilon’s parent company, Allied Data Systems, don’t seem to be feeling any further ill effects from all the negative attention. Its shares finished the day up 38 cents to close at $84.12, and the stock is up about 16 percent since the start of the year. The company was in damage control mode today, saying that it was working with federal authorities and outside computer forensics experts to investigate how the breach happened and who did it and to ensure that additional security measures are put in place to make sure it doesn’t happen again.

And even though Epsilon represented about 22 percent of Allied Data’s revenues last year, the company said that it expects the incident to have “minimal if any impact” on its overall financial performance for the foreseeable future, and that the breach affects only about two percent of Epsilon’s total client base. That may not sound like a large number, but when you consider that Epsilon has about 2,500 clients, and that two percent of that is 50 companies, most of them large, household name companies, it’s hard to minimize the number of people potentially affected. Allied Data’s biggest concern now, it says, is to regain the trust of its clients–that is, the companies on whose behalf it sends marketing email messages.

While he won’t officially take over as CEO of Google until April, the recent full-frontal slapfest on Microsoft’s Bing search engine for shoplifting results from the search giant was so Larry Page in tone and temperament that it brought back memories from many years ago when I covered Google more closely.

Like the time in 2004 when he railed on the investment banking system as Google considered its IPO. Or, a meeting in 2005 when Page aggressively argued minutiae about the size of Google’s index size after Yahoo claimed its data trove was bigger.

And my ears are still ringing from a Googleplex lunch we had in the midst of his ire over a 2005 story on CNET that chronicled a lot of personal information about CEO Eric Schmidt, trying to show how much data was easily available on Google.

Page thought it best to be on the offensive and attack the report as a privacy violation, while I took the position that it was accurate and fair game and you don’t argue with the press and win.

It’s unlikely Page remembers any of this, but I do because I kept notes as part of my ongoing assessment of his characteristics as an Internet leader.

In fact, after our first interview in 2001, my notes on the encounter had this one line underlined and in all caps:

LARRY PAGE=BILL GATES.

It was not meant as an insult, but I can tell you I never wrote such a note about Page’s co-founder, the jokey and affable Sergey Brin.

Even then, Gates had a fearsome reputation as a manically competitive exec, a cutting manner to those not as smart as he clearly is and a reputation as a very tough and often eviscerating boss. (And all that was also my experience whenever I was interviewing him.)

While much wonkier, friendlier and more of a sensitive new-aged male, Page, it seemed to me, had the exact same obvious drive and aggression as Gates.

I stopped covering Google as closely years later–for personal reasons (see disclosure above)–and, thus, largely fell out of regular touch with Page.

But in reading the tough quotes and later blog post by Amit Singhal–quite possibly the sweetest dude at Google–accusing Bing of cheating, it felt like he was channeling Page’s very clear and nerdily indignant voice again.

In a nutshell: We have data to prove Microsoft’s stealing. Look at our detailed proof from our complex sting. We are outraged by this violation of geek code. Don’t you lay people get it?!?

I would wager that we’re about to see a lot more of this pugnacious, in-your-face tone from Google under Page’s leadership, which could have far-reaching implications for the company.

While I have no idea if it was his decision to let loose the dogs of algo-war on Microsoft, many with knowledge of how Google manages its public persona observed to me this week that this was just the kind of popping off that the outgoing Schmidt often tried to mitigate and soften.

But such bravado will play well with Google’s elite and pampered engineering corps in Silicon Valley.

And, in any case, PR considerations have never really been the point for Page, who cares not for how it might come off in the media (which he largely disdains anyway).

Which is to say like a temper tantrum of a very smart and very gifted child, who is probably largely right, but should not be quite so exercised given the level of violation.

No matter, since Page likely still lives and breathes data and algorithms and the Spock-like application of information.

It’s the rest of us who are illogical.

In yet another sign that the Internet market is getting very interesting to Wall Street, well-known analyst Imran Khan (pictured here) is jumping from his perch as managing director at J.P. Morgan to become a banker at Credit Suisse, according to sources close to the situation.

In this new role, the high-profile Khan–well known for his reports on digital companies–will be running investment banking for Internet markets, including IPOs and M&A.

Khan, who will leave Morgan in several months, is making a big shift from analyst to banker, designed to give Credit Suisse more credibility in the arena as more Web companies come to market.

He also has a strong focus internationally, especially in China, where there has been huge growth of late.

Khan did not return an email and phone call seeking comment, and Credit Suisse has also not responded.

But one industry veteran noted that Khan had the profile and potential–mixing analysis with banking–to be the next investment star, especially as initial public offerings ramp up again.

“In my mind, Imran is certainly as good as Frank Quattrone, said the person, referring to the well-known Silicon Valley banking legend of Web 1.0, who remains active still in dealmaking. “And even stronger in some ways, because of his international and China domain expertise.”

Small businesses have a hard time getting loans because the banks that make loans look primarily at an owner’s personal credit information and not at the day-to-day financial data related to the business itself.

The recession hasn’t made it any easier. Data from the Federal Financial Institutions Examination Council show that in 2009, banks originated $73 billion in loans to small businesses, representing a decline of 47 percent since 2007. And the overall number of loans fell by 69 percent to 1.6 million loans, from 3.6 million loans during the same period.

Raising capital doesn’t seem to be a problem for On Deck Capital. The New York-based start-up announced today that it has landed a $15-million C Round led by SAP Ventures, the venture capital arm of the German software company SAP. Its previous investments include stakes in LinkedIn, WebEx, MySQL and Red Hat Software.

On Deck is something of a right-time, right-place story, emerging as it has during a period when small businesses are struggling for needed capital. Launched in 2006, its software gathers live digital data from a business’s operations in order to help evaluate the business’s health. The point is to give banks and potential investors a tool to realistically evaluate the risk of making a loan that goes beyond the simple credit rating of the business owner. On Deck has been used to make $100 million in loans over four years.

Even in 2006, when credit was plentiful, most small businesses were able to secure loans because the banks treated them as consumers, not as businesses, says On Deck CEO Mitch Jacobs. For banks, it’s also a question of time and attention “Banks simply can’t afford to spend 80 hours to underwrite a flower shop that needs $30,000 for a relatively short period of time. It just doesn’t make economic sense.”

But at the same time, small businesses started embracing digital tools to run the shop. They started doing their banking online, and using QuickBooks to handle invoices and payroll. They started taking credit cards more often, and selling their goods and services on the Web. All of these are streams of useful data that can be captured to help paint an accurate picture of the business’s financial health, Jacobs says.

Combine that with technology that makes the repayment process both simple for the business owner and reliable for the lender, plus real-time monitoring of financial data from companies that get loans, and it’s not hard to see why On Deck is growing: Revenues tripled in 2010.

Not just any company can apply for an On Deck loan. The typical borrower company has been in business for at least a year and has at least $3,000 in credit card transactions per month. Loans range in size from $5,000 to $100,000 but average about $30,000, Jacobs said. Payments on the loan are made daily using an automated direct debit system. The small daily payments help prevent that moment that causes headaches for lenders when unexpected expenses crop up and the monthly loan payment ends up at the bottom of the priority list.

On Deck also announced that David Hartwig, managing director at SAP Capital, has joined its board of directors. Other investors include Contour Venture Partners in New York, First Round Capital, Khosla Ventures, RRE Ventures and Village Ventures.

Often they’ll turn to public cloud providers like Amazon or Google or Microsoft. Those are the three names that usually get mentioned in the same breath whenever enterprise cloud services come up. But what about IT giant IBM? It turns out it’s a significant player in the cloud game, offering both public and private cloud services. Last week I sat down with Ric Telford, IBM’s VP of Cloud Services to talk about how Big Blue’s cloud business is going and what its priorities are in the year just started.

NewEnterprise: Ric, let’s start at the top. Tell me how IBM sees the cloud business right now?

Telford: Initially the cloud is all about doing more with less. Suddenly you could deliver the same IT services for less. Fast-forward to today, and it’s not all about saving money. People are realizing they can do things they never could before with the cloud. I was recently met with a small aircraft engineering company, and the guy running it described how he competes with much larger companies for defense contracts. It used to be that doing all the modeling and simulations he needed required buying hardware and software and running it all on premise. Now he can go out to the cloud, pay for what he uses and be done with it. He can now compete for contracts he wouldn’t have been able to go after before. And we’re seeing a lot of examples like that in industry after industry.

Someone said to me the other day that the cloud is going to have to have all the parts of the mainframe. Do you agree with that?

There’s a lot of parallels between the cloud and the mainframe. IBM’s view is that we have a single-reference architecture. It’s the same whether we’re delivering the service or if we build it for you. We did a deal recently with France Telecom where they are going to be a cloud services provider to their clients. They already have the network connections. But they’re not a cloud company. So they’re using IBM’s cloud architecture to give them all the pieces in one easy-to-consume bite. So we have that architecture and we use the same blueprint in all the various permutations of the cloud. For some people it’s confusing, but for us it’s all the same whether you want to have it inside your firewall or outside.

Which do your customers tend to prefer–a private cloud or a public cloud?

We do surveys every year and right now we’re seeing about a two-to-one preference for private versus public. About 60 to 70 percent of respondents say they’re working on a private cloud, and about 30 to 40 say they’re working on the public cloud. To us it’s all the same. We offer a core set of services from the IBM cloud–development, test, compute, storage, collaborations, desktop. But we can also build the same thing inside your firewall.

How big is your public cloud business?

I can’t give you a revenue figure because different business units take advantage of it to deliver different things. We just opened up a delivery center in Research Triangle Park. It’s probably one of the most advanced data centers in the world. And now we’re rolling out a model that we are cloning around the world. We just opened one in Germany and another in Canada. And then we’ll just keep adding them. We manage about eight million square feet of data centers around the world.

How does a company typically get started with the cloud?

Usually I suggest they start with their develop-and-test operations. It’s usually not mission-critical, and there’s usually a lot of hardware that’s not being used. Usually that’s the group that buys hardware long before it’s needed and it ends up sitting idle 90 percent of the time. At IBM we put our whole research division on the cloud because they were the worst hardware hoarders, putting servers under desks and whatnot. They knew that if they needed a new server it would take weeks to get it. Now they go out to the research and compute cloud, and the services they need are usually ready to use in minutes or at most an hour. It just makes a huge difference in people’s ability to get going.

So what you are your priorities for this year?

One of the big things we started seeing last year was an uptake of cloud delivery in industry-specific ways. We’re working not just on the generic things like email and collaboration, but on the specific applications that are used in various industries. Health care, banking and government are a few that have complicated regulatory needs that vary state by state and country by country, and we have the deep understanding required to work with them. We also built a private cloud to help the 29 countries involved in NATO share data on logistics and troop deployments. We also have an initiative with the consumer electronics industry. Utilities is another, and it gets tied in with our Smarter Planet initiatives.

Will IBM be making deals in the cloud this year?

IBM will make a few billion in acquisitions. Cloud is one of the four key growth areas we’re focused on. The others are Smarter Planet, analytics and the growth markets. We’ve said that in those four growth initiatives we’re going for $20 billion in additional revenue by 2014. Four initiatives, five years and $20 billion dollars. That’s certainly not all going to happen organically.

Digicel is the first recipient from a $10 million fund set up by the Bill and Melinda Gates Foundation and the U.S. Agency for International Development (USAID), and the project is designed to speed up the arrival of cellphone banking in Haiti. The effort follows other mobile banking projects such as the M-PESA program in Kenya.

For now, the Haiti Tcho Tcho service, as the banking program is known, allows customers to make deposits and withdrawals at retail outlets, as well as transfer money between Tcho Tcho accounts. Over time, the service is designed to expand to bill payment and international transfers, as well as the ability to pay for government services.

Bill Gates has been a big advocate of establishing banking and savings in emerging markets as a means of breaking the cycle of poverty in developing countries, and cellphones have shown particular promise as a means to provide authentication as well as to deal with the fact that many of the poor live in remote rural areas, making traditional branch-based banking not economically feasible. He touted the Kenyan program during a tour of U.S. colleges last year.

The grant comes at just about the one-year anniversary of the devastating earthquake on that island nation. Even before the quake, only one in 10 Haitians had access to a traditional bank. Digicel got the grant for being the first company to set up a mobile banking service in the country. A further $1.5 million will go to the next operator to launch service there, while the remaining $6 million will be handed out proportionally to the companies that handle the first five million transactions.

U.S. Ambassador to Haiti Kenneth Merten said that the move is part of America’s effort to provide long-term assistance “to help the Haitian people build back better.”

“The role of innovative companies like Digicel will be critical to ensuring the sustainability of our investments here,” Merten said in a statement.

Microsoft’s Internet Explorer browser is still the world’s most popular, but its dominance is being steadily eroded by competition from Mozilla, Google and Apple. Can a new, aggressive approach to privacy change that? Can Microsoft really protect users from tracking across the Web–and do users really care?

Dean Hachamovitch, who oversees IE for Microsoft as a corporate VP, gives Walt Mossberg an update on the browser wars.

Greetings! We’ll be starting shortly. If you were in the room right now with our select crowd, you would have just heard some Aerosmith. And now, one of my favorite Van Morrison songs : “Jackie Wilson Said.” Also, we’re not using the classic red D interview chairs for this one. Going with a kind of teal blue. Now you know!