11 posts and columns on banner ads

Ex-PopCap Developer Looking for New Ways to Monetize Mobile Games

in Commerce on January 25 at 9:00 am PT

One of PopCap’s lead developers is starting a company that has come up with a new way to make money using incentives in free mobile apps.
Gimmie3

Newest Cellphone Ads Crave Entire Screen

in News on August 6, 2010 at 5:00 am PT

Marketers are turning to more immersive—and possibly intrusive—mobile ads, in a gambit to make more money from advertisers who have been skittish about using cellphones. For years, marketers have talked up the potential to mint money in mobile advertising. They tried their hand at small banner ads, usually at the top or bottom of a cellphone screen, but advertisers balked at shelling out money for the hard-to-notice spots.

Facebook Makes Gains in Web Ads

in News on May 11, 2010 at 4:45 pm PT

Facebook Inc. is catching up to rivals Yahoo Inc. and Microsoft Corp. in selling display ads. In the first quarter, Facebook pulled ahead of Yahoo for the first time and delivered more banner ads to its U.S. users than any other Web publisher, according to market-research firm comScore Inc.

Google Gains Traction in Display-Ad Push

in News on March 10, 2010 at 4:27 pm PT

Google Inc. is signing up marketers to use its latest display-advertising technology, pressuring rival Yahoo Inc. and advancing the search giant’s effort to change the way ads are sold across the Internet. Display ads, the eye-catching banner ads that appear atop and alongside most Web sites, have been under pressure as marketers question their effectiveness.

YouTube Steps Cautiously Into Mobile Ads

in Media on March 10, 2010 at 11:39 am PT

Another sign that Google is serious about wringing more money out of YouTube: It is adding ads to the video’s mobile site. Another sign that mobile ads are still in their infancy: Google isn’t using its favorite video ad format on the YouTube ads.

Google Advertises…Google Advertising

in Media on January 25, 2010 at 3:00 am PT

Does Google really need to tout the benefits of Google search? Still, these spots are pretty clever. So no complaints here.

Yahoo’s Pitch to Advertisers: We Sell Ginormous Ads

in Media on January 11, 2010 at 8:14 am PT

Another ad from Yahoo to people who buy ads on Yahoo: Look at all the great ads people have bought on Yahoo! But this clip also works as a pretty good survey of advertising across the Web.
yahoo ads

Status Update: Today, Twitter Likes Advertising!

in D7 on May 20, 2009 at 3:27 pm PT

Why did Twitter co-founder Biz Stone just have to spend 228 words on a blog post explaining that he and his company are not opposed to advertising? Because on Monday, Stone said this to a room full of Reuters reporters: “There are a few reasons why we’re not pursuing advertising–one is it’s just not quite as interesting to us.” So, you can see where the confusion might have come up. I’m betting Kara Swisher and Walt Mossberg may be able to get to the bottom of this next Tuesday night, when Stone and fellow co-founder Evan Williams sit down with them to kick off the seventh D: All Things Digital conference.
twitter-guys