New Yahoo CEO (And BoSox Fanboy) Scott Thompson Speaks: It’s Still “Early Innings”

Meet the man who hopes to be the Carlton Fisk — the baseball legend who was nicknamed “The Commander” — of the troubled Internet giant.
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As Einhorn Exits Mets, Will He Refocus on Striking Out Microsoft’s Ballmer?

Now that famed hedge fund investor has dumped his bid for the Mets, will it give him more time to throw curve balls at Microsoft’s Steve Ballmer?
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Mobile Media Mavens Like Funny Videos, Baseball

The ad dollars may not be there yet, but the eyeballs are certainly arriving. Two mobile traffic data points from the guys at MLB.com and the dudes at Break Media.

Rupert Murdoch Expert Michael Wolff Knows Nothing About Baseball. Just Ask Him! (Video)

In which the BBC gets very, very confused, to great comic effect. Watch!
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Yes, That’s Activision’s Kotick in “Moneyball” Movie Trailer

In a surprise cameo, Activision CEO Bobby Kotick has gone Hollywood, appearing in a new trailer for the movie, “Moneyball.” Based on the excellent Michael Lewis book about the Oakland Athletics baseball team and its quirky manager Billy Beane, Kotick is playing its owner.
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27,000 Reasons Why Twitter Is Rolling Out Its Own Photo Service

This photo of an almost-empty baseball game became a hit overnight on Twitter–and made money for Twitter photo-sharing service TwitPic. What if Twitter sold that ad inventory itself?
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Viral Video: Yankees Versus Red Sox, Celeb-Style!

Here is a very funny ad for a baseball cap company with actors Alec Baldwin (he of the New York Yankees persuasion) and John Krasinski (a Boston Red Sox fanatic) getting us ready for the 2011 season. (By the way, you must still Fear the Beard.)

Facebook Takes Another Swing At Web Video: Live Streaming Major League Baseball

Last week, you could rent a movie on Facebook. Today — and for the rest of the month — you can watch a live pro baseball game on the site. Still think Facebook can’t be a big player in Web video?

Bleacher Report's Brian Grey Talks About New Content Biz, as Patrick Keane Joins Board

Earlier this week, BoomTown went downtown to the San Francisco HQ of Bleacher Report, one of the many interesting efforts trying to change the way content is made and distributed. Bleacher Report, no surprise, is focused on sports, and competes with sites such as Yardbarker and SB Nation. All take different approaches, with Bleacher Report delivering a grassroots platform for both professional and hobbyist writers who want give their take on any topic about college and professional sports, from the latest draft to explaining what’s the deal with “Fear the Beard.”

News Corp. Puts Myspace on Double Secret Probation

That big Myspace relaunch we read about last week? That’s all fine and good. But the troubled Web property is a…really troubled Web property, its News Corp. parent stressed today. And it needs to get its act together before it gets kicked off campus.

Yahoo Snags Citizen Sports